The SmallBizChat with Melinda Emerson

In this episode, Melinda Emerson and Anisha Robinson Keeys delve into the challenges of talent acquisition for small businesses, emphasizing the growing trend of fractional talent. They discuss the importance of a structured hiring process and highlight the best platforms and assessments to enhance hiring decisions. The conversation touches on the role of AI in crafting job descriptions and the critical nature of effective onboarding. Anisha shares her top business advice, offering valuable insights for entrepreneurs.

In this episode, Melinda Emerson introduces Dov Gordon to explore the dynamics of joint ventures and partnership collaborations. They discuss the significance of establishing clear joint venture agreements and strategies for handling conflicts that may arise. Dov shares insights on overcoming hesitation when entering joint ventures and offers practical advice for small business owners considering such partnerships. The episode emphasizes the benefits of collaboration and provides actionable tips for successful joint ventures.

In this episode, Melinda Emerson is joined by Dr. LaTanya White to explore the concept of generational wealth. The discussion delves into the historical context of financial trauma and its effects on wealth building, offering a fresh perspective on redefining wealth and debunking common myths surrounding wealth creation. Dr. White shares practical strategies for first-generation wealth creators, providing actionable insights for those starting their journey towards financial stability.

In this episode, Melinda Emerson kicks off with the engaging "Hit It and Quit It" segment, setting the stage for a lively discussion. The conversation shifts to a sharing of favorite business tools and tips, offering practical insights for small business owners looking to enhance their operations.

In this episode, Melinda Emerson welcomes Brynne Tillman to discuss the transformative role of AI in sales. They explore the challenges entrepreneurs face when integrating AI and introduce the features of askSSL.ai. The conversation highlights how AI can be leveraged for LinkedIn success and the benefits of membership in this evolving landscape. Brynne shares her top business advice, emphasizing the importance of embracing AI in today's market.

In this episode, Melinda Emerson welcomes Debbie Allen to discuss her journey in business and the art of expert positioning. They explore how the pandemic has influenced the creation of experts and delve into the essentials of content creation and defining expertise. Debbie shares insights on building a strong business foundation and offers valuable advice for speakers and authors. The conversation also covers speaking business and marketing strategies, evaluating and investing in experts, and low-cost strategies for expert positioning.

In this episode, Melinda Emerson is joined by Oginga Carr to explore the intersection of AI and small business branding. The discussion delves into the opportunities AI presents for creating signature content and achieving deep personalization in marketing. They evaluate the pros and cons of free versus paid AI tools and highlight common mistakes to avoid when implementing AI in business strategies. Oginga shares actionable steps and his best business advice for leveraging AI effectively.

In this episode, Melinda Emerson introduces a dynamic "hit it and quit it" panel discussion, where guests share their favorite podcasts and business apps. The conversation highlights old school marketing tips and delves into the best business books that have influenced the panelists.

In this episode, Melinda Emerson speaks with Sandra James about her journey in leadership and the evolution of her career. Sandra discusses the challenges she faced as a woman and a parent in business, offering insights into overcoming these hurdles. The conversation also touches on strategies for navigating economic downturns and the importance of mentorship and education in business growth. Sandra emphasizes the need to embrace technology to remain relevant in today's market.

In this episode, Melinda Emerson explores the challenges and strategies for managing distractions as an entrepreneur. She emphasizes the importance of focusing on customers and refining the value proposition to drive revenue growth. The discussion includes effective strategies for customer engagement and developing a solid sales process. Melinda also highlights the significance of building a strong brand and balancing temporary distractions with long-term business goals. The episode provides practical insights for small business owners looking to enhance their focus and achieve sustainable growth.

In this episode, Melinda Emerson is joined by Karla Trotman, CEO of Electrosoft, to explore her journey through leadership transition and advisory board development. The conversation delves into overcoming resistance, fostering a positive business culture, and managing family dynamics within a business setting. Karla shares her insights on financial strategies and ownership in family enterprises, along with valuable lessons from the book "Dark, Dirty, and Dangerous." The episode also covers strategies for building generational wealth and legacy planning for entrepreneurs.

In this episode, Melinda Emerson introduces the "Hit it and Quit It" panel discussion, where expert guests, Jack White, Keenan Fisher, and Sonia Booker, share quick insights and actionable advice for small business owners.

In this episode, Melinda Emerson is joined by Sonia Booker to delve into the world of real estate investing. Sonia shares her background and journey into real estate, offering key advice for new investors looking to enter the market. The discussion covers various investment strategies and essential financial habits that are crucial for success in real estate.

In this episode, Melinda Emerson introduces Keenan Fisher, who shares insights into his company's unique business model and franchising journey. The discussion covers Tommy Gun's expansion strategy, including market testing and the importance of a strong support network. Keenan delves into the legal aspects and financing of franchising, providing valuable information for those considering this business path. The conversation also highlights franchise development, recruitment processes, and the critical support offered to franchisees, offering a comprehensive look at what it takes to succeed in the franchising world.

In this episode, Melinda Emerson introduces guest expert Jack Wilson, who shares his extensive knowledge on acquiring existing businesses. The discussion covers key factors and growth potential when purchasing a business, including the types of businesses that are ideal for acquisition and various financing options. Jack provides insights into identifying red flags and strategies for employee retention during a business transition.

To kick off the new year, Melinda Emerson breaks down the top 10 things to incorporate into your business practice this year to stay ahead of the competition, from AI to Customer Experience to Your website. The discussion covers leveraging AI for business automation, strengthening cybersecurity, and building a resilient supply chain.

In this episode, Melinda Emerson introduces the "Hit it and Quit It" panel discussion, where experts share quick insights and actionable advice for small business owners.

In this episode, Melinda Emerson introduces guest Sharon Maker, an expert in supplier diversity. Sharon shares insights from her career path, emphasizing the importance of positioning small businesses for opportunities with large companies. The discussion highlights major certifying bodies crucial for small businesses seeking to enhance their marketability and competitiveness.

In this episode, Melinda Emerson welcomes Marsha Layton Turner to discuss the world of ghostwriting and its significance for business leaders. Marsha shares her journey into ghostwriting, highlighting the benefits of writing a book to enhance credibility and authority in business. The conversation explores the differences between traditional publishing and self-publishing, offering insights into the costs and profitability of each approach. Marsha provides valuable advice on hiring a ghostwriter and shares the best business advice she has received. The episode concludes with closing remarks and a teaser for the next episode.

In this episode, Melinda Emerson is joined by Dr. Verneka Murphy to explore the concept of becoming your own bank through premium finance. The discussion begins with an overview of how life insurance plays a crucial role in this financial strategy. Dr. Murphy delves into the potential risks and impacts of premium financing on estate planning, providing listeners with a comprehensive understanding of this approach. She also offers guidance on how to get started with premium financing, sharing insights and best practices.