Pet Sitter Confessional

What does "professional" pet care actually mean—and why does it matter so much right now? Collin sits down with Niki Tudge, founder of the Pet Professional Guild, to talk about the gap between what pet owners assume they're buying and what many providers actually deliver. Niki shares the eye-opening real-life process she used to hire a pet sitter for her own dogs—and why it convinced her the industry needs higher minimum standards. Together, they discuss practical ways to educate clients, set non-negotiables, and document care like it truly matters. The conversation ends with a challenge: raise your standards, raise your confidence, and build a business that protects pets, clients, and your team. Main topics: Main takeaway: "My minimum level of care for every dog or cat… is the same as if it was my own animal" That idea challenges a lot of the shortcuts our industry has quietly accepted over the years. If it wouldn't be acceptable for your dog or cat, it shouldn't be acceptable for a client's—no matter the schedule, price point, or pressure to say yes. This mindset forces clarity. It defines non-negotiables around safety, supervision, documentation, enrichment, and medical awareness. It also gives you the confidence to say no when a service request would compromise an animal's wellbeing. When pet care professionals operate from this standard, trust becomes automatic. Clients may not understand every protocol, but they feel the difference—and that's what builds sustainable, ethical businesses in the long run. About our guest: Niki Tudge is the founder of the Pet Professional Guild and a long-time leader in pet care education and professional standards. After a career in business and operations, she transitioned into the pet industry through training, pet care services, and building scalable systems. She has owned and operated multiple pet-focused businesses, including an animal hospital and boarding facility, and is passionate about improving welfare, ethics, and competency across the entire pet care community. Her work focuses on education, collaboration, and raising minimum standards for anyone handling pets professionally. Links: Pet Professional Guild: petprofessionalguild.com Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram, Facebook, Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: ❤️ Our AMAZING Patreon Supporters Time to Pet Visit: https://timetopet.com/confessional Code: 50% off first 3 months

What if 2026 isn't about doing more—but about doing what actually lasts? In this episode, we talk about why the end-of-year holiday rush can push pet sitters and dog walkers straight into toxic productivity. We walk through how to name what didn't work in 2025 (without shame), especially where policies, boundaries, and overcommitment quietly drifted. Then we shift to what did work—life-giving habits, decisions that reduced stress, and systems that keep you steady even when you're tired. Our goal is simple: a grounded, repeatable, sustainable 2026 built on consistency, not intensity. Main topics: Main takeaway: "Consistency beats intensity every single time" If 2025 ended with you tired, stretched thin, and running on fumes, you don't need a bigger grind—you need a steadier plan. Sustainable growth usually doesn't come from adding more; it comes from choosing better and trimming what quietly drains you. For 2026, pick one boundary, one system, one habit—and build the year on what you can actually repeat. You don't need a breakthrough year. You need a repeatable one. Links: Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram, Facebook, Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: ❤️ Our AMAZING Patreon Supporters Pet Sitters Associates Visit: https://www.petsitllc.com Code: Confessional

How can you use your pet care business to make a bigger impact? Cheyenne Williams returns to share how community involvement has transformed her life and her business. From leading suicide prevention walks to supporting foster care initiatives, Cheyenne explains how giving back is not just about writing checks—it's about connection, purpose, and passion. She shares the challenges of balancing business demands with emotional nonprofit work, and how boundaries and clarity of purpose keep her grounded. This conversation is a powerful reminder that we were whole people before our businesses, and we'll be whole people long after. Main topics: Volunteering through your pet business Suicide prevention advocacy Building client relationships through shared values Balancing burnout and service Setting boundaries with community involvement Main takeaway: "What is the point of having a business without giving back?" As pet sitters and dog walkers, we're already deeply connected to our communities—but what if we went a step further? Giving back doesn't always mean writing a big check. It can look like sponsoring a school event, volunteering with a local rescue, or using your newsletter to highlight important causes. When we give back, we're not just running a business—we're becoming part of something bigger. And the ripple effect is real: stronger client relationships, deeper personal fulfillment, and a lasting impact beyond the leash. What's one way your business is giving back this season? About our guest: Cheyenne Williams is a dynamic entrepreneur, dedicated wife, and proud mom of two incredible daughters. As the owner of Shiney Day Specialized Pet Care, she leads a multi-award-winning business, most recently honored with the SRQ Best Of Bronze Award for 2025. Cheyenne is also a devoted pet mom to a lively household that includes three dogs, four cats, and a hedgehog. With a degree in Veterinary Nursing, Cheyenne's expertise and compassion shine through in both her professional and personal life. She was recognized with the prestigious Women That Roar Award in 2024 for her leadership and impact in the community. Beyond her business, Cheyenne serves as Board Chair for the American Foundation for Suicide Prevention and plays a key role as Walk Chair for three of their major events, attends legislative meetings in Washington DC and attends the annual Leadership Conference. She is also PTO President for her daughter's K–8 charter school, and a passionate advocate for vulnerable communities through her work with Guard Against Trafficking (where she is a pending board member), Foster the Family Florida as a community partner, and serves on the Fundraising Committee for Satchel's Last Resort. Cheyenne's life is a testament to compassion, advocacy, and service—both in the lives of animals and the people in her community. Links: NAMI help lines: https://www.nami.org/support-education/nami-helpline/ 988 crisis line https://shineydaypetsitting.com https://www.facebook.com/ShineyDayPetCare https://www.instagram.com/shineydaypetcare/ https://www.linkedin.com/company/shiney-day-specialized-pet-care/ American Foundation for Suicide Prevention (AFSP)- www.afsp.org FB & Insta: @afspswfl Foster the Family- fosterthefamily.org FB: https://www.facebook.com/fosterthefamilyus Guard Against Trafficking- guardagainsttrafficking.org. Linktree to all platforms linktr.ee/guardagainsttrafficking Satchels Last Resort- satchelslastresort.org/ FB- https://www.facebook.com/satchelslastresort Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram, Facebook, Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview...

What do we do when a service isn't working anymore—but we don't want to lose the revenue or the client? In this episode, we walk through how converting clients is leadership, not upselling, and why adding or changing a service isn't a failure. We break down two conversion scenarios: when the service is a poor fit for the pet/client, and when it's a poor fit for the business. We share practical strategies for leading with friction points, using observational authority, and making the transition feel low-risk through trials and clear replacement paths. We also talk about the reality that some clients will leave—and why staying aligned with your standards matters more than keeping every dollar. Main topics: Main takeaway: "Converting clients isn't about squeezing more out of them. It's about staying aligned as their life and your business changes." Converting a client to a new service isn't a sales move—it's a leadership move. Sometimes the most professional thing we can do is admit: the old way isn't the best way anymore. Pets change, schedules change, businesses change, and great care has to keep up. If we lead with the problem (the friction), it feels like care—not a pitch. And if a client decides not to come along, that doesn't mean we failed—it means we stayed aligned with the standard of care we believe in. Links: Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram, Facebook, Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: ❤️ Our AMAZING Patreon Supporters Pet Sitters Associates Visit: https://www.petsitllc.com Code: Confessional

What does the future of the pet service industry look like as technology and client expectations evolve? Matthew Kutas, founder and CEO of Republic of Dog, talks about the challenges and opportunities facing pet care businesses today. He discusses how technology can streamline operations without losing the emotional connection at the heart of the work, and why onboarding is a make-or-break process for client trust. Matthew shares insights on staffing, scaling, and the professionalization of the industry. He also explores how pet care intersects with city planning, corporate wellness, and strategic partnerships, pointing to new opportunities for growth. Main topics: Technology's impact on pet services Onboarding as client trust foundation Balancing scaling with personalization Staffing challenges and expectations City planning, condos, and corporate programs Main takeaway: "Technology should give you more time to do the important things—it should enhance the client's experience, not replace the human connection." – Matthew Kutas As pet care professionals, we often look to tech to solve our pain points. Scheduling tools, payment systems, even AI—these can save hours of work. But Matthew Kutas reminds us that the point isn't to automate away the heart of our service. Instead, we should use the time we gain to deepen relationships with clients and their pets. Send that personal message. Make that check-in call. Show you care. Because in an industry built on trust, the human connection is what truly sets us apart. About our guest: Matthew Kutas is the founder and CEO of Republic of Dog, based in Canada. With over 25 years in the pet service industry, he has built and operated businesses in dog walking, daycare, grooming, and boarding, before shifting into consulting and advising. Today, his focus is on how pet services integrate into urban living, condos, and hotels, while also addressing industry-wide challenges like technology, staffing, and scaling. Matthew works with pet care companies, city planners, and property managers to ensure pets remain central in both business growth and community design. Links: https://republicofdog.ca Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram, Facebook, Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: ❤️ Our AMAZING Patreon Supporters Time to Pet Visit: https://timetopet.com/confessional Code: 50% off first 3 months National Association of Professional Pet Sitters: www.petsitters.org

What happens when clients see your pet care business as interchangeable with everyone else? In this episode, we break down the commodity trap and why it's not a pricing problem—it's a positioning problem. We walk through the client, financial, and operational red flags that quietly signal your business is stuck competing on price. We explain why being more trained, more insured, and more professional often hurts more when the market doesn't reward it. Finally, we share a practical framework for moving from commodity to chosen by selling outcomes, making your process visible, and building a business designed for the right clients. Main topics: Main takeaway: "If the only question a client ever asks you is how much you charge, that's not a pricing problem—it's a positioning problem." That single question can quietly reveal whether your business is being treated as interchangeable. When pet care becomes a commodity, price becomes the deciding factor, margins shrink, and burnout follows. Being better, more trained, or more professional doesn't automatically protect you if clients can't see the difference. Escaping the commodity trap starts by changing what you sell—from tasks to outcomes—and making your process visible. Links: Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram, Facebook, Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: ❤️ Our AMAZING Patreon Supporters Pet Sitters Associates Visit: https://www.petsitllc.com Code: Confessional

Have you ever thought about what happens to your business when you're ready to step away? In this episode, Erin Fenstermaker, certified exit planner and pet industry veteran, breaks down the key elements that make a pet business valuable and sellable. She discusses the importance of recurring revenue, documented systems, and building a team of employees over independent contractors. Erin also explains what EBITDA is, what influences it, and how emotional readiness impacts a successful exit. Whether you're brand new or 30 years in, this conversation offers a roadmap to long-term value and future-proofing your business. Main Topics Main Takeaway: "Exit planning is simply good business strategy." Whether you're thinking of selling or not, building a business that can operate without you creates value, freedom, and peace of mind. From documented systems to employee-led teams, what you build today impacts your options tomorrow. Even if you never sell, you'll gain a stronger, more resilient business that supports your lifestyle. So don't wait until it's too late—start exit planning now, because it's really just smart strategy. About our guest: Erin Fenstermaker is a certified exit planner and business consultant with over 20 years of experience in the pet industry. Through her firm, EF Consulting, she helps pet service businesses improve their operations, convert from independent contractor models to employee-based teams, and prepare for acquisition or sale. Erin also works with larger pet product companies through Birdseye Advisory Group and brings deep knowledge of market trends, business valuation, and strategic growth. She's passionate about building sustainable, scalable businesses that are both profitable and people-centered. Links EARN 1 CEU for PSI or NAPPS Erinfenstermaker.com - Pet industry consultant & certified exit planner (CEPA) Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram, Facebook, Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: ❤️ Our AMAZING Patreon Supporters Time to Pet Visit: https://timetopet.com/confessional Code: 50% off first 3 months Peaceful Pet Music - Calm Music for Pets 🎶💜 From peaceful melodies to soothing nature sounds, this channel is your go-to spot when your pet is anxious and you don't know where to turn.💜🐾 Subscribe now at https://www.youtube.com/@peacefulpetmusic

What if the key to protecting your business and sanity is actually learning to care less? In this episode, we share how our unorthodox Word of the Year—"care less"—helped us step back from constant urgency, emotional overload, and decision fatigue. We talk about naming our non-negotiables, especially around safety and standards, while letting go of guilt and overinvestment in pricing pushback, employee drama, and social media opinions. We walk through the practical tools we used, like decision deadlines, "good enough" standards, and release phrases that helped us move from dwelling to doing. By the end, we show how caring less about the wrong things made room for more joy, clarity, and confidence in our life and business. Main topics: Main takeaway: "It's really important to recognize that caring more is not the same as caring well." In pet care, we're taught that the more we care, the better we are—but that mindset can quietly drive us straight into burnout. In this episode, we talk about how we learned to protect our emotional bandwidth by deciding what truly deserves our deepest care and what doesn't. We share how setting decision deadlines, naming our non-negotiables, and releasing imagined reactions from clients and employees changed how we lead. If you've ever felt crushed under the weight of caring about everything, this conversation will help you care well where it counts—and let the rest go. Links: Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram, Facebook, Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: ❤️ Our AMAZING Patreon Supporters Pet Sitters Associates Visit: https://www.petsitllc.com Code: Confessional

Fear Free Certification for taking the 'pet' out of 'petrified'. Get 10% off the with promo code PSC10. What does it really mean to be Fear Free certified as a pet sitter or dog walker? In this episode, Collin talks with Melissa Spooner-Raymond, a licensed veterinary technician and veterinary behavior specialist with Fear Free, about practical ways to reduce fear, anxiety, and stress for pets in our care. They explore reading body language, setting realistic goals for each visit, and using "the three Fs"—food, fun, and favorites—to create positive associations. Melissa shares real-world scenarios, from cautious chows to under-socialized COVID pets, offering strategies for short visits and multi-staff teams. The conversation highlights how consistency, documentation, and collaboration with the pet's wider care team can transform both the pet's experience and the sitter's safety. Main topics: Reading and respecting pet body language Applying the "three Fs" to build trust Strategies for short, time-limited visits Multi-staff consistency and SOPs Collaborating with the pet's full care team Main takeaway: "Stop and assess and watch—what is that animal trying to communicate?" So often, our love for animals makes us want to rush in, but the best care starts with observation. Every ear twitch, tail flick, or subtle shift tells a story about how that pet is feeling. When we slow down, we can adapt our approach to meet them where they are—turning fear into trust. As pet sitters and dog walkers, we aren't just completing a task; we're building a relationship, one respectful moment at a time. About our guest: Melissa is a passionate and skilled professional with a rich background in the animal care industry. Her experience spans general veterinary medicine, behavioral specialty medicine, and nonprofit organizations, where she has held a variety of roles supporting pets and their people. She holds an Associate of Applied Animal Science and is a Veterinary Technician Specialist in Behavior, a Certified Training Partner through Karen Pryor Academy, an Elite Fear Free Certified Veterinary Professional, and a TAGteach Certified Practitioner. Driven by a deep commitment to making a difference, Melissa strives to create meaningful, positive impacts for animals and their human companions through education and advocacy in veterinary behavior and training. Links: Get 1 CEU Fear Free Certification for taking the 'pet' out of 'petrified'. Get 10% off the with promo code PSC10. Fear Free Pets: https://fearfreepets.com Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram, Facebook, Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: ❤️ Our AMAZING Patreon Supporters Time to Pet Visit: https://timetopet.com/confessional Code: 50% off first 3 months Pet Perennials Visit: https://petperennials.com/pages/register-for-a-business-account Code: 'PSC' when registering for a $2 off coupon on any purchases in the 1st 90 days

What do you do when your pet care business feels stuck in the same old patterns? In this episode, we talk about how "ruts" form in our businesses the same way they do on a muddy trail—through repeated, unexamined habits over time. We explain the brain science behind habitual neural pathways, how stress and burnout make ruts deeper, and why comfort and fear of change keep us on the same path. We then walk through the three biggest rut zones for pet sitters and dog walkers: marketing, services, and admin overload, with practical questions to help you spot where you're stuck. Finally, we share simple experiments and the importance of revisiting your purpose so you can start building new paths that actually fit the business and life you want today. Main topics: How business ruts quietly form Brain science behind habits Marketing ruts and client behavior Service evolution and client expectations Admin overload and survival mode Main takeaway: "Great businesses don't sit in ruts. They have to adapt." If your pet care business looks and runs exactly like it did five or ten years ago, this episode is your invitation to pause and take a fresh look. We talk about how ruts form in your marketing, your services, and your admin systems—often because your brain is tired, stressed, or simply clinging to what's familiar. You'll hear practical, low-pressure ideas for trying one new thing this week, plus questions to help you decide if you'd build your business the same way today. Most importantly, we'll help you reconnect with your purpose so you're not just surviving the busy seasons, but shaping a business that actually fits your life now. Links: Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram, Facebook, Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: ❤️ Our AMAZING Patreon Supporters Pet Sitters Associates Visit: https://www.petsitllc.com Code: Confessional

How do you protect your passion while running a growing pet care business? In this episode, Wayne Hartley Jr. of Happy Hearts Pet Care and PETLANTA shares the realities of entrepreneurship, including the hustle, the overwhelm, and the habits that help keep you grounded. He discusses the role of community and education in sustainable growth, and why posting imperfect content is often better than not posting at all. Wayne opens up about learning from mistakes, setting boundaries, and shifting from surviving to scaling. His insights will inspire pet pros to lead with intention, not exhaustion. Main topics: Social media strategy and mindset Client education and trust-building Delegation and team development Managing overwhelm and time Hustle vs. sustainable growth Main takeaway: "I have to get out of the 'I have to' mindset and into the 'I get to' mindset." This shift changes everything. Instead of dreading tasks or feeling buried under responsibilities, Wayne Hartley Jr. reminds us to view our work as an opportunity. You get to grow a business. You get to care for pets. You get to make a difference. When we lead with gratitude and purpose, we show up better for our clients, our teams, and ourselves. Let's not forget—we built this on purpose. Now let's enjoy the privilege of doing the work. About our guest: Wayne Hartley Jr. is the owner of Happy Hearts Pet Care in Atlanta, Georgia, offering grooming, boarding, daycare, training, and retail services. He's also the founder of PETLANTA, a nonprofit that connects pet professionals through education, events, and fundraising. Through the Pet X Network, Wayne shares resources and conversations to uplift the pet care industry. Passionate about community building and professional growth, Wayne leads with the belief that better businesses are built together. Links: Happy Hearts Pet Care: https://www.instagram.com/happyheartspetcareatl PETLANTA (Nonprofit): https://www.instagram.com/petlanta.inc Pet X Network & Podcast: https://www.thepetxnetwork.com PetLanta: https://www.petlanta.org Previously on 375: https://www.petsitterconfessional.com/episodes/375 224: https://www.petsitterconfessional.com/episodes/224 Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram, Facebook, Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: ❤️ Our AMAZING Patreon Supporters Time to Pet Visit: https://timetopet.com/confessional Code: 50% off first 3 months Pet Perennials Visit: https://petperennials.com/pages/register-for-a-business-account Code: 'PSC' when registering for a $2 off coupon on any purchases in the 1st 90 days

In this episode, we continue our conversation on building a resilient business by focusing on shared ownership, redundancy, and smart automation. We talk about how to empower your team to make decisions, centralize knowledge and access, and design systems that don't fall apart when one person steps away. We also explore the mindset shift from being the hero of every story to building a brand and team that clients can trust, not just a single person. Ultimately, we challenge ourselves and you to design a business that supports your health, family, and future, instead of constantly taking from you. Main topics: Culture of shared ownership Redundancy across people and systems Centralizing knowledge and access Smart automation for pet businesses Designing business around your life Main takeaway: "Build your business around the life you want, not the life that you are stuck in." So many pet sitters and dog walkers feel trapped by the very business they created. The schedule, the emergencies, the hundreds of tiny tasks all add up until you feel like the only thing holding everything together. In this episode, we talk about what it looks like to flip that script—to design your business so it supports your health, your family, and your future. We walk through building shared ownership with your team, adding redundancy so you're not the only one who knows how to do critical tasks, and using automation to take work off your plate. If you're tired of feeling like the business is taking from you, this conversation will help you start building one that gives back. Links: Get 1 NAPPS/PSI CEU FOR LISTENING TO EPISODES 648 AND 650 Examples pet business CRMs mentioned: Time To Pet: https://www.timetopet.com PetBiz CRM: https://www.petbizcrm.com Automation / tools referenced: Zapier: https://www.zapier.com Asana: https://www.asana.com Google Drive: https://www.google.com/drive Dropbox: https://www.dropbox.com Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram, Facebook, Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: ❤️ Our AMAZING Patreon Supporters Pet Sitters Associates Visit: https://www.petsitllc.com Code: Confessional

How do we better serve aging pets and their senior owners? Angela Dinsmoor, gerontologist and founder of Grey Whiskers, joins the show to share how her background in human aging informs her unique approach to senior dog care. From adapting grooming practices to handling emotionally complex client conversations, Angela outlines the deep overlap between pet and human aging. She discusses the importance of mental enrichment, emotional sensitivity, and communication with senior clients. This episode sheds light on a growing, underserved part of the pet care industry—and how we can all do better. Main topics: Main takeaway: Senior dogs, and their owners, are falling through the cracks in the pet care industry, and we need to have a solution for them. Senior pets have unique needs—physically, emotionally, and behaviorally—but most grooming, pet sitting, and even veterinary services aren't designed with them in mind. Angela Dinsmoor saw this gap firsthand after adopting her first older dog and realized the system wasn't built to support their aging bodies or their people. From dementia to arthritis to simple anxiety around being handled, these pets deserve specialized care. About our guest: I'm Angela Dinsmoor, and I've spent over 20 years in the pet industry-teaching, grooming, and supporting families and professionals alike. But over time, one truth became impossible to ignore: we don't talk enough about senior dogs. They're aging. Their needs are changing. And yet even the most experienced groomers and pet pros often aren't trained to care for them properly. That's why I created Grey Whiskers, a purpose-driven platform built around education, empathy, and specialized care for our oldest companions. Grey Whiskers stands on four senior paws: 🐾 In-home grooming is designed specifically for senior dogs 🐾 The Senior Dog Digest, a trusted newsletter for pet parents and pet professionals 🐾 The first Senior Dog Grooming Certification in the industry 🐾 And a growing community built to celebrate and support pet professionals, aging pets and their owners, not sideline them This is a conversation about care, dignity, and the deep bond we share with our animals, especially as they grow older. If your audience loves dogs, works in pet care, or simply wants to better support their aging best friend, I'd be honored to share what I've learned. It's not a sad story; it's a hopeful one. And it's time we start telling it. Links: angela@greywhiskers.dog - Email https://www.greywhiskers.dog/ - Website https://www.greywhiskersdigest.dog/ - Newsletter https://www.linkedin.com/company/greywhiskersseniordogs - LinkedIn 808-457-2169 - Phone https://www.instagram.com/greywhiskerspet/# https://www.linkedin.com/in/angeladinsmoor/ https://www.facebook.com/greywhiskerspet Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram, Facebook, Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: ❤️ Our AMAZING Patreon Supporters Time to Pet Visit: https://timetopet.com/confessional Code: 50% off first 3 months Visit petsit.com/join and use code 'confessional15' at checkout to save $15 off your first year!

What would actually happen to your pet sitting or dog walking business if you couldn't show up tomorrow? In this episode, we share how a scary experience during COVID forced us to confront just how much our business depended on us personally. We walk through the first four ways to build a more resilient business: having a backup as a solo sitter, creating a team-based system with employee backups, handing off admin tasks, and getting your "in-your-head" knowledge documented. We talk about the mental load of being the only one who knows how to run payroll, schedule, and respond to emergencies—and what it looks like to slowly share that responsibility. We want you to start building a business that can keep caring for clients and supporting your family, even when life forces you to step back. Main topics: Facing "What If I Can't?" Solo Sitters and True Backups Team-Based, Cross-Trained Staff Handing Off Admin Tasks Systematizing In-Your-Head Knowledge Main takeaway: "Being without a backup is just one emergency away from losing everything and having a real catastrophe on their hands" It sounds dramatic, but it's the reality so many pet sitters and dog walkers quietly live with. One illness, one family emergency, or one injury could leave clients stranded and your business hanging by a thread. In this episode, we talk about how to build real backups, not just in theory, but in practical, everyday ways—from connecting with another sitter to cross-training a team to documenting what only lives in your head. You don't have to build a massive company, but you do deserve a business that won't collapse the second you need to step away. Links: Loom (Suggested for Screen-Recording SOPs): https://www.loom.com/ ChatGPT / AI Tools (Implied for Turning Transcripts into SOPs): https://www.openai.com/chatgpt/ Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram, Facebook, Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: ❤️ Our AMAZING Patreon Supporters Pet Sitters Associates Visit: https://www.petsitllc.com Code: Confessional

In every industry, true leadership isn't about recognition—it's about service. In pet care, that spirit shows up in those who give their time, share their experience, and create space for others to grow. Few embody that better than Deanna Schaar and Cathy Vaughan of the Texas Pet Sitters Association. What began as a small meet-up in a boarding facility has become one of the most beloved conferences in pet care—an annual, volunteer-led non-profit event that draws attendees from across the country. They share how early chaos and tech mishaps shaped their approach, how they find and support speakers, and why community—not competition—is their secret sauce. From health and wellness sessions to industry-wide collaboration, this conversation celebrates the heart and humility behind real leadership. Main topics: Starting a grassroots conference Building a non-profit association Learning from early mistakes Finding and supporting speakers Creating community and belonging Main takeaway: "We don't have egos—this isn't about getting on stage. It's about doing whatever needs to be done to help others." That line sums up the heart of the Texas Pet Sitters Association. Deanna Schaar and Cathy Vaughan didn't set out to build a conference for recognition—they built it for connection. Over 11 years, they've created a place where pet sitters learn, laugh, and lean on each other. Their story is a reminder that the best leaders lift others first. Because in both business and life, anything worth building takes time, energy, and people. Setting aside your ego and letting others shine is what truly propels whatever you're trying to grow. About our guests: Deanna Schaar is the owner of Deanna's Dog House, offering in-home dog boarding in Texas. A founding member and current Vice President of the Texas Pet Sitters Association, she is passionate about community education and support for fellow pet sitters. Cathy Vaughan owns Cathy's Critter Care in San Antonio and serves as President of the Association. Together, they lead a volunteer non-profit that hosts an annual conference fostering professional development, networking, and friendship for pet care providers nationwide. Links: 🌐 Website: https://txpetsitters.com 📘 Facebook: Texas Pet Sitters Association 🐾 Cathy's Critter Care: https://cathyscrittercare.com 🐶 Deanna's Dog House: https://deannasdoghouse.com Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram, Facebook, Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: ❤️ Our AMAZING Patreon Supporters Time to Pet Visit: https://timetopet.com/confessional Code: 50% off first 3 months Pet Perennials Visit: https://petperennials.com/pages/register-for-a-business-account Code: 'PSC' when registering for a $2 off coupon on any purchases in the 1st 90 days

Are you covered for what you actually do today—not what you did last year? We walk through our annual insurance review. We cover the "must-haves", when bonding makes sense, and why non-owned auto and business property matter once you add staff or an office. We also explain what petsitting business insurance does not cover—and how workers' comp and personal health insurance fit in. Finally, we share practical risk-management habits and the customer-service "intangibles" we expect from any insurer. Main topics: Core coverage essentials Care, custody & control Non-owned auto protection Workers' comp vs. health Risk management habits Main takeaway: "Insurance is not about fear. It's about good stewardship of the pets, of the homes, and the trust that the clients place in us." We build our business on trust, which means planning for real-world moments—not pretending they won't happen. The right coverage protects pets, homes, neighbors, employees, and yes, you. It also lets us say to clients with confidence: if something goes wrong, we have a plan and a policy. That's professional care, not hobby care—and it's why our annual insurance checkup matters. Links: Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram, Facebook, Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: ❤️ Our AMAZING Patreon Supporters Pet Sitters Associates Visit: https://www.petsitllc.com Code: Confessional

What does it take to build a successful, heart-centered pet sitting business? Lindsey Perriello shares her path from surgical tech to pet care professional, highlighting the emotional toll of past jobs and how her values shaped the company she leads today. She discusses the challenges of setting boundaries, training staff, and keeping a personal touch with 300+ clients. Lindsey's approach is rooted in education, empathy, and honesty—qualities she believes all pet sitters should bring to their work. This conversation is full of practical insights and vulnerable moments that reflect the realities of small business ownership. Main topics: Career change to pet care Ethical client relationships Continuing education & certifications Managing staff and quality control Boundaries and pricing challenges Main takeaway: "Families are putting their trust in us, and in return, I want to do the best that I can." When someone hands you their keys and their pets, they're not just hiring a service—they're extending trust. Our job isn't simply to meet expectations; it's to honor that trust through professionalism, communication, and care that never cuts corners. Training, insurance, certifications, systems—these aren't boxes to check. They're how we prove we take that trust seriously. Whether you're solo or leading a team, remember: your clients don't see your behind-the-scenes effort, but they feel it in every visit report, every thoughtful update, every safe return home. 💬 What's one way you show clients they can trust you? About our guest: Lindsey Perriello is the owner of Lindsey's Dog Walking, based in Lower Burrell, Pennsylvania. After over a decade as a surgical tech and a stint in memorial sales, Lindsey turned to pet care in 2018. She built her business on principles of continuing education, staff reliability, and personal relationships with clients. Lindsey is certified through Pet Sitters International, Fear Free Pets, and Karen Pryor Academy. Her team of five serves a small, local area with high standards and big heart. Known for her attention to detail and compassionate care, Lindsey has grown her client base to over 300 through word-of-mouth and social media, all while prioritizing work-life balance and client trust. Links: Website: https://lindseysdogwalking.com Facebook: Ladies with Leashes Instagram: @ladieswithleashes TikTok: @ladieswithleashes Email: lindseyperriellow@gmail.com Organizations Mentioned: Pet Sitters International (PSI) Fear Free Pets Karen Pryor Academy Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram, Facebook, Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: ❤️ Our AMAZING Patreon Supporters Time to Pet Visit: https://timetopet.com/confessional Code: 50% off first 3 months National Association of Professional Pet Sitters: www.petsitters.org

What do you do when competitors copy your ideas, wording, or services? In this episode, we share a practical mindset shift: ideas are cheap—execution is everything. We explore how delivery, team training, client experience, and reliability become the differentiators copycats can't replicate. We talk through stability as a strategy, resisting reactive changes, and doubling down on strengths. We close with concrete ways to serve deeper, not louder, so you lead for years—not minutes. Main topics: Copying vs. true execution Delivery as differentiation Stability as a strategy Serve deeper, not louder Training and systems moat Main takeaway: "Because people can copy what you offer. They can't copy who you are." People can copy your prices, your services, even your words—but not you. Your standards, training, reliability, and care are built day after day through consistent delivery. That's the moat no one sees on a webpage. When imitation shows up, don't get reactive—get excellent. Keep serving deeper, refining your systems, and showing up for clients. Consistency beats mimicry every time. Links: Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram, Facebook, Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: ❤️ Our AMAZING Patreon Supporters Pet Sitters Associates Visit: https://www.petsitllc.com Code: Confessional

What does it really mean to educate your community while running a thriving pet care business? Miguel Rodriguez of City Dog Pack returns to share how he balances content creation, training, boarding, and walking services—while staying grounded in his values. He opens up about recognizing the value of his time, setting clear policies, and learning to say "no" without guilt. Miguel also explains his shift toward video and course-based learning, and how gratitude reshaped his approach after COVID-19. This conversation is a powerful reminder that being an educator starts with empathy, boundaries, and knowing your worth. Main topics: Educating clients through social media Balancing business with personal life Setting and enforcing client policies Creating content with real-world value Recognizing and managing burnout Main Takeaway: "I'm so lucky to even be burnt out." That mindset shift changed everything for Miguel Rodriguez of City Dog Pack. Burnout used to feel like failure—until he reframed it as a sign of demand, trust, and impact. Now, when exhaustion creeps in, he remembers the days he waited by the phone, hoping for one client call. If you're tired from helping others, it might just mean you're doing something right. Just don't forget to take care of yourself too—gratitude and boundaries can go a long way. About our guest: Miguel Rodriguez is the founder of City Dog Pack, a dog training, walking, and boarding business based in New York City. With over 15 years of experience, Miguel blends practical dog behavior knowledge with a deep commitment to client education and community support. He publishes the "Everything Dog" newsletter on Substack and is expanding into YouTube and TikTok to share even more free and accessible content. A former Marine and lifelong educator, Miguel is passionate about helping people build better lives with their pets. His work emphasizes empathy, gratitude, and practical advice for real-world dog challenges. Links: City Dog Pack on Instagram Email: citydogpack@gmail.com Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram, Facebook, Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: ❤️ Our AMAZING Patreon Supporters Time to Pet Visit: https://timetopet.com/confessional Code: 50% off first 3 months Peaceful Pet Music - Calm Music for Pets 🎶💜 From peaceful melodies to soothing nature sounds, this channel is your go-to spot when your pet is anxious and you don't know where to turn.💜🐾 Subscribe now at https://www.youtube.com/@peacefulpetmusic

In this episode, we unpack how the Cat Fanciers’ Association (CFA) used its magazine to point cat owners toward insured, trained, professional sitters—despite a season sponsored by a gig-app. We explore why that subtle editorial stance signals a cultural shift and how it aligns with PSI’s new global standards. We share what owners are now encouraged to ask: insurance, medical competence, meet-and-greets, backups, and referrals. We also name the gaps (team-based models and continuing education) while celebrating a rising floor for industry expectations. Main topics: CFA’s pro-sitter stance PSI global standards synergy Hobbyist vs. professional framing Outcome-based feline care Owner questions that matter Main Takeaway Quote: “This is how cultural change happens—not through laws first, but through language.” When the Cat Fanciers’ Association tells cat owners to hire insured, trained, professional sitters, it changes everything. It raises the public expectation for what ‘good care’ really means and validates the professionals who’ve been setting those standards for years. On this week’s Pet Sitter Confessional, we talk about why that shift matters, how it connects with PSI’s new global standards, and why professionalism—not convenience—is winning the long game in pet care. Links: Cat Fanciers’ Association (CFA): https://cfa.org Cat Talk magazine (CFA publication) — article referenced: “Choosing the Right Cat Sitter”: https://cfa.org/cat-talk/choosing-the-right-cat-sitter/ Pet Sitters International (PSI) — Global Standards: https://www.petsit.com (see Global Standards) Meowtel: https://www.meowtel.com Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram, Facebook, Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: ❤️ Our AMAZING Patreon Supporters Pet Sitters Associates Visit: https://www.petsitllc.com Code: Confessional