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Welcome to Press Play, a podcast uncovering the latest in sports marketing. With interviews from leading industry experts to exclusive insights on the latest trends, you'll learn how to leverage sports as a medium to get your brand message across.

Welcome to Press Play, a podcast uncovering the latest in sports marketing. With interviews from leading industry experts to exclusive insights on the latest trends, you'll learn how to leverage sports as a medium to get your brand message across.
More Information

Location:

Singapore

Description:

Welcome to Press Play, a podcast uncovering the latest in sports marketing. With interviews from leading industry experts to exclusive insights on the latest trends, you'll learn how to leverage sports as a medium to get your brand message across.

Language:

English


Episodes

Getting started into eSports with Terrence Ting of Team Flash

9/10/2018
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In this episode, we are joined by Terrence Ting, CEO, and founder of Team Flash. Team Flash is Southeast Asia's fastest-growing esports franchise and lifestyle brand. They currently hold a portfolio of 5 professional divisions in titles like AOV, Dota 2, FIFA, Mobile Legends, and Fortnite. He shares how to get started into eSports, the right mindset, and how to get unstuck. Paul Bignot, a professional Football player based in U.K., shares how his life changed since taking simple steps to...

Duration:00:38:36

This is Sparta - The rise of the most popular Obstacle Course Race

7/4/2018
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Spartan Race Asia COO, David Tully talks us through the community effect of Spartan Racing while highlighting the different marketing strategies involved and what and what makes the brand unique compared to other Obstacle Course Races around the world. Meagan Douglas, Community Outreach Director identifies the different initiatives Spartan Race Asia engages with to reach out to the community. We're also joined by our Group CEO, R. Sasikumar who identifies the different factors behind the...

Duration:00:38:57