Your Music and People
Derek Sivers
Every creator has the same problems with marketing.
call attentionminds and heartstell their friendscharge moneymediahelpDerek Sivers was a professional musician before he started a music distribution company that helped 150,000 musicians sell their music to over four million people. So after years of living the problems, he was able to learn the solutions.
“Your Music and People” shares a successful philosophy of getting your work to the world by being creative, considerate, resourceful, and connected.
It’s not just for musicians.
Though it uses music as the example, it is meant for any creator trying to reach people. Early readers called it one of the best books ever written on business marketing.
Example points include:
just as creativeextension of your art.being considerate.Persistence is polite.Proudly exclude most people.Money is just a neutral representation of value.focus on what doesn’t change.
Duration - 2h 31m.
Author - Derek Sivers.
Narrator - Derek Sivers.
Published Date - Sunday, 22 January 2023.
Copyright - © 2020 Sivers Inc ©.
Location:
United States
Description:
Every creator has the same problems with marketing. call attentionminds and heartstell their friendscharge moneymediahelpDerek Sivers was a professional musician before he started a music distribution company that helped 150,000 musicians sell their music to over four million people. So after years of living the problems, he was able to learn the solutions. “Your Music and People” shares a successful philosophy of getting your work to the world by being creative, considerate, resourceful, and connected. It’s not just for musicians. Though it uses music as the example, it is meant for any creator trying to reach people. Early readers called it one of the best books ever written on business marketing. Example points include: just as creativeextension of your art.being considerate.Persistence is polite.Proudly exclude most people.Money is just a neutral representation of value.focus on what doesn’t change. Duration - 2h 31m. Author - Derek Sivers. Narrator - Derek Sivers. Published Date - Sunday, 22 January 2023. Copyright - © 2020 Sivers Inc ©.
Language:
English
title
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Chapter 1: What’s inside this book
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Chapter 2: Some quick context for these stories
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Chapter 3: Art doesn’t end at the edge of the canvas
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Chapter 4: Business is creative
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Chapter 5: This is only a test. See what happens
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Chapter 6: Restrictions will set you free
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Chapter 7: Make mystery : make people wonder
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Chapter 8: Creative communication
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Chapter 9: Captain T
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Chapter 10: “Marketing” just means being considerate
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Chapter 11: It’s hard to get off stage
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Chapter 12: Constantly ask what they really want
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Chapter 13: Don’t try to sound big
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Chapter 14: Considerate communication
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Chapter 15: Touch as many of their senses as you can
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Chapter 16: Life is like high school
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Chapter 17: Barking
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Chapter 18: Get personal
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Chapter 19: Always think how you can help someone
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Chapter 20: Don’t be afraid to ask for favors
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Chapter 21: Small gifts go a long way
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Chapter 22: Persistence is polite
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Chapter 23: Repeatedly follow-up to show you care
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Chapter 24: Pedestals prevent friendships
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Chapter 25: It’s just people inside the machine!
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Chapter 26: How to get through the gates?
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Chapter 27: Have someone work the inside of the industry
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Chapter 28: Show success before asking for help
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Chapter 29: Test marketing
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Chapter 30: Get rejected, get filtered
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Chapter 31: Be a competent novice, not an expert
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Chapter 32: Rock stars have a boss?
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Chapter 33: What it means to be resourceful
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Chapter 34: You need to be profitable to last
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Chapter 35: Get specific!
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Chapter 36: Call the destination, and ask for directions
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Chapter 37: Never wait
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Chapter 38: Assume nobody is going to help you
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Chapter 39: The security of no security
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Chapter 40: A good plan wins no matter what happens
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Chapter 41: Was 10%, now 90%
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Chapter 42: You don’t get extreme results without extreme actions
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Chapter 43: Direct it yourself
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Chapter 44: Flip it in your favor
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Chapter 45: Not happy with existing venues? Make a new one
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Chapter 46: When your music can’t speak for itself
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Chapter 47: A curious answer to the most common question
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Chapter 48: Make people curious in one sentence
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Chapter 49: Without a good reason, they won’t bother
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Chapter 50: Don’t know how to describe your music?
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Chapter 51: Describe your music like a non-musician
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Chapter 52: Use the tricks that worked on you
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Chapter 53: Or you can not talk at all
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Chapter 54: Hillbilly Flamenco
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Chapter 55: Aim for the edges
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Chapter 56: If you target sharp enough, you will own your niche
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Chapter 57: Proudly exclude most people
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Chapter 58: Well-rounded doesn’t cut
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Chapter 59: Be an extreme character
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Chapter 60: A hundred actors on stage
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Chapter 61: The most expensive vodka
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Chapter 62: Doing the opposite of everyone is valuable
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Chapter 63: Selling music by solving a specific need
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Chapter 64: People search harder for the obscure
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Chapter 65: Why you need a database
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Chapter 66: Stay in touch with hundreds of people
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Chapter 67: Meet three new people every week
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Chapter 68: Keep in touch
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Chapter 69: Every breakthrough comes from someone you know
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Chapter 70: Put your fans to work
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Chapter 71: Include everyone in your success
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Chapter 72: How to attend a conference
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Chapter 73: Don’t be a mosquito
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Chapter 74: Shed your money taboos
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Chapter 75: Valuable to others, or only you?
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Chapter 76: Pricing philosophy
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Chapter 77: Emphasize meaning over price
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Chapter 78: Some people like to pay. Let them
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Chapter 79: The higher the price, the more they value it
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Chapter 81: Don’t promote until people can take action
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Chapter 80: Are fans telling friends? If not, don’t promote
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Chapter 82: Never have a limit on your income
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Chapter 83: Move to the big city
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Chapter 84: Detailed dreams blind you to new means
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Chapter 85: Are you at the starting line or the finish line?
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Chapter 86: Nobody knows the future, so focus on what doesn’t change
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Chapter 87: Ignore advice that drains you
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Chapter 88: Compass in your gut
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about the author
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books by Derek Sivers
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copyright
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