/Agency Future

Andrew and John introduce Agency Future, what the podcast is about and John revisits a past trauma. Welcome to Agency Future, a podcast about internet culture, trends in digital marketing technology, client relationship management, and ways agencies can stay ahead.

That's a wrap! HUGE thanks to everyone who listened. This episode just covers what we discussed this season, what we're planning for the future and what everyone can expect to come! Don't forget to reach out to us, Twitter handles in show notes.

Andrew and John interview Jeff Kew: previous marketing automation consultant at SAP. Jeff talks to us about the future of marketing automation and tech and digresses a little bit into Star Trek; bear with us.

In this episode, Andrew and John talk about work/corporate culture, why people come into an office, what motivates a team and what's important beyond "doing the work".

John interviews Andrew about his past experience developing complex websites in the 90s and how he's built his career from there. We get into development processes, talk about value-based pricing, client pricing strategies and pay homage to Charles P. Thacker: inventor of ethernet.

Andrew and I talk about agency life and the struggles with running our own shops. We talk about profitability and how that relates to agency and client happiness. And, as past freelancers ourselves, we also talk about the relationship contractors play and how to effectively manage those relationships.

Andrew and John talk about data and creative and how both departments are inherently intertwined. We touch on user-experience, user-behavior and thinking about user intent while developing digital strategies. Guitar Hero does come up at one point, along with creative thinking and phenomenal ideas that ultimately get wasted in advertising for various reasons... stay with us.