Research shows that emails sent through campaigns have an open rate of around 20% and a click rate of less than 3%. With such a low chance of a person clicking the link, our email marketing efforts should be near perfect every time.
Most of you have a love-hate relationship with the pop-ups.
You have seen many online marketers talk about how pop-ups improved their conversion rates like 3x or 4x or even 10x. But you yourself find these pop-ups very irritating.
So let’s try to find which pop-ups succeed and are actually useful and not irritating.