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Podcasts

Starting and growing a business is harder than it was to serve in the United States Marines. Join retired Captain Rich "NINI" Cardona as he enlists the help of influencers and subject matter experts who are eager to share their knowledge with the veteran entrepreneur and small business owner community. If you are looking for fresh and relevant content that can help you accelerate and assist your transition or your entrepreneurial dreams, this podcast is for you. We cover marketing, negotiating, law, finances, and all the subjects you needed to level up your business and level up YOURSELF. Past Guests: Gary Vaynerchuk, Kindra Hall, Dan Fleyshman, Brad Lea, Kelsey Murphy, Ryan Deiss, and more..

Starting and growing a business is harder than it was to serve in the United States Marines. Join retired Captain Rich "NINI" Cardona as he enlists the help of influencers and subject matter experts who are eager to share their knowledge with the veteran entrepreneur and small business owner community. If you are looking for fresh and relevant content that can help you accelerate and assist your transition or your entrepreneurial dreams, this podcast is for you. We cover marketing, negotiating, law, finances, and all the subjects you needed to level up your business and level up YOURSELF. Past Guests: Gary Vaynerchuk, Kindra Hall, Dan Fleyshman, Brad Lea, Kelsey Murphy, Ryan Deiss, and more..

Location:

United States

Genres:

Podcasts

Description:

Starting and growing a business is harder than it was to serve in the United States Marines. Join retired Captain Rich "NINI" Cardona as he enlists the help of influencers and subject matter experts who are eager to share their knowledge with the veteran entrepreneur and small business owner community. If you are looking for fresh and relevant content that can help you accelerate and assist your transition or your entrepreneurial dreams, this podcast is for you. We cover marketing, negotiating, law, finances, and all the subjects you needed to level up your business and level up YOURSELF. Past Guests: Gary Vaynerchuk, Kindra Hall, Dan Fleyshman, Brad Lea, Kelsey Murphy, Ryan Deiss, and more..

Language:

English


Episodes

Season 2 - 2. Writing Copy That Has a Pulse with Camille Trent

1/19/2021
“You don’t have to be a lifestyle brand to write copy with a pulse.” – Camille Trent On this episode of The Leadership Locker, MarketerHire managing editor Camille Trent talks about the do’s and don’ts of copywriting. Listen in as Rich and Camille discuss copywriting vs. content writing, using data to measure the effectiveness of your content, and why being a good writer doesn’t necessarily mean that you are a good copywriter. Camille Trent is the managing editor at MarketerHire. A...

Duration:00:33:29

Season 2 - 1. How to Become an Authority in Your Space with Jeremy Knauff

1/12/2021
“I’m trying to explain these complex business topics at a level that a seven-year-old child understands it. And you really have to think about how you’re conveying that information. […] Teaching through creating content helps you to become better at what you’re doing.” – Jeremy Knauff On this episode of The Leadership Locker, Spartan Media founder Jeremy Knauff talks about the power of expertise, and how creating content to share that expertise makes you better. Listen in as Rich and Jeremy...

Duration:00:46:53

76. Why You Should Manage Like a Mother with Lee Cockerell

1/5/2021
“When in doubt, manage like a mother. Mother’s don’t care if you’re happy, they care if you’re successful. They have empathy and they have discipline, and they’ll use both on you.” – Lee Cockerell On this episode of The Leadership Locker, author and Chief Learning Officer of Cockerell Academy, Lee Cockerell talks about responsibility vs. ability in leadership. Listen in as Rich and Lee discuss how a fear of failure can lead to success, the value of subtlety in leadership, and why you should...

Duration:00:29:16

75. Ownership and Overdelivering with Maya Grossman

12/29/2020
“It’s much better, in my opinion, to focus on one channel, master it or figure that it’s completely wrong for you, and then move to the next one. I think that when you try to do too many things at once, like ‘Hey, I should be on Twitter and LinkedIn and Facebook’, you end up performing poorly on all of them.” – Maya Grossman On this episode of The Leadership Locker, author and VP of Marketing at Jumpstart, Maya Grossman talks about the importance of ownership and overdelivering. Listen in as...

Duration:00:33:25

74. You Can’t Buy a Network with Rob Rens

12/15/2020
On this episode of The Leadership Locker, State Farm agent and former Marine Rob Rens talks with Rich about how to organically build your network. Recorded remotely from a firehouse that now functions as an Airbnb, Rob and Rich discuss how to scale your business, the power of conversation, how useful a college degree really is, and how baseball is a good analogy for small business. Rob Rens is a former Marine that was deployed to Al Taqqadum, Iraq with Personnel Retrieval & Processing...

Duration:00:14:55

73. Accountability is the Path to Vulnerability with Adam Posner

12/10/2020
“Once I was able to take accountability, that opened up the vulnerability door to say okay, let’s really talk about what I’m not good at, let’s talk about how to improve on that.” – Adam Posner On this episode of The Leadership Locker, host of The POZcast and Managing Director of NHP Talent Group, Adam Posner talks about the importance of accountability and how it radically changed his life.. Listen as Adam and Rich discuss job searching, recruitment, LinkedIn headlines and the importance of...

Duration:00:40:24

72. No More Traditional Marketing Campaigns with Rob Rens

12/8/2020
On this episode of The Leadership Locker, State Farm agent and former Marine Rob Rens returns to discuss his approach to a traditional marketing campaign that fell flat. What he discovered was that a different approach would yield much better results. Listening to Rich and Rob to see what they uncover. Rob Rens is a former Marine that was deployed to Al Taqqadum, Iraq with Personnel Retrieval & Processing Detachment. His responsibilities included recovering the remains of Soldiers, Sailors,...

Duration:00:12:02

71. You Struggle Too Much Because You Juggle Too Much with Rob Rens

12/1/2020
On this episode of The Leadership Locker, State Farm agent and former Marine Rob Rens discusses balancing your workload. Listen as Rob and Rich discuss taking on way too much, delegation, and focusing on what’s important. Rob Rens is a former Marine that was deployed to Al Taqqadum, Iraq with Personnel Retrieval & Processing Detachment. His responsibilities included recovering the remains of Soldiers, Sailors, Airmen, Coasties or Marines that were killed in action. After returning home, his...

Duration:00:12:12

70. The Art of Contemporary Communication with Rob Rens

11/24/2020
“Where you distribute your message, whether it’s print or video or just audio, that is just as important as what it is that you’re saying.” - Rob Rens On this episode of The Leadership Locker, State Farm agent and former Marine Rob Rens discusses contemporary communication. Listen as Rob and Rich discuss using a copywriter, knowing your wheelhouse, and the importance of being authentic on social media. Rob Rens is a former Marine that was deployed to Al Taqqadum, Iraq with Personnel...

Duration:00:19:06

69. How to Pool Resources and Mitigate Risk with Jocko Willink

11/19/2020
“We want to fail early, and we want to fail often. But more importantly, we want to fail small. So how do we fail small? It’s by not over-committing to things that we don’t fully understand.” – Jocko Willink On this episode of The Leadership Locker, podcaster and Echelon Front CEO Jocko Willink discusses pooling resources and mitigating risk. Listen as Jocko and Rich discuss leadership, patience, and how to avoid blind spots in business. Jocko Willink is a retired U.S. Navy SEAL officer,...

Duration:00:37:26

68. Solve Your Business Problems by Executing, Not Buying with Rich and Eliza

11/17/2020
On this episode of The Leadership Locker, Rich and Eliza discuss resources, relationships, consultant fatigue, and the importance of patience. Connect with Rich: Website: www.richcardonamedia.com Linkedin: https://www.linkedin.com/in/richardcardona/ Instagram: https://www.instagram.com/richcardona_/ Facebook: https://www.facebook.com/richcardonamedia/ YouTube: https://www.youtube.com/c/RichCardona

Duration:00:14:41

67. The Importance of Being Approachable in Business with Rich and Eliza

11/12/2020
On this episode of The Leadership Locker, Rich and Eliza discusses approachability in business, intimidation, sincerity, and perception. Connect with Rich: Website: www.richcardonamedia.com Linkedin: https://www.linkedin.com/in/richardcardona/ Instagram: https://www.instagram.com/richcardona_/ Facebook: https://www.facebook.com/richcardonamedia/ YouTube: https://www.youtube.com/c/RichCardona

Duration:00:17:11

66. Self-Publish or Get a Publisher with Eliza Delgado - Part 1

11/10/2020
On this episode of The Leadership Locker, COO of Rich Cardona Media, Eliza Delgado discusses strategies to publish your book. Listen as Eliza and Rich talk about self-publishing, finding a publisher, and the common pitfalls of both. - Amazon Self-Publishing: https://www.amazon.com/gp/seller-account/mm-summary-page.html?topic=200260520 - Hybrid Publishing: https://www.publishersweekly.com/pw/by-topic/authors/pw-select/article/70446-the-indie-author-s-guide-to-hybrid-publishing.html - More...

Duration:00:16:35

65. Words Mean Things with Rich and Eliza

11/5/2020
On this episode of The Leadership Locker, Rich and Eliza discuss words, meaning, and miscommunication. Connect with Rich: Website: www.richcardonamedia.com Linkedin: https://www.linkedin.com/in/richardcardona/ Instagram: https://www.instagram.com/richcardona_/ Facebook: https://www.facebook.com/richcardonamedia/ YouTube: https://www.youtube.com/c/RichCardona

Duration:00:12:26

64. Why Selling Doesn't Make You Salesy with Brad Lea

10/29/2020
“You can’t control other people’s thoughts and opinions so other people’s opinion of you shouldn’t be any of your business. You should just be authentically out there trying to help people, and don’t worry about what people assume or think.” – Brad Lea On this episode of The Leadership Locker, Founder and CEO of LightSpeed VT Brad Lea discusses coaching courses and recurring revenue. Listen as Brad and Rich talk about social proof, price vs. cost, and building credibility. Brad Lea is a...

Duration:00:42:16

63. Finding the Best Clients with Rich and Eliza

10/27/2020
On this episode of The Leadership Locker, Rich and Eliza talk about areas of influence, how to attract the clients that you want, and the value of knowing what you don’t know. Connect with Rich: Website: www.richcardonamedia.com Linkedin: https://www.linkedin.com/in/richardcardona/ Instagram: https://www.instagram.com/richcardona_/ Facebook: https://www.facebook.com/richcardonamedia/ YouTube: https://www.youtube.com/c/RichCardona

Duration:00:14:45

62. How Hospitality is a Secret Weapon with Lisa Skye Hain

10/22/2020
“I wanted to create a space where people could make their primary focus themselves, their body, their well-being. Because if you focus on those things everything in your life, including your business, can thrive.” – Lisa Skye Hain On this episode of The Leadership Locker, Primary CEO and Co-Founder Lisa Skye Hain discusses the power of hospitality. Listen as Lisa and Rich talk about networking, female leadership, and finding the right people for your business. As a magnetic leader, poised...

Duration:00:38:47

61. The Pressure to Be Authentic with Rich and Eliza

10/20/2020
On this episode of The Leadership Locker, Rich and Eliza discuss authenticity, honesty, and vulnerability in social media. Connect with Rich: Website: www.richcardonamedia.com Linkedin: https://www.linkedin.com/in/richardcardona/ Instagram: https://www.instagram.com/richcardona_/ Facebook: https://www.facebook.com/richcardonamedia/ YouTube: https://www.youtube.com/c/RichCardona

Duration:00:14:08

60. How to Grow as an Influencer with Jessy Grossman

10/15/2020
“I personally haven’t been someone who waits for people to come to me. That’s gotten me very little in life. But by pursuing things that I want, very intentionally and mindfully, that’s the way to get them.” – Jessy Grossman On this episode of The Leadership Locker, Founder and President of WIIM: Women In Influencer Marketing, Jessy Grossman discusses growing as an influencer. Listen as Jessy and Rich talk about breaking into social media, storytelling, and understanding your audience. Jessy...

Duration:00:49:04

59. Video is Only Part of the Strategy with Rich and Eliza

10/13/2020
On this episode of The Leadership Locker, Rich and Eliza discuss video marketing, quantity vs. quality, and creating a comprehensive content strategy. Connect with Rich: Website: www.richcardonamedia.com Linkedin: https://www.linkedin.com/in/richardcardona/ Instagram: https://www.instagram.com/richcardona_/ Facebook: https://www.facebook.com/richcardonamedia/ YouTube: https://www.youtube.com/c/RichCardona

Duration:00:18:35