The Press Office with KateCo. PR

In the season finale of The Press Office, host Marisa Jayne is once again joined by Kate Keane, Founder & Director of KateCo. PR, for a special reflection on the highlights of Season 5. Over the past 25 episodes, we've had incredible guest interviews and shared invaluable insights into the world of public relations. In this episode, Marisa and Kate take a look back at some of the most memorable moments. They also dive into the new mini-episode format and how your feedback has shaped the season. Hopefully we will see you for a Season 6 but it is a ciao for now. Catch the finale NOW, and make sure to stay connected for updates on what's next for The Press Office!

Join host Marisa Jayne for an inspiring conversation on portfolio careers with Hannah Furst on The Press Office with Kate Co. PR! Hannah, a freelance marketer specializing in social and content strategy, podcaster and writer, shares her journey and insights into the world of portfolio careers. Hannah discusses all about how she has formed such a diverse career path for herself and gives practical advice for listeners on building a fulfilling and dynamic career. After working with a career counsellor, Hannah also shares how she learnt she was best suited for a portfolio career, and dives into both the pros and cons of embracing this multifaceted approach to work for any of those considering adopting this new way of working. Don't miss this empowering episode and as always, if you enjoy the episode, please like and subscribe on your favourite podcast app.

In this week's episode of The Press Office, host Marisa Jayne welcomes back Kate Keane, Founder & Director of KateCo. PR, for an insightful discussion on the pathways into the PR industry. Building on the previous episode with Sarah Baker from LCI Melbourne, this conversation explores whether a university degree in PR is essential, or if hands-on experience and internships hold more value in today’s job market. Kate shares her thoughts on the relevance of higher education for aspiring publicists and why gaining tangible, real-world experience can often outweigh formal study. They also discuss the importance of internships as a gateway into the industry and how maturity and the way you carry yourself can make a lasting impression when applying for roles at PR agencies. Tune in NOW for practical advice on how to get started in public relations, and don't forget to subscribe on your preferred podcast platform to stay updated with the latest episodes from The Press Office.

During this week's episode of The Press Office with KateCo. PR, join host Marisa Jayne as she interviews Sarah Baker from LCI Melbourne on the secrets to creative entrepreneurship! Join the duo as they discuss the landscape of higher education, the power of creative entrepreneurship and the ever-important balance between artistic expression with business understanding. During the episode, Sarah also shares her valued perspective as an artist herself on the essential considerations for students choosing the right course or program in higher education when it comes to pursuing creative fields. She also provides tangible advice for creative entrepreneurs to thrive in today's dynamic industry, and gain practical advice for aspiring creatives. As always, if you enjoy the episode, please like and subscribe on your favourite podcast app.

In this week's mini episode of The Press Office, host Marisa Jayne welcomes back Kate Keane, Founder & Director of KateCo. PR to build on the previous episode with renowned journalist Kim Wilson. Following Kim's insights into her experiences with publicists, Marisa and Kate delve deeper into the crucial role of fostering strong relationships with journalists. Kate shares her expert knowledge on crafting effective public relations plans and constructing a robust media matrix. The discussion sheds light on the intricacies involved in PR strategy and the importance of maintaining solid media connections. Tune in NOW to gain valuable insights into the world of PR planning and media relationships. As always, if you enjoy the episode, please subscribe on your preferred podcast platform.

During this week's episode of The Press Office with KateCo. PR, host Marisa Jayne is joined by renowned Melbourne Journalist Kim Wilson to explore the ever-evolving relationships between a publicist and a journalist. With over 25 years of experience in news, features, and lifestyle reporting, Kim shares invaluable insights into building genuine connections between PR professionals and journalists and the evolving dynamics of PR-media relationships in today's digital age. During the episode, Kim shares personal experiences and perspectives on the importance of fostering authentic relationships between PR professionals and journalists, as well as providing practical advice for navigating the delicate balance between building strong connections and maintaining journalistic integrity and objectivity. As always, if you love this episode featuring Kim Wilson, please make sure to like and subscribe via your favourite podcast app.

During this week's episode of The Press Office with KateCo. PR, host Marisa Jayne is joined by renowned Melbourne Journalist Kim Wilson to explore the ever-evolving relationships between a publicist and a journalist. With over 25 years of experience in news, features, and lifestyle reporting, Kim shares invaluable insights into building genuine connections between PR professionals and journalists and the evolving dynamics of PR-media relationships in today's digital age. During the episode, Kim shares personal experiences and perspectives on the importance of fostering authentic relationships between PR professionals and journalists, as well as providing practical advice for navigating the delicate balance between building strong connections and maintaining journalistic integrity and objectivity. As always, if you love this episode featuring Kim Willson, please make sure to like and subscribe via your favourite podcast app.

In this week's mini episode of The Press Office, host Marisa Jayne is joined by Kate Keane, Founder & Director of KateCo. PR, to dive into the age-old question: Is all PR good PR? Building on the previous episode with Andrew Mackinnon, CEO of The Taboo Group, this episode unpacks the complexities of taking risks in PR and brand marketing. Marisa and Kate discuss Andrew's idea of breaking taboos in branding, exploring which brands can afford to take risks and whether it's worth it. They also discuss the importance of ensuring that these bold moves remain socially acceptable, so not to be inundated with bad publicity. Tune in NOW to gain valuable insights into the art of risk-taking in PR, and as always, if you enjoy the episode, please subscribe on your preferred podcast platform.

On this week's episode of The Press Office with KateCo. PR, host Marisa Jayne is joined by Andrew Mackinnon, Group CEO of The Taboo Group in a conversation all about brand experience! Fresh from his thought-provoking presentation at SXSW in Austin, Texas, Andrew delves into the theme of "TABOO by Design: The Power of Provocation in Brand Experience." Join Andrew as he explores the transformative potential of breaking conventions, embracing risk, and crafting culturally resonant brand experiences. Throughout the conversation, Andrew shares the inspiration behind his SXSW presentation and the pivotal role of provocation in driving meaningful brand engagement. He shares real-world examples of how taboos and provocation have catalyzed impactful brand experiences, drawing from Andrew's extensive portfolio. Tune in NOW for all of Andrew's insights and reimagine the possibilities of brand engagement in today's dynamic landscape. And as always, if you love the podcast, please like, subscribe and share.

Explore the impact of AI in PR with the latest mini episode of The Press Office, hosted by Marisa Jayne and Kate Keane of KateCo. PR. Building from a point in the previous episode with journalist Donna Demaio, this episode delves into how AI is revolutionizing the media industry and how exactly you can use it in PR. Join Marisa and Kate as they discuss the role of AI in PR, how KateCo. PR has set standards and guidelines within their agency, and practical tips for using ChatGPT. Learn how to use AI for generating headlines, thought starters and social media captions while also being mindful of plagiarism. Kate also share a list of pros and cons of integrating ChatGPT into your PR work, which is an important listen if you are considering implementing it into your practice. Tune in NOW to stay ahead in the dynamic world of PR, and as always, if you enjoy the episode, please subscribe on your preferred podcast platform.

Embark on an engaging exploration of modern journalism with Donna Demaio on this week's episode of The Press Office! As an esteemed journalist transitioning seamlessly across radio, TV, print, and social media, Donna shares insights from her multifaceted career journey. Join host Marisa Jayne as Donna dives into the dynamic world of freelance journalism, discussing the challenges, rewards, and the ever-evolving landscape of the industry. Throughout the conversation, Donna shares how she first got started as a journalist and her career trajectory since, which as lead her to being a versatile freelancer. Donna gives valuable perspectives on the day-to-day life of a modern journalist, including Donna's experiences in TV producing and navigating diverse mediums. Donna even breaks down what she thinks the future of journalism will look like and provides practical advice for aspiring journalists navigating today's media landscape. As always, if you enjoy the episode, please make sure to like and subscribe.

Learn the art of curating the perfect guest list with the latest mini episode of The Press Office, featuring host Marisa Jayne and Kate Keane, Founder and Director of KateCo. PR. This episode builds on our previous discussion with Tiffany Farrington, an expert on all things EVENTS. Join Kate and Marisa as they dive into the complexities of creating an ideal guest list for events, discussing the importance of including a mix of up-and-comers and established celebrities. Discover why a diverse room is essential for success and gain insights from their experiences with high-profile events like at the Birdcage during the Melbourne Cup Carnival and the Myer fashion launches. The duo also unpacks the politics behind seating charts, revealing the strategic considerations that go into every placement. Tune in NOW for exclusive tips on event planning and guest list curation, and learn how to make your next event a standout success. As always, if you enjoy the episode, please subscribe on your preferred podcast platform.

Join us on this week's episode of The Press Office with KateCo. PR as host Marisa Jayne welcomes Tiffany Farrington, the mastermind behind Social Diary. With 20 years of events expertise, Tiffany shares her insights on crafting the perfect PR party. Throughout the episode, learn all about the significance of events within the world of public relations and why they're essential for brand visibility and an important part of your marketing and communications plan. Tiffany unveils the golden rules for hosting memorable events that leave a lasting impression and shares her strategies for curating exclusive experiences that everybody wants to be a part of. She also shares insider tips on seating arrangements, spotting unwanted guests (ie. GATECRASHERS) and creating thoughtful giftbags. Listen today to gain some foresight into emerging event trends and strategic event planning in the ever-evolving PR landscape, and as always if you enjoy the episode, please subscribe now on your preferred podcast platform.

Learn all about influencer marketing and gifting strategies with the latest mini episode of The Press Office, featuring host Marisa Jayne and Kate Keane, Founder and Director of KateCo. PR. This episode is on the back of our previous episode with Taryn Williams, an expert in influencer marketing.. Join Kate and Marisa as they delve into their extensive background in working with influencers, uncovering the intricate process of building successful partnerships in the digital age. The duo share their firsthand experiences and highlights the importance of influencer marketing in amplifying brand visibility and engagement. Kate & Marisa also discuss the art of gifting influencers as a strategic marketing tool, especially for emerging brands looking to make a splash in the competitive marketplace. Tune in to NOW to gain exclusive insights into the evolving landscape of influencer marketing and gifting, and learn how to harness the power of digital influencers to propel your brand to new heights. As always if you enjoy the episode, please subscribe now on your preferred podcast platform.

In this episode of The Press Office with Kate Co. PR, host Marisa Jayne is joined by the dynamic Taryn Williams, founder and CEO of The Right Fit, The Influencers Agency, and #Gifted. Delve into the world of influencer marketing with a true industry trailblazer. Discover the origins of Taryn's groundbreaking influencer-aligned ventures and the foresight that propelled her into the influencer marketing space, while also gaining insights into the evolving influencer landscape. During the episode Taryn reveals the the intricacies of gifting influencers and how to navigate the balance between contra and paid arrangements. She also offers invaluable advice for PR professionals on optimizing gifting strategies. Make sure you listen along to unlock the power of influencer engagement TODAY.

Step into the world of styling and PR with the latest mini episode of The Press Office featuring host Marisa Jayne and Kate Keane, Founder and Director of KateCo. PR. This episode delves into the pivotal role stylists play in shaping public relations strategies, an aspect that a publicist may not initially think about. Join Kate and Marisa as they reveal the often-overlooked importance of stylists in the PR industry, from curating the perfect red carpet look to navigating the intricate dance between personal style and brand representation. They share interesting anecdotes from their time in PR, including a chilling horror story that would make any publicist want to cry! Drawing inspiration from the iconic Barbie movie and red carpet circuit, the hosts explore the significance of red carpet dressing in conveying brand identity. Tune in today to gain exclusive insights into the importance of stylists within PR, and discover how the magic behind the scenes transforms into captivating media narratives. Don't miss out – subscribe now on your favorite podcast platform!

Today, on The Press Office with KateCo. PR, host Marisa Jayne is joined by fashion icon and stylist Anthea O’Connor. Anthea's illustrious career spans over a decade as the former Melbourne Editor of Vogue Australia and now as a sought-after fashion stylist. In this episode, Anthea delves into uniform dressing and why the notion is in fashion, both for getting ready for the office and enjoying your down time. Anthea break down the essence of uniform dressing and its relevance for professionals, breaking down its simplicity and practicality. Exploring the versatility within this concept, Anthea shares how uniform dressing can align with personal style and it's not just monochromatic tailoring. Another key benefit Anthea touches on is the intrinsic link between uniform dressing and sustainability, sharing we should buy less but buy better. Make sure you listen along to start your own personal branding refresh via curating your wardrobe and to learn more, be sure to follow Anthea on her socials and website: https://www.instagram.com/antheaoconnor/ and https://www.antheaoconnor.com/

Dive into the intricate world of media strategy in PR during this mini episode of The Press Office with hosts, Kate Keane, Founder and Director of KateCo. PR and Marisa Jayne. This conversation follows the episode with media buyer Elise Hedley Dale. In this episode, Kate and Marisa dissect the essential components of effective media strategy, highlighting the relationship between traditional and digital platforms. Both Kate & Marisa offer firsthand insights into the dynamic landscape of traditional media, and why it is so important in multifaceted PR campaigns in order to target multiple markets. Kate also shares a recent influencer campaign crafted for Penfolds, showcasing how a brand is required to meet their target audience on platforms which they are predominantly engaging with. As always if you enjoy the episode, please subscribe now on your preferred podcast platform.

In this week’s episode of The Press Office with Kate Co. PR, host Marisa Jayne delves into the world of traditional media and integrated marketing campaigns with Elise Hedley Dale, the founder of media buying agency Media Words. Elise shares her wealth of experience working with A-list clients and household brands like SONOS, Bic, and Ocean Spray, offering invaluable insights into effective media planning strategies. For those new to the marketing and communications industry, Elise sheds light on the role of a media buyer and the significance of traditional media in today's digital landscape. Discover why a traditional media buy is crucial for new businesses and how audience-first approaches drive successful campaigns. Elise shares a terrific example along the way of a traditional media buy done well, which was a campaign for Bic featuring none other than Snoop Dogg and Martha Stewart. You can find more information on that campaign here: https://mediawords.com.au/bic-ez-reach/ At the conclusion, Elise also shares the dos and don'ts of media buying in today's dynamic landscape. To learn more about Elise and Media Words, visit their website at https://www.mediawords.com/ and make sure you're following The Press Office on your preferred podcast platform.

Join Kate Keane, Founder & Director of KateCo. PR, and host Marisa Jayne for a conversation on the pivotal role of celebrity and influencer gifting in PR strategy. Throughout the episode, Kate and Marisa delve into contra versus paid gifting and the importance of aligning brand values with gifted individuals. From identifying the perfect recipients to seizing the perfect moment, the pair provide invaluable insights into optimizing gifting strategies for maximum reach, engagemeent and impact. Tune in now to discover the keys to success in celebrity and influencer gifting, and ensure to subscribe on your preferred podcast platform for more expert advice.