Franchise Rising - The Show for Women in Franchising-logo

Franchise Rising - The Show for Women in Franchising


Franchise Rising is uniquely dedicated to empowering women along the journey to franchise ownership and investment. We offer honest perspectives from the women rocking it in franchising, those who exited, data, expert insights, and simple tips to help someone in this position make a sound decision.

Franchise Rising is uniquely dedicated to empowering women along the journey to franchise ownership and investment. We offer honest perspectives from the women rocking it in franchising, those who exited, data, expert insights, and simple tips to help someone in this position make a sound decision.


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Franchise Rising is uniquely dedicated to empowering women along the journey to franchise ownership and investment. We offer honest perspectives from the women rocking it in franchising, those who exited, data, expert insights, and simple tips to help someone in this position make a sound decision.




#026 - Goodbye Graffiti, Hello Entrepreneurship feat. Goodbye Graffiti USA's Laurie Spivack

We are so excited to have Laurie Spivack, President of Goodbye Graffiti USA, on our show this week, especially since Goodbye Graffiti USA is one of our sponsors. Listen to hear about Laurie’s path from stay at home mom to president of a franchise, and get details about her business. You may be surprised - even though it sounds gritty, it actually is an amazing, value-based business that’s a great opportunity for women. What We Cover * Introducing Laurie Spivack, President of Goodbye...


#025 - Taking the Leap from Solopreneur to Therapy Franchisee ft. Linda O'Keefe from Thriveworks

Linda O’Keefe had a successful career as a therapist, coach, and entrepreneur, and was ready to enjoy retirement. But some unexpected financial changes made her rethink her course, leading her to explore the world of franchising. Hear about her journey from solopreneur to franchisee in this week’s episode, filled with raw insights and helpful perspectives to help women considering a similar path. What We Cover * Introducing Linda O’Keefe * Linda’s career as a solopreneur * Reasons she...


#024 - Making the Move from Corporate CFO to Club Pilates Multi-Unit Franchisee ft. Emily Hammett

Remember when we interviewed Bri Boos, Club Pilates franchisee? This week we chatted with Emily Hammett, the woman who inspired Bree’s franchise journey. Listen to hear about Emily’s transition from CFO of a financial services company to the owner of 4 Club Pilates franchises, plus a brand new business that you definitely want to hear about if you’re into pilates! What We Cover * Introducing Emily Hammett * Working with her husband to open 4 Club Pilates locations * Emily's path from...


#023 - Getting Started with a Swim School Franchise ft. Emily Healy from British Swim School

We’re staying local this week! Erin chats with Emily Healy, a British Swim School franchisee based right here in Carlsbad, California. In this episode, Emily shares the nitty gritty details about the franchise buying process - how she decided to become a business owner, why she selected British Swim School, what it took to get her business up and running, and her goals for the future. What We Cover * Introducing Emily Healy, British Swim School Carlsbad owner * Emily’s path to business...


#022 - Why Franchising is not turnkey ft. Angela Coté from Cultivate Advisors

One of our favorite Franchise Risers is back on the show! Angela Coté returns tto bust a common franchising myth - that franchises are turnkey businesses. Listen to get truth and to discover why franchises aren’t a “set it and forget it” type of business. What We Cover * Welcoming Angela Coté and discussing her new role * Why franchising is NOT turnkey * Myth #1: You open your franchise and customers just come * The importance of hard work and grit * The role of marketing when...


#021 - How to Rock a Home Care Franchise ft. Jennie Bardrick from Radfield Home Care

Erin connected with Radfield Home Care franchisee Jennie Bardrick over social media, and they had an immediate connection. It didn’t take long for Erin to realize Jennie’s journey from corporate consultant to award-winning franchisee was the perfect story to share on the Franchise Rising Podcast. Listen to hear how Jennie got into franchising, what’s made her business so successful, and where she sees it all going over the next several years. What We Cover * Introducing Jennie Bardrick,...


#019 - How a Community Sales Event Became a Life-Changing Franchise ft. Shannon Wilburn from Just Between Friends

Shannon Wilburn is the co-founder and CEO of Just Between Friends, North America's leading children's and maternity consignment sales event franchise. Her business is so much more than a big sale - it’s changing lives for her franchisees, and for those who live in their communities. Listen to hear her inspiring story, including the life-changing event that started it all, the impact her business has had on families across the country, and what it takes to be a Just Between Friends...


#018 - How to Build a Franchise Brand from the Ground Up ft. Jen Saxton from Tot Squad

Jen Saxton came up with the idea for her business, Tot Squad, while she a student in business school seeking solutions for women trying to achieve the seemingly impossible - work-life balance. Today, her business has grown into an emerging franchise, and could be a great opportunity for women or men looking to be “pioneers” within a new franchise concept. Listen to hear how she got started, how her business has grown, where she’s taking it next, and who could be the ideal franchisees to...


#017 - Inside the Journey of Co-Owning a Fit4Mom Franchise ft. Michele Lewis and Sara Mooser

Have you ever considered buying or investing in a franchise, but don’t want to go at it alone? If so, you have to hear this week’s episode with Michele Lewis and Sara Mooser, co-owners of FIT4MOM SF Peninsula. Michele and Sara share their experience buying the franchise, and the three key qualities that helped them grow their business that started as a hobby into a growing, profitable one. What We Cover * Introducing Michele Lewis and Sara Mooser * How their business partnership began *...


#016 - Why You Need Franchise Sales Systems and Processes ft. Violet Rainwater

One of the greatest benefits to buying a franchise is the brand recognition, systems, and processes you inherit right off the bat. But, what happens if some of those systems aren’t fully functioning? What if the brand lacks a streamlined sales system? This week, Emily chats with Violet Rainwater, sales strategist and founder of Rainmaker Way, on the importance of sales systems. They cover the questions you need to ask and the answers you should hope to hear to ensure a franchise’s sales...


#015 - From Mortgage Broker to European Wax Center Franchisee ft. Emily Palmer

Do you ever feel like your plate is too full, and wonder if you can manage franchise ownership on top of everything you already have going on? Meet Emily Palmer, European Wax Center Franchisee, owner of a mortgage brokerage business, and mother to two young boys. This week, Emily shares her experience as a first-time franchisee with Erin, going into the good, the bad, and everything in between. Listen to hear the lessons she’s learned about the franchise world and the valuable tips she has...


#014 - Exiting Corporate, Inspiring Women Entrepreneurs, and Juggling it All ft. Lisane Basquiat

Lisane Basquiat is the owner of Hera Hub Carlsbad, founder of Shaping Freedom, and the co-founder of Transition Haven. While running three businesses may make her sound like a serial entrepreneur, Lisane’s background is actually in corporate - she worked for Fortune 500 companies for 23 years before deciding it was time to take control of her destiny and work for herself. Listen to hear what it was like for her to transition from corporate to entrepreneurial life, the difference business...


#013 - DNA of a Single Unit Franchisee ft. Angela Coté

Erin and Angela Coté chat again this week, this time discussing “The DNA of a Franchisee”. In her years in the franchise space as a franchisor, franchisee, and now franchisor consultant, she’s noticed there are 10 qualities that every successful franchisee shares, not matter the brand. Listen to hear the qualities Angela has found the most successful franchisees have in common, and the ways those qualities can shape their business outcomes. What We Cover * The importance of being...


#012 - How to Buy a Franchise: An Exploration in the Paths to Franchise Ownership w/ Jane Stein

Jane Stein is a franchise consultant whose company, “Your Franchise is Waiting”, provides support and services for women looking to buy a franchise. Franchise ownership can take many forms, so this week Erin and Jane discuss different models of franchise ownership: Owner-operator of a single unit Multi-unit ownership Semi-absentee ownership Buying an existing franchise Area developer Master Franchise As you listen, think about which model looks most like the pathway you envision for...


#011 - Social Media for Franchisees and Franchisors ft. Deb Evans

Deb Evans is the founder of Deb Evans Consulting, where she specializes in training franchise industry leaders in marketing, specifically focusing on ways they can use social media to grow their brands. She’s also the co-host of Social Geek Radio, a podcast that covers the latest trends in technology and digital marketing. This week, Deb and Erin discuss the power of social media - what brands should be doing to promote themselves on social, and ways prospective franchisees can use social...


#010 Buying a Franchise, an Overview of the Sales Process ft. Dan Durney of FranMaster

Dan Durney is the owner of FranMaster, an outsourced franchise development and coaching company for emerging franchisors. Best known for his involvement in the launch of franchise behemoth Massage Envy, Dan‘s brings unique insights into the world of franchising based on his 14+ years of experience. This week, Dan and Erin take a deep dive into the four main steps in the process of buying or investing in a franchise: Qualification Disclosure Validation DiscoveryWhat We Cover * Introducing...


#009 - New Career as a Cookie Cutters Franchisee ft. Katie Smith

Katie Smith had been a stay at home mom for 11 years when she decided to take the plunge into entrepreneurship, opening a Cookie Cutters franchise in the Boise, Idaho area. This week, Erin dives into her inspiring story, and Katie shares her fears before opening, the successes she’s experienced so far, and how she manages to run a business while being a mom to four daughters who are always on the go. What We Cover * Introducing Katie Smith, Cookie Cutters Franchisee * The process of...


#008 - The Importance of Values, Fit, and Networking in Franchising ft. Aubree Coderre

Aubree Coderre has spent about four years in the franchise space. While that makes her a relative newbie, her voracious appetite for education and networking has helped her learn the industry inside and out. This week, Erin sits down with Aubree to cover a range of topics related to franchise investment and ownership, learning Aubree’s tips to help franchisees thrive. What We Cover Introducing Aubree Coderre, National Sales Manager at C Squared Social What is a franchise’s “secret...


#007 - 5 Rockstar Questions to Ask When Becoming a Franchisee ft. Angela Coté

Erin connected with Angela Coté last Fall at during the FranTech conference, where they immediately connected over their passion for innovation and supporting women. Angela is an expert in the franchise space in every sense of the word - her family owned a major Canadian franchise, she’s a multi-unit franchisee, and she now consults franchisors to help them achieve exponential growth. In this episode, Angela shares her Five “Rockstar” Questions every prospective franchisee should ask...


#006 - What is a Franchise? ft. Carmen Chavez de Hesse

Ever considered turning your business into a franchise? Thought about buying or investing in an already existing franchise? You’ll need to know exactly what a franchise is before doing either of these things. In this episode, Erin chats with Carmen Chavez de Hesse, owner of Echo Growth Strategies, about the three factors that make a franchise a franchise vs. a licensed business: National trademark registrationSystems and supportOngoing fees in exchange for the trademark, systems, and...