Stories Sell
Matthew Dicks
WIN CUSTOMERS AND BUILD BRANDS THROUGH THE POWER OF STORYTELLING
Moth GrandSLAM all-time champion storyteller, writer, and business coach Matthew Dicks presents a guide to using the power of storytelling for success in business of any type or size. Matt has found that the basic principles of effective storytelling are universal, teachable, and more crucial than ever for business communication. Jam-packed with examples, Stories Sell reveals the ingredients of a compelling story and then demonstrates how they can be incorporated into persuasive marketing copy, productive face-to-face conversations, effective sales pitches, and presentations that people actually want to hear. Topics include:
• The three elements of a winning story: stakes, suspense, and surprise
• Finding the right narrative structure (and why beginning at the beginning isn’t always the best method)
• The power of being vulnerable: how admitting your mistakes can build rapport with audiences
• When and how to use humor
• Zigging while others zag: making yourself stand out from competitors
Whether you’re an online marketer, advertising professional, salesperson, small business owner, independent contractor, or Fortune 500 executive, Stories Sell will teach you to find your voice and get your message across for maximum impact and profit.
Duration - 12h 33m.
Author - Matthew Dicks.
Narrator - Matthew Dicks.
Published Date - Thursday, 11 January 2024.
Copyright - © 2024 Matthew Dicks ©.
Location:
United States
Description:
WIN CUSTOMERS AND BUILD BRANDS THROUGH THE POWER OF STORYTELLING Moth GrandSLAM all-time champion storyteller, writer, and business coach Matthew Dicks presents a guide to using the power of storytelling for success in business of any type or size. Matt has found that the basic principles of effective storytelling are universal, teachable, and more crucial than ever for business communication. Jam-packed with examples, Stories Sell reveals the ingredients of a compelling story and then demonstrates how they can be incorporated into persuasive marketing copy, productive face-to-face conversations, effective sales pitches, and presentations that people actually want to hear. Topics include: • The three elements of a winning story: stakes, suspense, and surprise • Finding the right narrative structure (and why beginning at the beginning isn’t always the best method) • The power of being vulnerable: how admitting your mistakes can build rapport with audiences • When and how to use humor • Zigging while others zag: making yourself stand out from competitors Whether you’re an online marketer, advertising professional, salesperson, small business owner, independent contractor, or Fortune 500 executive, Stories Sell will teach you to find your voice and get your message across for maximum impact and profit. Duration - 12h 33m. Author - Matthew Dicks. Narrator - Matthew Dicks. Published Date - Thursday, 11 January 2024. Copyright - © 2024 Matthew Dicks ©.
Language:
English
Opening Credits
Duración:00:00:18
Dedication
Duración:00:00:15
Foreword
Duración:00:11:05
Introduction
Duración:00:24:18
Part 1: Climb Aboard — Chapter 1: How I Landed Here
Duración:00:24:28
Chapter 2: Do I Need Storytelling?
Duración:00:30:49
Chapter 3: Zig vs. Zag
Duración:00:15:22
Part 2: Finding Your Stories: Chapter 4: Story Then Purpose, Not the Other Way Around
Duración:00:20:31
Chapter 5: Why I Have the Good Stuff
Duración:00:16:26
Chapter 6: Homework for Life
Duración:01:13:37
Chapter 7: First Last Best Worst
Duración:00:30:29
Chapter 8: 3-2-1
Duración:00:09:26
Chapter 9: Stories Are Often Invisible to the World
Duración:00:17:26
Chapter 10: Building a Culture of Storytelling in Your Business
Duración:00:11:45
Part 3: What Is a Story? Story: The Spoon of Power
Duración:00:12:56
Chapter 11: A Story Is a Story Is a Story
Duración:00:13:44
Chapter 12: A Story Is about One Thing or Nothing
Duración:00:49:31
Chapter 13: Building the Frame of Your Story
Duración:01:08:19
Chapter 14: The Weirdness of Your Perception of Attention
Duración:00:28:23
Chapter 15: Wondering Is Everything
Duración:01:33:39
Chapter 16: Stories Happen in the Mind, Not the Slide
Duración:00:17:14
Chapter 17: But and Therefore, but Never And
Duración:00:17:31
Chapter 18: Chronology: The Beginning Isn’t Always the Beginning
Duración:00:15:37
Chapter 19: How to Be Funny
Duración:00:57:14
Chapter 20: Tense and Perspective: Keep It Close and Personal
Duración:00:25:48
Chapter 21: Guess Who Put All of This Together Perfectly?
Duración:00:11:18
Part 4: Marketing and Sales Chapter 22: Who Is Doing the Speaking?
Duración:00:13:07
Chapter 23: How to Not Build a Deck
Duración:00:18:53
Chapter 24: Numbers Should Not Be Numeric
Duración:00:16:51
Conclusion: Good, Hard Truths to Wrap This Up
Duración:00:03:24
Acknowledgments
Duración:00:02:25
Closing Credits
Duración:00:01:00