#MosierTalks Small Business Online Marketing
Episode 8: Measurement
Let's talk about measuring, shall we? In this episode, Jim talks about analytics, attribution and more. You want to track every marketing dollar. https://youtu.be/KAq-zmDP4b8 HERE'S HOW TO FIND MORE #MosierTalks Video Podcast, published weekly: Q&A, Rants & Other Helpful Small Business Marketing Tips On YouTube: https://www.youtube.com/playlist?list=PLn-bqAyn0bq3qsmK_Dce0nT5j_3_uQlkq On Facebook: https://www.facebook.com/mosierdata Audio-only...
Episode 7: Mobile Responsiveness
Today we present episode 7, focusing on mobile responsiveness. Why is it important for your website to be mobile responsive? In this episode, Jim discusses the multiple answers to this question and goes into detail regarding upcoming changes to Google that will change the game for search rankings in the mobile index.
Episode 5: "MythBusters"
If you have been wondering what happened and where Episode 5 was, here you go! Months later, we found it sitting on a shelf, never published and decided to bring it back as we breath new life into the podcast. I am talking about marketing myths. You won't want to miss it!
Episode 4: Let's Get To Know Your Customer
So here we are with episode 4! The first episode I was answering questions looking for an angle, and episodes #2 and #3 were pretty much rants about how to not get taken advantage of and the importance of owning your assets. This week, I get into the meat of what an effective digital strategy is. It all starts with knowing your customer and that's what we're going to cover today. Plus, I did get a random question from a listener, so I decided to answer that as well.. Oh, and...
Episode 3: More on Owning Your Assets - Anylitics & Marketing Assets
In Last week's video, Jim talked about owning your assets, in particular your domain name and any images that you use. This week he's back with a different twist, after we helped a client gain control of their Analycs and Webmaster Tools so they could actually hold their "SEO guy" accountable. Watch this episode to hear the story and learn why it's important for you to do the same. HERE'S HOW TO FIND MORE #MosierTalks Video Podcast, published weekly: Q&A, Rants & Other Helpful...
Episode 2: Owning Your Assets - Domains, Images & More
In this special second Podcast episode, Jim talkes about the importance of owning your own assets. Don't get stuck having to pay "ransom" on your domain name. Also in this episode we cover the famous "demand letter" from Getty Images, and how a reputable designer licenses images in the first place.
Episode 1: Welcome to #MosierTalks, FB vs Google & Good SEO
Welcome to the very first episode of #MosierTalks! In this episode, we introduce you to the format and also answer the following questions: Q: Which is better, Facebook or Google Advertising? Or both? Q: Can I be on the Podcast?