Event Gems Podcast

🎙️ In this gem-packed episode of Event Gems, we dive into the dynamic world of event #networking with four incredible guests who shared their insights and experiences from the recent Event Planners Expo. Key Highlights: Networking Mastery: Discover the art of building meaningful connections at events. Our guests share how they've their perspective on the art of networking and transforming casual encounters into lasting professional relationships. Business and Beyond: Explore how effective networking goes beyond business transactions. From collaborative projects to personal growth, learn how these connections have impacted both professional and personal spheres. Trust and Reliability: Delve into the pivotal role of trust and reliability in collaborations among business owners. Our guests share real-life anecdotes highlighting the power of trust in creating successful partnerships. Stay connected with the guests: Tina Marie https://www.instagram.com/tina_j_marie/ Michele https://www.instagram.com/michchique/ Darius https://www.instagram.com/echeloneventrentals__/ Tricia https://www.instagram.com/xclusive_services/ About Natasha Wright Natasha Wright is the host of The Event Gems Podcast and the founder of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides strategic and soul-stirring event planning services for businesses and organizations. Hosting an event? Download the FREE Event Planning Starter Guide Want to stay connected? Follow The Diamond Butterfly Agency Need support planning An Event? Schedule Your Consultation Here

Join us for an inspiring episode with Linda Cain, the visionary behind Events by BluDiamond. With over 25 years in event planning, Linda shares the secrets of creating unforgettable 6 & 7-figure events that leave a lasting impact. Discover the art of: From 6 to 7-figure events, live, virtual, or retreats, Linda's expertise shines. With a client list featuring the who's who of the transformational and coaching event industry, she's the go-to expert in event strategy, site selection, and budgeting. Linda's Website: http://eventsbybludiamond.com Social Media handles: https://www.facebook.com/linda.cain.3532 About Natasha Wright Natasha Wright is the host of The Event Gems Podcast and the founder of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides strategic and soul-stirring event planning services for businesses and organizations. Hosting an event? Download the FREE Event Planning Starter Guide Want to stay connected? Follow The Diamond Butterfly Agency Need support planning An Event? Schedule Your Consultation Here

Join us on a captivating episode of "From Passion to Business Impact" as we sit down with Erica Maurer, a seasoned event planning expert from EMRG Media. In this insightful conversation, we delve deep into Erica's journey, driven by her passion for creating exceptional event experiences that elevate brands. Tune in to "From Passion to Business Impact" with Erica Maurer for a dose of inspiration and practical tips that will transform your perspective on event planning, marketing, and the power of passion in achieving remarkable business results. About our Guest Erica Maurer is a veteran in the events, marketing, and hospitality industry. She is an entrepreneur, owner, event producer, coach, and speaker. She graduated from Tufts Undergraduate and received her master’s from Columbia University. She is a Partner at EMRG Media, a leading events, marketing, production and creative agency. Her company created The Event Planner Expo, the leading trade - show for the events, marketing and hospitality industry. EMRG Media produces events for clients in the corporate, celebrities, brands, social and non-profit sectors. Some of her clients include ABC, NBC Universal, BuzzFeed, Columbia Records, Cardi B, Robin Hood Foundation, 1 800 Flowers, Pitchbook, Twitter, Fiver and Google to name some. Erica has generated over 100 million in events. Website: http://theeventplannerexpo.com and emrgmedia.com Social Media: @theeventplannerexpo @emrgmedia About Natasha Wright Natasha Wright is the host of The Event Gems Podcast and the founder of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides strategic and soul-stirring event planning services for businesses and organizations. Hosting an event? Download the FREE Event Planning Starter Guide Want to stay connected? Follow The Diamond Butterfly Agency Need support planning An Event? Schedule Your Consultation Here

Are you fed up with the struggle to gain visibility in your business? Do you feel like no matter what new marketing tactic you try, you can't break through? If you know you have the skills to pay the bills, but your marketing isn't making the impact you desire, then this episode of The Event Gem's Podcast will surely have a tip or two to help. Joining me is Author, Digital Marketing Expert, and Founder of Hustling Hotties, Janelle Jones. Janelle thrives on helping entrepreneurs and small businesses grow their online presence. In this episode, Janelle and I discuss: 💎How to use data to attract sponsors 💎How to find the right marketing mix 💎Utilizing social media on your terms instead of being overwhelmed by it 💎The secret to gaining traction in your business that you can implement TODAY! Resources: About Our Guest: While on a business retreat in Bali, Janelle strategized with strangers to create Hustling Hotties, a platform dedicated to finding side hustle solutions for single moms. The platform helps to navigate life, sets single moms up to not settle for less, shows them how to travel the world, and prepares them to go from breakdown to breakthrough. Website: janelleajones.com Social Media: Facebook | Instagram About Natasha Wright Natasha Wright is the host of The Event Gems Podcast and the founder of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides strategic and soul-stirring event planning services for businesses and organizations. Hosting an event? Download the FREE Event Planning Starter Guide Want to stay connected? Follow The Diamond Butterfly Agency Need support planning An Event? Schedule Your Consultation Here

In this episode, we're diving into the enchanting world of Barbie and uncovering the marketing brilliance behind the recent Barbie movie campaign. Get ready to discover valuable insights that small business owners can leverage to make an impact with your marketing campaigns. Key Takeaways: 💎Know your audience and create experiences that resonate deeply with them. 💎Build a community around your brand to foster genuine connections with your attendees. 💎Embrace fun and playfulness to engage your audience and create memorable event experiences. 💎Tap into nostalgia to create emotional connections and lasting impressions. 💎Collaborate with complementary partners to make your marketing campaign ubiquitous and captivating. About Natasha Wright Natasha Wright is the host of The Event Gems Podcast and the founder of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides strategic and soul-stirring event planning services for businesses and organizations. Hosting an event? Download the FREE Event Planning Starter Guide Want to stay connected? Follow The Diamond Butterfly Agency Need support planning An Event? Schedule Your Consultation Here

Whoever said it goes down in the DM didn't really understand the assignment. 😆 Luckily, today's guest Danielle Shortt of Shorttakes, LLC, is here to help us understand that the real action is behind-the-scenes (BTS). In this episode, we're exploring how to capture content in real-time to increase engagement and boost sales. Every coach, consultant, and service-based professional knows what it's like to miss brand-building moments because you need more support to capture content in real-time. In this episode of The Event Gems Podcast, Danielle Shortt of Shorttakes LLC shares how to take your digital marketing and brand presence to the next level through interactive live content. Danielle's company, Shorttakes LLC, helps entrepreneurs connect and convert via social media through in-the-moment content and curation. In this episode, we're uncovering: Resources: Danielle is an experienced business professional with expertise in retail manufacturing, fashion retail, restaurant marketing, and digital marketing. She is the founder and creator of SHORTTAKES, a social media concierge company that focuses on serving clients for their social media, email marketing, text messaging, and real-time content covering individuals to large events. Connect with Danielle on Social Media: @theshorttakes @danigoessocial Check out Danielle's website: www.theshorttakes.com About Natasha Wright Natasha Wright is the host of The Event Gems Podcast and the founder of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides strategic and soul-stirring event planning services for businesses and organizations. Hosting an event? Download the FREE Event Planning Starter Guide Want to stay connected? Follow The Diamond Butterfly Agency Need support planning An Event? Schedule Your Consultation Here

In this episode, we dive into the transformative power of content in extending the lifecycle of your event. Explore the concept of first-time experiences and how they don't necessarily require extravagant innovations, but rather intentional moments for meaningful connections. By curating these peak moments and leveraging nostalgia, you can create an unforgettable experience that resonates long after the event concludes. Discover how content-driven experiences serve as your differentiating edge in event planning, and learn strategies to evoke soul-stirring emotions that leave a lasting impact on attendees. Key Points: About Natasha Wright Natasha Wright is the host of The Event Gems Podcast and the founder of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides strategic and soul-stirring event planning services for businesses and organizations. Hosting an event? Download the FREE Event Planning Starter Guide Want to stay connected? Follow The Diamond Butterfly Agency Need support planning An Event? Schedule Your Consultation Here

In today's media-driven world, if it isn't on video, did it really happen? Learn what kind of videos you need to make sure your event is a complete success! Bring a pen and paper, this episode will get you thinking about the details. Ryant Nelson, the founder of Reel Designs Media, believes leveraging video content is one of the most powerful tools for helping small business owners stand out and drive sales. On The Event Gems Podcast, Ryant shares his advice on how small business owners can work with videographers to get the most out of video content. Ryant shares gems to help you develop: 💎Strong partnerships with your creative team 💎How to create a HEROs journey for your audience 💎Techniques to maximize the reach of your video content Resources: About Our Guest: Ryant Nelson is a highly accomplished professional with a background in electrical engineering. Ryant earned his bachelor's degree in the field and worked as a quality and test engineer for six years. In 2021, Ryant boldly decided to leave his job and pursue his entrepreneurial ambitions. His hard work and dedication paid off, as he successfully built a profitable business called Reel Designs Media. In his first year as a business owner, Ryant generated six figures in revenue. He is originally from Natchez, MS, where he has established a presence in the local business community. Social Media: Instagram About Natasha Wright Natasha Wright is the host of The Event Gems Podcast and the founder of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides strategic and soul-stirring event planning services for businesses and organizations. Hosting an event? Download the FREE Event Planning Starter Guide Want to stay connected? Follow The Diamond Butterfly Agency Need support planning An Event? Schedule Your Consultation Here

"Your wardrobe is your first introduction before you meet someone," - Drew Nicole. You need to stand out in your industry if you're a service pro with big ambitions. You could build a fabulous website and create content that stands out—but what if there was another way that you're missing? What if there was something as simple as owning the room with your style? In this exclusive interview, Natasha Wright sits with Image Curator Drew Nicole to get her expert insights on why personal style is essential for brand building. Drew shares her wealth of knowledge from more than 15 years in fashion and merchandising and two-and-a-half years running her fashion-focused Curated Image Design business. Drew believes the key to successful brand building is ensuring your visual aesthetic matches your messaging so you can show up and own the room. In this episode of the Event Gems Podcast, we explore the importance of personal style: ➡️The disconnect between messaging, marketing, and branding ➡️How to ensure your visual aesthetic matches your messaging. ➡️How to confidently own the room with your style. Resources: About Our Guest Drew Nicole is a Personal Stylist, Shopper, and Image Curator based out of Atlanta, GA. She serves high-performing CEOs by transforming their wardrobes through authenticity. Drew has been in fashion and merchandising for over 15 years and has used her experience to open her company of 2 1/2 years, Curated Image Design. Connect with Drew: www.curatedimagedesign.com/resources Instagram: @curatedbydrew About Natasha Wright Natasha Wright is the host of The Event Gems Podcast and the founder of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides strategic and soul-stirring event planning services for businesses and organizations. Hosting an event? Download the FREE Event Planning Starter Guide Want to stay connected? Follow The Diamond Butterfly Agency Need support planning An Event? Schedule Your Consultation Here

Looking to build a strong community around your brand but don't know where to start? In this episode I share my insights and lessons learned on how to create a bomb AF community that resonates with your target. You'll learn about the essential elements of building a successful community, from understanding your brand's core values, mission, and vision to fostering trust, communication, collaboration, and shared values. Join me as we explore successful communities like TEDx and Apple and discover how you too can create a safe, inclusive, and supportive environment for your people. About Natasha Wright Natasha Wright is the host of The Event Gems Podcast and the founder of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides strategic and soul-stirring event planning services for businesses and organizations. Hosting an event? Download the FREE Event Planning Starter Guide Want to stay connected? Follow The Diamond Butterfly Agency Need support planning An Event? Schedule Your Consultation Here

Why blend in when you were made to dominate? What entrepreneur hasn't dreamed of having a successful, recognizable brand? Even the most modest among us desire to create a long-lasting impact. I invited Kiana Powell of Forward PR to share her Branding gems on the power of owning your lane and taking a multi-dimensional approach to branding. Kiana is a dreamer and doer whose career proves that dreams can come true with hard work. Kiana's innovative public relations and brand consultation style has been praised time and time again, while her unwavering commitment to her clients is unparalleled. In this episode of The Event Gems Podcast, Kiana shares tips on: 💎 Sticking to your core content pillars to avoid market confusion 💎 The #1 tactic to ALWAYS stand out from the crowd 💎 Tips for winning and building your brand's authority through events. Resources: About Our Guest: Kiana D. Powell is a trusted Brand Consultant and owner of Forward PR, a full-service branding agency specializing in helping women entrepreneurs in health and wellness, hospitality and tourism, and special events industries increase their brand exposure and confidently position themselves as experts. Website: forwardpublicrelations.com Instagram: @_kiana.pr About Natasha Wright Natasha Wright is the host of The Event Gems Podcast and the founder of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides strategic and soul-stirring event planning services for businesses and organizations. Hosting an event? Download the FREE Event Planning Starter Guide Want to stay connected? Follow The Diamond Butterfly Agency Need support planning An Event? Schedule Your Consultation Here

I am opening up the vault with an oldie but goodie originally recorded in 2021. As service providers, we are consistently on the hunt for innovative ways to connect with our tribe. We need each interaction, both online and in-person, to act as brand amplification for our services. We are able to amplify when we inform, educate and connect with our target audience. But to do this effectively, we need to understand the psychology behind creating an amazing experience. On this episode of The Event Gems Podcast, I sit down with Victoria Matey Matey Events, a business events consultancy firm. She is also the author of ‘10 Principles of Strategic Event Planning’, a speaker, and a course creator. As a multi-faceted business owner, Victoria knows a thing or two on building connections through the power of events. Before you schedule your next webinar, host another virtual workshop, or deliver another course or program, you’ll want to tune in as Victoria, and I share how to apply psychology and behavioral science to create memorable, engaging experiences. This episode touches on: Connect With Victoria Matey: Website: https://matey.events Promo link: http://eventpsychology.thinkific.com/ Social: https://www.linkedin.com/in/victoriamatey/ Apps and Tools Mentioned In This Episode: Forest Accountability App Fabulous in an accountability tool Read: The Economy of Experience About Natasha Wright Natasha Wright is the host of The Event Gems Podcast and the founder of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides strategic and soul-stirring event planning services for businesses and organizations. Hosting an event? Download the FREE Event Planning Starter Guide Want to stay connected? Follow The Diamond Butterfly Agency Need support planning An Event? Schedule Your Consultation Here

We are opening up the vault to an oldie but goodie episode recorded in 2021. All in favor of planning a profitable virtual summit that can build your influence, raise your revenue, and transform your clients' lives--click that play button RIGHT now! --Because it's all here, on The Event Gems Podcast, with Krista Miller! Many service providers are their industry's "best-kept secret" because they think they lack a large social media following or don't know how to get in front of the right audience. But that changes TODAY. By the end of this episode, you will get to know Krista Miller, founder of Summit In A Box, and learn how this small business owner can help you plan a profitable summit that checks all the boxes. With Krista Miller's Summit In A Box method, she provides entrepreneurs with the strategy and resources they need to build their audience and inject some cash into their business through the power of a virtual summit. So, if you're ready to take your business up a notch and turn your ideas into reality through online summits that transform people's lives - then look no further! Connect With Krista Miller, Virtual Summit Strategist Grab Your Summit In A Box Roadmap Connect With Krista Miller On Social: https://www.instagram.com/summitinabox/ Watch the episode on YouTube About Natasha Wright Natasha Wright is the host of The Event Gems Podcast and the founder of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides strategic and soul-stirring event planning services for businesses and organizations. Hosting an event? Download the FREE Event Planning Starter Guide Want to stay connected? Follow The Diamond Butterfly Agency Need support planning An Event? Schedule Your Consultation Here

Grab your earbuds🎧 because this episode of The Event Gems Podcast is about turning your magic into #impact and #income! Joining us on The Event Gems Podcast is Powerhouse International Speaker, Best-Selling Author, and Award-Winning Lawyer Ashley Nicole Kirkwood @theashleynicoleshow In this episode, Ashley and I discuss: 💎Reframing the way we think about sales 💎The #1 thing you should be focusing on in your business 💎The steps you need to become a sought-after speaker If you struggle to find the right marketing approach to get noticed by potential clients, or you feel overwhelmed with all the options available, you don't want to miss these gems on your journey to becoming an in-demand speaker that can sell from any stage. So, tune in, take notes, and get ready to level up your business with the help of Ashley Nicole Kirkwood on The Event Gems Podcast Resources: About Our Guest: Ashley Kirkwood is an international speaker, best-selling author, and award-winning lawyer. She has helped doctors, lawyers, entrepreneurs, consultants, therapists, and D.E.I. experts package and position their expertise to land large corporate and collegiate speaking contracts using her proprietary P.A.I.D. Methodology®️. Website: http://www.ashleynicolekirkwood.com Social Media https://www.facebook.com/Speak-Your-Way-To-Cash-109384657251567 https://www.linkedin.com/in/ashleynkirkwood/ https://www.instagram.com/theashleynicoleshow/ About Natasha Wright Natasha Wright is the host of The Event Gems Podcast and the founder of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides strategic and soul-stirring event planning services for businesses and organizations. Hosting an event? Download the FREE Event Planning Starter Guide Want to stay connected? Follow The Diamond Butterfly Agency Need support planning An Event? Schedule Your Consultation Here

"Hosting an event is stressful, but it doesn't have to be—discover 5 self-care tips for event hosts to help you stay calm and in control!" This episode emphasized the importance of taking care of yourself while hosting an event and reframing how we think about self-love. By building a strong foundation for ourselves, we can better manage the stress that comes with hosting an event. This includes setting intentions, taking breaks, listening to our internal dialogue, expressing gratitude, and celebrating successes. In this episode, you will learn the following: 1. What is the discipline of self-love and how can it help you become a successful event host? 2. How can having a strong foundation help you when hosting your events? 3. How can affirmations and an attitude of gratitude help you make the optimal choices for yourself and your events? About Natasha Wright Natasha Wright is the host of The Event Gems Podcast and the founder of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides strategic and soul-stirring event planning services for businesses and organizations. Hosting an event? Download the FREE Event Planning Starter Guide Want to stay connected? Follow The Diamond Butterfly Agency Need support planning An Event? Schedule Your Consultation Here

Is it possible to host an event leading to money in the bank, meeting sales goals, and having dozens of lives changed? Once you hear this episode with Dr. Shanna Scott, the CEO of Shanna Scott PR & Events, you will believe it's possible! Dr. Shanna is the founder of Shanna Scott PR & Events, a luxury event planning company known for helping entrepreneurs, coaches, and corporate, and government entities unlock events' power. Her events have helped her clients convert attendees into clients and close six and seven figures in a matter of days. In this episode of Event Gems, Dr. Shanna and I discuss: • How to successfully map out an event strategy that will drive profits • Tips for maximizing your event sales and ROI • The biggest challenge she feels event producers have • How to create a memorable experience for attendees _________________________________ Resources: About Natasha Wright Natasha Wright is the host of The Event Gems Podcast and the owner of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides in-person, virtual, and hybrid event experiences. TDB believes intentionally curated spaces can become cultural & social drivers for positive change. Connect with https://www.instagram.com/thediamondbutterfly/ Planning An Event? Schedule Your Consultation Here About Our Guest Dr. Shanna Scott PR & Events is an award-winning event and sales management firm that produces turnkey luxury corporate events for entrepreneurs, coaches, corporate entities, governments, and businesses. https://www.facebook.com/shannascottevents/ https://www.instagram.com/shannascottevents/ https://www.shannascott.com/ About Natasha Wright Natasha Wright is the host of The Event Gems Podcast and the founder of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides strategic and soul-stirring event planning services for businesses and organizations. Hosting an event? Download the FREE Event Planning Starter Guide Want to stay connected? Follow The Diamond Butterfly Agency Need support planning An Event? Schedule Your Consultation Here

Planning an event for 2023 and beyond? Tune in for a breakdown of different types of events that can grow your business. In this episode I talk about: Appreciation or Client EventsLaunch events Seminars and workshopsConferencesVirtual events & SummitsWebinarsRetreatsAbout Natasha Wright Natasha Wright is the host of The Event Gems Podcast and the founder of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides strategic and soul-stirring event planning services for businesses and organizations. Hosting an event? Download the FREE Event Planning Starter Guide Want to stay connected? Follow The Diamond Butterfly Agency Need support planning An Event? Schedule Your Consultation Here

As we approach the new year, also known as the "new year -new me" season, it's time to ensure that our revenue-generating activities get the attention they deserve. Contrary to popular belief, not all goals are created equal when setting goals. Some goals deserve to take center stage (i.e., become your primary focus), while others act as your background singers (i.e., necessary but not crucial to the show). By understanding the significance of each goal you set in your business, you can prioritize your efforts and maximize your results. Have you sat down to determine what you'll focus on in 2023 in your Business? In this episode of The Event Gems Podcast, I sit down with Tonya Harrison, Business Operations Expert, and CEO of Cignal Partners, to discuss how to set and crush your professional goals. Tonya is walks us through her signature Precision Planning Process, which includes: About Our Guest Tonya D. Harrison is the founder of Cignal Partners, a firm that supports small and micro businesses to improve operations and team performance with efficient systems and solutions. Schedule a planning consult call at cignalpartners.com/plan Connect with Tonya via Linkedin About Natasha Wright Natasha Wright is the host of The Event Gems Podcast and the founder of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides strategic and soul-stirring event planning services for businesses and organizations. Hosting an event? Download the FREE Event Planning Starter Guide Want to stay connected? Follow The Diamond Butterfly Agency Need support planning An Event? Schedule Your Consultation Here

Welcome to season 3 of the Event Gems Podcast where coaches, consultants and speakers learn how to produce profitable and impactful events. An impactful and profitable is attendee centric. In this episode, learn why the experience matters before, during and after an event. Follow on Instagram @eventgems Follow on Instagram @thediamondbutterfly _____________ About the host Natasha Wright is a Certified Meeting & Event Manager (CMP) and the founder of The Diamond Butterfly Agency (TDB). TDB is full-service event production & management boutique agency that provides in-person, virtual and hybrid event experiences for: About Natasha Wright Natasha Wright is the host of The Event Gems Podcast and the founder of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides strategic and soul-stirring event planning services for businesses and organizations. Hosting an event? Download the FREE Event Planning Starter Guide Want to stay connected? Follow The Diamond Butterfly Agency Need support planning An Event? Schedule Your Consultation Here

In this episode of the Event Gems Podcast, my guest is Vicky Matey. She is a host of a Shot of Truth Podcast and creator of ideas, thoughts, content. Today we will dive into the topic, Building Multicultural Events and Inclusive Communities. Vicky is a 28-year-old creator that's hoping to be a 70-year-old creator someday. She daydreamed in her early 20s through Business school trying to understand her role in the world as a first-generation queer, undocumented woman. Currently, she is the host of a Shot of Truth Podcast--a podcast created for undocumented people and those affected by border imperialism. Resources: Shot of Truth Podcast https://shotoftruthpodcast.com/ Don’t forget to subscribe, share, and review if the information was helpful. Follow on Instagram instagram.com/shotoftruthpodcast instagram.com/eventgems About Natasha Wright Natasha Wright is the host of The Event Gems Podcast and the founder of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides strategic and soul-stirring event planning services for businesses and organizations. Hosting an event? Download the FREE Event Planning Starter Guide Want to stay connected? Follow The Diamond Butterfly Agency Need support planning An Event? Schedule Your Consultation Here