The Kickass Podcast

Your day is usually determined by your morning...and your morning starts at night! Creating a positive, calm, and inspiring start to your day can be the difference between a day of wins or a day of struggle. The problem comes in when your morning routine is stressful in itself, when you can't remember the "right" way to do it, or when it's just a list of crap you think you're supposed to do. The only rule is: if it helps you and feels good, do it!

"I AM ENOUGH!" she declared. And then she wasn't. "NOW FOR SURE I'M ENOUGH!!" Nope, not this time either. Eventually, my "enough" happened with a whisper rather than a bang, and it's stuck (mostly). On this episode I get really really vulnerable, really really honest, and share what really, really has been working. I hope it helps you too. xoxo, Heather

It's happened to all of us. We get started on a project, a habit, a change and then we...stop. Run out of steam, life takes over, things get hard. It happens. And when it does, it can become a self-fulfilling nightmare. Stopping doesn't have to be forever. This episode dives in to tactics to get yourself restarted, refreshed, and ready to retackle that *thing* you've been putting off for way too long!

You're worried about the kids at work and worrying about work on date night. You get through whole weeks at work and then ask yourself "What did I even accomplish?" You look at your goals from January and you haven't moved the needle...even though you're exhausted. If you're ready to take back control of your time, you're ready to GET PRESENT. You're ready to STOP multitasking. And you're ready to be intentional. Let's get started.

Sometimes it's hard to find the focus you need to make your life better...because your life isn't better. We've been through that - no more acutely than during the last year. So in true Kickass fashion, we did the research and tested strategies so you have new, unique ways to calm, soothe, and regain your chill.

Running ads that just aren't doing what you hoped? The problem (often) isn't your ad creative - using different words or pictures or even your offer - it's the audience that is missing the mark. Thankfully this is a MUCH easier problem to fix! This episode tackles how to define your audience, how to measure, and how to do it all without busting the ad budget!

You know that "everyone" is not your customer. You know you need enough customers to keep your lights on. And you know that be choosing niches you can best communicate with - and delight - specific audiences. So how do you balance it all? We break it down in this episode that is a must listen for everyone in charge of business development.

WE MADE IT TO 50!!! WOOOHOOOO!! To celebrate, we looked at the most loved and commented episodes and combined them all for 50 TIPS AND TRICKS! We cover everything from mindset to confidence in this super special episode!

"Have it all" seems like a big ask until you really break it down. Learn how to define what "it" is and start building the life of it "all"!

January is a fantastic time to set the tone for the year, to look at the habits that work (and those that don't) and to set goals. Those goals, as we've all read multiple times every January tend to fail by February. Why? Because they are focused on the MEANS rather than the END. Learn how to set achievable, motivating, and meaningful goals - and then how to address the means to getting them in this January (going to be annual) take on goal setting!

The first step to creating the year you want is...figuring out what that looks like. Settle in this Christmas holiday and get focused on figuring out what you really want - and then figuring out a plan to getting it becomes easier!

Selling on price is a fight to the bottom, and in the new economy will be even more disastrous than in previous years. Selling on value, on benefit, on the problem you solve in a way no one else does...that's where the money is. It doesn't have to be complicated. It just has to be strategic.

Blogging is an incredible tool to generate traffic, get your messages out to the right audiences, and build your squad of raving cheerleaders, but figuring out what the heck to blog about can be tough. Blogging a minimum of every two weeks is ideal - this podcast will get you planning (and writing) your 26 posts for 2021 in no time!

We never thought we'd still be talking pandemic in November... But the second and third waves are here, and more and more businesses are needing every marketing dollar to go even farther. In this episode, we talk about how to do the most with the least, and do it well.

Your content is your best salesperson, your ultimate business broker, and for lots of business owners and marketers, your worst enemy. Learn how to create a content strategy that leads to more profit, less stress, and won't make you (or your staff) cry.

Eating better. Drinking more water. Exercising daily. Working smarter, harder, better... You've got goals, but you've fallen off the wagon. Maybe you're struggling in one area, maybe (like Heather) in all of them - but there's hope! Set aside 20 minutes and learn how to get back to basics, build up strong habits, and get back on track - mo matter what 2020 throws at us!

With the pandemic still affecting out day to day lives, and so much bad news (not to mention bad behaviour) online, it's more important now than ever before that we protect our mental health online, creating balance, and actively creating our own online world.

When your belly is in knots, your chest is tight, your breath is shallow and your mind is racing, what can you do to release the fear, or at least bring it down a notch? This episode (with a bonus method that Heather used while actually recording the episode.)

Should you put #hashtags in the first comment or the caption? Does posting from Later, Hootsuite, or other third party app ruin your reach or effectiveness? We've done the research and have the answers in this episode! (And we were surprised by the answers to BOTH questions!)

First impressions matter more than you might think - the plus side is that they're easier to create than you might imagine. Choosing to put your best self forward, especially in times of stress, with a few simple hacks will get you more (by doing less) than you ever thought possible.