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Many publishers are interested in bundling ebooks and print books, but don't know where to start. Will ebook bundling erode traditional ebook sales? Which price points are most likely to attract readers to bundle their books? Can ebook bundling be used as a discoverability strategy? And, what are the different options available to publishers who want to start offering print and ebook bundles? Mary Alice Elcock of BitLit will present answers to these questions and more, along with further insights into the book bundling market. Presented by Mary Alice Elcock (BitLit) at Tech Forum 2015 / BookNet Canada / March 12, 2015

Many publishers are interested in bundling ebooks and print books, but don't know where to start. Will ebook bundling erode traditional ebook sales? Which price points are most likely to attract readers to bundle their books? Can ebook bundling be used as a discoverability strategy? And, what are the different options available to publishers who want to start offering print and ebook bundles? Mary Alice Elcock of BitLit will present answers to these questions and more, along with further insights into the book bundling market. Presented by Mary Alice Elcock (BitLit) at Tech Forum 2015 / BookNet Canada / March 12, 2015
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Canada

Description:

Many publishers are interested in bundling ebooks and print books, but don't know where to start. Will ebook bundling erode traditional ebook sales? Which price points are most likely to attract readers to bundle their books? Can ebook bundling be used as a discoverability strategy? And, what are the different options available to publishers who want to start offering print and ebook bundles? Mary Alice Elcock of BitLit will present answers to these questions and more, along with further insights into the book bundling market. Presented by Mary Alice Elcock (BitLit) at Tech Forum 2015 / BookNet Canada / March 12, 2015

Language:

English


Episodes

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As part of his mission to make sure artists are financially supported, Toronto-based fundraising consultant Rahim Ladha has taken it upon himself to fund and award three new cash prizes for underrepresented writers in Canada, ranging from BIPOC writing poetry to non-binary illustrators working in SFF. In this month's episode, we talk to Rahim about his intentions for the monthly/quarterly awards, how it's going so far, and his plans for growing the program. Full details on the Spark, Nova,...

Duration:00:21:54

Audiobooks, enhancements, and accessibility: Digital publishing in 2017

6/27/2018
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In our latest research study, we asked publishers about their digital publishing programs, from audio production to use of EPUB 3. We're sharing some highlights from the report in this month's episode. We also expand on recent trends in digital audiobooks and stress the importance of providing accessible content for libraries. Here are the links that we mention in the episode: The State of Digital Publishing in Canada 2017: https://www.booknetcanada.ca/state-of-digital-publishing BISG's...

Duration:00:15:51

Batten down the hatches: How we're combatting book piracy

5/28/2018
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How big is the book piracy issue, who's pirating them, and why? We answer these questions, offer other (legal!) ways of getting free books, and talk with Canadian publisher ECW about how the industry is (or isn't) fighting back against book theft. Visit our blog for all the show notes, including sources and further reading: https://www.booknetcanada.ca/blog/?category=Podcasts

Duration:00:40:08

Highlights from Tech Forum & ebookcraft 2018

4/19/2018
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This month we're looking back at our biggest book-publishing-meets-technology conference ever. From March 21-23, 2018, hundreds of professionals from across the industry, from ebook developers to librarians, converged in Toronto for Tech Forum and ebookcraft to share, learn, and debate the future of the industry. We've put together a highlight reel from some of our favourite talks (though they were all amazing), with insights on topics like metadata for ebooks, how retailers are bridging...

Duration:00:20:00

[Repeat] We Read Too: Diversifying Publishing with Kaya Thomas

3/16/2018
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From the archives: While still in her undergrad at Dartmouth College, Kaya Thomas developed her first app: We Read Too, a book resource application that showcases a directory of hundreds of children's and young adult fiction books written by and for people of colour, which contains over 600 books and has over 4,000 downloads. Kaya has held software engineering internships at Time Inc. and Intuit working on mobile applications. She was a CODE2040 2015 Fellow and is a technical volunteer...

Duration:00:27:50

Creating a roadmap for accessibility in ebooks

2/23/2018
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In this presentation from last year's ebookcraft conference in Toronto, Amanda Karby from Michigan Publishing Services and Kristin Waites from The MIT Press shared the 7 milestones on their roadmap for accessibility, complete with details and examples from their own journeys putting those steps into action at their respective presses. From task forces to audits, they've got practical steps you can start taking today to make sure you're on the road towards producing accessible ebooks....

Duration:00:17:46

A Look Back at 2017

12/13/2017
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We're nearing the end of the year and, like pretty much everyone else, feeling reflective about the past 12 months. And since we're BookNet, that includes how the past year has shaped up in terms of the Canadian book market. So this month we have BookNet president and CEO, Noah Genner, as our guest to chat about the state of the market, the biggest books of the year, the biggest shakeups in the industry, what we can expect for next year, and, of course, lots about Margaret Atwood. Our free...

Duration:00:20:51

True Crime

10/31/2017
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Murder, organized crime, and....well, more murder. This month's episode is all about true crime, from recent bestsellers to the evolution of the genre. Featuring authors Bobbi-Jean MacKinnon and Peter Edwards, plus BookNet's Monique Mongeon. Curious about some of the articles we reference? Find them here: NYT on Investigation Discovery (https://www.nytimes.com/2015/01/05/business/media/investigation-discovery-network-makes-crime-pay.html) Slate on the True Crime Memoir...

Duration:00:40:12

Keywords and Second Story Press

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Second Story Press is serious about keywords. Allie Chenoweth, Marketing & Promotions Coordinator, joins us to talk about their approach on this month's podcast. Links: Demystifying the Inner Workings of Amazon Keywords: https://www.youtube.com/watch?v=xlaZ6xIuRnc Google Ngram: https://books.google.com/ngrams

Duration:00:26:45

The Canadian book industry 150 years later

7/20/2017
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To help celebrate Canada's 150th birthday, we sat down with Sue Carter, Editor-in-Chief at Quill & Quire, Canada's magazine for the book publishing industry, to talk about the current state of the publishing landscape and what challenges we're facing. We also discuss some statistics from our most recent research reports, including what book buyers think of Canadian books and who the most well known Canadian author is. And, of course, we speculate on what the book industry might look like...

Duration:00:32:47

A Look Back at 2016

1/31/2017
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In this mini episode, we run through the bookish highlights of 2016, including the current size of the Canadian book market, industry updates, and new research on consumer buying habits.

Duration:00:08:38

Why the Print Book Won't Die: Part 2

12/12/2016
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In the second part of our series on the print book and why it won't be going away any time soon, we talk with David Sax, the author of the new book, The Revenge of Analog: Real Things and Why They Matter. With the recent resurgence of brick-and-mortar bookstores and the plateauing of ebook sales, David sees a bright future ahead for physical books and the people who love them.

Duration:00:14:09

Why the Print Book Won't Die: Part 1

11/25/2016
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Is the print book as a technology underrated? In this month's episode, Joanne McNeish, a professor who studies the resilience of incumbent technologies, discusses why readers prefer print books, the challenges ebooks will have to overcome to be more competitive, and why we shouldn't expect physical books to ever be replaced entirely. Stay tuned for Part 2 in December 2016.

Duration:00:40:48

The audiobook gets its groove back

7/26/2016
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Long live the audiobook! Thanks to smartphones, podcasts, and our oh-so-busy lives, the digital audiobook is making a comeback. We talk with some industry players to discuss the format's reinvention, how the industry is adapting to increased demand, and where Canadian-produced audiobooks fit into all this. Hungry for more data? Keep an eye on the BookNet Canada Blog in the coming weeks for more results from our research: booknetcanada.ca/blog.

Duration:00:37:29

How price weaves into reader engagement - Nathan Maharaj - Tech Forum 2015

6/23/2015
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Is there a difference between readers who mainly purchase heavily discounted ebooks versus those who pay full price? How about readers who purchase an ebook as soon as it's available, compared to readers who wait until the ebook price drops in correspondence with the trade paper release? What about readers who make spontaneous purchases, like Daily Deals? In this presentation, Kobo Director of Merchandising Nathan Maharaj weighs in on what Kobo has learned about the relationship between...