Emerging Europe Talks

Technology increases productivity. But it also brings about other consequences: it creates, removes and modifies the tasks that are supposed to be performed. This in turn affects the demand for workers with new skills. This is why equipping all young people with the skills to adapt and reinvent themselves is one of the three policy recommendations, alongside promoting technology adoption and adapting technology to meet society’s needs, included in the recent report The Future of Work: Implications for Equity and Growth in Europe, released by the World Bank. “I'm talking about numeracy, literacy, problem-solving, and in particular social skills; the ability to work in teams, the ability to project a future and be consistent...the ability to listen to others. These types of skills, these foundational skills are the perfect complement of new technologies,” Rafael E. de Hoyos, programme leader in human development for EU member states at the World Bank and one of the report’s authors, tells Andrew Wrobel. “These are precisely the things that we should provide to our students because this is what will allow them to re-invent themselves,” he adds. “[These skills] will allow them to benefit from technology, not compete with it.” They also talk about the future of education and about how to prepare educational systems in Europe and the emerging Europe region for future challenges.

“I was working in a corporate environment, in a hotel, in the marketing department, and we were seeking professional travellers and family travellers [who could help us] promote our hotel,” Havva Safarova tells Andrew Wrobel. “Unfortunately, I couldn't manage to find any travelling families who have a blog. One night my husband said to me: ‘You travel, we have kids, and you are a marketer so you can do it best’.” Now, Havva is an internet personality and a content creator with thousands of followers. She also educates others. She is the author of seminars and marathons that empower women and emphasise that, “the limit of women is only in their brains.” Like many mothers, she struggled with dividing her time between family and work. “I couldn't work and manage, taking the kids to the kindergarten and then taking care of them. As a freelancer it was very hard; when you are in a corporate environment, you are working from nine to six. But when you are a freelancer, you are working 24/7. “And I was sitting in coffee shops aware that people were watching...I was bringing my kids to the coffee shop and people were saying that they disrupted them.” So, Havva came up with yet another idea: Ninja Kids Club.

“My mother was my first mentor. I remember her advice when I was a child. Back then, we had grades from one to five. Five was the best mark, four was okay and three was not very good. And one day, I came back and said ‘Mum, I got a four, and that’s really good because the rest of the class got threes.’ And my mother said to me, ‘Darling, you had better look at those who are ahead of you, not those who are behind,” Viktoria Konstantinova, Head of EMEA Talent Marketing at GlobalLogic, tells Andrew Wrobel. With over 20 years in marketing across various sectors, Konstantinova now works for an international software company with 30,000 engineers worldwide and leads marketing efforts in 20 countries. Now she encourages other women to look for mentors. "We are literally sitting and waiting for you to reach out and ask questions. This is a two-way street. This is not a monologue. This is a dialogue. While giving, we are receiving; and communicating with inspiring people, especially women who want to start a business or who want to change their lives. This is inspirational for us.”

“Our [solution] is an innovative platform for riders of any level to book and fully explore our tour features with the assistance of digital video routes. When you go to our website, you can see all horseback tours around Georgia. The platform's objective is to develop a niche market for equestrian tourism in the region,” Ana Nadiradze, co-founder of Horsetours, tells Andrew Wrobel. “Ana has created a really interesting business and she can show how to combine ecommerce and equestrian tourism together,” says Diana Kiguradze, regional manager, Caucasus, CISSEE at Visa. Not only that, she has introduced digitalisation to a sector that was analogue for too long. “We are going to digitise the potential of equestrian tourists in Western Georgia and create a digital video road,” Ana adds.

“I am a person that loves experimenting and learning by doing. So, it was just this passion that I have for doing something that makes the world better, but by learning from others, by connecting with other cultures, and learning from those who have already done more,” Agnieszka Hryniewicz-Bieniek, Global Director of Google for Startups, tells Andrew Wrobel. She has created a series of workshops called ‘I Am Remarkable.’ “We just wanted to support women to be more confident and to acknowledge their strengths, to acknowledge how great they are. Because very often we see female founders don't have that confidence. This is a very popular workshop right now, not only among female entrepreneurs but also any female audiences from students through regular individual contributors.” Agnieszka comes from Poland and she cherishes the fact that she comes from Central and Eastern Europe. “I come from this region. This region is diverse, with a lot of different countries, and a lot of different connections and languages. Somehow it's easy when you come from this region to actually manage a global team because you already know that there are differences, you already know that you have to listen and you understand the context of the other person from another country…because it all matters in communication.” Today she manages Google for Startups initiatives carried out in over 125 countries including joint activities with over 60 incubators, accelerators, and co-working spaces.

Do we need to say that technology is changing every aspect of human life? No, we don’t—and healthcare and life sciences are no exception. Leading pharmaceutical companies explore data science and artificial intelligence (AI) to speed up the development and production of new and more effective medicines. Healthcare professionals use virtual reality to improve their skills. Patients use virtual tools to access medical services. Both groups consume far more content than ever before. High demand for personalised customer experiences forces companies to invest more in tailored content production. “We are all about storytelling, about content” says https://www.linkedin.com/in/andreychuk/https://www.linkedin.com/in/andreychuk/, one of the founders and CEO of Viseven, a MarTech services provider. “We are a digital content agency, a digital content factory for pharmaceutical clients. We create digital content, digital narratives. We create a content strategy, end-to-end marketing services, omni-channel campaigns. We build the entire architecture and infrastructure for marketing content.” She speaks with Andrew Wrobel about leadership, entrepreneurship and disruption. One of the biggest disruptions for her was Russia’s invasion of Ukraine. She turned it into an opportunity and her company’s team has since grown by some 50 per cent, now exceeding 700 people.

“I started [the business] on my second maternity leave 10 years ago. Before that, I was engaged in large corporations in high positions in marketing and public relations. [...] I used the pause to rethink my purpose in business and I started testing healthy oatmeal cookies, which was really strange back then,” Milica Ličina Čalija, the founder of Anđeli (Serbian for Angels) tells Andrew Wrobel. “Now, we do have some kind of awareness of the importance of healthy eating. Back then, online shopping was not as developed as it is now. And healthy habits in eating were not as developed.” The cookie producer now has eight employees, and seven of them are women. They are a social enterprise because all of the female employees are either over 45 years old, which is a group in Serbia that cannot be easily employed, or have some kind of chronic illness. “It's a community, a kind of family. And when I say that I'm an activist and I empower women, I do not only do that through some kind of advocacy,” she adds. But Milica is also an activist and runs her own podcast. "I always talk about difficult moments and obstacles, thinking that if I share that experience, someone else will be encouraged to overcome the same obstacle,” she says.

Technology has significantly expanded access to education. We saw that firsthand during the Covid-19 pandemic. It has also begun to change the roles of teachers and learners. The teacher’s role is changing as students take more responsibility for their own learning using technology to gather relevant information. But the impact of technology is even more profound than that. Advances in technology have led to the automation of many tasks, which has led to the creation of new job roles that require different skills. “We need to really teach our students to adapt, to learn, constantly relearn what they've learned so far and unlearn certain things that would limit them from learning new things,” says Sayasat Nurbek, Kazakhstan’s minister of science and higher education. He speaks with Andrew Wrobel about how Kazakhstan is reinventing its approach to education, its educational system and the role teachers play in the process.

Climate change affects all regions around the world, and the number of risks generated by changing weather conditions and disasters are increasing. Knowledge about potential risks is essential for their reduction, transfer, and adaptation. Climatig is a Croatian climate fintech start-up that helps banks, insurers, facility managers, and real estate decision-makers mitigate climate risks such as drought, floods, extremely high temperatures, and more through the power of climate intelligence. Duško Radulovic, Climatig’s CEO, spoke with Andrew Wrobel about his company’s solution to the challenges in obtaining reliable climate intelligence using geolocation with a precision of 10 metres. One UK-based investor considered flooding to be the main issue but after obtaining the coordinates it turned out wind might be a bigger risk. They also discussed access to the solution. Currently, it is addressed at business clients but will soon be available for individuals who will be able to understand risks, for example, before investing in a new home.

“Moldova is no longer just a consumer of technologies. We are now a nation that exports and generates technologies,” the country’s Deputy Prime Minister and Minister of Economic Development and Digitalisation, Dumitru Alaiba, wrote on Linkedin in August. He shared the example of Informbusiness, a domestic company that has just launched the production of dynamically-charged electric buses. “We have a booming IT industry. Year-on-year growth is 45 per cent, and 95 per cent of the IT services produced are oriented for export. Altogether, the IT industry in Moldova is about five per cent [of GDP] and if the sector grows even half as fast as it has over the past three years, I think we can double that soon,” he tells Emerging Europe’s Andrew Wrobel. According to the Future of IT in emerging Europe report, 4.4 per cent of Moldovans are employed in the ICT sector. Across the 23 countries of emerging Europe, only Estonia has a higher percentage employed in the sector. “We want to prove that it’s not just Estonia [that can be 100 per cent digital]. Any other country can do it if they take [digitalisation] seriously and if they believe it is possible,” Alaiba adds. “We want to show that you can have a high quality of service when you deal with the Moldovan government, whether you are an entrepreneur, a citizen or a visitor. […] You don't need to go through a massive crisis in order to benefit from the digital transformation.”

It’s no secret that most start-ups don’t succeed. In fact, more than two-thirds never deliver a positive return to investors. According to a recent Skynova study, 47 per cent of start-up failures in 2022 were due to a lack of financing, nearly double the percentage that failed for the same reason in 2021. Running out of cash was behind 44 per cent of failures, while 33 per cent of start-up failures were attributed to the Covid-19 pandemic’s wide-ranging effects on business and the broader economy. Start-up founders often rely on their knowledge and experience, or that of external consultants, and mentors. And almost 60 per cent of almost 500 founders polled by Skynova said they would have done more market research prior to launching. What if they relied on artificial intelligence to help them put together a business plan? This is what Hotball.ai intends to offer. Maksym Nagara, the founder and CEO of Hotball.ai and the founder and leading consultant of Bezmezh.Consulting, talks with Andrew Wrobel about how the firm’s solution can help start-ups understand strategy and plan better. They also talk about the reasons why start-ups often fail and how AI can help small businesses grow in a sustainable way.

“Before I started my internship at Visa, I [ran] a small eco-hotel in the mountains of Ukraine. It was a travel co-working space. It was after the first invasion in 2014. A lot of travel agencies were closed and travel managers needed to work somewhere so I decided to open a space where everybody could help each other and develop the travel industry,” Nataliia Ievtushenko, first an intern and now a full-time employee at Visa tells Andrew Wrobel in the eighth episode of Emerging Europe Talks She’s Next empowered by Visa. “During the [internship] interview, I chose the product team. It's very interesting for me to see how products are created from the beginning, from the idea until the product is done.” “I'm the head of the women's Visa network inside the company. And I used to be the mentor for some of the newcomers and some of the women in the network. It's really great to feel that your experience, your advice helps someone to grow or just to realise themselves, to achieve results or even to build a relationship with someone. It's important not only for the mentee but also for the mentor just to know that they are helping the younger generation grow, find new paths,” Svitlana Chyrva, Vice President, Country Manager for Visa in Ukraine and Moldova, adds.

“I changed companies for the first three roles that I had and then I came to Microsoft,” Michelle Simmons, General Manager Central Europe at Microsoft, tells Andrew Wrobel in the seventh episode of Emerging Europe Talks She’s Next empowered by Visa. “And what I found was that I've been able to take on new challenges and really work for many different companies inside Microsoft by changing functions, changing geographies and expanding my scope of responsibility. And so that's how I've ended up spending so long at one company because it's been just a platform for incredible learning, professional growth.” “I had the pleasure of first meeting Michelle earlier this year and during our conversations it was her approach to leadership that struck me most,” Andrew says. “That curiosity and authenticity, showing the way forward, especially now in such uncertain times and being able to create a vision for what the future looks like. And identifying and challenging talent in a supportive way so that they can move into their next role, even if it is at a different company.” “I measure myself on how I'm helping people in my organization to achieve their career goals,” Michelle adds.

“There's been a lot of positive discussion and some positive progress when it comes to gender equality around the world, […] but I think clearly there's much more to be done to truly ensure the level of equality that we all aspire to and I think men have to play a vital role in that,” said Dan Baxter, Vice President, Corporate Communications for Central & Eastern Europe, Middle East and Africa at Visa, in conversation with Emerging Europe’s Andrew Wrobel. This is why halfway through the first series of Emerging Europe Talks She’s Next empowered by Visa, we take a look at the role of men in the development of female empowerment as the process must include the awareness and engagement of men. “One of the steps is ensuring that you have a diverse work force to start with and setting very clear goals which are measured to ensure that you're continuing to increase the level of diversity within the organisation. [...] We need to show that there are significant benefits of having more women in the workplace, but also in the company environment.” “Involving men in initiatives such as She’s Next contributes to a broader understanding that diversity is an enormous benefit in a workplace. I am also delighted to be the podcast host and I very much hope I will be able to help raise awareness about diversity and the value of female entrepreneurship,” Andrew added.

"When we started in 2018, […] it was really to try something new in the region and in our country [of Czechia],” Silke Horáková tells Andrew Wrobel in the fifth episode of Emerging Europe Talks She’s Next empowered by Visa. “It was about convincing investors that impact investing is something valid and has a future. That it's worthwhile to invest for financial returns, and doing something good for society at the same time.” Silke is one of the founders and a partner at Tilia Impact Ventures, one of the first impact funds in central and eastern Europe. She was previously the CEO of the Czech Private Equity & Venture Capital Association and is originally from Germany. She moved to Czechia during the Velvet Revolution. She is also the co-owner of Albatros Media, the largest Czech book publishing company. “Silke says she is not an entrepreneur herself. Yet she’s co-founded quite a few initiatives, including the European Women in VC community that empowers founders who are making a difference in the world. What struck me is the passion she has for social and environmental impact. I very much wish we had more people that are so committed to supporting changemakers in the emerging Europe region,” Andrew says. “Looking back to 2010, when I heard for the first time about the concept of impact investing, right from the start I had a deep desire to do something,” Silke adds.

The global ICT market is bound to grow. Digitalisation, cloud computing, Generative Artificial Intelligence (AI) are only a few drivers of that growth. Global ICT spending reached about 4.9 trillion US dollars in 2020 and is expected to reach 5.8 trillion US dollars by 2023. That growth encourages entrepreneurs to set up new companies offering IT services. MIhai Filip, the founder and CEO of Romania-based Oves Enterprise, and also a serial entrepreneur, speaks with Andrew Wrobel about why he set up a software engineering company and how he found his niche in that rapidly developing sector, how he continues to innovate on a daily basis and provide value to his partners and clients. They also talk about his successes and failures such as working with high-profile clients in the private and public sectors, and working to acquire a new client and admitting his company was not ready for that client at the time.

“I was born into a century and a family that went through every kind of disruption imaginable. I come from […] Central Asia, which has gone through tremendous turbulence: two brutal world wars, multiple civil wars in between every kind of disruption possible, and then that finished with the collapse of our government,“ Nadya Zhexembayeva tells Andrew Wrobel in the fourth episode of Emerging Europe Talks She’s Next empowered by Visa. Her first job was in an insurance business selling life insurance in the collapsing Soviet Union. Now Nadya is a recovering academic scientist, entrepreneur, educator, and the founder and chief reinvention officer at ⁠Reinvention Academy⁠. “And if for some people stability is a norm, for me, turbulence is the norm. Today, as we face all kinds of disruption, it’s a competitive advantage, meaning I am more ready to deal with change.” “Imagine this scene, a relatively young professor at business school meets a vice president of a bank in the same class,” says Cristina Doros, now vice president, regional manager for Central Asia and Azerbaijan at Visa, who first med Nadya back in 2009. “It's an inspiration because sometimes when you feel down, when you think your things are going south and you are no good at anything, then I see, I look at Nadya's speeches, I listen to her online, I read the post and I said to myself, OK, you know what, that's the meaning you've been missing.” “We are all learning from each other and in that environment, it's all about creating conditions where we can all share, because the wisdom in the room is tremendous with all of these executives,” Nadya adds.

“I was born and raised in a family of engineers. All around me were gadgets and software, and I wasn't really excited about them. My father taught me how to programme. It was basic, and it was more than 30 years ago, and did not excite me that much,” Elena Marinova tells Andrew Wrobel in the third episode of Emerging Europe Talks She’s Next empowered by VISA. Elena is president and chair of the board of directors at Musala Soft, a software service company, founded in 2000 and currently with offices in Bulgaria, North Macedonia, and Egypt, and Emerging Europe’s Female Business Leader for 2020. “But 2000 was the year of the dot com crash. We started with fancy Silicon Valley start-ups. Everything was super shiny…unicorns and rainbows. A few months later, we lost all our clients. And a year later, we were almost done. […] It turned out to be an extremely fun and dynamic field.” Musala Soft was recently acquired by the KKCG Group and is now part of Qinshift, although it has kept its original brand. “I have known Elena for a few years, and I cannot find another person who is so committed to supporting young generations of programmers, and not just in her home country of Bulgaria. Back in 2017, she co-founded the European Junior Olympiad in Informatics for kids from the Council of Europe countries and gave them a stage to compete and create friendships that will last for life and lead to scientific breakthroughs and a better and more connected world. And her enthusiasm is contagious,” Andrew says. “If you like the things that you're doing, of course, you're doing more of them and it's not a nine to five thing. It's something you live with all the time,” Elena adds. And she seems to have taken a liking to programming in the end.

“My background is the tourism industry, but when my son was born, he came with a bonus. [This is how] autism came into our lives,” Turkan Ismayilli, the founder of the YouTube channel Cin Bala with animations and fairy tales addressed to special children, tells Andrew Wrobel in the second episode of Emerging Europe Talks She’s Next empowered by Visa. Turkan started the channel during the Covid-19 pandemic, after her family had come to Germany and attending therapy sessions was close to impossible. "Our direction is clear, and we started the YouTube channel [to help] autistic kids living in Azerbaijan who do not have a chance to go to therapy centres. [Thanks to these videos] children can learn to speak. We saw it day by day with our son and we have received a lot of messages [from others who say the same]. “To me, it is very much specific to women’s entrepreneurship overall because the research also showed that it's us women having a need from any standpoint, having the need to help, having a need to support our family, having the need to help our close ones move further. We are doers, we do stuff no matter how much we are afraid, no matter how much we are not sure. Mostly we are not sure, but we still do things,” adds Cristina Doros, vice president, regional manager for Central Asia and Azerbaijan at Visa, who also joined the episode.

The world of social media is changing. In 2023, Elon Musk’s Twitter has 353.9 million users, almost four per cent fewer than in 2022, and is expected to lose another five per cent next year, according to BankMyCell. Previously, it built its network thanks to three communities: politicians, celebrities, and journalists, who could broadcast directly to a large audience without any gatekeepers, build personal brands and promote stories that they believe are newsworthy. Trolls use Twitter because its algorithms give their content disproportionate weight in the conversation. As a result, according to MIT, falsehoods on Twitter spread 10-20 faster than facts. Mark Zuckerberg’s Threads, launched on July 6, 2023, got off to a great start with over 100 million subscribers within just five days. But, according to SimilarWeb, Threads’ daily active user base dropped from 49 million in the launch week to 23.6 million now. Where is news in this picture? Well, the average news platform subscriber is 50 years old. 40 per cent of 18-29 year-olds use social media to consume news. Noam Bardin is the former CEO of Waze and the founder and CEO of Post, which he launched in November 2022. Post is an inclusive platform designed for social media natives and the way they want to consume news. He speaks with Andrew Wrobel about the future of the media industry, from both a consumer and publisher perspective. They also talk about how to make sure that users are part of a community where debate is civil and constructive. They discuss a model that promotes access to content produced by premium publishers and countless experts and academics, without subscriptions or ads, using micropayments with publishers receiving the entire payment revenue.