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Off-Field - Sports Marketing

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55 - The anatomy of a fast growth sports startup with James Begley

Off-Field hosts James Begley and Andrew Montesi talk about the journey of their sports startup, PickStar. James co-founded Pickstar with AFL legend Matthew Pavlich, and it is now Australia's largest marketplace to book sports stars for any event, marketing campaign or fan experience. James talks about how the business began as an idea on the back of a napkin as well as the challenge of raising investment, building game changing technology to facilitate the talent booking process, growing...


54 - Sports stars and brands: The good, bad and ugly with James Magnussen, Ellie Brush, Dan Bitti & Peter Wilson (live at Mumbrella360)

We’ve got something a bit different for this episode - a discussion recorded live at Mumbrella360, Australia’s top media and marketing event, which was put together and moderated by PickStar’s Andrew Montesi. The topic was ‘sports stars and brands: the good, the bad and the ugly’, with an all star panel of athletes and marketers unpacking the issues - swimming champion James Magnussen, AFLW and W-League athlete Ellie Brush, Dan Bitti from Kellogg’s and Pete Wilson from Iris Worldwide. The...


53 - Marty Pask on the evolution of the sports talent agent

The role of the sports talent agent is widely misunderstood. A lot of people will think of Jerry Maguire, or flashy dealmakers driving big money club and brand contracts. Or, to the frustration of our guest, troublemakers who fuel the headlines and movement in the player market. Marty Pask, owner of i50 Management, gives us a fascinating insight into what the world of an athlete agent is really like. And for Marty, who works predominantly with AFL talent including Essendon captain Dyson...


52 - How NRL star Joel Thompson escaped a life of violence, substance abuse and self-harm

Joel Thompson has played over 200 NRL games, which is a great achievement for any athlete. But for Joel, it really is a miracle. Joel tells us he grew up with not much more than survival on his mind, every day. Living in the chaos of violence, drugs and crime, and struggles with his own identity, he was on a downward spiral. The deeply personal stories he shares are confronting. But his grandma pulled him out and put him in boarding school, breaking the cycle and exposing Joel to...


51 - Chloe Dalton's learnings from three pro sports and an Olympic gold medal

Since the launch of AFLW we’ve been seeing many dual sport athletes, as female stars switch between codes. But what about a career that crosses THREE professional sports? Our guest Chloe Dalton played with the Sydney Flames in the WNBL, won an Olympic gold medal with the Australian Rugby 7s in 2016 and just finished her first year with Carlton in the AFL women’s league in 2019. Quite incredible. Chloe talks about the reasons why she transitioned between three sports, and how she did it -...


50 - Caroline Buchanan on world championships, athlete marketing and perspective

Action sports super star Caroline Buchanan has had a wildly successful career on the bike but has achieved just as much off it. Caroline has eight world championships to her name - three in BMX and five in mountain biking. And while dominating two different sports on the global stage, she’s developed into one of the savviest athlete marketers around, creating social media content and building a personal brand that fans and businesses love. Caroline is also passionate about empowering the...


49 - Olympian Genevieve Gregson (LaCaze) on resilience, relationships and headlines

Genevieve Gregson (better known by her maiden name, LaCaze) has become somewhat a poster girl for Australian athletics - a dual Olympic runner specialising in the 3000 metre steeplechase event, with an Australian record to her name, combined with a marketable style and humble, Aussie attitude. Gen has found her way into the headlines for exploits on and off the track. She burst onto the scene in 2012 when she surprisingly qualified for the Australian Olympic team, only it was a day late....


48 - Sam Bramham on Paralympic gold medals, reality TV and a fake shark attack

Sam Bramham OAM, a two-time paralympic gold medallist, author, reality TV star and one of Australia’s cheekiest sporting personalities. Sam, who had his leg amputated at five years old, has found the limelight for much more than just his sporting successes. He made international headlines for lying to an American journalist that his leg was mauled off by a kangaroo. He was also briefly detained by police in 2009 for faking a shark attack, with the help of McDonalds tomato sauce, which...


47 - Trust in sport with Jaimie Fuller, Andrew Montesi and Virginia Hyland (live Mumbrella Sports Marketing Summit)

We bring you a live panel discussion from the Mumbrella Sports Marketing Summit 2018 that tackled the big issues around trust in sport. The panel chat was in follow up to a keynote from Skins Executive Chairman Jaimie Fuller, who has been on a remarkable public crusade, taking on the biggest sporting organisations and brands on issues of corruption, governance and human rights. Jaimie joined Andrew Montesi from PickStar (and Off-Field podcast host) and Virginia Hyland from Hyland...


46 - Eileen Bell on overcoming stereotypes and cynics in eSports

Eileen Bell was Australia’s first professional female gamer in Australia before becoming an eSports consultant and senior manager of innovation at BT Financial. Eileen has been one of the pioneers of eSports in Australia, an industry now reportedly worth around a billion dollars globally, with hundreds of millions of fans, and capturing the undivided attention of the lucrative 18 to 34 year old demographic. And yet, despite the staggering numbers and waves of momentum for eSports, there’s...


45 - Nikki Dryden on the 'Olympic dream' deception, human rights in sport

Through our company PickStar, we again joined Mumbrella’s Sports Marketing Summit for another year, sharing our insights on stage while also picking up a number of podcast interviews and discussions with some of Australia’s most influential people in the business of sport. Our first interview from the event is with Nikki Dryden, a former Olympian, journalist and now an immigration and human rights lawyer with PwC. As a Canadian Olympian, Nikki bought into the story of the Olympic Dream....


44 - How Aussie funnyman Mick Colliss became a world Sudoku 'star'

Our guest Mick Colliss always dreamed of playing for Australia. He competed in everything from rugby union to lawn balls, but in his own words, he wasn't good enough at any of the sports he tried. Then, when all hope seemed lost, he discovered Sudoku, the puzzle game that appears in pretty much every newspaper, every day, all over the world. He wasn't any good at that either. In fact, he'd never even played Sudoku before. But .. somehow .. Mick and three mates formed an Australian Sudoku...


43 - Learnings from three sporting codes and extreme marathons with sports business leader Nate Godfrey

As a high performing CEO, Nate Godfrey is on another level. Not only has he been a sports business leader across AFL, soccer and now rugby, he has also run marathons on all seven continents in the world, including most recently Antarctica. Nate always wanted to work in sport, and got his first break at the professional level as a Commercial Executive with the Adelaide Crows. He then returned to New Zealand, where he was born and raised, to head up commercial for Wellington Phoenix in the...


42 - Georgie Parker on reinvention, lessons learned and mixed feelings on the road from hockey to footy

Georgie Parker represented Australia in over 100 games with the Hockeyroos, winning a Commonwealth Games gold medal, competed at the 2016 Rio Olympics and played hockey all over the world, before making the transition to AFLW where she debuted with Collingwood in early 2018. Georgie tells us how she went about learning a completely new sport in a matter of months, including both the physical and psychological challenges. She also talks about the mixed feelings of coming from the...


41 - Has Ben Darwin's theory unlocked the secret to team success?

Ben Darwin won two Bledisloe Cups with the Wallabies before an horrific neck injury that could have been fatal. He was lucky to recover but it did end his career. Ben talks about the personal impact - a bumpy career transition, a relationship breakdown and ultimately a diagnoses of depression and ADHD. Ben’s rebuild began with coaching, then, when pouring through player transfer data he noticed trends linked to team performance - the teams with a high turnover of athletes, even if they...


40 - Cricket legend Jason Gillespie on the defining moments that changed his life

Jason ‘Dizzy' Gillespie was one of the world’s great fast bowlers during the mid 2000s when Australia was dominating international cricket. He took 259 test match wickets, and who could forget the double century he made against Bangladesh in 2006. If not for injuries, his record could’ve been even better. He’s now a highly respected cricket coach, and led the Adelaide Strikers to victory in the 2018 Big Bash League. In recent years, he’s become a vegan. He explains the ethical and health...


39 - Jeremy Paul on the benefits of bad behaviour, Rugby Union's crisis

Former Wallabies star Jeremy Paul was has gained notoriety for his on-field exploits, late night antics and strong views on the future of Rugby Union. Fans of the sport will likely know that Jeremy isn’t one to hold back, and he certainly doesn’t in this interview. On the field, Jeremy was a John Eales Medallist and Rugby World Cup winner with the Wallabies in 1999. Off the field, by his own admission, he was a coach’s nightmare. He loved nothing more than getting on the beers with the...


38 - Tiffany Cherry on the highs and lows of breaking ground in sports broadcasting

Tiffany Cherry is a sports broadcasting pioneer who paved the way for Australian female media presenters in the world of sport. Tiff has had a remarkable career, firstly as a professional athlete and a physiotherapist with Richmond in the AFL, before kicking off an enviable broadcasting career covering the NFL SuperBowl, the Olympics, NBA Finals, Wimbledon and more, as well as becoming a household name in AFL media. Bear in mind, this was a time when there were few female sports...


37 - Mike Turtur On Respect, Wooing Cycling Stars And Economics In 20 Years Of The Tour Down Under

Mike Turtur is one of the most influential men in Australian cycling and universally respected by the most powerful people in the sport, particularly the world's top riders. He says this respect helped him avoid failure in the early years of his race, the Tour Down Under. Mike has been Race Director of the Tour since its inception in 1999 and now, ahead of the 20th edition, It's the biggest cycling event outside of Europe. Mike reflects on the Tour's humble beginnings, early success and...


36 - Tim Dansie On The Psychology Of Elite Athletes, How To Improve Mental Performance

Tim Dansie is a leading psychologist who works with some of Australia's top athletes and teams in cricket, AFL, basketball, soccer, Olympic sports and more. In a wide ranging and engaging discussion, Tim talks about the unique psychological challenges that athletes face across a variety of sports including self-belief, anxiety, stress, homesickness and more, and how to overcome the mental hurdles. We chat about the evolution of psychology in sport, and mental health concerns for elite...