What can we do to appeal to the next generation of radio sport listener? Is it about the tone of voice and the age of the presenter? Do we need to create a more dynamic sound and should we be better at promoting ourselves on social media? In this episode of the EBU Radio Sport Podcast, we're joined by experts from Italy's RAI, Belgium's VRT and RTBF, Austria's ORF and Radio France.
In the latest EBU Radio Sport Podcast, we look at the first edition of the European Championships held in Berlin and Glasgow in August. How did radio broadcasters across Europe feel about this brand-new multi-sport event? Did the audience get behind the competition? We hear from broadcasters in the two host cities, to find out if the event was a success and if it can be improved ahead of the next staging in 4 years time.