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Welcome to Press Play, a podcast uncovering the latest in sports marketing. With interviews from leading industry experts to exclusive insights on the latest trends, you'll learn how to leverage sports as a medium to get your brand message across.

Welcome to Press Play, a podcast uncovering the latest in sports marketing. With interviews from leading industry experts to exclusive insights on the latest trends, you'll learn how to leverage sports as a medium to get your brand message across.
More Information

Location:

Singapore

Description:

Welcome to Press Play, a podcast uncovering the latest in sports marketing. With interviews from leading industry experts to exclusive insights on the latest trends, you'll learn how to leverage sports as a medium to get your brand message across.

Language:

English


Episodes

This is Sparta - The rise of the most popular Obstacle Course Race

7/4/2018
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Spartan Race Asia COO, David Tully talks us through the community effect of Spartan Racing while highlighting the different marketing strategies involved and what and what makes the brand unique compared to other Obstacle Course Races around the world. Meagan Douglas, Community Outreach Director identifies the different initiatives Spartan Race Asia engages with to reach out to the community. We're also joined by our Group CEO, R. Sasikumar who identifies the different factors behind the...

Duration:00:38:57

From Paris with love - What does PSG's embodiment of Parisian culture mean for Asia?

5/28/2018
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Paris Saint Germain's Asia Pacific Managing Director, Sebastien Wassels explains why the club chose to open their APAC office in Singapore and the strategies they will implement to engage with the local population. He also gives us the lowdown on sponsorship deals and the different factors that make PSG marketable worldwide. Our Group CEO, R. Sasikumar outlines the importance of sleeve sponsorship in football on the back of Hyundai's £50 million deal with Chelsea. Music - bensound

Duration:00:24:55

Sina Sports making waves in China

5/9/2018
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Sam Li, head of Content acquisition and Strategic Partnerships at Sina Sports outlines Sina Sports' marketing strategies in China while describing their popular offline events and how their partnership with Weibo is taking them from strength to strength. Our Group CEO R. Sasikumar looks ahead to the revamped AFC Suzuki Cup and how the competition's partnership with Air Asia is a match made in heaven. Music - Bensound

Duration:00:29:56

Former Liverpool FC CEO explains how to enter the sports marketing business

4/23/2018
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Former Liverpool CEO, Rick Parry gives us insights into entering the sports marketing business while reflecting on his 11 years at Anfield. He also explains the origins behind Monday Night football and how he brokered one of the biggest Television deals in UK sport history. Can sports marketing be completely powered by artificial intelligence going forward? Our Group CEO, R.Sasikumar gives us his thoughts on the subject and whether it will lack the human touch going forward. All that and...

Duration:00:31:06

Late to the game, LA Liga chases Asian market

2/7/2018
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Why is Corporate Social Responsibility so important to a company? Former pro-athlete turned entrepreneur R. Sasikumar highlights the significance CSR has on a company. We're joined exclusively by Ivan Codina, the managing Director of La Liga in South East Asia, Japan and South Korea as he takes us through the different practices the organisation has implemented to grow their presence in the region. And finally, R. Sasikumar sums up the impact Spanish football has had in South East Asia.

Duration:00:26:52

Bundesliga's strategy in Asia

1/31/2018
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Former pro-athlete turned entrepreneur R. Sasikumar, Our Group CEO discusses the current trends in sports marketing. We're also joined by Peter Leible, the Chief Representative of Bundesliga International in Asia as he explains how the organisation has grown its presence in the region. Are you looking at entering the sports marketing business? Well, we've got some advice from an individual who's been in the business for 15 years. Music: https://www.bensound.com

Duration:00:12:32