The Proffitt Podcast

Send Krystal a Text Message. Stepping away from something you've built for over seven years isn't easy. After 500+ episodes and countless hours behind the microphone, I've made the difficult decision to take my first-ever break from this podcast for the remainder of 2025. The journey of content creation has been incredibly rewarding, but also challenging in ways I hadn't anticipated when I started this adventure. Week after week, month after month, year after year—this community has grown alongside me, and I'm profoundly grateful for every single one of you who's tuned in, whether you discovered the show last week or have been here since day one. This pause isn't a goodbye; it's a necessary step back to reevaluate, recalibrate, and potentially reimagine what comes next. While no new episodes will be released during this hiatus, our extensive library remains at your fingertips. With over 500 episodes of the Proffitt Podcast plus three years of daily content from the Poddy Report, there's plenty to explore if you're missing our regular conversations. Our YouTube channel continues to offer resources for content creators wanting to level up their podcasts, videos, email marketing, and course creation. And of course, I'm still reachable via email and Instagram—this community connection remains important to me even as I step away from the microphone. Will I return in January with renewed energy or perhaps something entirely different? That remains to be seen. For now, remember what we've always said: keep it up—we all have to start somewhere. And sometimes, that includes knowing when to pause. Ready to stop starting projects and never finishing them? Get the proven system that creates consistent content without the chaos. Get the PREP'M Method Now Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.) Support the show

Send Krystal a Text Message. What happens when you actually reply to my welcome emails? Your questions might turn into an entire podcast episode! That's precisely what happened when a new subscriber sent in some thought-provoking questions about content creation that I knew would benefit everyone in our audience. Starting your content journey can feel overwhelming, particularly when faced with decisions like whether to begin with audio-only or video podcasting. Drawing from my experience of publishing over 1,500 episodes, I share why I recommend starting with whatever format makes you most comfortable. I began with just a $20 microphone (which now sits on my mantle as a reminder of how far I've come), and there's no shame in starting simple. The key is getting started and building confidence before adding complexity. We also dive into crucial strategic questions, such as when to start monetizing your content (hint: make small asks from day one), what consistency really means for different creators, and whether platforms like Patreon are worth exploring. I share candid insights about why I've never used Patreon myself but know creators who've found great success with it. Additionally, I share my favorite content planning system—the PrepEm method—that helps creators integrate content into their lives rather than letting content creation dominate their schedule. Whether you're just starting out or looking to elevate your existing content strategy, this episode offers practical advice without the fluff. Have questions of your own? I genuinely love hearing from you! Reply to my emails, leave a comment, or send me a message. And if you're enjoying the show, please leave a review on Apple Podcasts—I read every single one and might even answer your question in a future episode! Ready to stop starting projects and never finishing them? Get the proven system that creates consistent content without the chaos. Get the PREP'M Method Now Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.) Support the show

Send Krystal a Text Message. One creator's journey from consistent posting to viral success demonstrates what's possible when you adopt a long-term approach to content creation. Amy Connell recently shared her YouTube success story, in which her video on lifting weights during perimenopause increased from 50-80 views to over 18,000. What's remarkable? The video featured no fancy editing—just Amy speaking directly to her audience about a topic they were eager to learn about. In our audit of Amy's video, we observe how she effectively utilized chapter markers, keyword-rich descriptions, and compelling calls to action. The high search volume for "perimenopause" (673,000 monthly searches) shows why her content resonated with her intended audience. With 84 heartfelt comments from grateful viewers, Amy demonstrated that it's not about production quality, but delivering value through consistency. This episode challenges the notion that polished editing skills are necessary for success. After publishing over 720 videos, Amy's journey shows that consistency beats perfection. While many creators give up after a few tries, successful ones know content creation is a marathon, not a sprint. Your insights and knowledge are what your audience craves. Begin with what you have, focus on providing value, and trust the process. Ready to overcome your content creation hurdles? Subscribe now and share your own experiences in the comments—your breakthrough moment might be just around the corner! Ready to stop starting projects and never finishing them? Get the proven system that creates consistent content without the chaos. Get the PREP'M Method Now Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.) Support the show

Send Krystal a Text Message. Feeling like your podcast is sucking the life out of you? You're not alone. The real problem isn't that you don't have enough time—it's that you're not protecting the time you have for what truly matters. As someone who has published over 1,500 podcast episodes and coached thousands of content creators, I've discovered that sustainable content creation comes down to three powerful time management tools. In this episode, I'm recreating my popular Podcast Movement talk to give you the exact strategies I use to avoid burnout while maintaining a prolific creation schedule. First, I'll show you how to implement a weekly workflow that embraces reality instead of fantasy. We plan as if life won't get in the way, but it always does—dentist appointments, sick kids, work emergencies. Learn how to plan around interruptions instead of being derailed by them. You'll discover the simple calendar system my family uses to protect both personal priorities and content creation time. Then I'll reveal my game-changing PREPM Method (Plan-Record-Edit-Publish-Market)—the only content system you'll ever need. This approach prevents the energy-draining task-switching that leaves most creators exhausted. Instead of asking your brain to be strategic, creative, technical, and promotional all at once, you'll learn how to focus on one type of energy at a time. Imagine sitting down to record and ONLY having to record—no planning, no editing, just pure creative flow. Finally, we'll tackle the mindset shifts needed to maintain a healthy relationship with your content. Sometimes burnout isn't about your system—it's about your approach, your audience, or simply your capacity in this season of life. We'll identify what's truly draining your energy and how to address it. Whether you have five hours a week or fifty to dedicate to your podcast, these tools will help you create consistently without resentment or exhaustion. Download my free PREPM Method Guide at crystalprofit.com/prepm and transform your relationship with content creation today. Your future self (and your audience) will thank you! Ready to stop starting projects and never finishing them? Get the proven system that creates consistent content without the chaos. Get the PREP'M Method Now Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.) Support the show

Send Krystal a Text Message. Ever wonder what really happens behind the scenes at industry conferences? I'm pulling back the curtain on my Podcast Movement 2025 experience, and honestly, some of it might surprise you. From the uncomfortable headphone situation to the talk that almost didn't happen, this episode is packed with the real, unfiltered truth about speaking at one of podcasting's biggest events. Here's the thing that blew my mind: after delivering my 20-minute talk on avoiding podcast burnout, a woman came up to me and said it was "the only practical talk" she'd heard all day. While other speakers were bragging about their 6,000% growth stats, I chose to focus on something way more important—how to actually sustain your content creation without burning out. And apparently, that's exactly what people desperately needed to hear. But the biggest plot twist? The most valuable moment of the entire conference wasn't even part of the official programming. Someone told me I had "the best reputation in the industry," and it got me thinking about what really matters in this business. Spoiler alert: it's not your download numbers. If you've ever felt overwhelmed by all the "grow your podcast to six figures" advice floating around, this episode is for you. I'm sharing why consistency beats viral moments every single time, plus the behind-the-scenes prep that went into my talk (hint: it wasn't as polished as I wanted, but it worked). You'll also get my honest take on whether Podcast Movement 2026 in NYC is worth the hype. Ready for some real talk about the podcasting industry? Hit play and let's dive into what conferences don't usually tell you—but absolutely should. Want to hear more about my Podcast Movement 2025 experience? Listen to the full episode for behind-the-scenes details and my complete conference thoughts. Ready to stop starting projects and never finishing them? Get the proven system that creates consistent content without the chaos. Get the PREP'M Method Now Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.) Support the show

Send Krystal a Text Message. Are your emails getting lost in crowded inboxes? After years of helping creators leverage their podcasts and YouTube channels to build thriving email lists, I've identified five common mistakes that can drastically hurt your open rates and connection with your audience. The first mistake is launching email marketing without clear goals. You need to understand why you're building your list—whether for sponsorships, product launches, or community building. For me, consistent weekly emails serve as a vital touchpoint that fosters lasting relationships. Another key area to focus on is your subject lines, which are often treated as an afterthought yet are crucial for engagement. I recommend generating multiple options for every email and even testing them with AI tools to find the one that will intrigue your audience the most. Also, be cautious about over-relying on AI to craft your emails. While tools like ChatGPT can assist, outsourcing your voice can lead to generic messages. I've had success in creating authentic communication by starting with handwritten notes to maintain a personal touch. Lastly, every email should include a clear call to action, guiding readers on what steps to take next. Simple engagement tactics, like encouraging replies, can foster deeper connections. Additionally, tracking your email performance is essential. By understanding your baseline metrics and experimenting with improvements, including consistent sending times, you’ll see a significant boost in your open rates. Ready to transform your email strategy? Grab our free PREP'M Method guide at krystalproffitt.com/prepm to get started. Ready to stop starting projects and never finishing them? Get the proven system that creates consistent content without the chaos. Get the PREP'M Method Now Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.) Support the show

Send Krystal a Text Message. Preparing a knockout conference presentation doesn't happen by accident. It's a deliberate process that most audiences never see—until now. Join me for an exclusive behind-the-scenes look at my preparation journey for Podcast Movement 2025, where I'll be speaking about tools to help creators avoid burnout. Most speakers (myself included) are tempted to jump straight to the fun part—designing beautiful slides in Canva. But as I confess in this episode, that approach is like spending all day at a water park without packing essentials: you'll end up burned and unprepared. Instead, I'm sharing my methodical approach, from creating a detailed timeline to crafting transitions that elevate a good talk to a great one. The secret to my most successful presentations? Two full weeks of daily practice—speaking the words aloud, not just mentally reviewing them. You'll learn how I'm identifying my weak spots (those tricky transitions between sections), using AI to help surface story opportunities, and ruthlessly editing to respect time limits without sacrificing impact. I even share my slightly embarrassing trick for practicing while walking around my neighborhood without looking completely crazy! Whether you're preparing for your first webinar or your twentieth conference keynote, this transparent look at my process will help you work smarter, not harder. The difference between speakers who hold an audience captive and those who watch people check their phones isn't talent—it's preparation. Follow along as I transform my initial outline into a polished presentation, and discover how you can apply these same principles to your next speaking opportunity. Ready to stop starting projects and never finishing them? Get the proven system that creates consistent content without the chaos. Get the PREP'M Method Now Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.) Support the show

Send Krystal a Text Message. Feeling burned out with content creation? You're not alone. Many creators face exhaustion and frustration, often due to three key mistakes. First, poor planning can overwhelm you. Implementing the PREP'M Method (Plan, Record, Edit, Publish, Market) allows successful creators to prioritize planning, which in turn gives them more freedom in their personal life outside of content creation. Second, last-minute content creation turns joy into stress. The scramble to meet deadlines leads to burnout, making it hard to maintain a sustainable practice. Lastly, inauthentic content—like adopting a persona or following trends that don’t resonate with you—can be draining. Authenticity is vital; create what excites you and evolve. To combat burnout, focus on better content practices that bring enjoyment. If you're not having fun, that’s a major red flag. Subscribe for more strategies to build a sustainable and fulfilling creator journey! Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.) Support the show

Send Krystal a Text Message. The dreaded publish button. That moment when your finger hovers over the keyboard, second-guessing everything you've created. Sound familiar? Today, I'm walking and talking about the universal fear that plagues nearly every content creator: publishing your first piece. After speaking with countless creators who have their equipment set up perfectly but simply cannot bring themselves to record that first episode, I decided to address this head-on. What's fascinating is how this fear transcends experience levels. Even certified coaches and professional speakers find themselves suddenly at a loss for words when it's just them and the microphone. As one student wrote: "Every time I go to record my first episode, I completely freeze up. I don't know what to say. Does this mean I'm not meant to be a podcaster?" The truth? This happens to EVERYONE. That awkward feeling when you're talking to yourself, questioning if you sound stupid, wondering if anyone will listen—it's not unique to you. What separates successful content creators isn't the absence of these feelings but their willingness to push through them. My advice might sound overly simple, but it works: Record something. Delete it if you hate it. Record again. Keep going until you have a version you can live with. Because content creation isn't about perfection—it's about progress. You're in this for the long game, committed to showing up consistently and improving gradually. Whether you're launching a podcast, YouTube channel, or newsletter, remember that your first piece won't define you. What matters is starting somewhere and keeping going. Join our Consistent Creators Club or check out Proffitt Podcasting if you need support on this journey. The bravest thing any creator can do isn't creating perfect content—it's simply beginning. What's your biggest hurdle to hitting publish? Share your experience or send me a text through Buzzsprout. I'd love to hear which content topics you want me to tackle next! Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.) Support the show

Send Krystal a Text Message. When I hear tech visionaries claim that AI will replace human connections, I can't help but notice an important fact they often overlook: our evolution has been shaped by togetherness and communication. In this conversation, Joe explores the importance of genuine human connection, even as technology continues to evolve. As an entrepreneurial parent, he shares the unique challenges of balancing business demands with raising young children, emphasizing the importance of tailored advice for "solopreneur parents" who face time constraints. We explore practical AI applications, such as "vibe coding" and using AI for "rubber ducking" to brainstorm solutions. Joe stresses the importance of authenticity in using these tools, ensuring that the final product reflects the human experience rather than becoming another generic AI output. Joe and I both believe that authenticity is essential for creators; we should stay true to our voices rather than chase trendy tactics for quick success. Long-term growth comes from attracting an audience that connects with our genuine perspectives. Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.) Support the show

Send Krystal a Text Message. The magnetic pull of being in rooms with inspiring people can transform your creative journey. After recording in Nathan Barry's podcast studio in Boise during Craft and Commerce, I reflected on how proximity to motivated creators fuels success. This year's Kit event highlighted how connections formed at conferences evolve into impactful relationships for your business. Whether it was receiving a warm hug from author Jay Papasan or witnessing creators make significant strides, these moments reinforce the value of investing in community. While attending conferences can be a financial commitment, the relationships you build, the insights you gain, and the motivation you feel make it worthwhile. If you're hesitant about stepping into an uncomfortable situation, consider this your sign to take the leap. As we celebrate seven years of The Proffitt Podcast, I'm thrilled to introduce our rebranded Consistent Creators Club, designed to help content creators stay consistent. Join us for free at krystalproffitt.com/join and see how the right community can transform your creative journey. What room will you step into next that might change everything? Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.) Support the show

Send Krystal a Text Message. Have you ever wondered how successful course creators built their empires? It often comes down to strategic affiliate partnerships rather than just clever marketing or hefty ad budgets. Laura Sprinkle, founder of Rootabl and former affiliate manager for industry leaders like Amy Porterfield, emphasizes the importance of affiliate marketing. She explains that the visibility created by affiliates—what she calls the "omnipresence effect"—can generate momentum that traditional advertising struggles to match. For smaller creators, the good news is that you don’t need a massive audience to see results from affiliate marketing. Laura shares her experience of turning a $15,000 launch into $60,000 by collaborating with just eight friends who believed in her product, leading to a tenfold increase in leads. Authentic human recommendations are becoming increasingly valuable in an era of rising distrust online; as Laura notes, "I don't know that I believe an ad, but I believe you." Looking ahead, Laura forecasts a shift in affiliate marketing toward more specialized relationships, highlighting the roles of "keystone affiliates" and "pollinator affiliates." Whether you're just starting or aiming to scale, her advice is clear: build authentic connections and focus on mutual benefit. The future of digital marketing relies on these strategic human partnerships that enhance your message while fostering trust with your audience. Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.) Support the show

Send Krystal a Text Message. Want to know how I've created over 1,500 podcast episodes since 2018? The secret lies in mastering solo content creation—a skill that's widely underestimated but extraordinarily powerful when done right. From 2020 to 2023, I produced a daily five-minute podcast called The Potty Report, resulting in more than 900 episodes. This wasn't because I felt motivated every day—quite the opposite. Many mornings, I didn't want to record at all. Yet I committed to showing up consistently for my audience, who came to expect and value those daily doses of insight. Some listened the moment episodes dropped at midnight; others binged a week's worth every Friday. The consistency built trust that transcended any individual episode's content. The foundation of successful solo content is learning to interview yourself effectively. This approach forces you to cut through the noise and deliver immediate value. When you understand your audience deeply, you can speak directly to their challenges and desires in a way that makes them feel seen. The most successful creators I've worked with—and I've collaborated with thousands—share this ability to make their audience think, "they get me, they see me, they understand what I'm struggling with." Even perceived mistakes become connection points, like when roosters crowed loudly in the background of my recordings at my parents' farm. What I considered embarrassing, my audience found endearing. Starting your solo content journey doesn't need to be complicated. Begin by identifying your strategic content pillars—those non-negotiable elements you commit to delivering consistently. For my team, it's Tuesday podcasts, Thursday YouTube videos, and Friday newsletters. Everything else can flex, but these pillars remain steady. Want to learn the systems that have helped me stay consistent since 2018? Check out our brand new Consistent Creators Club, designed specifically to help you show up confidently and consistently in your content journey. Remember, we all have to start somewhere—what matters is that you keep showing up. If you've wondered why nothing is working in your business in 2025, you need a clear strategy. Download our free guide, Build Your Business's Strategic Foundation, where I'm walking you through a business model canvas and a customer journey map. You'll see how we use this at Proffitt Media, plus find templates for you to create your own. Go to krystalproffitt.com/strategy to download today. Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.) Support the show

Send Krystal a Text Message. Hannah Soto shares a powerful truth that resonates with many creators and entrepreneurs: "The year I hit 2 million was the year I was the most miserable." This striking confession sets the tone for a meaningful discussion about prioritizing growth over comfort and living a purpose-driven life. After 12 successful years running a production company for Fortune 10 brands, Hannah realized that despite her financial success, something essential was missing. Now, she's embarking on a transformative journey, selling her company, walking the 550-mile Camino Santiago pilgrimage with her husband, and exploring four different cities as potential new homes. This shift from keeping her personal Instagram private to embracing a public brand showcases her commitment to authenticity. Hannah emphasizes the importance of breaking free from fear-based decisions, encouraging creativity and exploration over perfection. For anyone considering a career change, launching a creative project, or feeling stuck in their comfort zone, this conversation offers valuable insights and inspiration. Hannah advocates for making decisions rooted in curiosity and love rather than fear, introducing concepts like "emotional sobriety" and future-casting. Follow her journey on Instagram at Hello Hannah Soto and reflect on how your life might change if guided by love and curiosity. If you've wondered why nothing is working in your business in 2025, you need a clear strategy. Download our free guide, Build Your Business's Strategic Foundation, where I'm walking you through a business model canvas and a customer journey map. You'll see how we use this at Proffitt Media, plus find templates for you to create your own. Go to krystalproffitt.com/strategy to download today. Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)

Send Krystal a Text Message. "Kit just blew my mind!" I'm coming off my third consecutive Craft and Commerce conference in Boise, Idaho. This annual gathering, hosted by Kit, brings together influential creators in the economy for a unique experience of genuine masterminding, where deep listening and vulnerable sharing lead to unexpected insights. In this behind-the-scenes episode, you'll hear various parts of the trip, including my walk-and-talk thoughts before the event, event secrets I kept (until now), and recaps. The conference concluded with a closing party with an amazing DJ (every Millennial's dream!), where I celebrated alongside fellow creators who truly understand the challenges and victories of our industry. I’ve already secured my ticket for 2026, and I encourage anyone interested to join us—finding your community is invaluable. Don’t forget to subscribe to my podcast for more conversations with the amazing creators I met in Boise! If you've wondered why nothing is working in your business in 2025, you need a clear strategy. Download our free guide, Build Your Business's Strategic Foundation, where I'm walking you through a business model canvas and a customer journey map. You'll see how we use this at Proffitt Media, plus find templates for you to create your own. Go to krystalproffitt.com/strategy to download today. Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)

Send Krystal a Text Message. What if securing professional opportunities is less about networking and more about being a decent person? In a conversation with Lisa Cooper Ellison, a trauma-informed writing coach and host of the "Writing Your Resilience" podcast, we explore how authentic connections can open unexpected doors in content creation. Lisa shares how her first major speaking opportunity on NPR arose from connecting with fellow writers rather than a strategic pitch. "These industries are small," she notes, emphasizing the importance of relationships in her work. She discusses her journey from agency therapist to writing coach and podcaster, highlighting the benefits of consistent content creation in enhancing her skills and shaping her coaching programs. Lisa also candidly addresses the challenges of maintaining a podcast amid personal and professional obstacles, offering practical advice for dealing with self-doubt and disruptions. Her metaphor of hill-running encourages creators to focus on the immediate path rather than the overwhelming larger picture. "Let progress, not perfection, be your North Star," she says. Lisa’s insights provide a valuable framework for anyone looking to grow their content creation journey. Subscribe to the podcast for more conversations on developing your voice and building genuine connections. If you've wondered why nothing is working in your business in 2025, you need a clear strategy. Download our free guide, Build Your Business's Strategic Foundation, where I'm walking you through a business model canvas and a customer journey map. You'll see how we use this at Proffitt Media, plus find templates for you to create your own. Go to krystalproffitt.com/strategy to download today. Head to krystalproffitt.com/tonic to check out TONIC's brand new designs in their Martini collection from now until June 10th! Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)

Send Krystal a Text Message. Many business owners experience frustrating plateaus due to a misunderstanding of how their business operates. If you've been creating content without a clear direction or struggling to achieve results despite consistent effort, you're not alone. Fortunately, there are solutions that don’t require you to work harder. Two powerful frameworks can shift your business strategy: the Business Model Canvas and the Customer Journey Map. The Business Model Canvas outlines nine essential components that define your business, including customer segments, value proposition, channels, and cost structure. In contrast, the Customer Journey Map tracks the evolution of your customers from the first awareness of your brand to becoming loyal advocates, covering stages like consideration, purchase, retention, and referral. Implementing these frameworks can provide clarity and strategic direction, allowing you to replace guesswork with intentional planning. I’ve created a free downloadable guide to help you utilize these tools effectively. By mapping your model and outlining your customer journey, you can align your content strategy with your business goals, leading to smarter operation and a sustainable business model that benefits you and your customers. Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)

Send Krystal a Text Message. Finding your authentic voice as a content creator can be challenging, but Dan Woerheide's journey offers valuable insights. After launching several podcasts since 2019, he discovered his true calling after recognizing that speaking was easier for him than writing. Overcoming the discomfort of hearing his own voice, Dan built confidence and learned that consistency is more important than perfection. His transition from seeking external validation to finding internal alignment was crucial. A turning point came during a sunrise walk when he understood that his military background enriches his coaching message without restricting his audience. This clarity inspired The Unbreakable Mission, which he describes as "a community disguised as a podcast." Dan's philosophy challenges industry norms. He believes in "okay for now with steady improvement," allowing creators to move past perfectionism. As he says, "If I can positively impact one life, that's exciting." Ready to conquer your content creation fears? Take Dan's advice: ignore the noise, hit record, and focus on improvement. Your audience is eager to hear your unique voice. Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)

Send Krystal a Text Message. After 20 years in marketing, I'm sharing exactly what I would do differently if I were starting over today in 2025. These three fundamental strategies will help you stand out in the digital marketing landscape and achieve sustainable success without burning out. • Storytelling is your competitive advantage against AI and other creators, as your unique experiences cannot be replicated • The PREPM method (Plan, Record, Edit, Publish, Market) provides a proven system that scales across all content types • Focus on what matters most to your customers rather than chasing every new trend • Invest in continuous learning, but remember that clarity comes from taking action, not just thinking • Treat marketing like a marathon, not a sprint—be strategic and consistent rather than trying to be everywhere at once • You don't need perfect strategies—you just need to start somewhere and keep improving Like and subscribe to get more content like this delivered directly to you, and check out our Digital Marketing Tips for Business Owners playlist for additional resources. Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)

Send Krystal a Text Message. Have you ever wondered how those super-successful content creators seem to be everywhere at once? They're not superhuman content machines—they've mastered the art of repurposing. Most podcasters are sitting on a goldmine of content but failing to extract its full value. You've already done the hard work of creating incredible episodes, but if you're only publishing them once and moving on, you're leaving opportunity on the table. The key isn't creating more—it's distributing better. When asked why they don't repurpose, podcasters typically offer three excuses: lack of time, not knowing where to start, or believing their audience only wants the original format. But these barriers are easily overcome with proper planning and strategy. A single 25-minute episode can transform into social media posts, blog content, YouTube shorts, email newsletters, and even lead magnets—all reinforcing your core message across platforms where different segments of your audience hang out. Marketing research shows people need approximately 12 exposures to a message before it truly registers. By repurposing strategically, you create multiple touchpoints that build familiarity and trust. This approach not only attracts new listeners who might never have discovered your podcast otherwise but establishes you as an authority in your field. The more consistently you show up across platforms with valuable insights, the more people see you as the go-to expert. For established podcasters looking to level up, repurposing is the natural next step. It extends the shelf life of your content far beyond the initial publishing window, allowing valuable episodes to continue working for you months or even years later. The strategic shift from constant creation to smart distribution represents a more sustainable approach to growing your platform without burning out. Ready to transform your content strategy? Stop creating more and start distributing better. Your audience is waiting to discover you in places you haven't even shown up yet. Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)