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Welcome to Press Play, a podcast uncovering the latest in sports marketing. With interviews from leading industry experts to exclusive insights on the latest trends, you'll learn how to leverage sports as a medium to get your brand message across.

Welcome to Press Play, a podcast uncovering the latest in sports marketing. With interviews from leading industry experts to exclusive insights on the latest trends, you'll learn how to leverage sports as a medium to get your brand message across.
More Information

Location:

Singapore

Description:

Welcome to Press Play, a podcast uncovering the latest in sports marketing. With interviews from leading industry experts to exclusive insights on the latest trends, you'll learn how to leverage sports as a medium to get your brand message across.

Language:

English


Episodes

The man behind the rise of Thai football

3/20/2018
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Benjamin Tan outlines his plans for the future of Thai football while taking us through the different strategies implemented in the league, from sponsorships to CSR. Our Group CEO, R.Sasikumar provides us with some tips to keep up with all the latest sports marketing trends while touching down on Red Card Global's consultancy services. Sign up on the following links to find out more; CSR - https://redcardglobal.com/csr/ Social Media - https://redcardglobal.com/social/ Sports Marketing -...

Duration:00:28:01

Michelle Chai (Badminton Malaysia GM) offers insightful advice to brands on investment

3/1/2018
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Michelle Chai, the General Manager of Badminton Association in Malaysia explains the growing presence of the sport in the region and offers insightful advice to brands wanting to invest in badminton. Our group CEO, R. Sasikumar gives his insights on badminton in South East Asia and the next generation of stars.

Duration:00:11:45

Late to the game, LA Liga chases Asian market

2/7/2018
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Why is Corporate Social Responsibility so important to a company? Former pro-athlete turned entrepreneur R. Sasikumar highlights the significance CSR has on a company. We're joined exclusively by Ivan Codina, the managing Director of La Liga in South East Asia, Japan and South Korea as he takes us through the different practices the organisation has implemented to grow their presence in the region. And finally, R. Sasikumar sums up the impact Spanish football has had in South East Asia.

Duration:00:26:52

Bundesliga's strategy in Asia

1/31/2018
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Former pro-athlete turned entrepreneur R. Sasikumar, Our Group CEO discusses the current trends in sports marketing. We're also joined by Peter Leible, the Chief Representative of Bundesliga International in Asia as he explains how the organisation has grown its presence in the region. Are you looking at entering the sports marketing business? Well, we've got some advice from an individual who's been in the business for 15 years. Music: https://www.bensound.com

Duration:00:12:32

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