Scientific Advertising
Claude Hopkins
This audiobook is narrated by a digital voice.
The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are...
Location:
United States
Networks:
Claude Hopkins
Digital Voice Martin G
Start Publishing LLC
English Audiobooks
INAudio Audiobooks
Description:
This audiobook is narrated by a digital voice. The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct method of procedure have been proved and established. We know what is most effective, and we act on basic law. Advertising, once a gamble, has thus become, under able direction, one of the safest business ventures. Certainly no other enterprise with comparable possibilities need involve so little risk. Therefore, this book deals, not with theories and opinions, but with well-proved principles and facts. It is written as a text book for students and a safe guide for advertisers. Every statement has been weighed. The book is confined to establish fundamentals. Duration - 2h 10m. Author - Claude Hopkins. Narrator - Digital Voice Martin G. Published Date - Thursday, 22 January 2026. Copyright - © 2024 Start Publishing LLC ©.
Language:
English
How Advertising Laws Are Established
Duration:00:08:39
Just Salesmanship
Duration:00:07:43
Offer Service
Duration:00:03:51
Mail Order Advertising: What It Teaches
Duration:00:09:07
Headlines
Duration:00:06:59
Psychology
Duration:00:09:25
Being Specific
Duration:00:05:58
Tell Your Full Story
Duration:00:06:03
Art In Advertising
Duration:00:06:49
Things Too Costly
Duration:00:07:46
Information
Duration:00:05:25
Strategy
Duration:00:07:23
Use Of Samples
Duration:00:09:20
Getting Distribution
Duration:00:06:17
Test Campaigns
Duration:00:07:49
Leaning On Dealers
Duration:00:03:36
Individuality
Duration:00:03:01
Negative Advertising
Duration:00:02:04
Letter Writing
Duration:00:05:01
A Name That Helps
Duration:00:03:12
Good Business
Duration:00:04:53