The Woodpreneur Podcast

In this episode, David Hoffman shares his journey from starting woodworking in 2019 to becoming a full-time woodworker. He began with small projects for his own home and gradually built up his skills and tools. David's obsession with woodworking led him to take on bigger projects, including his first kitchen job. He credits his success to his consistency in posting on social media and building a supportive community. While he may not be making more money than in his previous job, he values the freedom and fulfillment that woodworking brings him. In this conversation, David discusses his experience with different social media platforms, the importance of word-of-mouth and referrals, and his plans for his business. He also talks about the surprises and freedom of being his own boss and the challenges of scaling his business. Steve provides advice on outsourcing installations, identifying tasks to delegate, and building systems and processes. They also discuss the integration of content creation and business and the importance of feeding the social media beast. Takeaways Chapters 00:00 Introduction and Background 03:19 David's Obsession with Woodworking 07:13 Choosing the Niche of Cabinetry 09:06 Getting the First Kitchen Job 10:12 Investing in Tools 11:02 The Jump to Full-Time Woodworking 13:08 Building a Social Media Following 15:19 Expressing Yourself and Building a Community 21:13 Combining Woodworking and Social Media 22:50 Different Social Media Platforms 23:17 Word of Mouth and Referrals 23:57 Future Plans: Building a Business or Content Creation 26:19 Surprises and Freedom of Being Your Own Boss 28:46 Scaling the Business 29:47 Outsourcing Installations 31:22 Identifying Tasks to Delegate 33:15 Thinking Long-Term and Building Systems 36:14 Content Creation and Business Integration 38:46 Building Systems and Processes 40:17 Feeding the Social Media Beast 42:20 Promoting Timberdust Woodworking Join our Paid Community at WoodpreneurNetwork.com Connect with David at: https://www.instagram.com/timberdustwoodworking/ https://www.timberdustwoodworking.com

In this episode, Steve Larosiliere interviews Nick Gonzalez from San Diego Custom Cabinets. Nick shares the history of his company and how he started in the cabinetry business. He discusses his early years' challenges and his strategies to get customers, including attending trade shows. Nick also highlights the competitive advantage of manufacturing in Mexico and using conversion varnish for finishes. He talks about the importance of giving back to the Mexican community and the growth of his team. Finally, Nick shares his experience in managing and balancing his role as a leader. In this conversation, Nick, the owner of San Diego Custom Cabinets, discusses his journey of finding work-life balance and striving to be the best in his industry. He shares how he prayed for growth and focused on providing exceptional customer service. Nick also talks about the importance of marketing and acquiring customers through social media, and explores the potential of search engine optimization. He discusses the value of storytelling and dominating local markets, as well as the idea of segmenting product lines. Finally, he learns about engaging with followers and building an email list to grow his business further. Takeaways Chapters 00:00 Introduction and Background 00:36 History of San Diego Custom Cabinets 03:32 Trade Shows as a Growth Strategy 04:58 Differentiating Factors and Competitive Advantage 06:20 Using Conversion Varnish and California Regulations 07:39 Transitioning to Manufacturing in Mexico 09:19 Early Challenges and Learning on the Job 10:26 Transitioning to Manufacturing in Mexico (Continued) 13:14 Size and Structure of the Company 15:12 Giving Back to the Mexican Community 16:37 Quality and Perception of Manufacturing in Mexico 19:40 Learning to Manage and Grow the Enterprise 21:11 Mentors and Learning from Others 23:36 Maintaining Sanity and Self-Care as a Leader 24:51 Finding Work-Life Balance 26:01 Striving to Be the Best 27:21 Praying for Growth 28:10 Personal Success and Gratification 29:21 Putting Customers First 30:01 Balancing Workload and Hiring 31:26 Marketing and Acquiring Customers 34:05 Next Steps in Marketing 36:10 The Value of Search Engine Optimization 38:15 Telling Stories and Dominating Local Markets 41:31 Segmenting Product Lines 44:16 Engaging with Followers and Building an Email List 48:21 Expanding the Brand and Targeting New Markets Join our Paid Community at WoodpreneurNetwork.com Connect with Nick at: https://www.instagram.com/sandiegocustomcabinets/ https://sdcustomcabinets.com

In this episode of the Woodpreneur Podcast, Steve Larosiliere interviews Mac Sheldon and John Henry from the Pantorouter. They discuss the origin story of the Pantorouter and how it evolved into a highly valued woodworking joinery machine. The Pantorouter solves the problem of joinery by providing a dedicated joinery machine that is safe and easy to use. It is accessible to a wide range of customers, including hobbyists, boutique furniture makers, and schools. The Pantorouter allows woodworkers to create high-quality furniture at an affordable price. The challenge lies in marketing and educating potential customers about the capabilities and benefits of the Pantorouter. In this conversation, Steve Larosiliere discusses how to get the most talented people to use the Pantorouter and replace their existing systems. They also explore the power of sharing the Pantorouter videos and building a community around the product. Takeaways Chapters 00:00 - Origin Story of Pantorouter 03:00 - Development and Improvement of the Pantorouter 04:44 - Background of the Founders 06:01 - Introduction of John Henry 07:43 - Problem Solved by the Pantorouter 08:48 - Benefits and Safety of Using the Pantorouter 11:28 - Affordability and Value of the Pantorouter 14:42 - Challenges in Marketing the Pantorouter 17:11 - Accessibility and Democratization of Custom Furniture 19:40 - Customer Demographics 21:00 - Applications of the Pantorouter 23:25 - Expanding the Market and Supporting Customers 29:04 - Features and Capabilities of the Pantorouter 31:28 - Making Custom Furniture More Accessible 35:55 - Marketing and Business Advice 44:47 - Getting the Most Talented People to Use Pantorouter 46:03 - Replacing Existing Systems with Pantorouter 47:14 - The Power of Sharing Pantorouter Videos 49:15 - Building a Community Around Pantorouter Join our Paid Community at WoodpreneurNetwork.com Connect with Mac & John at: https://www.instagram.com/pantorouter.usa/ https://www.pantorouter.com

In this episode of the Woodpreneur Podcast, Steve Larosiliere interviews Mike McCormack from McCormack Builders. Mike shares how he started his custom home-building company and the challenges and successes he has experienced over the years. He discusses the importance of self-education and continuous improvement in the construction industry. Mike also talks about the plans for his company, including moving to a new headquarters and implementing more efficient building practices. Steve provides feedback on marketing strategies, emphasizing the importance of storytelling and building relationships with clients. Takeaways: Chapters: 00:00 - Introduction and Background 01:20 - Getting Started in the Construction Industry 03:11 - Taking a Chance and Starting McCormack Builders 06:22 - Building a Dream Headquarters 08:46 - Growth and Scaling the Business 09:59 - The First Critical Hire 13:09 - Realizing the Potential of the Business 15:42 - No Imposter Syndrome 17:23 - The Importance of Self-Education 19:05 - Attracting the Right Clients 21:08 - Future Plans and Growth 23:48 - Marketing and Business Advice 26:28 - Telling More Stories and Building Relationships 28:00 - Feedback on Marketing Strategy Join our Paid Community at WoodpreneurNetwork.com Connect with Mike at: https://www.instagram.com/mccormackbuilders/ https://mccormackbuilders.com

Ben Uyeda, a designer and content creator, shares his journey from architecture to building a successful media company. He discusses the challenges of transitioning from client-based work to pursuing personal projects and monetizing through online platforms. Ben emphasizes the importance of aligning personal interests with financial opportunities and the value of authenticity in creative work. He also talks about his current project of building a hotel and the balance between work and personal life. Ben's approach to growth is driven by curiosity, interest, and the desire for continual escalation in his projects. The conversation explores interesting ways to source raw materials, such as logs for woodworking and fabrication. It discusses overlooked species with heavy uses, unique sources of logs, logs with a story, and the value in unconventional wood. The conversation also highlights the importance of creativity in finding extraordinary margins and mentions specific woods like eucalyptus. Takeaways Chapters 00:00Introduction and Background 03:00Transition from Design to Content Creation 06:17Challenges in Pursuing Personal Projects 09:13Demonstrating Value and Attracting Opportunities 11:14Authenticity and Genuine Interests 14:21Choosing Brand Partnerships 18:20Escalating Projects and Continual Growth 22:26Building a Hotel Project 25:34Maintaining Balance and Self-Care 29:59Completion and Launch of the Hotel 35:18Evaluating Personal and Professional Growth 37:14Advice and Struggles 38:29Sourcing Raw Materials: Types of Logs 39:45Overlooked Species with Heavy Uses 41:15Unique Sources of Logs 42:24Logs with a Story 44:06Value in Unconventional Wood 45:07Creativity and Extraordinary Margins 46:36Eucalyptus and Other Interesting Woods Join our Paid Community at WoodpreneurNetwork.com Connect with Ben at: https://www.instagram.com/benjaminuyeda/ https://www.benuyeda.com

Rohan Ward, a furniture maker and designer, shares his journey of starting and growing his business in Chicago. He discusses his background in woodworking and furniture design and the influence of his childhood and education on his craft. Rohan emphasizes the importance of personal branding and standing behind the quality of his work. He also talks about the challenges and rewards of running a small business, including managing a team and maintaining a high level of craftsmanship. Rohan shares his approach to marketing and finding clients and his interest in exploring AI in furniture design. In this conversation, Steve Larosiliere and Rohan Ward discuss strategies for scaling up and making more money in the furniture-making business. They explore the importance of recognizing expertise, increasing prices, and nurturing and optimizing the brand. They also discuss the potential for expanding the product line and branding, and the idea of creating a line of furniture. Finally, they explore the concept of building a product that pays without requiring physical labour. Takeaways Join our Paid Community at WoodpreneurNetwork.com Connect with Rohan at: https://www.instagram.com/rohanwarddesigns/ https://rohanwarddesigns.com

In this episode, Steve LaRosiliere interviews Zach Shrum from Centurion Wood Coatings. Zach shares his journey into the wood coatings industry and how he transitioned from owning a painting business to working for Centurion. He discusses the company's focus on industrial wood coatings and their target market of professional cabinet makers and painters. Zach also talks about the importance of creating opportunities for others and the satisfaction of growing a business. He provides insights into Centurion's product line and their approach to finding and working with distributors. Lastly, he seeks advice on how to break past 10,000 followers on Instagram and improve their marketing efforts. In this conversation, Zach Shrum and Steve Larosiliere discuss the use of hashtags to build community and increase brand visibility. They explore the power of hashtags in reaching a targeted audience and share examples of how hashtags have helped businesses grow. They also discuss the importance of focusing on one's unique ability and delegating tasks to others. The conversation emphasizes the value of surrounding oneself with smart people and leveraging their expertise. Takeaways Chapters 00:00Introduction to Centurion Wood Coatings 01:15Zach Shrum's Journey into the Industry 03:05Taking Over and Growing a Business 04:24Transition to Centurion Wood Coatings 06:47The Responsibility of Creating Opportunities for Others 11:46The Role of Director of Sales and Marketing 18:35Centurion Wood Coatings Product Line 22:55Finding and Working with Distributors 26:26Advice on Instagram Marketing 35:57Using Hashtags to Build Community 39:00The Power of Hashtags 40:20Tapping into Local Communities with Hashtags 44:45Focusing on Your Unique Ability 47:36Surrounding Yourself with Smart People Join our Paid Community at WoodpreneurNetwork.com Connect with Zach at: https://www.instagram.com/thebeardedfinisher/ www.thebeardedfinisher.com

In this episode of the Woodpreneur podcast, Steve Larosiliere interviews Brent from BYOT. Brent shares his journey of starting a YouTube channel focused on DIY home improvement and woodworking. He discusses how he transitioned from a full-time contractor to a content creator and the impact of COVID-19 on his business. Brent emphasizes the importance of audience-first content and the value of networking with other creators. He also shares insights on staying motivated, continuously learning, and finding success in the content creation industry. In this conversation, Steve Larosiliere speaks with Brent about time management and the importance of delegating tasks. They discuss the amount of time spent on various activities, such as emails and scheduling, and explore ways to streamline these processes. Brent expresses the need to prioritize self-care and physical well-being. Steve suggests hiring a virtual assistant to handle administrative tasks and shares tips on finding the right person for the job. They highlight the benefits of outsourcing certain tasks and the potential for increased productivity and growth. Takeaways Chapters 00:00Introduction and Background 03:00Creating the BYOT Brand 06:54Navigating Challenges and Unexpected Success 10:45Finding the Right Audience 13:42Balancing Personal and Professional Life 18:34The Loneliness of Content Creation 23:08Motivation and Overcoming Challenges 28:59Staying Ahead and Continuous Learning 30:45Plans for the Future 37:09Advice on Hiring 41:21Managing Time and Tasks 43:04Taking Care of Yourself 45:11Delegating Tasks to Assistants 47:38Benefits of Hiring Assistants 48:50Maximizing Time and Productivity Join our Paid Community at WoodpreneurNetwork.com Connect with Brent at: https://byotools.me/ https://www.instagram.com/byotools/

Dagan Koffler, owner of Dagan Design Construction, shares his journey in the design and construction industry. He discusses how he got into the business, the challenges he faced, and the growth of his company. Dagan emphasizes the importance of building a strong team and creating a positive company culture. He also talks about the benefits of being a design-build firm and the value of social media in marketing his business. Overall, Dagan's story highlights the rewards and challenges of running a successful design and construction company. The conversation covers various strategies for showcasing and promoting design projects. It emphasizes the importance of creating articles and case studies based on each project in the portfolio. The discussion also highlights the value of featuring customers in videos and social media to provide relatable content. Additionally, the conversation explores the idea of deepening storytelling and expanding into furniture design. However, challenges with client participation in terms of privacy concerns are acknowledged. Takeaways Chapters 00:00Introduction and Background 01:13Getting into Design and Construction 04:06Growing the Business and Hiring Staff 07:10Taking the Business Seriously and Making Investments 09:05Building a Team and Delegating Responsibilities 11:51Learning and Growing as a Leader 15:14Focus on Remodeling and Design-Build 17:12The Reward of Creating and Building 18:23Differentiating from Competitors 21:12Maximizing Social Media and Marketing 25:05Building a Strong Company Culture 26:59Expanding into Other Business Ventures 27:41Advice on Social Media and Marketing 33:12Creating Articles and Case Studies 33:57Featuring Customers in Videos and Social Media 35:25Deepening the Storytelling 36:23Expanding into Furniture Design 37:34Challenges with Client Participation Connect with Steve: BuilderGrowth.io Instagram.com/thelarosiliere Instagram.com/woodpreneurnetwork Join our Paid Community at WoodpreneurNetwork.com Connect with Dagen at: dagandesignconstruction.com https://www.instagram.com/dagandesign/

"I read a fair amount, like pretty much everybody. What I have is a great ability to see what other people are doing, to observe what people are working on, and to understand techniques or things that can work for us." Miles Janes Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by Miles Janes from Vermont Heavy Timber. Miles grew up surrounded by the aroma of sawdust and the intricate beauty of woodwork, thanks to his father, a skilled cabinet maker and woodworker. Despite initially considering a career in kitchens. Miles found his true passion in the realm of timber frame restoration. His journey began when he joined a timber frame restoration company in his hometown, Building Heritage, owned by his now good friend, La Lothrop. Little did he know, this would mark the beginning of a remarkable journey in the world of heavy timber. Listen now and get the whole story! “I love challenges. And so that's really exciting. And also, what's exciting is that we're finally like, we're doing well. It's been a grind for like, three years, I'd say, you know, we're always growing.” Miles Janes Lessons Carved in Wood Reflecting on his decade-long journey in the business, Miles shares some invaluable lessons. One of the core principles guiding his business is a commitment to integrity and quality. Refusing to compromise on the type of work they undertake and the standard of craftsmanship they deliver has been key to their success. Additionally, Miles emphasizes the importance of continuous learning and seeking wisdom from those who have walked the path before. Facing Challenges with Grit and Determination While the road hasn't always been smooth, Miles navigated through uncertain times with resilience and determination. From tight financial spots to daunting projects, he faced each challenge head-on, always maintaining his commitment to excellence and integrity. Looking Ahead: A Vision for the Future As Vermont Heavy Timber celebrates its 10th year, Miles is excited about the future. With a stellar crew and a solid reputation, the business is poised for growth. Miles envisions expanding into new territories, potentially transitioning into an ESOP model, and taking on even more challenging projects. Crafting Success Through Storytelling In the ever-evolving world of business, Miles understands the power of storytelling as a tool for growth. By documenting their projects, sharing their journey, and showcasing their expertise, Vermont Heavy Timber aims to solidify its position as a leader in the industry. From captivating website narratives to engaging social media content, Miles is determined to let their work speak for itself. Want to get in touch with Miles Janes? Contact him through: Instagram: https://www.instagram.com/vtheavytimber/

“Once you get into that design kind of mind frame, it just stays with you 100% You become a magpie of, you know, choosing things, and storing things away for free. “ Dan Bullen Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by Dan Bullen from Iluka London. Dan's journey began with a desire for change, a longing to shift from the digital realm to the tactile world of creating physical products. As a graphic designer and with his wife, Sarah, an interior designer, they embarked on a quest to blend their talents with their passion for woodworking. Iluka derives its name from an Australian Aboriginal word meaning "by the sea," paying homage to Dan's roots and his connection to a little fishing village near his hometown on the east coast of Australia. The company specializes in crafting exquisite pieces predominantly from wood, complemented by acrylic, resin, and metals. Their signature creations include table lamps, furniture, lighting, and accessories, with a spotlight on the coveted river tables. Listen now and get the whole story! “I've always had this flattening jig, right for flattening, which is a manual that runs off extruded aluminum, but you manually push it back and forth, right, and it's just mind numbingly repetitive. And I thought, you know, it's all set up to roll smoothly. “ Dan Bullen Embracing Innovation: What sets Iluka apart is its commitment to innovation. Dan's journey took a new turn when he ventured into the realm of tool design. What started as a personal endeavor to enhance his woodworking experience evolved into Iluka Tools—a venture aimed at revolutionizing woodworking processes. From automated sanding to CNC-inspired solutions, Iluka Tools embodies efficiency and craftsmanship. Building a Brand: Dan's background in graphic design instilled in him a keen eye for branding and aesthetics. With Iluka, he has crafted not just products but a brand synonymous with creativity and quality. By understanding his audience intimately and fostering a vibrant community, Dan has laid the foundation for sustainable growth. Future Directions: As Iluka Tools gains traction, Dan faces the exciting challenge of scaling the venture. Balancing affordability with innovation, he aims to democratize access to advanced woodworking tools. From affiliate-driven guides to turnkey solutions, Dan explores various avenues to expand the reach of Iluka Tools while staying true to its ethos. Conclusion: In the world of woodworking, Iluka London and Iluka Tools stand as beacons of innovation and craftsmanship. Dan Bullen Webb's journey exemplifies the power of passion, creativity, and a relentless pursuit of excellence. Whether it's crafting stunning furniture or designing cutting-edge tools, Iluka continues to push the boundaries of what's possible in woodworking. Visit Iluka London and Iluka Tools online to experience the intersection of artistry and innovation firsthand. Want to get in touch with Dan Bullen? Contact him through: Instagram: https://www.instagram.com/ilukalondon/ Website: https://www.ilukalondon.com/

Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by Cam Anderson from Blacktail Studio. Cam reflects on the changes and challenges he faced over the past few years, especially during the global pandemic. He made the daring decision to quit his full-time job as a life flight pilot to pursue woodworking and content creation. Cam shares the challenges and uncertainties he faced during this transition, especially considering his wife's business and the state of the world at the time. Despite the initial uncertainty, Cam's decision paid off as he witnessed a significant surge in his YouTube channel's popularity during the pandemic. With dedication and hard work, Cam managed to replace his income and even surpass it through his woodworking projects and YouTube content. Listen now and get the whole story! “I need to find this voice because I want to be like this person. And for me, this is the only one I know how to do. You know, if you had me in charge of a TV show, and I had to create a character? I couldn't do it. Because it would just be the one.” -Cam Anderson The Creative Process: Cam delves into his creative process, highlighting his approach to finding inspiration for his woodworking projects and YouTube videos. He emphasizes the importance of staying open to new ideas and leveraging various sources for inspiration, such as social media platforms like TikTok. Branding and Authenticity: Cam discusses his branding strategy, which revolves around simplicity and authenticity. He shares insights into his snarky humor and how it resonates with his audience, leading to increased engagement and brand loyalty. Expanding Horizons: Apart from YouTube, Cam has ventured into other entrepreneurial endeavors, such as launching Maker Book—a directory of woodworking spaces—and creating his own product line, including the successful Three Nana ceramic finish. Lessons Learned and Future Plans: As Cam reflects on his journey, he emphasizes the importance of focus, commitment, and embracing change. He discusses his future plans, including further expanding his YouTube channel, growing his product line, and staying relevant in the ever-evolving world of content creation. Conclusion: Cam's story is a testament to the power of passion, dedication, and resilience. From quitting his job to pursue his dreams to building a successful brand and product line, Cam's journey inspires aspiring creators and entrepreneurs to follow their passions and carve their own path to success. “It's about getting their name and their brand out there and getting their unique perspective out there, like that's what a woodpreneur to me is like, because woodpreneurs do things that not a lot of people can do.” -Steve Larosiliere Want to get in touch with Cam Anderson? Contact him through: Instagram: https://www.instagram.com/blacktailstudio/

“I probably am exaggerating, all the clients we've gotten thus far have been primarily word of mouth and recommendation.” Tony Mcklem Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host, Steve Larosiliere, is joined by Tony Mcklem from Hollywood Decks, a leading outdoor living company based out of Northeast Florida. In this blog, we delve into the insightful conversation from The Woodburner Podcast featuring Tony Mcklem, the founder of Hollywood Decks, as he shares his remarkable journey and the keys to their success. Tony Mcklem, along with his wife, embarked on a journey to establish Hollywood Decks, an outdoor living company, after moving from Los Angeles to Northeast Florida. With a background in finance and a passion for hands-on construction, Tony found himself seeking a change from the office world to the outdoors. Inspired by his volunteer experiences and driven by a desire for a new beginning, Tony took the leap into the construction industry. Listen now and get the whole story! “We're just sharing who we are, our purpose, our mission, and our goals, and why we do things the way we do. And we're fortunate to have such good feedback, such good support from some of these folks in the social media world.” - Tony Mcklem Networking and Relationship Building: Recognizing the importance of networking and building relationships, Tony focused on connecting with industry professionals, suppliers, and representatives in the area. Leveraging his connections from Los Angeles, Tony sought out key individuals who could support Hollywood Decks' growth in the new market. Through strategic networking and word-of-mouth referrals, Hollywood Decks began to establish its presence and reputation in the community. Transitioning to High-End Projects: As Hollywood Decks gained traction, Tony identified a niche market for high-end deck building in Northeast Florida. Rather than competing in the saturated market of pressure-treated decks, Tony positioned Hollywood Decks as a provider of premium, elaborate outdoor living spaces. This strategic differentiation allowed Hollywood Decks to stand out and attract clients seeking quality craftsmanship and personalized designs. Investing in Growth: With the success of their initial projects, Hollywood Decks began to invest in their business expansion. Tony recognized the need to scale operations and enhance their capabilities to meet growing demand. This included bringing in experienced team members and investing in equipment and resources to deliver exceptional results. By prioritizing quality and customer satisfaction, Hollywood Decks solidified its position as a trusted provider in the industry. Content Creation and Brand Partnerships: In addition to their on-site projects, Hollywood Decks ventured into content creation and brand partnerships to further elevate their brand presence. Collaborating with reputable companies and brands in the outdoor living space, Hollywood Decks produced engaging content to showcase their expertise and showcase their projects. Through strategic collaborations and content marketing efforts, Hollywood Decks expanded its reach and connected with like-minded partners who shared their vision and values. Embracing the Journey: Today, Tony Mcklem and the Hollywood Decks team continue to pursue their passion for creating stunning outdoor living spaces while fostering meaningful connections within the community. Their journey serves as a testament to the power of perseverance, strategic networking, and a commitment to excellence in craftsmanship. As they look ahead to the future, Hollywood Decks remains dedicated to pushing the boundaries of innovation and delivering unparalleled outdoor experiences for their clients. Want to get in touch with Tony Mcklem? Contact him through: Instagram: https://www.instagram.com/hollywooddecks/ Website: https://hollywooddecks.com/

“If we can really put heirloom pieces into people's homes, so that should anything happen—whether they need to move, sell, or pass things down to family—those cabinetry pieces could arguably be uninstalled, moved to new locations, and reinstalled, allowing people to carry them with them for decades.” -Katie Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by Katie& Jesse from JKath Design + Build. We delve into the fascinating journey of Katie and Jesse from Jay Kath Design Build. From the origins of their business to their approach to craftsmanship and client relationships, there's much to uncover. Katie and Jesse's journey began nearly 15 years ago with a passion for cabinetry. What started as a custom cabinetry shop evolved into a full-fledged design-build firm, fueled by a blend of craftsmanship and a keen eye for design. Their foray into Instagram marked a turning point, opening doors to new opportunities and expanding their reach. Listen now and get the whole story! “I think what's been really fun in the last few years is that we've gained all of our clients' trust. You know, they just seem to allow us to do our job versus questioning everything, including pricing.” -Jesse Finding Their Niche: In a saturated market, JKath Design + Build stands out for its commitment to quality and its ability to cultivate trust with clients. With a focus on high-end remodeling and big additions, they've carved a niche for themselves, attracting clients who value expertise and reliability. Building Trust Through Experience: Their ideal clients are those who have navigated renovations before, understanding the intricacies and challenges involved. By curating the design process from the outset, they build trust early on, fostering smoother collaborations and successful outcomes. Crafting the Jay Kath Brand: For Katie and Jesse, the brand extends beyond aesthetics—it's about embodying values of integrity, attention to detail, and enduring quality. From branded vehicles to meticulous project management, every aspect reflects their commitment to excellence. Balancing Business and Family: As a couple running a business together, Katie and Jesse have learned to navigate the delicate balance between work and family life. With three children and a blended family dynamic, they prioritize communication, delegation, and intentional time together. Scaling the Business: As JKath Design + Build continues to grow, the challenge lies in replicating their expertise and ethos. Hiring and delegation are crucial, yet daunting tasks, requiring careful consideration and a commitment to nurturing talent. Seeking Advice and Growth: Despite their success, Katie and Jesse recognize the need for continual improvement. From streamlining operations to enhancing their marketing efforts, they remain open to learning and evolving in their journey. Conclusion: The story of JKath Design + Build is one of passion, perseverance, and the pursuit of excellence. Through their dedication to craftsmanship, integrity, and family, Katie and Jesse have built not just a business but a legacy of timeless design and unwavering commitment to their clients. Want to get in touch with Katie & Jesse? Contact them through: Instagram: https://www.instagram.com/jkath_designbuild/

"The best way for you to do that is to tell more stories. Optimize your bio and post more frequently. You could even revisit your old posts and turn them into videos. Essentially, you just need to post more videos." Steve Larosiliere Welcome to a brand-new episode of the Woodpreneur Podcast. In this episode, I’m going to help you unlock growth for your wood business. In the fast-paced world of marketing and business, finding the right advice can often feel like searching for a needle in a haystack. But what if I told you that sometimes, the most invaluable insights come from unexpected places? Steve Larosiliere's insights provide a roadmap for the growth and prosperity of your woodworking business. By following these steps, you'll be on your way to attracting and serving the right clientele, ensuring the long-term success of your business. It's time to hear the complete story now! Embracing Imperfection: The Power of Unveiling the Process David from Amelia Cabinet Company deals with a dilemma that many artisans face: the reluctance to share unfinished work. With a commitment to high-end craftsmanship, he often finds himself hesitant to showcase his projects until they're near perfection. However, Steve offers a different perspective—one that emphasizes the value of transparency and storytelling. They urge David to embrace the journey, to document the process, and to share the stories behind each creation. Instagram as a Platform for Connection and Growth Instagram, often hailed as a powerful marketing tool, serves as a double-edged sword for David. While he acknowledges its potential to attract clients and foster connections, he grapples with the frequency and content of his posts. Steve advocates for a more consistent and narrative-driven approach. By sharing daily stories and highlighting the behind-the-scenes moments, David can deepen his engagement with his audience and amplify his brand's presence. The Impact of Storytelling on Client Relationships The conversation delves deeper into the significance of storytelling in building client relationships. Steve emphasizes the emotional resonance of narratives and the potential to convert leads into loyal patrons. By infusing his brand with personal anecdotes, family legacies, and philanthropic endeavors, David can create a compelling narrative that transcends mere transactions. His clients aren't just purchasing cabinets; they're investing in a legacy, supporting a cause, and becoming part of a community. Honoring Heritage: From Branding to Giving Back Central to David's journey is the legacy of his sister, Amelia, whose name adorns his company. While initially hesitant to capitalize on her memory for commercial gain, David's mentor reframes it as a tribute to her legacy. By amplifying the brand with Amelia's name and integrating her story into its fabric, David can honor her memory while propelling his business forward. Moreover, by aligning his company with charitable initiatives close to his heart, David can imbue his work with a sense of purpose and impact. Charting a New Course: Post-Podcast Reflections As the podcast draws to a close, David reflects on the transformative insights he's gained. Inspired by Steve’s guidance, he envisions a future where Amelia Cabinet Company isn't just a purveyor of fine craftsmanship but a beacon of storytelling and community engagement. From over-branded hoodies to heartfelt narratives, Contact Steve through: Instagram: https://www.instagram.com/thelarosiliere/ Woodpreneur Network IG: https://www.instagram.com/woodpreneurnetwork LinkedIn: https://www.linkedin.com/in/stevelarosiliere/ Acres of Timber Website: https://www.acresoftimber.com/ Stoked Website: https://www.stoked.org/ YouTube: https://www.youtube.com/c/SteveLarosiliere Facebook: https://www.facebook.com/stevelarosiliere1/ Woodpreneurlife Website: https://www.woodpreneurlife.com/

“When you start spending, you know, an infinite amount of time doing so, you might as well build it yourself in the first place. “ -David Vincenzi Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by David Vincenzi from Amelia Cabinet Company. David's journey begins with his father, an architect with a passion for cabinetry. Over 30 years ago, his father made a pivotal decision to specialize in cabinetry, laying the foundation for what would become Amelia Cabinet Company. Growing up immersed in the business, David learned the ropes, from installation to manufacturing, paving the way for his future role. The 2007 financial crisis brought about significant changes for Amelia Cabinet Company. Forced to adapt, they shifted focus to in-house manufacturing to maintain control over quality and margins. David's resilience and determination led him to take the reins fully in 2012, driving the company forward amidst adversity. Listen now and get the whole story! “It's so much more fun than saying, you know, hey, I'm just looking for this white kitchen that looks like everybody else's. It's a lot and brings a lot of personality into it and makes it yours makes it unique. “ -David Vincenzi A Name with Meaning: Honoring a Legacy Amelia Cabinet Company bears a name rich in significance. Named after David's younger sister, Amelia, the company pays homage to her enduring spirit. Despite her battle with a rare autoimmune disorder, Amelia's memory lives on through the craftsmanship and dedication of the company. Crafting Excellence: The Heart of the Business At the core of Amelia Cabinet Company lies a commitment to quality and craftsmanship. Specializing in kitchens and inset all-wood cabinetry, their work reflects a blend of old-world charm and modern innovation. With a team dedicated to perfection, each project is a testament to their passion and skill. Navigating the Modern Landscape: Innovation and Tradition In an ever-changing industry, David remains at the forefront of innovation. Integrating modern technologies with traditional craftsmanship, Amelia Cabinet Company continues to set the standard for excellence. Their ability to adapt and evolve ensures they remain a beacon of quality in a dynamic landscape. Building Relationships: Beyond Business For David, the journey extends beyond business transactions. Building relationships with clients is a cornerstone of Amelia Cabinet Company's ethos. From initial design concepts to the final installation, each project is a collaborative endeavor, resulting in spaces that inspire and delight. Looking Ahead: A Vision for Tomorrow As David looks to the future, his vision is clear: to create a lasting legacy built on excellence and integrity. With a focus on quality over quantity, Amelia Cabinet Company aims to leave a mark that transcends generations. Through dedication, passion, and unwavering commitment, Amelia Cabinet Company continue to shape the landscape of fine craftsmanship. “If people are literally contacting you because of pictures, they want to see you, they want to see the team, they want to see all of the things behind. And I know that your product, your end product, is about perfection.” Steve Larosiliere Want to get in touch with David Vincenzi? Contact him through: Instagram: https://www.instagram.com/amelia_cabinet_company/

"Imagine a thank you note with a poem or quote, to the client, or the GC. Right? Imagine your brand, with your, like, most famous quote, or like one of your quotes, or sayings or what have you." -Steve Larosiliere Welcome to a brand-new episode of the Woodpreneur Podcast. In this episode, I’m going to help you learn how to carve your niche in carpentry. In the bustling world of carpentry and construction, standing out can feel like an uphill battle. But what if I told you that your true brand lies not just in your craftsmanship, but in the essence of who you are? Let's delve into a transformative conversation between Cod from Plate and Nail on the cusp of discovery, and his mentor, unraveling the art of building a brand that resonates. Steve Larosiliere's insights provide a roadmap for the growth and prosperity of your woodworking business. By following these steps, you'll be on your way to attracting and serving the right clientele, ensuring the long-term success of your business. Now, let's delve into the complete story. "The more I was myself, the more I discovered. And as I showed my face, the more I found I needed. If I just completely leaned into being myself..." - Steve Larosiliere Discovering the Heart of Your Craft Cody's journey towards self-realization. Sometimes, it takes a guiding hand to unveil the hidden treasures within ourselves. As Cody confessed his passion for poetry, it became apparent that his craft extended far beyond the realm of hammers and nails. Embracing poetry as his true calling was the first step towards carving his unique niche in the world of carpentry. Craftsmanship Meets Creativity: The Birth of a Brand Steve ignited a spark of possibility. Imagine intertwining poetry with plywood, etching verses that transcend time into the very framework of a home. The notion of infusing gratitude into every nail driven resonated deeply. This wasn't just about building structures; it was about building connections, leaving an indelible mark on every project. Amplifying Your Essence: The Power of Authenticity In a world inundated with replicas, authenticity emerges as the ultimate differentiator. Steve's mentor's wisdom echoed through the conversation, urging him to embrace his quirks and idiosyncrasies wholeheartedly. It wasn't about fitting into a mold but rather about standing out by simply being himself. This revelation carried profound implications, transforming Cody's perception of success and self-expression. The Modern Art of Brand Building Carving a niche extends beyond physical storefronts and word-of-mouth referrals. Steve's mentor underscored the importance of leveraging social media platforms as virtual Main Streets, where artisans can showcase their craft to a global audience. Through platforms like Instagram, Cody could amplify his brand, inviting others to join him on his journey of innovation and inspiration. Embracing the Journey Ahead As Cody bid farewell to his mentor, a newfound sense of purpose infused his every step. Armed with a vision that transcended mere construction, he set forth on a path illuminated by poetry and possibility. Each project became an opportunity to weave narratives, leaving behind not just structures but enduring stories for generations to come. Contact him through: Instagram: https://www.instagram.com/thelarosiliere/ Woodpreneur Network IG: https://www.instagram.com/woodpreneurnetwork LinkedIn: https://www.linkedin.com/in/stevelarosiliere/ Acres of Timber Website: https://www.acresoftimber.com/ Stoked Website: https://www.stoked.org/ YouTube: https://www.youtube.com/c/SteveLarosiliere Facebook: https://www.facebook.com/stevelarosiliere1/ Woodpreneurlife Website: https://www.woodpreneurlife.com/

“Instead of being in a classroom, I could be out in the field on-site doing stuff. And so I spent three years doing that. And from there, it just kept going.” Cody Hansen Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by Cody Hansen from Plate and Nail. Cody's journey into carpentry didn't just start with swinging hammers and cutting wood. It began with a family legacy of craftsmanship and a deep-rooted passion for creating with his hands. His father, a seasoned handyman for over four decades, instilled in him the value of hard work and the satisfaction of building something from scratch. Cody's story is one of blending tradition with innovation, of finding purpose in passion, and of crafting dreams one nail at a time. Listen now and get the whole story! “You've got to know your numbers, especially for me, like you, you have to understand that it is a business. No matter how good you are at the trade or whatever you're delivering, if you can't manage that business part successfully, and you have, you can't intelligently discern what you need as a business.” Cody Hansen Embracing the Craft: The Birth of Plate and Nail After years of honing his skills under the guidance of seasoned professionals, Cody decided to take the leap and start his own business. Plate and Nail wasn't just about building houses; it was about crafting homes where memories would flourish. With a focus on custom home framing, renovation, and a penchant for finishing basements and building pergolas, Cody's vision was clear: to create spaces that resonated with the warmth of craftsmanship and the precision of artistry. Lessons in Entrepreneurship: Navigating the First Year The first year of any business is a rollercoaster ride of challenges and triumphs. Cody's journey was no different. From securing his first clients to learning the ropes of business management, every hurdle became a stepping stone towards growth. Cody's humility and willingness to learn from mistakes paved the way for Plate and Nail's success. As Cody reflects on his journey, he emphasizes the importance of patience, reputation, and collaboration in the world of entrepreneurship. Expanding Horizons: Looking Towards the Future For Cody, the future holds endless possibilities. As he sets his sights on expanding Plate and Nail's services, his vision goes beyond just building houses; it's about building communities and inspiring the next generation of craftsmen. With a focus on sustainability and quality craftsmanship, Cody aims to redefine the standards of residential construction. His passion for the craft and dedication to excellence serve as guiding beacons as Plate and Nail embarks on its next chapter. Crafting Dreams, One Nail at a Time Cody's journey exemplifies the transformative power of passion and perseverance. From humble beginnings to burgeoning success, his story is a testament to the timeless art of craftsmanship. As Plate and Nail continue to carve its legacy in the world of construction, one thing remains certain: Cody's unwavering commitment to his craft and his community will continue to inspire generations to come. After all, in the hands of a true craftsman, every nail is not just a tool but a symbol of dreams taking shape. "Start looking for people to hire. I would start by getting into the zone where you're not building all the time—you're the one bidding and overseeing. Right? Because that's where you're going to get the highest leverage." Steve Larosiliere Want to get in touch with Cody Hansen? Contact him through: Instagram: https://www.instagram.com/plateandnail/

“The reason for the appointment is to book another appointment. Never walk out of the appointment without booking another point. It could be if you sold the job, it could be an installation. It could be a remeasure.” Steve Larosiliere Welcome to a brand-new episode of the Woodpreneur Podcast. In this episode I’m going to help you with unlocking growth for your wood business. In the fast-paced world of marketing and business, finding the right advice can often feel like searching for a needle in a haystack. But what if I told you that sometimes, the most invaluable insights come from unexpected places? Steve Larosiliere's insights provide a roadmap for your woodworking business's growth and prosperity. By following these steps, you'll be on your way to attracting and serving the right clientele, ensuring the long-term success of your business. It's time to hear the complete story now! Abundance Mentality: The Key to Success What truly struck me about Steve's approach is his unwavering commitment to abundance. As he articulated, "It's about sharing. And it's about creating community." In a world often dominated by cut-throat competition, Steve's perspective is like a breath of fresh air. He understands that true success isn't about hoarding knowledge—it's about lifting others up and fostering a culture of generosity. The Golden Rule: Appointment to Appointment Steve imparted one final gem of wisdom: the Golden Rule of business—“The reason for the appointment is to book another appointment.” This simple yet profound principle encapsulates Steve's ethos of proactive engagement and unwavering commitment to customer satisfaction. It's not just about closing deals; it's about building lasting relationships. Embracing Life's Adventures: A Parting Message Steve left us with a poignant reminder to embrace life's adventures with fervor and enthusiasm. "Have fun with life. It's most simple," he urged, encapsulating the essence of his entrepreneurial philosophy. With Steve's guidance, navigating the intricacies of marketing and business development becomes not just a journey, but a joyous expedition filled with boundless opportunities for growth and discovery. Contact Steve through: Instagram: https://www.instagram.com/thelarosiliere/ Woodpreneur Network IG: https://www.instagram.com/woodpreneurnetwork LinkedIn: https://www.linkedin.com/in/stevelarosiliere/ Acres of Timber Website: https://www.acresoftimber.com/ Stoked Website: https://www.stoked.org/ YouTube: https://www.youtube.com/c/SteveLarosiliere Facebook: https://www.facebook.com/stevelarosiliere1/ Woodpreneurlife Website: https://www.woodpreneurlife.com/

"I am still not afraid of change, because everybody tells me once you just go get another job like, well, I really like what I do. Working in closets is different from everything else; we work with different people. People who want to organize themselves are of a different caliber than those who are messy." -Eric Marshall "Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by Eric Marshall. Eric's love for woodworking ignited during his high school days in Hawaii, where he honed his skills in the art of crafting. Little did he know that this passion would lead him into a lifelong career in the closet industry. His journey began when he transitioned from Hawaii to California, where he found himself immersed in the world of closets. Fast forward twenty years, Eric's expertise grew as he ventured from one company to another, eventually establishing his own business. What sets Eric's approach apart is his deep understanding of his clientele. He highlights the fascinating dynamic between the type of customers attracted to closet organization and the joy of working with individuals striving for order in their lives. Eric emphasizes that closets are not merely storage spaces; they represent a sanctuary where individuals start their day, setting the tone for productivity and positivity. Listen now and get the whole story! “It's an enjoyable product. You know, I can't tell you how many people come into the closet after we're done and they just want to hug you because they're so excited about the change that's happened in their life.” - Eric Marshall Evolution in Closet Design: From Customization to Accessibility Eric sheds light on the evolution of closet design over the past decades. With a keen eye for detail and functionality, he emphasizes the importance of adapting to customers' diverse needs, from shoe enthusiasts to those seeking simplicity. Eric's innovative mindset paved the way for accessible and adaptable closet solutions that cater to a broader market, ensuring that everyone can experience the benefits of organized living. The Birth of the Closet Training Institute: A Vision for Empowerment Amidst his battle with cancer, Eric found solace in his newfound mission: to share his wealth of industry knowledge with others. Thus, the Closet Training Institute was born. Eric's vision transcends mere business; it's about empowering individuals to transform their lives through organization and efficiency. From private training to industry conventions, Eric's commitment to community-building and knowledge-sharing shines through. Embracing Abundance: Lessons for Success and Fulfillment In our conversation, Eric shares invaluable insights into the power of abundance and community. He stresses the importance of fostering meaningful connections, embracing change, and always striving for joy and fulfillment. Eric's journey exemplifies the transformative power of passion, resilience, and a commitment to making a difference in the lives of others. Conclusion As we conclude our conversation with Eric Marshall, it's clear that his impact extends far beyond the confines of closets. His story is a testament to the transformative power of passion, resilience, and a relentless pursuit of excellence. Whether you're a seasoned professional or an aspiring entrepreneur, Eric's insights serve as a guiding light on the path to success and fulfillment. Join us in embracing the art of organization and transformation with Eric Marshall and the Closet Training Institute. “I work with a lot of woodpreneurs, and depending on the product or service, it could be an easy sell or very hard. You know that the sale is inconsequential, right? Like, it doesn't matter whether the sale is made or not.” - Steve Larosiliere" Want to get in touch with Eric Marshall? Contact him through: Instagram: https://www.instagram.com/closettraininginstitute/