Write About Now

Since its debut on Apple TV Plus, Pluribus has sparked an unusually intense response. Viewers not only watch it, they debate it and project onto it. Executive Producer Alison Tatlock talks about why the series has connected so deeply with audiences. We dig into the emotional problem at the center of the show, how skepticism shapes its characters, and why discomfort is doing more of the storytelling than plot twists or spectacle. We also talk about writing restraint, trusting viewers, and building a world that feels strange but uncomfortably familiar. Subscribe to my newsletter @jonsmalltalk.substack.com

People in their 50s are confronting a financial reality nobody prepared us for. We grew up assuming steady careers, pensions, and a clear path to retirement. Instead, we're juggling layoffs, credit card debt, college tuition, aging parents, and rising healthcare costs, all while wondering what "retirement" even means anymore. Kerry Hannon and Janna, co-authors of Retirement Bites: A Gen X Guide to Securing Your Financial Future, break down how our generation ended up here and offer practical steps we can take now to build a future that feels possible, not panicked. Even if you're not Gen X, there is practical and useful advice for you here. Subscribe to my Small Talk substack for more conversation like this

Former Hollywood TV writer Amy Suto walked away from Hollywood to build a seven-figure freelance writing business. She talks about the 3 pillars that got her there, the Substack tweaks that added $100,000 in value, and why self-publishing can earn more than traditional book deals. Amy's new book is Write for Money and Power: The Anti-Starving Artist's Guide to Becoming a Seven-Figure Writer. Follow us on Substack: Amy Suto Jonathan Small

Lili Zarghami spent decades working in women's magazines before realizing none of them were speaking to women like her anymore. After turning 40 and getting laid off, she decided to create Jenny Mag—a digital magazine for Gen X women who don't fit the cookie-cutter mold of traditional women's media. In this conversation, we discuss why dating stories outperform health content, the complicated relationships Gen X women have with their Boomer mothers, what it's like running a magazine on nights and weekends with zero budget, and why owning your platform matters when you've been disposable to corporate publishers one too many times. Lili also opens up about empty nesting with twins, being back in the dating world after 25 years of marriage, and creating content that makes readers say "I thought it was just me." This episode originally aired on my new podcast Small Talk. Subscribe to Small Talk Podcast Small Talk Substack Jenny Mag

The legendary crime writer talks about how she builds characters, steals voices, mines real communities for detail, and turns dark human behavior into bestselling fiction. We also get into real police sources in London, writing about Nigerian communities and FGM in a way that doesn't get you canceled, and the piece of advice PD James gave her that changed her life forever. Follow me @ jonsmalltalk@substack.com Try AG1 and get a FREE bottle of Vitamin D3K2 AND 5 free AG1 Travel Packs with your first purchase @ drinkAG1.com/writeaboutnow

Smartphones and social media have changed childhood in ways few of us could have predicted. For starters, many children are now getting their first phone at just 10 or 11 — far younger than the technology was ever designed for. Once that phone is in their hand, it can interfere with sleep, friendships, independence, and even mental health. So what can parents do? Guest Jean Twenge, Ph.D, is a professor of psychology at San Diego State University, the author 10 Rules for Raising Kids in a High-Tech World. In this books she gives parents some really useful suggestions roadmap for helping their children deal with this epidemic. Jean talks about how the culture around childhood has shifted since the rise of smartphones, and what concrete steps parents can take right now to raise healthier, happier, more independent kids. Order AG1 @ drinkag1.com/writeaboutnow Subscribe to my Substack@ jonsmalltalk.substack.com

My guest this week is Kaila Yu. Her new memoir, Fetishized: A Reckoning with Yellow Fever, Feminism, and Beauty takes on a provacative question: what happens when you've built a large part of your career in a culture that objectifies you? And how complicit are you in keeping that culture alive? Kaila looks back at her years as a model and musician, and then forward to the harder work of reclaiming her story and challenging the stereotypes that still harm Asian women today. Subscribe to my Substack: jonsmalltalk@substack.com

Captain William Kidd is one of the most famous names in pirate lore. But what if he wasn't actually a pirate at all? In this episode, bestselling author and scientist Samuel Marquis joins me to talk about his new book Captain Kidd: A Story of Treasure and Betrayal. Marquis has a personal stake in the story — he's Captain Kidd's ninth great grandson. We talk about Kidd's rise from colonial sea captain to pirate-hunter, the murky politics of the time, his dramatic trial in London, and the love story that's rarely told. Marquis argues Kidd was less Blackbeard and more fall guy — a man caught in a scandalous power struggle between the English crown, shady investors, and the East India Company. Subscribe to Jon's Substack Small Talk This episode is sponsored by AG1.

When I helped launch Twist magazine in the late '90s, we basically huddled around old issues of Sassy like sacred texts, trying to decode what made them so special. The answer? Jane Pratt. So it was with excitement and a little nervousness that I jumped on a Substack Live Interview with her. We chatted about: Her miserable boarding school experience and how it inspired Sassy Getting pulled off 70% of newsstands after a boycott by the religious right The secret behind Sassy's success and why it changed so many lives Her evolution from Sassy to Jane Working with Michael Stipe, who she dated for years and now calls her best friend and daughter's godfather Her decision to launch Another Jane Pratt Thing on Substack rather than a standalone website How she finds new writers and spots a good story What makes her such a good editor Gen X resilience Why she hates the word "influencer," even though she was one of the first Her optimism about the current state of the media Name dropping The shift to multi-hyphenate careers, and what she puts as her profession on doctor's forms. Subscribe to Small Talk to hear more Substack Live interviews with interesting folk.

Historian Hampton Sides joins the show to talk about The Wide Wide Sea, his riveting new book about Captain James Cook's final—and fatal—expedition in 1776. We get into: Why Cook lost his cool on his last voyage What really happened in Hawaii The crew's wild sexual escapades in the South Pacific What this story reveals about power, empire, and the price of discovery Subscribe to my Substack @ JonSmallTalk

Guest Kim Dower has spent the last 40 years helping authors get noticed — as one of the top literary publicists in the business. She's also a celebrated poet, with a brand-new collection out now called What She Wants. In this episode, Kim pulls back the curtain on what publicists actually do, who really needs one, and the biggest mistakes authors make when trying to promote their work. If you're publishing a book — or even thinking about it — this conversation will help you understand the industry, the stakes, and what it takes to break through. Subscribe to my Substack: JonSmallTalk.substack.com Order AG1: DrinkAG1.com/writeaboutnow

A lot of Gen Xers are facing an existential crisis, feeling stuck, burned out, unemployed, and just unsure about the future. This was supposed to be the time when we start to wind down so why does it feel like we're on a highway to hell? This doesn't mean we're doomed; it just means we need a reset on how we think about retirement. In my first-ever Substack Live over on my newsletter Small Talk, I had a live conversation with Brian Clark—entrepreneur, writer, and founder of Further—about what this next chapter actually looks like for Gen X. And how we can stop chasing old myths and start building something more sustainable and sane. For more content like this, follow me over @ jonsmalltalk.subtack.com Get a discount on AG1 @ drinkag1/writeaboutnow.com

Gretchen Rubin joins the show to talk about her new book, Secrets of Adulthood, in which she boils down a lifetime of wisdom into powerful aphorisms that resonate. Gretchen is a bestselling author, podcast host, and one of today's most trusted voices on happiness, habits, and human nature. In this conversation, we talk about the lessons we learn too late, the advice she wants to pass on to her daughters, and why small, well-phrased truths often carry the biggest impact. Other topics: – Why she made the leap from clerking at the Supreme Court to writing about happiness – The Four Tendencies framework and why so many of us are "Obligers" – Her process for crafting sticky, memorable aphorisms – Why motivation doesn't work as a motivation tool Subscribe to my Substack @ https://jonsmalltalk.substack.com/ This show is sponsored by AG1. Sign up for a $76 discount @ DrinkAG1.com/writeaboutnow

When the New York Times declared it was "the end of work as we knew it" for Gen X, it did not feel fine. The story called the generation obsolete, irrelevant, and even likened them to candlestick makers in the age of electricity. Seriously? The article sparked a firestorm, prompting host Jonathan Small to write a viral Substack response that only raised the temperature. Now, Dana DuBois—fellow Gen X-er, writer, alt-rock aficionado—joins the show to talk about why the article sparked so much rage, what it got dead wrong, and how Gen X is not just surviving but reinventing midlife on their own terms. Read Jon's response on Substack here. Read the original NYT story here. All things Dana DuBois can be found here.

Has anyone ever told you, "Your life is so interesting—you should write a memoir!" It's flattering, no doubt. But then comes the doubts and the fears and the paralysis. How do you transform decades of memories and anecdotes into a narrative people would actually want to read? You can start by reading guest Wendy Dale's new book, The Memoir Engineering System. In it, she gives you the structure for constructing your memoir from the ground up. On this episode, we talk about useless writing advice such as just write a first draft, why the journey is more important than the memories themselves, and the things to prep yourself for capturing your life on the page in the best way possible. Write About Now is sponsored by AG1, order using my code and get some freebies.DrinkAG1.com/writeaboutnow Subscribe to the Small Talk substack @ https://jonsmalltalk.substack.com/

Back in Hollywood's Golden Age, two men with vastly different backgrounds came together to shape the future of film. Louis B. Mayer, a shrewd businessman and Irving Thalberg, a visionary producer, formed a partnership that defined MGM and set the standard for the modern studio system. In this episode, famed film critic Kenneth Turan explores their unlikely partnership, their imperial rise, and their eventual fall.

The 97th Academy Awards will grace Hollywood this Sunday, bringing its signature blend of glamour and controversy to the red carpet. To unpack all the drama, we're joined by Katey Rich, Awards Editor at The Ankler and host of the acclaimed podcast "Prestige Junkie." Katey reveals her journey to securing her coveted position, the state of awards shows in today's world, and why they continue to be popular despite yearly reports of their demise. Katey also delves into the scandals clouding this year's Oscar race and shares her expert predictions for best picture, best actress, best actor, and more.

Was a bestselling romantasy novel stolen from someone else's unpublished book? New Yorker staff writer Katy Waldman investigates a fascinating case of alleged plagiarism rocking the publishing world—the first novel copyright infringement to reach trial in a century. The case raises profound questions about creative ownership in publishing, while exposing the way books in this red-hot genre are written. You'll never look at enemies-to-lovers werewolf sexcapades the same way again. Read Katy's story @ https://bit.ly/4hyxLUP Subscribe to Small Talk @ jonsmalltalk.substack.com

Stuck in a creative rut? Need some fresh ideas? The solution isn't staring harder at your screen – it's getting up from your desk and walking. This simple activity has been the secret weapon of history's most brilliant minds, from Charles Dickens to Virginia Woolf, Aristotle to Steve Jobs. Science backs this up: walking increases creative output by 60% compared to doom scrolling. But not all walks are created equal. Award-winning author Abbs Streets shares insights from her book "52 Ways to Walk," breaking down exactly when, where, and how to walk for maximum creative benefit.

The devastating wildfires in Los Angeles have destroyed 12,000 structures and taken at least 25 lives. In an intimate conversation, guest Lee Ann Daly shares her harrowing experience of evacuating her Pacific Palisades home with just minutes to spare, managing to save three cats and only a few documents. Lee Ann is a creative executive and former head of marketing at ESPN, Reuters, and the Game Show Network. In our conversation, she brings her unique perspective to processing tragedy. We discuss the true character of the Pacific Palisades that you won't hear in the news, details of her traumatic escape, the challenges of navigating California's complex fire insurance system, and how she's coping with the uncertainty of this unprecedented tragedy. To donate to families affected by the fire: Mutual Aid Los Angeles Network To help animals in need: Pasadena Humane Society