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Financial journalist, author and entrepreneur JJ Ramberg focuses on issues and opportunities for businesses across the United States. She highlights important matters that affect business leaders, and offers news, guidance, and insider tips to help them optimize growth, get work done and achieve success. Since its inception, the program has profiled hundreds of businesses to highlight how they have overcome challenges while also offering insightful interviews with business experts and investors. Popular show segments include ‘Ask the Expert,’ ‘Top 5,’ and ‘Elevator Pitch.

Financial journalist, author and entrepreneur JJ Ramberg focuses on issues and opportunities for businesses across the United States. She highlights important matters that affect business leaders, and offers news, guidance, and insider tips to help them optimize growth, get work done and achieve success. Since its inception, the program has profiled hundreds of businesses to highlight how they have overcome challenges while also offering insightful interviews with business experts and investors. Popular show segments include ‘Ask the Expert,’ ‘Top 5,’ and ‘Elevator Pitch.
More Information

Location:

NY

Networks:

MSNBC

Description:

Financial journalist, author and entrepreneur JJ Ramberg focuses on issues and opportunities for businesses across the United States. She highlights important matters that affect business leaders, and offers news, guidance, and insider tips to help them optimize growth, get work done and achieve success. Since its inception, the program has profiled hundreds of businesses to highlight how they have overcome challenges while also offering insightful interviews with business experts and investors. Popular show segments include ‘Ask the Expert,’ ‘Top 5,’ and ‘Elevator Pitch.

Language:

English


Episodes

Hitting the sweet spot with partnerships

5/20/2018
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The largest macaron company in the US, suitably called Woops!, started by accident. In 2012 four friends decided to sell the popular dessert at the Bryant Park Holiday Market. After unpredicted success, they quit their jobs to take on the macaron business full time. The founders have implemented a clear chain of command and focus on trust, compromise and leaving your ego at the door when it comes to management.

Duration:00:28:51

Rebranding your company: The glass is half full

5/13/2018
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When Annie Morhauser of Annie Glass heard her customers rave that their mothers loved her product, she knew she had to make a change. She held a focus group to brainstorm the rebrand of her glassware which led to the launch of her contemporary collection. She designed and launched an original product that is now attracting younger audiences. The glassware is sold in premium retailers like Bloomingdale’s, Bergdorf’s and Neiman Marcus across the country.

Duration:00:28:54

Tech retailer b8ta care if you open your wallet in their store. They'll still make money.

5/6/2018
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b8ta, a new brick and mortar tech store founded by Vibhu Norby and Phillip Raub is collecting data on your shopping habits. Unlike a traditional store, b8ta’s business model is not built on sales. The store does not make money from selling the products, but from the brands selling the products who pay a monthly fee. b8ta is able to collect data on shopper’s interactions and traffic with products with their 150 in store cameras. They then relay the collected data directly to the...

Duration:00:28:51

From college dropouts to an $80 million dollar biz: MVMT.

4/29/2018
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College dropouts Jake Kassan and Kramer LaPlante took their watch company MVMT from a start up to an $80 Million company in just a few years by using key marketing and sales strategies through social media. See how they used social media influencers to promote their brand through platforms like Instagram and Facebook.

Duration:00:28:52

Instagram is the fastest growing social platform. Learn how it can help your biz.

4/22/2018
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Instagram is the fastest growing social platform and has the most engagement, which is why you should showcase your business here first. Branding and marketing strategist for creative entrepreneurs Jasmine Starr says that you need to have the feeling of your company through visuals and then add something more literal through your captions, which builds trust with your current and prospective customers.

Duration:00:28:54

Save time with a work uniform

4/15/2018
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Men throughout history have embraced the idea of a work uniform, which helps to narrow down decision making at the start of the day. This process seems to be more simplified for men, but how can women incorporate a diverse work uniform into their wardrobe? Cuyana, a California based women’s clothing store helps women to do exactly that. Cuyana co-founder Shilpa Shah explains how women can create a sophisticated yet simple work uniform.

Duration:00:28:56

Will this cupcake flower tin inventor woo HSN's judges?

4/8/2018
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When Elizabeth Crouch hosted a baby shower she experienced troubles creating an aesthetically pleasing dessert presentation. With creative cupcake appearance in mind, she created the cupcake rack. Crouch introduces her product in an elevator pitch to Home Shopping Network’s Matt Demers and Dara Trujillo as a part of the American Dreams Program. Will Crouch’s cupcake rack entice the judges?

Duration:00:28:51

This company is throwing the traditional distribution model out the window.

4/1/2018
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Have you heard of conversational commerce? Dirty Lemon’s well-heeled, influential consumer has-- and they know you won’t find a bottle of the detoxifying lemonade at your local Whole Foods. The only way to get a bottle of Dirty Lemon is through its disruptive text to buy model. Here’s how the brand’s founder ditched the traditional distribution model for new success.

Duration:00:28:54

How much is a Facebook like worth?

3/25/2018
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The news media is abuzz with stories about the ways in which social media has been misused in recent politics. Political campaigns and companies spend big bucks to increase their social likes. However, is that ad spend worth it? Learn how Your Business unpacks that potential payoffs and pitfalls of social media for business.

Duration:00:28:53

This soap biz provides victims of domestic abuse a fresh start

3/18/2018
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When single mompreneur, Tracy Gunn, needed new employees, she knew she wanted to give back, too. She partnered with homeless shelters and battered women centers to help her provide jobs for women in crisis. Today, UR Bath & Body is thriving. Here’s how Gunn manages her desire to do good with her need to be an effective boss.

Duration:00:28:54

Hollywood tough guy Danny Trejo has a soft spot for food

3/11/2018
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Find out how the actor realized running a restaurant isn't a piece of cake.

Duration:00:28:40

Secret shopping has gone digital. Find out how it can benefit you.

3/4/2018
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Today, the mystery shopping landscape has changed thanks to smartphone apps like, Mobee. The app allows smartphone users to earn money by doing phone-guided mystery shops at their local stores. This week, JJ Ramberg takes Mobee for a test run.

Duration:00:28:53

How pet sitting biz, Rover faced the confusion of a merger without going "mutts".

2/25/2018
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When Rover acquired DogVacay in 2016, many of the companies’ users and workers worried about how the merger might affect them. While the move would ultimately prove successful, it didn’t occur without its hiccups. Here’s how the managers of DogVacay and Rover worked together to blend their distinct company cultures, teams and platforms.

Duration:00:28:51

This high-end crib maker has celebrities going gaga

2/18/2018
More
They are the crib makers to the stars. Find out how this family biz maintains order during a transfer in power!

Duration:00:28:51

'Tis the season: These business owners celebrate Halloween in February.

2/11/2018
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The Annual Halloween and Party Expo (featuring Hauntcon) took place under new management last month. Leonard Pickel, Hauntcon founder, said it was time to let his proverbial baby go. The event’s new owner Greg Topalian says that diversifying his brand was good for business. Here’s how the two were able to turn their mutual interest into a money-making convention for themselves, and a networking, leads building success for their customers.

Duration:00:28:38

This store owner kept his business open even though his doors were closed during Hurricane Harvey.

2/4/2018
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Hurricane Harvey flooded a large portion of Houston, Texas but it didn't drown the resolve of its community. Learn how one entrepreneur was able to keep his business open during the storm even though his doors were closed

Duration:00:29:24

This new management philosophy will be a game-changer for your company.

1/28/2018
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A new management philosophy called Radical Candor is changing how and when you get feedback. We speak to former Google executive Kim Scott about the effects this new way of thinking can have on your company. Also, Facebook is changing the way we socialize. The company is adjusting its algorithm, and that means it will affect the way you market on that platform. Keenan Beasley, the co-founder and managing partner of BLKBOX, tells us how your company can navigate these updates.

Duration:00:28:38

#TheJonasBrothers parents are dishing up some southern comfort!

1/21/2018
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Rocker Kevin Jonas talks to us about his parents' restaurant, Nellie's Southern Kitchen. Find out why Kevin Sr. quickly realized his biz wasn't going to be as easy as he thought. Plus, iKeyp hopes their elevator pitch can convince you to bring their safe into your home.

Duration:00:28:38

This robot maker uses The Consumer Electronics Show as a platform to improve his product

1/14/2018
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We're at CES in Las Vegas and we talk to two tech company owners who show how to build distribution through networking at industry events like this one.

Duration:00:28:39

How this fashion brand tripled their lifetime sales in one year.

1/7/2018
More
Hear how LA fashion brand DSTLD tripled their lifetime sales in one year using an unconventional crowdfunding method.

Duration:00:28:40

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