The Minor Side (of Life)

Mark Zaiger lands on The Minor Side to talk about MiLB Sales Strategies including when to put Playoff Tickets On Sale and Group Fundraiser Tickets plus much more, including career path to becoming Sales Director for the Northwest Arkansas Naturals, the Double-A Affiliate of the Kansas City Royals. The Minor Side of Life features candid conversations about the business and promotional aspect of Minor League Sports. Host Rob Sternberg brings nearly a decade of experience to the table and...

Taylor Edmonds joins The Minor Side (of Life) to talk about his hometown Chiefs in the Super Bowl, and career notes including going from MiLB Intern with the Omaha Storm Chasers to GM of Gorilla Sports Properties. The Minor Side of Life features candid conversations about the business and promotional aspect of Minor League Sports. Host Rob Sternberg brings nearly a decade of experience to the table and chats with a guests who've worked in a Front Office, or played or performed on the Minor...

Brett Pollock joins Rob Sternberg back in The Minor Side and the two discuss topics of the day. The discussion picks up with Brett's new podcast venture and flows through to the structural changes within the Minor League Baseball system and how to deal with the current scheduling challenges. The New York Mets trade involving All-Star Shortstop Francisco Lindor is touched upon, and looked at through the lens of a Mets and Philadelphia Phillies perspective. The Minor Side of Life features...

"LOST EPISODE" For 19 seasons, Brett Pollock juggled a variety of responsibilities for a number of Minor League teams in order to hone his craft as a baseball broadcaster. The Philadelphia native forged memories along the way that will last a lifetime, and Brett shares some inside this episode. The Minor Side of Life features candid conversations about the business and promotional aspect of Minor League Sports. Host Rob Sternberg brings over a decade of experience to the table and chats with...

"LOST EPISODE" A two-sport athlete in High School, Lane Adams spurned an offer to play D-1 Basketball in 2009 when he was drafted in the 13th Round by the KC Royals. An 11 Year MiLB veteran that has seen all aspects of the Minor Side, he made his MLB debut with the Royals 2014 and played 111 games with Atlanta between 2017-18. The Minor Side of Life features candid conversations about the business and promotional aspect of Minor League Sports. Host Rob Sternberg brings nearly a decade of...

A former 57th Overall MLB Draft Pick, Mitch Canham rose 3 levels in 3 three years as a manager in the Seattle Mariners organization. Mid way through the 2019 season, Canham returned to his Alma Mater Oregon State as a head coach for the program where he won back-to-back College World Series in 2006 & 2007. Mitch talks his move to college ranks and his 10 years of pro baseball across 5 different organizations. The Minor Side of Life features candid conversations about the business and...

From Tim Tebow, to Women in Sports, to Sales tactics and retention, Kaylee Swanson weighs reflects on her 10+ years in Minor League Sports and first with the Baltimore Orioles, and has been building relationships since she stepped foot in MiLB. Now a consummate sales professional, her travels included 7 leagues, 2 sports, and 2 continents and led her to the MLB team she grew up rooting for. The Minor Side of Life features candid conversations about the business and promotional aspect of...

Geoff Brown spent 19 years in MiLB and is best known as the 1st GM of the Lakewood BlueClaws where his club led the league in attendance nearly every season. He made the jump to CMO of Rutgers Athletics during their move to the Big Ten conference and is now Sr. Director at the NBA’s TMBO. The Minor Side of Life features candid conversations about the business and promotional aspect of Minor League Sports. Host Rob Sternberg brings nearly a decade of experience to the table and chats with a...

From college walk-on to a 10 year pro baseball career, Anthony Seratelli climbed the ranks of MiLB and finished his career with a season in Japan. While playing, his film making hobby transformed into his new career, head of Jersey Filmmaker. The Minor Side of Life features candid conversations about the business and promotional aspect of Minor League Sports. Host Rob Sternberg brings nearly a decade of experience to the table and chats with guests who’ve played or performed on the Minor...

On his first sports job interview Brian Radle said he’d one day like to be a GM. He did so ten years later. But after award winning innovations at his last MiLB stop and a new stadium on the way, new ownership did not have Brian in their plans. He now leads the corporate sales efforts at his hometown Philadelphia Wings of the NLL. The Minor Side of Life features candid conversations about the business and promotional aspect of Minor League Sports. Host Rob Sternberg brings nearly a decade...

After growing up working for the Binghamton Mets, Connor Gates now runs the Game Night Presentation for the AHL’s Binghamton Devils. After spending time in all aspects of the B-Mets Operation, Connor’s tenure ended after Year 1 of new ownership. The Minor Side of Life features candid conversations about the business and promotional aspect of Minor League Sports. Host Rob Sternberg brings nearly a decade of experience to the table and chats with a guests who've worked in a Front Office, or...

The Minor Side’s Rob Sternberg hosts an introspective look at his own beginnings in the minor league sports industry from failed first attempt at the annual PBEO Job Fair, to intern in Northwest Arkansas, to finally full-time with the Binghamton Mets. The Minor Side of Life features candid conversations about the business and promotional aspect of Minor League Sports. Host Rob Sternberg brings nearly a decade of experience to the table and chats with a guests who've worked in a Front...

The Famous San Diego Chicken is a Mascot Icon who's traveled the world and made thousands of appearances at both Major and Minor League Stadiums for over 40 years. The Minor Side of Life features candid conversations about the business and promotional aspect of Minor League Sports. Host Rob Sternberg brings nearly a decade of experience to the table and chats with a guests who've worked in a Front Office, or played or performed on the Minor League stage. THANK YOU TO OUR SPONSOR: The Minor...

Todd Parnell - "Parney" as he is known in the industry - is as synonymous with colorful Minor League Baseball promotions as he is with his colorful "Parney Pants". And wrapped up an outlandish attire is man that has accumulated success at each stop in a 31 year Minor League Baseball career. "Parney" may have not been his first boss Chuck Domino's first choice for his job back in 1990, but it was certainly his best choice. The two have been collaborating and trend-setting within the industry...

In less than ten years Gary Green has become a renaissance man of minor league sports, and he stops by The Minor Side to talk about the ins and outs of how and why he has acquired parts of three Minor League Baseball teams, Baseball America and a USL Soccer team. From his initial dealings with Lou DiBella in investing in, and then moving the Richmond Flying Squirrels (Double-A Affiliate of the San Francisco Giants) with the management team of Chuck Domino and Todd "Parney" Parnell to...