Hypercritical

John Siracusa and Dan Benjamin end the Hypercritical podcast with a discussion of the show itself, followed by a final Q&A where Dan asks the questions and John attempts to provide sensible answers. Many thanks to all the listeners and the folks in the 5by5 chat room. The journey was the reward. Links for this episode: "I modded my GameCube pad into a Wii Classic Controller", by gummowned - Reddit Address Resolution Protocol - Wikipedia Basic guide to mod a GameCube controller with a Wii Classic Controller PCB - Gummo Hypercritcal (Song A Day #1450) - YouTube Jonathan Mann Song a Day: The Album Wii RetroPad Adapter 2 - Sparrow's Domain "If you liked our Bad At High School episode, …" - @theincomparable Hypercritical - Ars Technica Jerry Maguire - Wikiquote More Hypercritical Length Analysis - Super Jeffective

John Siracusa and Dan Benjamin follow up on iTunes 11 and Apple's continuing failure to grok online services, then discuss the Wii U, starting with the painful setup process and continuing on to New Super Mario Bros. U, Nintendo Land, and, inevitably, the Wii U GamePad controller. Links for this episode: Order of authors on publications - Academia Stack Exchange Does your brain really have the power to see the world upside-down? Dropbox: The Linchpin - Daring Fireball Dropbox: The Linchpin - Michael Tsai How Nintendo DRM trapped $400 of downloaded games on my failing Wii - Ars Technica The long, frustrating road to recovering my Wii downloads - Ars Technica The incredibly true story of how I bricked my Wii U - The PA Report Wii U GamePad battery compartment - iFixIt New Super Mario Bros. U - Amazon.com Wii U - Nintendo Nintendo Land - Amazon.com Sponsored by Hover (use code DANSENTME for 10% off), Shutterstock (use code DANSENTME12 for 30% off), and Sourcebits.

John Siracusa and Dan Benjamin follow up on taping out silicon chips, Apple's seemingly bottomless silicon ambitions, and the pitfalls of labeling people, then discuss Twitterrific 5, the new Google maps app on iOS, iTunes 11, Tim Cook's national news tour, and Apple's upcoming "Made in the USA" Mac. Links for this episode: How to use rlwrap to get a command history in sql*plus - Lutz Hartmann How To Tell People They Sound Racist - YouTube Innovation is a Fight - Rands In Repose Rands - Wikipedia How I Learned to Stop Worrying and Love Discussing Race - TEDxHampshireCollege A comment on The new age of Capital Intensity - Asymco.com NBC's Rock Center interview with Tim Cook - Part 1 NBC's Rock Center interview with Tim Cook - Part 2 Google Maps for iPhone shows Apple how to do mapping right - Ars Technica iTunes 11 review: Simple is as simple does - Ars Technica iTunes through the ages - Ars Technica Apple CEO Tim Cook to Brian Williams: “Don’t bet against us.” - Ars Technica Tim Cook's Freshman Year: The Apple CEO Speaks - Businessweek OpenStreetMap Twitterrific 5 Jeff Foster Kitsune: Efficient, General-purpose Dynamic Software Updating for C (PDF) Muir Island - Wikipedia Kremlinology - Wikipedia Hypercritical T-Shirt Poll For Apple, change could be a good sign - Jason Snell Text of Steve Jobs' Stanford commencement address (2005) Apple CEO Steve Jobs at D8: The Full, Uncut Interview - AllThingsD Apple's "Made in USA" computer likely to be Mac Pro - Philip Elmer-DeWitt The Pipeline #23: John Siracusa The Setup / John Siracusa

John Siracusa and Dan Benjamin follow up on silicon chip making and misogyny in geek culture, then dive into Hypercritical's first—and likely only—listener Q&A show. All questions entertained! Some questions answered! Links for this episode: No Movie for Old Men On Dickwolves, Ethics, and Why I'm Not Attending PAX East - arthur-ign The Pratfall of Penny Arcade - A Timeline Five Geek Social Fallacies - Michael Suileabhain-Wilson Raymond Chandler's Private Dick - The Atlantic International maritime signal flags - Wikipedia Blue Peter Frequently Asked Questions - BBC John Scalzi - Wikipedia The Way Games Work - Wii U GamePad - YouTube Bare Bones Software: BBEdit 10.5 BBEdit 10.5 Release Notes Quicken Mac 2007 - Intuit Who Gets To Be a Geek? Anyone Who Wants to Be - John Scalzi The AnandTech Podcast Bono - Wikipedia Larry Elmore: The Complete Elmore Artbook - Kickstarter Perceptual adaptation - Wikipedia Larry Elmore, Fantasy Artist Jonathan Coulton - Wikipedia Dan Moren's Boston Globe article (mostly behind a paywall, unfortunately) Macworld: The Best Mac Ever The Flop House Roderick on the Line Fresh Air This American Life Sponsored by Shutterstock (use code DANSENTME12 for 30% off), Squarespace (use code DANSENTME12 for 10% off), Hover (use code DANSENTME for 10% off), and Prop 'n Go (use the code DANSENTME for 17% off).

John Siracusa and Dan Benjamin reveal John's Wii U in transit, then talk more about Apple, Intel, ARM, and silicon chip fabrication, and finally, the Fake Geek Girl meme, misogyny, and problems with Geek Culture in general. Links for this episode: Code: The Hidden Language of Computer Hardware and Software, by Charles Petzold From NAND to Tetris: The Elements of Computing Systems - nand2tetris.org Cabel's tweet about The Wii U GamePad If Samsung doesn't supply Apple's processors, who will? - Fortune Native Client: Technical Overview - Google Native Client: A Sandbox for Portable, Untrusted x86 Native Code (PDF) Ring (computer security) - Wikipedia Broadwell (microarchitecture) - Wikipedia Land grid array - Wikipedia Indium gallium zinc oxide - Wikipedia Blue Peter - Wikipedia Multiply–accumulate operation - Wikipedia Transactional memory going mainstream with Intel Haswell - Ars Technica Intel's Haswell CPU Microarchitecture - RealWorldTech Haswell has on-die voltage regulator - fudzilla.com Idiot Nerd Girl - Know Your Meme Fake Geek Girl Meme - The Mary Sue The Incomparable #28: Bad at High School RBC: Intel in talks with Apple to build iPhone processors - Fortune Hypercritical - Ars Technica Wyld Stallyns #1 : Be Excellent To Each Other - YouTube Moore's law - Wikipedia OS X 10.8.3 beta supports Radeon HD 7900-series chipsets - MacNN Wild Speculation: Why a $2B AMD purchase would be a puzzle piece fit for Apple - 9to5Mac Intel kills off the desktop, PCs go with it - SemiAccurate Nerds: Stop hating women, please - New Statesman On the “Fake” Geek Girl - The Mary Sue Dear Fake Geek Girls: Please Go Away - Forbes Forget the Sixaxis - the Wii U’s GamePad has nine-axis control - VentureBeat Apple may tap TSMC to move A-series mobile chips to 28nm process - Ars Technica Who Gets To Be a Geek? Anyone Who Wants to Be - John Scalzi Sponsored by Shutterstock (use code DANSENTME11 for 30% off), Koku, and Sourcebits.

John Siracusa and Dan Benjamin discuss the upcoming end of this show, more on Intel vs. ARM, Apple's CPU/GPU needs, and the newly revealed internals of the Wii U console and GamePad. Links for this episode: Advanced Vector Extensions - Wikipedia 5by5 Specials #10: State of the Union for 2012 Intel to fab ARM chips for Apple? It’s possible… - Ars Technica Intel's Tick Tock strategy (image) Silicon - Wikipedia Silicone - Wikipedia Intel set to expand its Hillsboro research fab, D1X - OregonLive.com Haswell’s GPU prowess is due to Crystalwell - SemiAccurate Crystalwell is very wide memory for Haswell GT3 - SemiAccurate Nintendo Wii U Teardown - iFixit Rayman developer: Wii U GamePad latency is 1/60th of a second - Ars Technica Hands-On with Wii U (GamePad lag video) - Digital Foundry Iwata Asks : Wii U: The Console : Hardware as Stagehand Wii U GamePad battery compartment - iFixIt Skylanders CrashPlan's Black Friday sale State of the Union Address for 2012 - 5by5 Blog Sponsored by Mailgun (use code 5BY5 for 10% off), Shopify, Hover (use the code DANSENTME for 10% off), and Shutterstock (use code DANSENTME11 for 30% off).

John Siracusa and Dan Benjamin revisit the topic of voting technology, then discuss the possibility of Apple using ARM processors instead of Intel processors in its Macs: RISC vs. CISC, process nodes, the x86 burden, and…sewing machines. Links for this episode: Apple Said to Be Exploring Switch From Intel for Mac - Businessweek RISC vs. CISC: the Post-RISC Era (1999) - Ars Technica Reduced instruction set computing - Wikipedia Complex instruction set computing - Wikipedia RISC vs. CISC in the mobile era (2008) - Ars Technica x86 instruction listings - Wikipedia Secret Life of Machines The Sewing Machine Part 1 - YouTube Secret Life of Machines The Sewing Machine Part 2 - YouTube How a Sewing Machine Works (animation) - swiss-miss.com Micro-operation - Wikipedia x87 - Wikipedia SSE (Streaming SIMD Extensions) - Wikipedia SSE2 - Wikipedia SSE3 - Wikipedia SSE4 - Wikipedia x86-64 - Wikipedia, the free encyclopedia Lithography - Wikipedia 22 nanometer - Wikipedia Ivy Bridge (microarchitecture) - Wikipedia Apple A6 - Wikipedia Understanding Moore’s Law - Ars Technica Ivy Bridge: 1.4B Transistors - AnandTech Intel 8086 - Wikipedia Haswell (microarchitecture) - Wikipedia TSMC - Wikipedia Picking up the pieces: John Siracusa mourns the Power PC (2005) - Ars Technica Intel's Haswell CPU Microarchitecture - Real World Tech eVoting after Nedap and Digital Pen (video) - events.ccc.de eVoting after Nedap and Digital Pen - events.ccc.de Luddite - Wikipedia Why You Can't Vote Online Yet - On The Media Sponsored by Hover (use code DANSENTME for 10% off), Squarespace (use code DANSENTME11 for 10% off), Lynda, and Mutual Mobile

John Siracusa and Dan Benjamin talk more about Forstall's departure from Apple, Surface storage, and Fusion Drive, then discuss US voting technology, Google voice search, and how Apple's design problems are more than skin deep. Links for this episode: Why Executives Are Never Fired - Michael Camilleri Gardening leave - Wikipedia Available disk space on Microsoft Surface - Microsoft.com SDXC - Wikipedia Apple fusion drive on late 2010 MacBook Pro - Tomasz Korwel Fusion drive on a pre-10.8.2 version of OS X - Alexandre Torres Achieving fusion—with a service training doc, Ars tears open Apple’s Fusion Drive - Ars Technica End-to-end auditable voting systems - Wikipedia David Bismark: E-voting without fraud - TED.com Google Voice Search vs. Siri - Daring Fireball Google Voice Search vs. Siri: Who’s the Best... - Gizmodo.com Apple’s design problems aren’t skeuomorphic - counternotions Frogger! The Frogger Musical - Paul and Storm Konami Code - Wikipedia BYOD Fusion Do It Yourself Apple Fusion Drive on Your Mac - YouTube AppleCD Audio Player Sponsored by Hover (use code DANSENTME for 10% off), Squarespace (use code DANSENTME11 for 10% off), MailChimp, and Symbolicons (use code DANLOVESICONS for 15% off).

John Siracusa and Dan Benjamin discuss the latest information about Apple's Fusion Drive and the first big executive reshuffling at Apple in the post-Steve Jobs era: Forstall and Browett are out; Ive, Cue, Federighi, and Mansfield are in. Links for this episode: AnandTech - The Windows RT Review Tweet from Tanner Silva about the cost of a Retina MacBook Pro screen replacement Tweet from Stephen Hackett about glass-covered MacBook Pro screens Tweet from Thomas Brand about screens glued to laptop lids Tweet from jackslash about the Apple logo on the front of the iMac Mac notebooks: About the "Ignoring accidental trackpad input" option - Apple.com Fusion drive on older Macs? YES! - Patrick Stein More on BYO Fusion drive - Patrick Stein Fusion Drive - loose ends - Patrick Stein Core Storage in Mac OS X 10.7 Lion: the Ars Technica review - Ars Technica Apple Announces Changes to Increase Collaboration Across Hardware, Software & Services - Apple.com Apple CEO Tim Cook: Steve “taught me that the joy is in the journey” - Ars Technica Op-ed: Apple Store may be shifting from customer experience to profit machine | Ars Technica Behind Silicon Valley's Un-Retirement of Apple's Bob Mansfield - AllThingsD Skeuomorphism in Mac OS X 10.7 Lion: the Ars Technica review - Ars Technica Skeuomorphic applications in OS X 10.8 Mountain Lion: the Ars Technica review - Ars Technica Jonathan Ive interview: simplicity isn't simple - Telegraph File system API unification in Mac OS X 10.6 Snow Leopard - Ars Technica Daring Fireball: Forstall Out; Ive Up Neven Mrgan's post on App.net about Jony Ive's car Bertrand Serlet to Leave Apple - Apple.com Avadis Tevanian - Wikipedia Craig Federighi - Wikipedia Bertrand Serlet - Wikipedia Daring Fireball: The Good, the Bad, and the Avie Apple Technical Note 2034 (PDF) The Incomparable #114: When You Wish Upon a "Star Wars" From inside Apple, the Scott Forstall fallout - Om Malik Hypercritical #45: Star Wars is Not a Blog Post Fusion Drive quick look: Our predictions confirmed! - Ars Technica Browett seen as bad for Apple thanks to Dixons’ poor reputation - Ars Technica Sponsored by Lynda, Shutterstock (use code "dansentme10" for 30% off), and Shopify (use code "5by5" and get 3 months free).

John Siracusa and Dan Benjamin discuss the new hardware announced at the October 23rd Apple event: the latest Retina MacBook Pro, whether the new iMac is too skinny or too fat, the little information we currently know about Fusion Drive, and, of course, the new iPads, both mini and Retina. Links for this episode: Intel Z68 Chipset & Smart Response Technology (SSD Caching) Review - AnandTech Hypercritical #17: Intruding Gooseneck AnandTech - Seagate's Momentus XT Reviewed, Finally a Good Hybrid HDD Macminicolo Blog (Impressions of the 2012 Mac mini (updated)) Does this aluminum back make me look fat? Hands-on with the thumb-able iPad mini and the ultrathin iMac - Ars Technica Apple Fusion Drive—wait, what? How does this work? - Ars Technica A short history of btrfs - LWN.net Hypercritical #57: Computational Skeuomorphism B-Trees, Shadowing, and Clones (PDF) - Ohad Rodeh Mac mini (Late 2012) and iMac (Late 2012): About Fusion Drive - Apple.com Apple's white iPad mini sells out in 20 minutes - Apple 2.0 - Fortune Tech Strange Game - The Magazine AnandTech - Understanding Apple's Fusion Drive Apple Special Event October 2012 Sponsored by Shutterstock (use code DANSENTME10 for 30% off), MailChimp, Hover (use code DANSENTME for 10% off), and CacheFly

John Siracusa and Dan Benjamin ponder the upcoming Apple event, assess picayune physical details of the iPhone 5 and iPod touch, compare the newly announced pricing for the Microsoft Surface to its possible competitors, and discuss John's approach to getting value from Twitter. Links for this episode: Pentagon Paradox: The Development of the F-18 Hornet, by James P. Stevenson Hypercritical #73: 22 Degrees Daniel Siders on sending a POST for each follower in Tent October 23 Apple event confirmed: “We’ve got a little more to show you” - Ars Technica McDonnell Douglas F-15 Eagle - Wikipedia iOS portfolio price distribution - asymco Thoughts on the Display, Price, and Name of the Impending Smaller iPad - Daring Fireball iPad (3rd generation) - Wikipedia Microsoft Surface will start at $499 Just one example of a Totoro-themes iPad case on Etsy The Brief, by Richard Dunlop-Walters Sponsored by Harvest (Use promo code 5by5 for 50% off first month), Hover (Use code DANSENTME for 10% off), Squarespace (Use code DANSENTME10 for 10% off), and CacheFly

John Siracusa and Dan Benjamin relax on a Sunday afternoon and chat about Apple's taste for brute force solutions, the foibles of decentralized systems like Tent and email, and The Magazine, Marco Arment's new Newsstand publication. Links for this episode: The Magazine The Magazine - Foreword Appnetizens Analytics: Posts Per Hour History - appnetizens.com Google Realtime Search Goes Offline - Time.com The Secret of Google's Book Scanning Machine Revealed - NPR.org The Feature The Brief The Brief Explained - Marco.org Marco's tweet about his "LOL" FAQ answer Marco's tweet about the The Magazine's App Store ranking on launch Newsstand - Wikipedia Lazy Sunday - NBC.com The Apple Strategy Tax - Ars Technica Sponsored by HelpSpot (use offer code 5by5 for $100 off), Hover (use code DANSENTME for 10% off), Sourcebits, and CacheFly

John Siracusa and Dan Benjamin discuss the latest events in the burgeoning App.net community, then explore the competing(?) Tent.io protocol for decentralized real-time social networking. Links for this episode: Real-time computing - Wikipedia Paying Developers is A Bad Idea - Charlie Kindel Ball bearing - Wikipedia Announcing the App.net Developer Incentive Program - App.net Say Hello to Netbot - Tapbots Blog Netbot - Tapbots.com Protocols don't mean much - Dave Winer Tent - the decentralized social web Tent.is (alpha) - Simple Tent Hosting John's tent.io account - siracusa.tent.is As of 2011, what is the average number of followers for a Twitter user? - Quora Is a federated Twitter even possible? - Dan Wineman A response to Brennan Novak - Dalton Caldwell Hypercritical #37: A Story of Triumph Wedge - A Mac client for App.net Sponsored by Shutterstock (use code DANSENTME10 for 30% off any package), Squarespace (use code DANSENTME10 for 10% off), Shopify (three months free on signup), and CacheFly

John Siracusa and Dan Benjamin follow up on Apple's slippery little devices and Apple's mapping woes, then discuss the new iPod touch and iPod nano. John's hypothetical Ferrari is briefly mentioned. Links for this episode: iPod touch - Apple.com iPod nano - Apple.com A letter from Tim Cook on Maps - Apple.com Lightning connector, disassembled - iFixit.com iPhone 5 Teardown, connector portion - iFixit.com Acer AZ3731-UR21P, with PS/2 ports - Amazon.com Close-up picture of those Acer PS/2 ports iPhone 5 wall charger vs. earlier model How Google Builds Its Maps—and What It Means for the Future of Everything - The Atlantic Merlin's Tweet: "You’re dead to me, Dan. DEAD." Merlin's Tweet: "He USED to have a web site…" Speaking for Yourself - Merlin Mann PC System Design Guide - Wikipedia Sponsored by Igloo Software, Harvest (use code 5by5 for 50% off first month), Gazelle, and MailChimp.

John Siracusa and Dan Benjamin discuss the new iPhone 5: its physical design, the case for cases, the new lightning connector, and Apple's trouble with maps. Let the iPhone 6 speculation begin? Links for this episode: iPhone 5 - Apple.com The Amazing iOS 6 Maps The Incomparable #108: Journey: Then We Touched, Then We Sang iPhone 5 deconstructed: packed with power efficient parts - Ars Technica Lightning connector: a follow-up - brockerhoff.net Lightning connector - brockerhoff.net The Impromptu Black iPhone 5 Anodized Aluminum Susceptible to Scratching? - Mac Rumors McDonnell Douglas F/A-18 Hornet - Wikipedia McDonnell Douglas F-15E Strike Eagle - Wikipedia On the rumor that Google has submitted an iOS 6 Maps app and Apple is sitting on it Sponsored by Treehouse, Gazelle, Hover.com (coupon code DANSENTME for 10% off), and Squarespace.com (coupon code DANSENTME9 for 10% off).

John Siracusa and Dan Benjamin discuss all the things that went wrong during John's Mountain Lion ebook publishing experience. There's more than enough blame to go around. Please note that this episode was recorded before the September 12th Apple event. Links for this episode: OS X Battery Life Analysis from Snow Leopard to Mountain Lion - The Mac Observer Apple MagSafe Airline Adapter - Apple Store (U.S.) Apple's battery guide for laptops - Apple.com Apple's battery guide for iPad - Apple.com Apple's battery guide for iPhone - Apple.com Apple's battery guide for iPod - Apple.com About My Mountain Lion Review - John Siracusa Mobipocket - Wikipedia Amazon Kindle - Wikipedia EPUB - Wikipedia Kindle Format 8 - Wikipedia KindleGen Kindle Previewer EPUB on the Threepress Consulting blog Pricing for Amazon's Kindle Direct Publishing It's a Unix system - YouTube Sponsored by Gazelle, Shutterstock (use coupon DANSENTME9 for 30% off), and Hover (use coupon DANSENTME for 10% off)

John Siracusa and Dan Benjamin discuss Amazon's new Kindle and Kindle Fire products. Is Amazon Apple's most dangerous competitor, or are the two companies not really in competition at all? Who is Amazon's ideal customer? Finally, John and Dan make their predictions for next week's Apple press event. Links for this episode: Amazon shows off Kindle Fire HD with 4G LTE for $499, WiFi for $299 - Ars Technica Kindle Fire’s 4G package offers 250MB of data a month for $50 a year - Ars Technica Amazon’s new $119 Kindle Paperwhite e-reader comes with front-lit screen - Ars Technica Kindle Fire HD 8.9" 4G - Amazon.com Kindle Fire HD 8.9" - Amazon.com Kindle Fire HD - Amazon.com Kindle Fire - Amazon.com Kindle Paperwhite - Amazon.com Kindle - Amazon.com How to Store Batteries - Battery University How to Prolong Lithium-based Batteries - Battery University Amazon FreeTime Gives Parents More Control Over What Kids Watch iOS Version History Chart Volume of the iPhone 4S vs. the (rumored) iPhone 5 - iamconcise.com Live Updates From Amazon's Press Event - NYTimes.com IMDb: Internet Movie Database - Wikipedia Sponsored by Hover (use coupon DANSENTME for 10% off), Squarespace (use coupon DANSENTME9 for 10% off), and Sourcebits

John Siracusa and Dan Benjamin discuss the Apple v. Samsung court case, the near-comprehensive rumors and leaks about the next iPhone, the possible internals of the rumored iPad mini, and which company we'd like to buy Twitter, if it were actually for sale. Links for this episode: Predicting the “iPad Mini” internals - Marco.org More new iPhone parts, A6 processor, more new 9-pin cables - 9to5Mac Preparing for the iPhone Next: Rumors Analyzed - AnandTech Apple v. Samsung verdict is in: $1 billion loss for Samsung - Ars Technica Hypercritical #67: A Pill That Helps with Whatever Hypercritical #68: Patent Hands Hypercritical #69: Sport of Kings Thunderbolt Lite - Richard Stelling Against Intellectual Monopoly, by Michele Boldrin and David K. Levine OS X icons for generic PC hardware in John's Leopard review - Ars Technica Why Thunderbolt Won't Come to the iPhone Anytime Soon - AnandTech New Part Leaks Include Taller iPod Touch Front Panel, 'iPhone 5' Cameras - Mac Rumors Rat king (folklore) - Wikipedia What Is the Open Web and Why Is It Important? - Coding In Paradise MacBook Pro Mountain Lion Battery Life: 10.7 vs 10.8 vs 10.8.1 -The Mac Observer Shopify (get 3 months free), Squarespace (10% off with code DANSENTME8), and Textastic.

John Siracusa and Dan Benjamin finally complete their discussion of John's Mountain Lion review. Topics include power management, UI simplification, automatic termination, Facebook integration, and plagiarizing from yourself. Links for this episode: OS X 10.8 Mountain Lion: the Ars Technica review Secrets, the OS X hidden feature database and preference pane - secrets.blacktree.com Github OS X hidden feature project - mathiasbynens/dotfiles Google's reverse engineering of Mountain Lion's overlay progress bar API Mountain Lion OS X 10.8.1 Improves Battery Life Somewhat - Mac Rumors Google Chrome updater technology - dev.chromium.org Sponsored by Hover (use coupon DANSENTME for 10% off), Igloo Software, and Sourcebits.

John Siracusa and Dan Benjamin discuss the latest round of Twitter API changes that further marginalize third-party "traditional" Twitter client applications, with the inevitable follow up about App.Net, the nascent Twitter-like service that takes money directly from its users, rather than selling access to its users to advertisers. Links for this episode: Changes coming in Version 1.1 of the Twitter API - dev.twitter.com Display Guidelines - dev.twitter.com Delivering a consistent Twitter experience - dev.twitter.com Twitter hands down new, strict rules for third-party developers - Macworld The Princess Bride (1987) - Memorable quotes siracusa on App.net dan on App.net jkottke's "Twitter is Vader" tweet Sponsored by Hover (use coupon DANSENTME for 10% off), Squarespace (use coupon DANSENTME8 for 10% off), and HelpSpot (use coupon 5BY5 for $100 off).