Built On Purpose

What does it take to scale a company through explosive growth and build a culture where teams thrive without burning out? Christopher Kautz, COO of Zogics, joins Max Hansen to share how he helped transform a fast-growing disinfectant and wellness brand into a lean, fully remote powerhouse. From tripling revenue during COVID to hiring top global talent, Christopher reveals the systems, mindset, and leadership habits that allow companies to grow without losing their soul. 💡 Key Takeaways from This Episode: — 🔗 Connect with Christopher Kautz https://www.linkedin.com/in/ckautz/https://zogics.com/ — 📣 Connect with Max Hansen & Y Scouts Max Hansen’s LinkedIn: https://www.linkedin.com/in/maxhansen/ Max Hansen’s Instagram: https://www.instagram.com/mhansen44/ Y Scouts Instagram: https://www.instagram.com/yscouts Y Scouts Website: https://yscouts.com Listen now: https://www.youtube.com/watch?v=ZZas_N505DY Enjoyed the Episode? Leave a ⭐⭐⭐⭐⭐ review and share with someone who needs to hear this message. 🎧 Subscribe for more conversations on leadership, values, and impact.

AI isn’t a magic fix—it’s a magnifier. In this episode of Built On Purpose, Max Hansen sits down with Jeff McPherson to explore why AI often exposes broken systems instead of solving them, and how leaders can prepare their companies to scale the right way. Jeff shares lessons from losing his first startup in a Facebook lawsuit, building three tech companies from scratch, and helping CEOs map customer journeys, rebuild processes, and train AI on their unique strengths instead of generic tools. If you’re wondering how to bring AI into your business without creating chaos, this conversation is your roadmap. 💡 Key Takeaways from This Episode: — 🔗 Connect with Jeff MacPherson 🌐 Website: http://cloud37.ai/ 💼 LinkedIn: https://www.linkedin.com/in/jeffmacai/ — 📣 Connect with Max Hansen & Y Scouts Max Hansen’s LinkedIn: https://www.linkedin.com/in/maxhansen/ Max Hansen’s Instagram: https://www.instagram.com/mhansen44/ Y Scouts Instagram: https://www.instagram.com/yscouts Y Scouts Website: https://yscouts.com Listen now: https://www.youtube.com/watch?v=8Q1Mxr_rBBs Enjoyed the Episode? Leave a ⭐⭐⭐⭐⭐ review and share with someone who needs to hear this message. 🎧 Subscribe for more conversations on leadership, values, and impact.

In this episode of the Built On Purpose podcast, Max discusses the critical role of health and fitness in effective leadership. He reflects on his personal journey with fitness and how it has influenced his success as an entrepreneur. Max emphasizes the importance of physical fitness as a leadership indicator, the need for mental health practices, and the significance of building healthy habits. He also highlights the importance of measuring health through metrics like HRV and skeletal muscle mass, and how these factors play a role in hiring decisions. Ultimately, he stresses that self-integrity and keeping promises to oneself are essential for effective leadership. 💡 Key Takeaways from This Episode: - The importance of prioritizing physical fitness for leaders. - How a commitment to fitness directly correlates with success in business. - Max's personal fitness routine and the strategies he utilizes. - The link between physical and mental well-being for optimal leadership performance. - Building healthy habits for longevity and overall well-being. - How Max assesses and prioritizes fitness metrics such as HRV (Heart Rate Variability) and skeletal muscle mass. - Maintaining a varied fitness routine to prevent boredom and ensure long-term adherence. — 📣 Connect with Max Hansen & Y Scouts Max Hansen’s LinkedIn: https://www.linkedin.com/in/maxhansen/ Max Hansen’s Instagram: https://www.instagram.com/mhansen44/ Y Scouts Instagram: https://www.instagram.com/yscouts Y Scouts Website: https://yscouts.com Listen now: https://www.youtube.com/watch?v=JkS1-0zOwAM

What does it really take to build, scale, and exit businesses—without losing your sanity or burning out? In this episode, Max sits down with Chad Nikkel, a serial entrepreneur who has founded and scaled 11 companies, completed 7 acquisitions, and navigated 4 high-value exits. From losing his first business at 21 to building a $50M roofing company, Chad has seen it all: the highs of rapid growth, the lows of bankruptcy, and the wisdom of starting over. Today, he helps entrepreneurs and leadership teams at Next Level Growth design businesses that scale and give them a return on life, not just money. This conversation covers everything from delegation struggles to second-in-command hires, from painful mistakes to powerful operating systems that actually fit the people using them. If you’ve ever felt stuck in firefighting mode or wondered how to break through growth ceilings, this is the episode for you. 💡 Key Takeaways from This Episode: - The Importance of Systems: Don't sell a business too soon; instead, focus on establishing robust systems and strong teams. - The Day of Chad: Prioritize white space for strategic thinking and visionary work. - Return on Life: Balance business success with personal time and family to avoid burnout. - Learning from Failure: Mistakes and setbacks, like bankruptcy, can be valuable learning experiences that shape future business decisions. — 🔗 Connect with Chad Nikkel 🌐 Website: https://nextlevelgrowth.com 📧 Email: chad@nextlevelgrowth.com 💼 LinkedIn: https://www.linkedin.com/in/chadnikkel 📣 Connect with Max Hansen & Y Scouts Max Hansen’s LinkedIn: https://www.linkedin.com/in/maxhansen/ Max Hansen’s Instagram: https://www.instagram.com/mhansen44/ Y Scouts Instagram: https://www.instagram.com/yscouts Y Scouts Website: https://yscouts.com Listen now: https://www.youtube.com/watch?v=RjwlGgcMvG8

In this episode, Max Hansen sits down with CJ Dubé—an internationally recognized EOS Implementer, serial entrepreneur, and culture strategist. With over 35 years of leadership and entrepreneurial experience, CJ has facilitated more than 1,800 EOS sessions, coached countless leadership teams, and co-authored a book on building intentional cultures. From navigating the toughest leadership challenges, to why “right people, right seats” is non-negotiable, to her belief that culture isn’t a happy accident but a strategic driver—CJ shares practical insights leaders can apply immediately. Her candid stories, frameworks, and no-nonsense style will inspire any entrepreneur or executive searching for freedom, clarity, and growth. Takeaways: 🔗 Connect with CJ DuBe' on LinkedIn: LinkedInhttps://www.linkedin.com/in/cjdube/ Y Scouts Company Links: 🌐 Website: https://yscouts.com/ 💼 About Us: https://yscouts.com/about-us/ 📊 Process Demo: https://yscouts.com/resources/ 👥 Meet the Team: https://yscouts.com/meet-the-team/ 📚 Free Book “Hiring on Purpose”: https://yscouts.com/hiring-on-purpose/ 🎙️ Built on Purpose Podcast: https://yscouts.com/podcast/ 📝 Blog: https://yscouts.com/blog/ 📞 Contact: https://yscouts.com/contact/ Max Hansen ( Y Scouts Founder): 👤 Profile: https://yscouts.com/max-hansen/ 🔗 LinkedIn: https://www.linkedin.com/in/maxhansen 🏅 Forbes HR Council: https://councils.forbes.com/profile/Max-Hansen-CEO-Y-Scouts/9d4bcbb0-c76f-41b5-aafd-ba0e0e30fdf0 📷 Instagram: https://www.instagram.com/mhansen44/ Y Scouts Social Media & Channels: 🔹 LinkedIn: https://www.linkedin.com/company/y-scouts 🔹 Instagram: https://instagram.com/yscouts/ 🔹 Facebook: https://facebook.com/Yscouts/ 🔹 X (Twitter): https://twitter.com/YScouts 🔹 YouTube: https://www.youtube.com/watch?v=HZQWLuBqPAA

In this episode, Max Hansen sits down with CJ Dubé—an internationally recognized EOS Implementer, serial entrepreneur, and culture strategist. With over 35 years of leadership and entrepreneurial experience, CJ has facilitated more than 1,800 EOS sessions, coached countless leadership teams, and co-authored a book on building intentional cultures. From navigating the toughest leadership challenges, to why “right people, right seats” is non-negotiable, to her belief that culture isn’t a happy accident but a strategic driver—CJ shares practical insights leaders can apply immediately. Her candid stories, frameworks, and no-nonsense style will inspire any entrepreneur or executive searching for freedom, clarity, and growth. Takeaways: 🔗 Connect with CJ DuBe' on LinkedIn: LinkedInhttps://www.linkedin.com/in/cjdube/ Y Scouts Company Links: 🌐 Website: https://yscouts.com/ 💼 About Us: https://yscouts.com/about-us/ 📊 Process Demo: https://yscouts.com/resources/ 👥 Meet the Team: https://yscouts.com/meet-the-team/ 📚 Free Book “Hiring on Purpose”: https://yscouts.com/hiring-on-purpose/ 🎙️ Built on Purpose Podcast: https://yscouts.com/podcast/ 📝 Blog: https://yscouts.com/blog/ 📞 Contact: https://yscouts.com/contact/ Max Hansen ( Y Scouts Founder): 👤 Profile: https://yscouts.com/max-hansen/ 🔗 LinkedIn: https://www.linkedin.com/in/maxhansen 🏅 Forbes HR Council: https://councils.forbes.com/profile/Max-Hansen-CEO-Y-Scouts/9d4bcbb0-c76f-41b5-aafd-ba0e0e30fdf0 📷 Instagram: https://www.instagram.com/mhansen44/ Y Scouts Social Media & Channels: 🔹 LinkedIn: https://www.linkedin.com/company/y-scouts 🔹 Instagram: https://instagram.com/yscouts/ 🔹 Facebook: https://facebook.com/Yscouts/ 🔹 X (Twitter): https://twitter.com/YScouts 🔹 YouTube: https://www.youtube.com/watch?v=HZQWLuBqPAA

In this episode of the Built On Purpose podcast, Max and Ryan Berry discuss the evolving landscape of recruiting, the importance of building strong relationships, and the role of technology in enhancing personal interactions. Ryan shares his journey into the recruiting industry, highlighting key inflection points and lessons learned along the way. The conversation delves into the core values that drive Prevail, the significance of health and well-being in leadership, and the vision for the future of the company. With insights on finding the right business partner and the importance of self-motivation, this episode offers valuable perspectives for anyone in the recruiting field. Takeaways: • The traditional recruiting model is outdated and leads to burnout for recruiters while delivering less-than-ideal results for clients and candidates. • Prevail Recruiting is rethinking the future of staffing by combining AI-driven automation, elite recruiter pay, and four-day work weeks. • Finding a business partner is like a "cat and mouse game" – it requires alignment, trust, and a shared vision. • The importance of building a company that prioritizes the well-being and success of its recruiters. • Ryan's untraditional career path, that led him to finding recruiting as an exciting, viable career, after a stint in Australia. YScouts Company Links: 🌐 Website: https://yscouts.com/ 💼 About Us: https://yscouts.com/about-us/ 📊 Process Demo: https://yscouts.com/resources/ 👥 Meet the Team: https://yscouts.com/meet-the-team/ 📚 Free Book “Hiring on Purpose”: https://yscouts.com/hiring-on-purpose/ 🎙️ Built on Purpose Podcast: https://yscouts.com/podcast/ 📝 Blog: https://yscouts.com/blog/ 📞 Contact: https://yscouts.com/contact/ Max Hansen ( yscouts Founder): 👤 Profile: https://yscouts.com/max-hansen/ 🔗 LinkedIn: https://www.linkedin.com/in/maxhansen 🏅 Forbes HR Council: https://councils.forbes.com/profile/Max-Hansen-CEO-Y-Scouts/9d4bcbb0-c76f-41b5-aafd-ba0e0e30fdf0 📷 Instagram: https://www.instagram.com/mhansen44/ YScouts Social Media & Channels: 🔹 LinkedIn: https://www.linkedin.com/company/y-scouts 🔹 Instagram: https://instagram.com/yscouts/ 🔹 Facebook: https://facebook.com/Yscouts/ 🔹 X (Twitter): https://twitter.com/YScouts 🔹 YouTube: https://www.youtube.com/watch?v=ReBHhpWN25I

Are you an executive feeling stuck in your job search, rewriting your resume endlessly, or applying for roles that don't quite fit? You're not alone! In this episode of the Built On Purpose podcast, Max Hansen interviews Lisa Rangel, founder of Chameleon Resumes and a top career strategist. Discover the biggest misconceptions executives have about presenting themselves and learn how to land roles without sacrificing your authenticity. Takeaways: - Stop contorting yourself to fit every job description. Authenticity is key! - Focus on your values and what you *don't* want, not just what you *can* do. - One strong, foundational resume is better than multiple versions that might contradict each other. - Your LinkedIn profile and resume need to align to avoid confusion and raise red flags. Y Scouts Company Links: 🌐 Website: https://yscouts.com/ 💼 About Us: https://yscouts.com/about-us/ 📊 Process Demo: https://yscouts.com/resources/ 👥 Meet the Team: https://yscouts.com/meet-the-team/ 📚 Free Book “Hiring on Purpose”: https://yscouts.com/hiring-on-purpose/ 🎙️ Built on Purpose Podcast: https://yscouts.com/podcast/ 📝 Blog: https://yscouts.com/blog/ 📞 Contact: https://yscouts.com/contact/ Max Hansen ( Y Scouts Founder): 👤 Profile: https://yscouts.com/max-hansen/ 🔗 LinkedIn: https://www.linkedin.com/in/maxhansen 🏅 Forbes HR Council: https://councils.forbes.com/profile/Max-Hansen-CEO-Y-Scouts/9d4bcbb0-c76f-41b5-aafd-ba0e0e30fdf0 📷 Instagram: https://www.instagram.com/mhansen44/ YScouts Social Media & Channels: 🔹 LinkedIn: https://www.linkedin.com/company/y-scouts 🔹 Instagram: https://instagram.com/yscouts/ 🔹 Facebook: https://facebook.com/Yscouts/ 🔹 X (Twitter): https://twitter.com/YScouts 🔹 YouTube: https://www.youtube.com/watch?v=PWoB_8dtQjs

Are you an entrepreneur stuck in the chaos of growth, struggling to scale your company without losing your mind, your team, or your soul? Join Max Hansen as he sits down with Kelly Knight, President and Integrator of EOS Worldwide, to explore the secrets to leading with clarity, building with traction, and letting go of what's holding you back. Learn how to implement the Entrepreneurial Operating System (EOS) effectively and transform your business! Takeaways: — Connect with Kelly Knight Kelly Knight – EOS Worldwide @eosworldwide — Y Scouts Company Links: 🌐 Website: https://yscouts.com/ 💼 About Us: https://yscouts.com/about-us/ 📊 Process Demo: https://yscouts.com/resources/ 👥 Meet the Team: https://yscouts.com/meet-the-team/ 📚 Free Book “Hiring on Purpose”: https://yscouts.com/hiring-on-purpose/ 🎙️ Built on Purpose Podcast: https://yscouts.com/podcast/ 📝 Blog: https://yscouts.com/blog/ 📞 Contact: https://yscouts.com/contact/ — Max Hansen ( Y Scouts Founder): 👤 Profile: https://yscouts.com/max-hansen/ 🔗 LinkedIn: https://www.linkedin.com/in/maxhansen 🏅 Forbes HR Council: https://councils.forbes.com/profile/Max-Hansen-CEO-Y-Scouts/9d4bcbb0-c76f-41b5-aafd-ba0e0e30fdf0 📷 Instagram: https://www.instagram.com/mhansen44/ — Y Scouts Social Media & Channels: 🔹 LinkedIn: https://www.linkedin.com/company/y-scouts 🔹 Instagram: https://instagram.com/yscouts/ 🔹 Facebook: https://facebook.com/Yscouts/ 🔹 X (Twitter): https://twitter.com/YScouts — 🎙 Enjoyed the Episode? Leave a ⭐⭐⭐⭐⭐ review and share with someone who needs to hear this message. 🎧 Subscribe for more conversations on leadership, values, and impact.

Unlock Exponential Growth with a World-Class COO | Cameron Herold (CEO Whisperer) on Building a Thriving Culture Is your business growth plateauing? Are you wearing too many hats and struggling to scale? This episode of the Build On Purpose podcast is your roadmap to building a leadership team that transforms your vision into reality. Max interviews Cameron Herold , the "CEO Whisperer" and founder of the COO Alliance, who shares invaluable insights on hiring the perfect second-in-command to unlock your business's full potential. — Key Takeaways: — Connect with Cameron Herold COO Alliance – Join the leading network for second-in-command executives: https://cooalliance.com Second in Command Podcast – Hear behind-the-scenes insights from top COOs: https://cooalliance.com/podcast Books by Cameron Herold: The Second in Command Vivid Vision Double Double Meetings Suck Free PR Available on Amazon or CameronHerold.com Invest in Your Leaders – Leadership development course: https://investinyourleaders.com Newsletter & Resources: https://cameronherold.com Follow Cameron on LinkedIn: https://www.linkedin.com/in/cameronherold — YScouts Company Links: Website: https://yscouts.com/ About Us: https://yscouts.com/about-us/ Process Demo: https://yscouts.com/resources/ Meet the Team: https://yscouts.com/meet-the-team/ Free Book “Hiring on Purpose”: https://yscouts.com/hiring-on-purpose/ Built on Purpose Podcast: https://yscouts.com/podcast/ Blog: https://yscouts.com/blog/ Contact: https://yscouts.com/contact/ Max Hansen (Y Scouts Founder): Profile: https://yscouts.com/max-hansen/ LinkedIn: https://www.linkedin.com/in/maxhansen Forbes HR Council: https://councils.forbes.com/profile/Max-Hansen-CEO-Y-Scouts/9d4bcbb0-c76f-41b5-aafd-ba0e0e30fdf0 Instagram: https://www.instagram.com/mhansen44/ YScouts Social Media & Channels: LinkedIn: https://www.linkedin.com/company/y-scouts Instagram: https://instagram.com/yscouts/ Facebook: https://facebook.com/Yscouts/ X (Twitter): https://twitter.com/YScouts

Unlocking Exponential Impact: Building a Business That Thrives Without You! Are you an entrepreneur building a cage instead of a company? Rich Schefren, the godfather of online business strategy, joins Max Hanson on the Built On Purpose podcast to reveal how to escape the trap and build a business that scales. Discover the secrets to strategic leverage, the dangers of confusing tactics with strategy, and how to create a business model that thrives independently. In this insightful episode, Rich shares his experiences scaling Agora Inc to over a billion dollars and mentoring industry giants like Russell Brunson and Ryan Dice. Learn how to get YOUR color off the mind map and create a living, breathing business! YScouts Company Links: 🌐 Website: https://yscouts.com/ 💼 About Us: https://yscouts.com/about-us/ 📊 Process Demo: https://yscouts.com/resources/ 👥 Meet the Team: https://yscouts.com/meet-the-team/ 📚 Free Book “Hiring on Purpose”: https://yscouts.com/hiring-on-purpose/ 🎙️ Built on Purpose Podcast: https://yscouts.com/podcast/ 📝 Blog: https://yscouts.com/blog/ 📞 Contact: https://yscouts.com/contact/ Max Hansen ( yscouts Founder): 👤 Profile: https://yscouts.com/max-hansen/ 🔗 LinkedIn: https://www.linkedin.com/in/maxhansen 🏅 Forbes HR Council: https://councils.forbes.com/profile/Max-Hansen-CEO-Y-Scouts/9d4bcbb0-c76f-41b5-aafd-ba0e0e30fdf0 📷 Instagram: https://www.instagram.com/mhansen44/ YScouts Social Media & Channels: 🔹 LinkedIn: https://www.linkedin.com/company/y-scouts 🔹 Instagram: https://instagram.com/yscouts/ 🔹 Facebook: https://facebook.com/Yscouts/ 🔹 X (Twitter): https://twitter.com/YScouts 🎙 Enjoyed the Episode? Leave a ⭐⭐⭐⭐⭐ review and share with someone who needs to hear this message. 🎧 Subscribe for more conversations on leadership, values, and impact.

Is your hiring process stuck in the past? ⏳ Max Hansen dives into the death of job boards like CareerBuilder and Monster, and what this means for the future of executive hiring. Learn how to shift from outdated, high-volume strategies to high-trust, strategic approaches that attract top talent and ensure a better fit for your organization. Plus, discover the dangers of over-relying on assessments and AI in hiring, and how to use these tools effectively. Watch this episode to revolutionize your talent acquisition strategy! Learn how to hire with clarity using Role Visioning — a proven framework that helps leaders define what success actually looks like in a role before they start recruiting. 👉 RoleVisioning.com Listen now on YouTube: https://www.youtube.com/watch?v=28BW-MPe1JY — 💡 What You’ll Learn: ✅ Talent acquisition strategies in the age of AI ✅ The pitfalls of job boards and alternative solutions ✅ Effective use of assessments in the hiring process ✅ Defining purpose in entrepreneurship and business ✅ Improving communication skills for personal and professional growth ✅ Role Visioning for clear role definition — 🌟 yscouts Company Links: 🌐 Website: https://yscouts.com/ 💼 About Us: https://yscouts.com/about-us/ 📊 Process Demo: https://yscouts.com/resources/ 👥 Meet the Team: https://yscouts.com/meet-the-team/ 📚 Free Book “Hiring on Purpose”: https://yscouts.com/hiring-on-purpose/ 🎙️ Built on Purpose Podcast: https://yscouts.com/podcast/ 📝 Blog: https://yscouts.com/blog/ 📞 Contact: https://yscouts.com/contact/ 👑 Max Hansen ( yscouts Founder): 👤 Profile: https://yscouts.com/max-hansen/ 🔗 LinkedIn: https://www.linkedin.com/in/maxhansen 🏅 Forbes HR Council: https://councils.forbes.com/profile/Max-Hansen-CEO-Y-Scouts/9d4bcbb0-c76f-41b5-aafd-ba0e0e30fdf0 📷 Instagram: https://www.instagram.com/mhansen44/ 📱 YScouts Social Media & Channels: 🔹 LinkedIn: https://www.linkedin.com/company/y-scouts 🔹 Instagram: https://instagram.com/yscouts/ 🔹 Facebook: https://facebook.com/Yscouts/ 🔹 X (Twitter): https://twitter.com/YScouts 🔹 YouTube: https://www.youtube.com/channel/UCtB6c3hqH5j8Ru6hPT7kr2A 🎙 Enjoyed the Episode? Leave a ⭐⭐⭐⭐⭐ review and share with someone who needs to hear this message. 🎧 Subscribe for more conversations on leadership, values, and impact.

Unleash Your Inner Gumball: The Visionary Behind Gumball 3000! Join Max Hansen, CEO of Y Scouts and two-time Gumball 3000 participant, as he sits down with the legendary Maximillion Cooper, the founder of Gumball 3000! In this episode of the Built On Purpose podcast, we dive deep into the evolution of Gumball 3000, from its humble beginnings as a wild road trip to its current status as a global lifestyle brand. Maximillion shares the story of blending automotive culture, motorsports, fashion, music, and philanthropy to create an iconic brand recognized worldwide. Learn about the business strategies behind this multimillion-dollar enterprise, the incredible growth of the Gumball 3000 event, and what exciting plans lie ahead for the future. 💡 Key Takeaways from This Episode: - Gumball 3000 started as a road trip and evolved into a global lifestyle brand. - It combines automotive culture with music, fashion, art, and philanthropy. - The annual Gumball rally has become a mobile festival attracting hundreds of thousands of attendees. - Maximillion Cooper's diverse background in action sports, fashion, and motorsports influenced the creation of the brand. - Gumball 3000 has expanded into various product lines, including video games, toys, books, and apparel. 🔗 Connect with Maximillion Cooper: Official Website: https://www.gumball3000.com Instagram (Personal): https://www.instagram.com/mrmaxcooper Instagram (Gumball 3000): https://www.instagram.com/gumball3000 LinkedIn: https://www.linkedin.com/in/maximillioncooper Twitter/X (Gumball 3000): https://twitter.com/gumball3000 Facebook (Gumball 3000): https://www.facebook.com/gumball3000 YouTube (Gumball 3000): https://www.youtube.com/user/Gumball3000Rally 📣 Connect with Max Hansen & Y Scouts Max Hansen’s LinkedIn: https://www.linkedin.com/in/maxhansen/ Max Hansen’s Instagram: https://www.instagram.com/mhansen44/ Y Scouts Instagram: https://www.instagram.com/yscouts Y Scouts Website: https://yscouts.com 🎙 Enjoyed the Episode? Leave a ⭐⭐⭐⭐⭐ review and share with someone who needs to hear this message. 🎧 Subscribe for more conversations on leadership, values, and impact.

In this episode of the Built On Purpose Podcast, Max Hansen sits down with Kevin Rogers—former stand-up comic, direct response copywriting expert, and founder of CopyChief.com. Kevin reveals why most leaders unintentionally repel great talent because their messaging is overcomplicated and robotic. He breaks down his powerful W.R.I.T.E. N.O.W. Framework to help leaders write clearly, communicate with purpose, and attract the right people. You’ll also hear Kevin’s take on how AI can sharpen your message—but why human imperfection is what really connects. 💡 If you’re a founder, hiring leader, or freelance copywriter looking to lead with authenticity and write copy that resonates, this episode is a must-listen. 🎧 Listen now to learn: ✅ Why clarity beats persuasion in leadership and hiring ✅ How to write job descriptions that attract (and repel) the right people ✅ How AI can elevate your copy—but why human imperfection still wins ✅ Kevin’s W.R.I.T.E. N.O.W. Framework for writing messaging that connects ✅ Why boring messaging is the real threat to your business 🔗 Connect with Kevin Rogers: Website: https://copychief.com/ Instagram: https://www.instagram.com/therealcopychief/ LinkedIn: https://www.linkedin.com/in/kevinrogers-cc 📣 Connect with Max Hansen & Y Scouts Max Hansen’s LinkedIn: https://www.linkedin.com/in/maxhansen/ Max Hansen’s Instagram: https://www.instagram.com/mhansen44/ Y Scouts Instagram: https://www.instagram.com/yscouts Y Scouts Website: https://yscouts.com 🎙 Enjoyed the Episode? Leave a ⭐⭐⭐⭐⭐ review and share with someone who needs to hear this message. 🎧 Subscribe for more conversations on leadership, values, and impact.

🚀 What if the success you're chasing is being blocked by the version of you that feels safest? In this episode of the Built On Purpose Podcast, Max Hansen sits down with Michael Bernoff, founder of the Human Communications Institute and author of Average Sucks. Michael shares how identity traps even high-functioning people, why willpower is overrated, and how your language patterns determine your outcomes. 💡 What You’ll Learn: ✅ Why your current average is quietly running your life ✅ How small language changes can lead to massive behavior shifts ✅ Why mindset isn’t an add-on, it’s the whole operating system ✅ A simple two-day rule to rewire habits and build lasting momentum 🔥 Memorable Quotes: ✨ “You're not addicted to your problems because you're weak. You're addicted to your problems because they're familiar.” – Michael Bernoff ✨ “Discipline isn't the starting point. It's the outcome of doing something twice and realizing you can.” – Michael Bernoff ✨ “We train the people around us to respond to who we've been, not who we want to be.” – Michael Bernoff 🔗 Connect with Michael Bernoff: Website: https://michaelbernoff.com/ Instagram: https://www.instagram.com/michael_bernoff/ LinkedIn: https://www.linkedin.com/in/michael-bernoff-ba5a3a4b/ 📣 Connect with Max Hansen & Y Scouts: Max Hansen’s LinkedIn: https://www.linkedin.com/in/maxhansen/ Max Hansen’s Instagram: https://www.instagram.com/mhansen44/ Y Scouts Instagram: https://www.instagram.com/yscouts Y Scouts Website: https://yscouts.com 🎙 Enjoyed the Episode? Leave a ⭐⭐⭐⭐⭐ review and share with someone who needs to hear this message. 🎧 Subscribe for more conversations on leadership, values, and impact.

🚀 What if the fear you’ve been avoiding is the doorway to the clarity your team needs most? In this episode of the Built On Purpose Podcast, Max Hansen sits down with Joel Weldon, Hall of Fame speaker and creator of the Ultimate Speaking System. Joel has coached over 10,000 speakers and delivered more than 3,000 talks. He explains why great speakers aren’t born, they’re built and why performance doesn’t matter nearly as much as results. 💡 What You’ll Learn: ✅ Why great speaking isn’t about charisma — it’s about results ✅ The single mindset shift that turns fear into confidence ✅ How to connect with your audience using just one word ✅ The anatomy of a high-impact 10-minute presentation 🔥 Memorable Quotes: ✨ “No one cares about your excitement. They care about what’s in it for them.” – Joel Weldon ✨ “You’re not performing, you’re connecting. That’s how real influence happens.” – Joel Weldon ✨ “Speak to your audience about what they need in an organized way they can follow and get yourself out of the way.” – Joel Weldon 🔗 Connect with Joel Weldon: LinkedIn: https://www.linkedin.com/in/joelweldon/ Instagram: https://www.instagram.com/joelweldonultimatespeaker/ Website: https://www.ultimatespeaker.com/ 📣 Connect with Max Hansen & Y Scouts: Max Hansen’s LinkedIn: https://www.linkedin.com/in/maxhansen/ Max Hansen’s Instagram: https://www.instagram.com/mhansen44/ Y Scouts Instagram: https://www.instagram.com/yscouts Y Scouts Website: https://yscouts.com 🎙 Enjoyed the Episode? Leave a ⭐⭐⭐⭐⭐ review and share with someone who needs to hear this message. 🎧 Subscribe for more conversations on leadership, values, and impact.

🚀 AI isn’t just a buzzword. It’s changing how companies hire. In this episode of the Built On Purpose Podcast, Max Hansen shares how artificial intelligence is transforming the hiring game and why getting your fundamentals right still matters most. From resume screening to candidate scoring, AI has already changed the playing field. But without the right framework, it’s easy to fall behind or misuse the tools entirely. Max outlines what leaders need to know about AI in hiring, how to stay competitive in a shifting talent landscape, and what a modern, high-performing process really looks like. 💡 What You’ll Learn: ✅ Why AI can’t fix a broken hiring process ✅ How candidates are using AI to game the system and what companies must do in response ✅ How to assess your company’s AI-readiness when hiring senior talent ✅ What a smart, AI-augmented hiring process looks like in practice 🔥 Memorable Quotes: ✨ “AI won’t fix your hiring. It just makes your process faster. If it’s broken, it’ll break faster.” – Max Hansen ✨ “You can’t automate what you don’t understand.” – Max Hansen ✨ “The companies that win are the ones that empower people to innovate with AI.” – Max Hansen 🔗 Connect with Max Hansen: 📱 LinkedIn: https://www.linkedin.com/in/maxhansen 🌐 Website: https://yscouts.com 🎙 Enjoyed the Episode? Leave a ⭐⭐⭐⭐⭐ review and share with someone who needs to hear this message!

🚀 How to build a business that doesn’t depend on you. In this episode of the Built On Purpose Podcast, Max Hansen talks with Chris Ronzio, founder and CEO of Trainual, the world’s leading playbook platform for growing businesses. Chris breaks down how he scaled from a one-man consulting gig into a global SaaS company, what founders get wrong about SOPs, and why delegation is the secret to freedom. 💡 What You’ll Learn: ✅ Why most founders document SOPs for the wrong reasons ✅ How to delegate ongoing responsibilities, not just tasks ✅ The step-by-step for building a team that runs without you ✅ Chris’s method for building company culture and hiring with clarity 🔥 Memorable Quotes: ✨ “You’re not just building a business. You’re building a playbook for freedom.” – Chris Ronzio ✨ “Your team wants clarity. Documentation gives them confidence to act.” – Chris Ronzio ✨ “If you’re still the bottleneck, you haven’t built the business yet.” – Chris Ronzio 🔗 Connect with Chris Ronzio: 📱 LinkedIn: https://www.linkedin.com/in/chrisronzio/ 🌐 Website: https://www.chrisronzio.com 📷 Instagram: https://www.instagram.com/chrisronzio 📣 Connect with Max Hansen & Y Scouts: 📱 Max Hansen on LinkedIn: https://www.linkedin.com/in/maxhansen 🌐 Y Scouts Website: https://yscouts.com 🎙 Enjoyed the Episode? Leave a ⭐⭐⭐⭐⭐ review and share with someone who needs to hear this message! 🎧 Subscribe for more conversations on leadership, values, and impact!

🚀 From JetBlue to Southwest, culture architect Ann Rhoades has helped shape some of the most admired brands in the world. In this episode of the Built On Purpose Podcast, Ann shares how to define values, link them to behaviors, and make culture a measurable performance driver. 💡 What You’ll Learn: ✅ Why defining values is only step one ✅ How behaviors connect values to action ✅ Why culture is not soft — it's measurable ✅ How to make values a daily leadership habit 🔥 Memorable Quotes: ✨ “Your values should be a promise to every employee, every customer, every investor.” – Ann Rhoades ✨ “Values don’t get a day off. If you live them, they guide every decision.” – Ann Rhoades ✨ “Culture is the collection of behaviors across the organization. That’s what drives performance.” – Ann Rhoades 🔗 Connect with Ann Rhoades: 📱 LinkedIn: https://www.linkedin.com/in/annrhoades 🌐 Website: https://peopleink.com 📣 Connect with Max Hansen & Y Scouts: 📱 Max Hansen on LinkedIn: https://www.linkedin.com/in/maxhansen 🌐 Y Scouts Website: https://yscouts.com 🎙 Enjoyed the Episode? Leave a ⭐⭐⭐⭐⭐ review and share with someone who needs to hear this message! 🎧 Subscribe for more conversations on leadership, values, and impact!

🚀 What happens when a leader loses their purpose? In this solo episode of the Built On Purpose Podcast, Max Hansen shares how he lost his own sense of purpose, how that led to founding Y Scouts, and why meaningful work and values-driven leadership are more critical now than ever before. 💡 What You’ll Learn: ✅ Why the promise of tech and social media has failed to connect us ✅ How to structure job roles and hiring around purpose ✅ Simple ways to prevent offer rejections and counteroffers ✅ Why leadership starts with clear values and accountability 🔥 Memorable Quotes: ✨ “Purpose matters more than ever. It’s the antidote to a disconnected, AI-driven world.” – Max Hansen ✨ “You can't outsource culture. Leaders drive values, values drive behaviors, and behaviors drive performance.” – Max Hansen ✨ “Hiring the right people is the only sustainable business strategy.” – Max Hansen 📣 Connect with Max Hansen & Y Scouts: 📱 Max Hansen on LinkedIn: https://www.linkedin.com/in/maxhansen 🌐 Y Scouts Website: https://yscouts.com 🎙 Enjoyed the Episode? Leave a ⭐⭐⭐⭐⭐ review and share it with someone who needs to hear this message. 🎧 Subscribe for more Coffee with Max solo episodes!