Content Kings
Fiona Sterling
This audiobook is narrated by a digital voice.
Content Kings: Crafting Winning Strategies for Digital Domination by Fiona Sterling is an essential guide for brands navigating the turbulent waters of digital transformation. In an era where online presence can make or break a company, Sterling delves into the intricate dynamics of digital channels, advertising revenue, and content production. Using the innovative approach of Spotify Engineering Culture as a case study, she provides a roadmap for digital newcomers and vulnerable incumbents alike.
The book explores the tension between the need for high-quality content and the fiscal pressures faced by publishers. It examines the rise and fall of brands in the digital age, from the dominance of retail giants like P&G, Tesco, and Walmart to the disruption of traditional markets by fast-moving consumer goods (FMCG) firms. With insightful analysis and strategic recommendations, Content Kings offers a blueprint for success in the digital realm. Whether you're a small brand looking to make your mark or a traditional publisher seeking to adapt, this book provides the tools and knowledge to thrive in the competitive landscape of online media.
Duration - 30m.
Author - Fiona Sterling.
Narrator - Digital Voice Morgan G.
Published Date - Monday, 20 January 2025.
Copyright - © 2024 Fiona Sterling ©.
Location:
United States
Description:
This audiobook is narrated by a digital voice. Content Kings: Crafting Winning Strategies for Digital Domination by Fiona Sterling is an essential guide for brands navigating the turbulent waters of digital transformation. In an era where online presence can make or break a company, Sterling delves into the intricate dynamics of digital channels, advertising revenue, and content production. Using the innovative approach of Spotify Engineering Culture as a case study, she provides a roadmap for digital newcomers and vulnerable incumbents alike. The book explores the tension between the need for high-quality content and the fiscal pressures faced by publishers. It examines the rise and fall of brands in the digital age, from the dominance of retail giants like P&G, Tesco, and Walmart to the disruption of traditional markets by fast-moving consumer goods (FMCG) firms. With insightful analysis and strategic recommendations, Content Kings offers a blueprint for success in the digital realm. Whether you're a small brand looking to make your mark or a traditional publisher seeking to adapt, this book provides the tools and knowledge to thrive in the competitive landscape of online media. Duration - 30m. Author - Fiona Sterling. Narrator - Digital Voice Morgan G. Published Date - Monday, 20 January 2025. Copyright - © 2024 Fiona Sterling ©.
Language:
English
1 - Introduction
Duración:00:01:45
2 - Understanding The Digital Landscape
Duración:00:02:46
3 - Identifying Target Audiences
Duración:00:01:35
4 - Creating Compelling Content
Duración:00:01:51
5 - Leveraging Social Media Platforms
Duración:00:02:06
6 - Search Engine Optimization (Seo) Techniques
Duración:00:02:09
7 - Building An Engaged Community
Duración:00:02:58
8 - Harnessing The Power Of Influencers
Duración:00:01:45
9 - Monetizing Content
Duración:00:01:52
10 - Analyzing And Measuring Success
Duración:00:02:00
11 - Staying Ahead Of Trends
Duración:00:01:30
12 - Scaling Your Digital Presence
Duración:00:01:43
13 - Protecting And Managing Your Online Reputation
Duración:00:01:17
14 - Collaborating With Other Content Creators
Duración:00:02:02
15 - Expanding To New Platforms And Formats
Duración:00:01:51
16 - Embracing Innovation In The Digital Space
Duración:00:01:49