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United States

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Podcasts

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@bbasilico

Language:

English

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630-692-1431


Episodes

Episode 388 – How To Effectively Deal With Difficult Clients?

8/13/2018
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Have you ever had a client or project that just did not go as planned? Business is filled with learning lessons and If it was easy, that client may not have chosen you! You possess a level of expertise, knowledge and an ability to solve client problems. Sometimes what starts out as an outstanding and amicable relationship can take a turn for the worse and head south! Sometimes it can be your fault, while other times it is the clients, but it's usually not that cut and dry. Often it's a...

Duration:00:10:20

Episode 387 – How to eSCAPE from Employee to Entrepreneur with Anik Singal

8/8/2018
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Anik Singal is the Founder and CEO of Lurn, Inc. Having trained over 300,000 Entrepreneurs all over the World - Anik Singal is recognized as one of the World's Top Entrepreneurship coaches. Anik Singal is on a mission to empower more than 1,000,000 Entrepreneurs through his new #LurnNation platform at www.Lurn.com. BusinessWeek recognized him in the Top 3 of the Best U.S. Entrepreneurs Under 25. He’s an Inc500 CEO, listed 2-times among the Fastest Growing Companies in America. While in...

Duration:00:23:52

Episode 385 – LinkedIn Secrets with Estie Rand

7/31/2018
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Estie Rand is not your average business coach. This mom of five guides business owners ranging from multi-millionaires to freelancers on how to earn more money with less headache. The founder and owner of Strand Consulting, an LA based boutique consultancy, this marketing maven has hacked the code to closing 5-figure deals using social media. Estie gives her clients - and everyone else listening - a piercing clarity on where they can put their best efforts in everything from marketing to...

Duration:00:25:12

Episode 384 – How To Increase Profits With Sales & Marketing Alignment?

7/30/2018
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In small businesses, Sales & Marketing are often two hats worn by the same person. In larger companies, they are often two groups separated by cubicles, Ideology, and methodology. Yet, Sales & Marketing have the common goal of generating more revenue. Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. Sales are activities related to selling or the number of goods or services sold in a given time period. Digital...

Duration:00:10:20

Episode 383 – Growth Hacking Your Way To Faster Profits with Vin Clancy

7/25/2018
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Infamous growth hacker Vin Clancy’s went from being on social welfare in the UK to launching 2 online magazines that got over 20 million page views in their first two years with zero spend. He’s since then won best speaker at SXSW V2V for his growth hacking talk, finished a 100-date world tour, made six figures on his debut growth hacking book, created one of the biggest marketing communities on Facebook, and moved to L.A., where he teaches companies how to rapidly grow their businesses.

Duration:00:24:27

Episode 382 – Can Guilt Be Useful To Get People To Buy Something?

7/23/2018
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There was a Mad Magazine issue entitled "If You Don’t Buy This Magazine We Will Kill This Dog". It was a very effective cover, but did it guilt people into buying the magazine? Probably not! People don't want to be guilted into buying something, but you can motivate them if you can empathize with them about being a victim... HVAC - Not Maintaining vs Bad Quality Food - Not Eating Healthy vs Hidden Ingredients Money - Not Working Hard Enough - Not Knowing The Secrets

Duration:00:10:20

Episode 381 – Who Is The Villain And Hero In Your Marketing Copy with Nathan Fraser

7/19/2018
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Nathan is the co-host of the copywriters podcast with David Garfinkel. He's a professional copywriter and marketing consultant. He's also a functioning facebook addict. Because of his non-traditional views and background, he's become known as the High Priest of Propaganda. You can find out more about him at copyandfunnels.com Because of his non-traditional views and background, he's become known as the High Priest of Propaganda. You can find out more about him at copyandfunnels.com

Duration:00:28:13

Episode 380 – How To Build A Powerful Brand With Passion, Purpose And Payoffs

7/16/2018
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Building a tribe is one of the hardest and long-term games in marketing your business. A tribe is a group of people who have a passion, purpose, and payout when your brand is involved. Here is the definition of these terms... Passion - an intense desire or enthusiasm for something Purpose - a person's sense of resolve or determination Payoff - a final outcome; a conclusion In this episode, we will discuss how I turned my passion for my dog into a growing and engaging Facebook group that...

Duration:00:10:20

Episode 379 – Being Part Of A Local News Column Through Public Relations with Jim Kendall

7/10/2018
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An entrepreneur and advisor to small, mid-size businesses since 1989, with first-hand awareness of the challenges business owners face. Will ask questions, listen to your answers, work with you to find solutions to business problems. Trusted professional connections that range from lending to IT to graphic design, social media to attorneys and accountants. Author of a weekly column on small business management for Daily Herald, a popular speaker on small business topics at SBDCs and similar...

Duration:00:19:14

Episode 376 – What Is The Perfect Marketing Strategy For Your Business? Part 6 – Making It Count

7/2/2018
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People when they mow their lawn often run out of gas... literally. Cars have gas gauges to avoid that problem. Your website has a gauge also when you install Google Analytics on it. It's how you measure the effectiveness of your content marketing and social media to determine what is working and not. What you want to know is: Who - Is visiting your website What - Content they consume Where - the US vs Interventional When - What affected the increase or decrease in traffic Why - to Kick Tires...

Duration:00:10:20

Episode 375 – Working in The Gig Economy with Ryan McShane

6/26/2018
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Ryan McShane, has been serving the Human Resources Profession for over 20 years and currently operates a consulting firm specializing in Human Resources, Leadership Development and Career Transitions Consulting called HR Evolution.

Duration:00:24:41

Episode 374 – What Is The Perfect Marketing Strategy For Your Business? Part 5 – Social Proof

6/25/2018
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Social Media (in my humble opinion) is three things in this order... A Relationship Building Tool 1st A Content Delivery Platform 2nd A Sales Platform 3rd If all you do is sell, then people will tune you out as noise. You have to create engagement and interaction. Engagement earns you the opportunity to post promotional content in the form of informational blogs or podcasts. In this episode, we will discuss the parts of social media: Images Headlines Calls To Action Hashtags And the main...

Duration:00:10:20

Episode 373 – Using Online Sales Funnels In Your Business with Cindy Bidar

6/20/2018
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Cindy Bidar is a highly sought after online business manager specializing in marketing and systems automation for coaches, digital course sellers and freelancers. She's had the privilege of working with some of today’s most profitable online businesses as a marketing and operations manager. She’s helped train 7-figure marketing teams and oversee the setup and management of hundreds of marketing and sales funnels. She helps her clients scale their business by creating automated systems that...

Duration:00:20:56

Episode 372 – What Is The Perfect Marketing Strategy For Your Business? Part 4 – Telling Your Story

6/18/2018
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Telling your story or your customer's stories is one of the best ways to create a connection with your perfect audience. That is what Content Marketing is all about. You have to find a compelling way to create an emotional connection with people who care about what you have experience and how it can help them! So what is your story? What are your customer's stories? How do you make an emotional connection with your audience? You can use blogs, videos or podcasts, but all of them need some...

Duration:00:10:20

Episode 371 – High Consideration vs Low Consideration Sales with Mark S. A. Smith

6/13/2018
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Mark S A Smith: Working in the world of technology since 1982, Mark uses systems thinking to help organizations successfully bring new, disruptive technology to market by orchestrating compelling, strategic conversations with executives. Mark’s authored many books including include his latest Pivot to Profit from IT Disruption, Security in the Boardroom, Linux in the Boardroom, Guerrilla Negotiating, Guerrilla TeleSelling, & Guerrilla Trade Show Selling. Forthcoming: Selling Disruption &...

Duration:00:32:28

Episode 370 – What Is The Perfect Marketing Strategy For Your Business? Part 3 – Home Base – Your Website

6/11/2018
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In baseball, you only score when someone touches home plate. The same goes for your website. It's the home base for your business. Technology like mobile platforms, WordPress, high-speed internet and more have changed the game. More importantly, Google and social media platforms are changing the game even faster. Baseball managers rely on sabermetrics to manage their game. Business owners use Google analytics to do the same sort of management.

Duration:00:10:20