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Agtech - So What?

Technology Podcasts

We tell the stories of innovators at the intersection of agriculture and technology to answer the question: what really is agtech and why should you care?

Location:

United States

Description:

We tell the stories of innovators at the intersection of agriculture and technology to answer the question: what really is agtech and why should you care?

Language:

English


Episodes
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The Seven Year Itch: What We Got Wrong (and Right) in Australian Agtech, with Sam Duncan and Natalie Engel

3/18/2026
Seven years ago, agtech in Australia was still in its infancy. There were bold predictions, a flurry of startups, and an emerging ecosystem of programs and investors to back them. So how have things panned out? In this live stage recording at the 2026 AgriFutures evokeAG event in Melbourne, Sarah Nolet is joined by Sam Duncan, founder of GXLab (formerly FarmLab and Ziltek) and Natalie Engel, a QLD-based cattle producer. Together, they reflect on the last seven years of the Aussie agtech ecosystem: the hype cycles, the pivots, and the very human realities behind building technology in agriculture. Back in 2019 at the first evokeAG event, both Sam and Natalie pitched two very different ideas. Sam was an outsider to agriculture with a vision to use soil data and soil carbon to tackle climate change. While as a farmer, Natalie was reverse-pitching a problem: the frustrating reality of livestock traceability paperwork and the need for better digital tools. Seven years later, neither could have predicted where their agtech journeys would end up. Sarah, Sam, and Natalie discuss: Useful Links: Agriculture’s technology future: How connectivity can yield new growth | McKinseyFarmLab’s journey to GXLab: From Startup Alley to global soil solutions - evokeAG.Seven Years On, evokeAG. Returns to Melbourne to Chart Agtech’s Next FrontierBeyond the funding winter: Australia's agtech opportunity - evokeAG.Meet Natalie Engel - Cattle farmer and agtech enthusiast | MobbleCeres TagHalterAgovorAgriProveMobbleOptiWeighAgFrontier For more information and resources, visit our website. The information in this post is not investment advice or a recommendation to invest. It is general information only and does not take into account your investment objectives, financial situation or needs. Before making an investment decision you should seek financial advice from a professional financial adviser. Whilst we believe the information is correct, we provide no warranty of accuracy, reliability or completeness.

Duration:00:26:56

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The Innovation Sweet Spot: Aligning Corporates, Startups and Investors, with Brad Fruth and Frank Wooten

3/4/2026
While agrifood innovation often celebrates bold founders and breakthrough technologies, what happens when the incentives of corporates, startups and investors don’t quite align? In this live recording from evokeAG in Melbourne, Sarah Nolet is joined by Brad Fruth, Director of Innovation at Beck's Hybrids, and Frank Wooten, CEO of ArkeaBio and co-founder of Vence (acquired by Merck Animal Health). Together, they explore the “sweet spot” of agtech innovation, i.e. the balance between what customers and corporations want, while recognizing the constraints that innovators and investors face. Brad shares how Beck’s Hybrids, the largest family-owned retail seed company in the US, approaches innovation: rather than having a corporate venture arm, they focus on being internal problem-solvers and trusted matchmakers between startups. Meanwhile, Frank Wooten speaks candidly about the realities of raising venture capital in agriculture; where billion-dollar exits are rare, timelines are long, and alignment with customers matters more than valuation headlines. Sarah, Brad, and Frank discuss: Useful Links: Expanding the tools in the innovation toolkit: how agri-food corporates can engage with startupsBuilding a Ladder to Commercial Success for Deep Tech FoundersDisrupting the AgTech Ecosystem with Ron Adner4 Tips for How Agri Corporates Can Innovate By Working With Startups For more information and resources, visit our website. The information in this post is not investment advice or a recommendation to invest. It is general information only and does not take into account your investment objectives, financial situation or needs. Before making an investment decision you should seek financial advice from a professional financial adviser. Whilst we believe the information is correct, we provide no warranty of accuracy, reliability or completeness.

Duration:00:51:41

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AI as a Competitive Farming Advantage, Paul Windemuller

2/18/2026
While farmer distrust of AI remains a key adoption barrier, will farm businesses that are being set up for an AI future have a competitive advantage? Paul Windemuller is a pioneering first-generation farmer and Nuffield Scholar from Coopersville, Michigan (USA). Along with his wife Brittany, Paul built his farm from the ground up with limited capital, relying on ingenuity, automation, and data-driven decision-making to grow Dream Winds Dairy into a highly tech-enabled operation. In this episode, Paul shares his unconventional journey into dairy farming from digging parlor pits by hand and retrofitting sheds on a shoestring budget, to becoming an early adopter of robotics, wearable sensors, and AI-enabled tools. Paul didn’t grow up on a farm, so technology became a way to compensate for what he calls a lack of “cow sense,” helping him make faster decisions around health, breeding, and herd performance. As AI accelerates, Paul argues that adoption is less about buying another gadget and more about building the underlying foundations: connectivity, clean data, and a culture of curiosity within farming teams. Sarah and Paul discuss: Useful Links: Leading the Herd: AI, Insight, and the Next Agricultural RevolutionGetting Into the weeds: the AI data dilemmaArtificial Intelligence and the Future of Work in AgriculturereportFor more information and resources, visit our website. The information in this post is not investment advice or a recommendation to invest. It is general information only and does not take into account your investment objectives, financial situation or needs. Before making an investment decision you should seek financial advice from a professional financial adviser. Whilst we believe the information is correct, we provide no warranty of accuracy, reliability or completeness.

Duration:00:29:57

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Beyond Scale: Native Grains and Indigenous-Led Food Systems with Jacob Birch

2/4/2026
While there is a growing recognition of the importance of indigenous knowledge in agriculture, all too-often, First Nations people are being asked to fit in with an established model. What if we flipped the script to create food systems that are led by indigenous principles? That’s what Jacob Birch is aiming to do in reawakening a native grains industry in Australia. He’s a proud Gamilaraay man, scholar, Churchill Fellow, and entrepreneur who founded Yaamarra & Yarral, a wholesaler of ancient grains and retailer of stone milled flour. In this episode, Jacob shares his journey into native grains, beginning with biodiversity and landscape restoration, and expanding into food, culture, and economic sovereignty. He explains why native grasses are keystone species for Australia’s ecosystems, how Indigenous Australians managed grain systems for tens of thousands of years, and why these histories, including bread-making, are still largely absent from mainstream narratives. In his Churchill Fellowship, Jacob draws on lessons from First Nations communities in North America, exploring what Indigenous-led food systems can look like when the goal is not export-driven scale, but healthy communities, country, and self-determined economic development. Sarah and Jacob discuss: Useful Links: Jacob Birch, Churchill Fellowship reportGrasslands Documentary Jacob Birch researcher profileModernising Indigenous Native Grains Processing | AgriFutures AustraliaWhite Earth NationFond du Lac Band of Lake Superior ChippewaNative Farm Bill CoalitionTribal Elder Food Box - Feeding America Eastern WisconsinFirst Nations Australians in Agriculture, Fisheries and Forestry - DAFF2030 Roadmap - National Farmers' FederationFor more information and resources, visit our website. The information in this post is not investment advice or a recommendation to invest. It is general information only and does not take into account your investment objectives, financial situation or needs. Before making an investment decision you should seek financial advice from a professional financial adviser. Whilst we believe the information is correct, we provide no warranty of accuracy, reliability or completeness.

Duration:00:39:50

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The Future of Farming is Autonomous, with Brett McMickell of Kubota

1/21/2026
We’ve hit a tipping point for autonomy in agriculture, so how far off is fully autonomous farming? In this episode, Matthew Pryor sits down with Brett McMickell, Chief Technology Officer at Kubota North America, to unpack his view on what autonomy can deliver in agriculture and why it’s closer than many people think. Brett’s career spans spacecraft control systems and multi-vehicle autonomy. Today at Kubota, he’s helping guide autonomy strategy inside one of the world’s largest and oldest agricultural equipment manufacturers. Brett’s focus is about ensuring the technology solves on the ground problems for farmers and is driven by customer demand, rather than by the tech itself. Matthew and Brett discuss: Useful Links: Kubota USA InnovationKubota acquires Bloomfield Robotics, so what?Kubota to acquire automation company AgJunction - Future FarmingKubota Concept Tractor | Innovation | Kubota Global SiteKubota launches first autonomous hydrogen-fuelled tractor - Farmers WeeklyHow can agtech startups and corporates do more together?Seeing into the future of farm autonomy (w/ SwarmFarm Robotics)Have we hit a tipping point for autonomy in ag?For more information and resources, visit our website. The information in this post is not investment advice or a recommendation to invest. It is general information only and does not take into account your investment objectives, financial situation or needs. Before making an investment decision you should seek financial advice from a professional financial adviser. Whilst we believe the information is correct, we provide no warranty of accuracy, reliability or completeness.

Duration:00:41:52

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Making underwater forestry scalable and sustainable, with Andrew Morgan of Hydrowood

12/10/2025
Today's episode is a tangible example of a company in the "natural capital" space. While not traditional agtech, the Hydrowood journey hits familiar themes: building a business within nature's constraints, managing capital intensity, and the frustrating search for the right investors. Andrew Morgan watched the Pieman River in Tasmania dam in the 1970s. In 1986, Lake Pieman flooded, submerging centuries-old forests. Many years later, he and co-founder David Wise spotted trees protruding from the dark water- large quantities of native species like Huon Pine, Tasmanian Myrtle, and Sassafras. The timber was salvageable, but they needed underwater logging technology that wouldn't disturb the lake's ecosystem. This led to the founding of Hydrowood. Today, the business has attracted millions in investment and high-end brand partnerships, but the journey has been far from easy. In this episode, guest host Adam Taylor, Insights Lead at Tenacious, and Andrew Morgan discuss: Andrew is also the Managing Director of SFM, an asset manager for large-scale plantation estates and carbon project developer. Useful Links: The economics of valuing natural capital, with Ken HenryHydrowood featured in first global flagship store by R.M WilliamsAustralian Carbon Credit Unit Scheme | Clean Energy RegulatorOnMarket crowd-sourced fundingForest Economics CongressFor more information and resources, visit our website. The information in this post is not investment advice or a recommendation to invest. It is general information only and does not take into account your investment objectives, financial situation or needs. Before making an investment decision you should seek financial advice from a professional financial adviser. Whilst we believe the information is correct, we provide no warranty of accuracy, reliability or completeness.

Duration:00:47:28

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Have we hit the tipping point for autonomy in ag? With Shane Thomas and Matthew Pryor

11/26/2025
Over the past few years, the conversation about autonomy in agtech has moved from “but, does it work?” to “how can I get started?” This is a significant shift, indicative of autonomous machinery becoming a fully commercial category in agriculture. In this episode, Matthew Pryor, Founding Partner at Tenacious Ventures, discusses his recent observations at the Gatton Agtech Showcase, in QLD, Australia, highlighting the move towards production-ready autonomous machinery. He discusses how structure is now emerging in the Australian agtech autonomy market, including in sales and distribution, with a mix of companies from established equipment dealers to venture backed scale-ups. He predicts growth in this market to only compound in the coming years. Matthew and Sarah are joined by Shane Thomas, founder of Upstream Ag Insights, to also dive into recent agtech news and market trends. They discuss: Useful Links: Carbon Robotics raises $20m to build ‘another AI robot’?Monarch Tractor sued over tractors that were 'unable to operate autonomously'Is Farmers’ Traditional Loyalty to Ag Equipment Colors Fading?The Four Forces reshaping the crop protection industry and what comes nextThe Generics Revolution and the New Economic Geography of the Global Pesticide IndustryThe Race to Define the Future of Ag Retail with Shane Thomas of Upstream Ag InsightsGetting into the Weeds: AI, Computer Vision, and the Future of Non-Chemical WeedingInvestment Notes: AzaneoDisrupting the AgTech Ecosystem with Ron AdnerVavilovian MimicryFor more information and resources, visit our website. The information in this post is not investment advice or a recommendation to invest. It is general information only and does not take into account your investment objectives, financial situation or needs. Before making an investment decision you should seek financial advice from a professional financial adviser. Whilst we believe the information is correct, we provide no warranty of accuracy, reliability or completeness.

Duration:00:32:02

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The Business Case for Electrifying Agriculture, with Cherry Grower Mike Casey

11/12/2025
In the race to decarbonize agriculture, the spotlight often falls on carbon sequestration, genetics, and alternative proteins. But have we overlooked something that’s right in front of us? Electricity. Mike Casey is a self-described “tech bro turned farmer” from Cromwell, New Zealand. Mike runs what’s believed to be the world’s first fully electric farm, made up of 21 electric machines, from irrigation systems and frost-fighting fans, to electric tractors and forklifts. His business is aptly named Electric Cherries, where power is generated from renewable sources on-farm. Mike says this has enabled him to save tens of thousands on energy costs every year, while also developing a business model for farming that’s both profitable and low-carbon. Sarah and Mike discuss: Mike is also the CEO of Rewiring Aotearoa, a movement helping Kiwis switch from fossil fuels to renewable energy. His mission is simple: make electric technology an economic no-brainer for every farmer and household. Useful Links: On-Farm Electrification isn't an equipment change, it's a systems changeElectric Cherries, Evoke AgElectric Farms ReportThe future of (decentralized) fertilizer, with Jupiter IonicsFor more information and resources, visit our website. The information in this post is not investment advice or a recommendation to invest. It is general information only and does not take into account your investment objectives, financial situation or needs. Before making an investment decision you should seek financial advice from a professional financial adviser. Whilst we believe the information is correct, we provide no warranty of accuracy, reliability or completeness.

Duration:00:44:56

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The realities of winding up an agtech app, with Nikki Davey

10/30/2025
What happens when an agtech startup with market pull, a clear mission, and global momentum still doesn’t make it? Nikki Davey is the founder of Grown Not Flown, which helped thousands of local flower growers reach customers who wanted sustainable blooms. Nikki’s app directly addressed the problem of ‘flower miles’. In Australia and the US, a store bought bouquet is likely to be made up of flowers that have been flown long distances, from places such as South America, Asia, or Africa. Nikki won the National AgriFutures Rural Women's Award in 2023 for Grown Not Flown, which helped to further establish the business. But, as the Grown Not Flown app was taken up across multiple countries, the challenge of scaling became harder for the startup and ultimately it was wound up. In this candid, episode Sarah and Nikki discuss: · Misconceptions about the hardest part of founding an agtech startup. · The realities of small founding teams, finding investors, and scaling with limited resources. · The emotional toll of what happens when your identity is tied to your startup. · Why the end of a business does not mean the end of the mission Useful Resources: Victorian rural tech entrepreneur Nikki Davey named the 2023 AgriFutures Rural Women's Award National WinnerAre agtech startups just digital agribusinesses? Mark Kahn, Omnivore, Agtech So What?Sustainable Floristry NetworkFor more information and resources, visit our website. The information in this post is not investment advice or a recommendation to invest. It is general information only and does not take into account your investment objectives, financial situation or needs. Before making an investment decision you should seek financial advice from a professional financial adviser. Whilst we believe the information is correct, we provide no warranty of accuracy, reliability or completeness.

Duration:00:45:36

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Agtech trends: bundling, unbundling, LLMs and more with Shane Thomas and Matthew Pryor

10/15/2025
‘Bundling’ is a well-known business strategy, especially in tech, where it’s not only used to increase sales and move slow-selling products, but also to tie customers into an ecosystem (such as Apple or Microsoft). So what about all the unbundling that’s been happening in agtech recently? While historically we’ve seen seed companies offer bundled options, such as seeds, crop management, and data products, there is now a trend towards ‘unbundling’ in agriculture. This is exemplified by Corteva’s recent decision to unbundle its seed and crop protection divisions into two publicly traded companies. Similarly, Farmers Business Network(FBN) has also spun off its global crop solutions business from its digital marketplace. In this episode, Sarah Nolet unpacks the bundling/unbundling dilemma in agtech with Shane Thomas, founder of Upstream Ag Insights and Matthew Pryor, Founding Partner at Tenacious Ventures. They discuss: AskUpstreamGrowers EdgeFarmTestUseful Links: What Corteva’s Seed and Chemical Split Could Mean For Your FarmGrowers Edge Acquires FarmTestFarmers Business Network the latest to spin off company, following Corteva, Kraft HeinzDTN acquires Grain DiscoveryAlphaEarth,Kraft Heinz to split a decade after merger in a bid to revive growthFor more information and resources, visit our website. The information in this post is not investment advice or a recommendation to invest. It is general information only and does not take into account your investment objectives, financial situation or needs. Before making an investment decision you should seek financial advice from a professional financial adviser. Whilst we believe the information is correct, we provide no warranty of accuracy, reliability or completeness.

Duration:00:32:14

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Putting cotton farmers at the forefront of the cotton industry, with Marzia Lanfranchi

10/1/2025
The biggest issue facing the cotton industry isn't fast fashion or water consumption. It's that the people growing cotton have been rendered invisible. The industry fixates on fiber quality and commodity pricing while the farmers themselves– and their role in determining sustainability outcomes– get lost. Marzia Lanfranchi, founder of the global community Cotton Diaries, is a strategic consultant working to improve supply chain sustainability in the cotton industry. She argues that cotton is viewed first and foremost as ‘a cheap fiber,’ instead of a commodity that is grown in the field. She has seen that when cotton is treated purely as "a cheap fiber" rather than an agricultural product shaped by farming practices, the entire system suffers, including the sustainability frameworks fashion brands are trying to build. In this episode, we discuss why putting farmers at the center changes everything. Sarah and Marzia discuss: Useful Links: Cotton Diaries “Manifesto”VejaLandfill to Farmfill: rethinking cotton waste (podcast)Promises of premiums won’t cut it to scale sustainable agrifood supply chainsFor more information and resources, visit our website. The information in this post is not investment advice or a recommendation to invest. It is general information only and does not take into account your investment objectives, financial situation or needs. Before making an investment decision you should seek financial advice from a professional financial adviser. Whilst we believe the information is correct, we provide no warranty of accuracy, reliability or completeness.

Duration:00:31:43

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Will China’s cheaper tractors disrupt ag equipment? With Lachlan Monsbourgh

9/17/2025
As the world’s largest agricultural economy, when China makes a move, the world pays attention. China has just unveiled an ambitious plan to accelerate its development of ag machinery by shortening its research and development cycles. So will China dominate the future of agricultural machinery, and what does this mean for dealers, farmers, and agtech companies? Lachlan Monsbourgh, Global Rural Agricultural and Environmental Lead at Rabobank, joins us to discuss China’s pivotal role in global agriculture. This includes China’s rapidly developing ag machinery industry, which can manufacture tractors and equipment for about half the cost of the other major players in the US, Europe and Japan. While the products currently face quality, durability and serviceability challenges, Lachlan argues it is only a matter of time before these are overcome. Lachlan and Sarah discuss: Useful Links: How China is reshaping Global Food Systems for the Climate Change EraTarget to accelerate agriculture machinery developmentKunming Montreal Biodiversity frameworkThe Three Categories of Autonomy in AgricultureFor more information and resources, visit our website.

Duration:00:37:44

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From agtech adoption problems to high performance farming teams, with Kevin Boyle, EFI

9/3/2025
When the agtech is not working in the field, we can be quick to search for answers in the product itself. But sometimes, the solution is not there. That’s because it’s not a technical problem, but rather a social systems challenge. Kevin Boyle is the Director of Organizational and Workforce Development at the Equitable Food Initiative (EFI). He argues that a key component of the farming and food system is often overlooked; and that’s the people who work on the ground. Farm workers can be seen as low-skilled, with little more to offer than the set tasks they perform. However, Kevin is seeking to change this approach, to better recognize the knowledge these workers have, and to create recognizable career paths for them. Kevin also believes that focusing on the workforce will ultimately benefit the development and adoption of agtech. He spent much of his career in telecommunication tech, where he helped integrate the new digital technologies of the 1990s into the system, including the workers. Sarah and Kevin discuss: · Kevin’s unique career background, from growing up on a farm, to working in telecommunications tech, and consulting across Europe and the United States. · How the perception of farm workers as ‘tools’ rather than humans with skills, knowledge, and desires has hindered tech adoption. · How to better recognize the skills and knowledge of farm workers, to build high performance farming businesses · How applied university research can be used to test a product in the broader system before it goes to market. Useful links: · Can robotics solve the farm labor problem? With Connie Bowen and Sophie Thorel · How policy hamstrings agtech in California - Walt Duflock

Duration:00:41:14

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Can robotics solve farm labor challenges? with Sophie Thorel and Connie Bowen

8/20/2025
Ask any farmer what their biggest challenge is right now and most will say ‘labor’. But what if, instead of trying to get more farm workers, we focused on changing the types of jobs available on farms? That’s where robotics comes in. Unfortunately, successfully commercializing robots in agriculture has been extraordinarily difficult, especially relative to sectors like healthcare, defence and warehousing. We break down the problem into three key challenges, based on research by Sophie Thorel, robotics expert and researcher at CREO Syndicate. Sophie argues robotics in agriculture needs to overcome the technical challenge of varied, uncontrollable environments; the cost and capital challenges that often comes with hardware; and the social stakeholder challenge of getting farmers and farm workers involved in the design process. Connie Bowen, GP at Farmhand Ventures, also joins us, drawing on her expertise in understanding and investing in agtech from a labor-first perspective and how all of these challenges intersect. Connie, Sophie and Sarah discuss: Useful Links: Agriculture Robotics: Technologies Enabling the Fourth Industrial Revolution" Ag LaunchPete Nelson on partnering with growers to build better agtechBeyond VC: Redeemable Equity in Agtech, with Connie BowenThe Three Categories of Autonomy in Agriculture, SwarmFarm RoboticsBurroTRIC RoboticsFor more information and resources, visit our website. The information in this post is not investment advice or a recommendation to invest. It is general information only and does not take into account your investment objectives, financial situation or needs. Before making an investment decision you should seek financial advice from a professional financial adviser. Whilst we believe the information is correct, we provide no warranty of accuracy, reliability or completeness.

Duration:00:43:31

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Are agtech startups just digital agribusinesses? Mark Kahn, Omnivore

8/6/2025
The term ‘agtech’ now encompasses so many different types of businesses and innovations, that from an investment perspective, it can look overly complex. However perhaps the opposite is true? Mark Kahn, Managing Partner of Ominvore, shares his ‘agtech-agribusinesss convergence theory’; where agtech startups eventually grow to look like a more conventional agribusiness company. He argues that if an agtech startup can’t see a pathway to either becoming an agribusiness or at least complementing one, then it’s likely to fail. The recent agtech startup failures in animal protein and vertical farming are an example of this. So what does this argument mean for venture capital, which is all about high growth potential, disruption, and of course, high risk? Are VCs likely to invest in startups which are going to become ‘just another agribusiness’? And does that even matter? For important context, Mark Kahn is based in India, which has a vastly different investment landscape compared with western countries. India has an incredibly large agriculture economy, worth about $US600 - 700 billion, with about 50% of the Indian workforce employed in agriculture. If you compare that with Australia, only 2.5% of the national workforce is involved in agriculture. In the United States, it's around 10%. Mark and Sarah discuss: USEFUL LINKS: Value creation in Indian agriculture DeHaatWhat caused the farmer protests in India and what does it mean for innovation in AgFor more information and resources, visit our website. The information in this post is not investment advice or a recommendation to invest. It is general information only and does not take into account your investment objectives, financial situation or needs. Before making an investment decision you should seek financial advice from a professional financial adviser. Whilst we believe the information is correct, we provide no warranty of accuracy, reliability or completeness.

Duration:00:29:39

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How “Food is Medicine” Could Change Food and Farm Economics with Brad McNamara

7/23/2025
“Food is Medicine” is extremely popular right now, and a few facts suggest it might be more than just a trend. The U.S. alone spends something like $1.5 trillion annually on diet-related diseases, and key issues like diabetes, hypertension, heart disease, and other diseases are on the rise around the world. There are costly interventions available to manage many of these problems, but an increasing body of research suggests that some of the least invasive (and most affordable) interventions don’t come in a pill or vial, but in a grocery basket. Agrifood tech is definitely not sitting on the sidelines. We’re seeing a new wave of startups emerging in this space, building on the lessons of food businesses of the past. To explore this trend, we spoke with one such founder– Brad McNamara, CEO and Founder at Morrissey Market, a “food is medicine” distribution startup. Brad was formerly at Freight Farms, a vertical farming company that strove to sell, not the produce, but the farm itself, in the form of a tech-enabled shipping container-sized farm. For more information and resources, visit our website. The information in this post is not investment advice or a recommendation to invest. It is general information only and does not take into account your investment objectives, financial situation or needs. Before making an investment decision you should seek financial advice from a professional financial adviser. Whilst we believe the information is correct, we provide no warranty of accuracy, reliability or completeness.

Duration:00:39:16

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How Policy Hamstrings AgTech in California with Walt Duflock

7/9/2025
When it comes to the production of high-value food crops, California is, without question, a global leader. Plus, much of the state’s thousands of acres of farmland lies within close proximity of Silicon Valley, where high-tech tools and solutions are endemic. And yet, many California farmers are struggling to continue their work, and agtech startups are increasingly looking beyond the state for customers and sectors to serve. So what gives? To answer this question, we asked Walt Duflock, Senior VP of Innovation at Western Growers Association on the show to help us connect the dots on why California’s world-renowned ag and its state-of-the-art tech sectors are struggling to align. Policy plays a big role here, but shifting tides around agtech funding are also having an effect. For more information and resources, visit our website. The information in this post is not investment advice or a recommendation to invest. It is general information only and does not take into account your investment objectives, financial situation or needs. Before making an investment decision you should seek financial advice from a professional financial adviser. Whilst we believe the information is correct, we provide no warranty of accuracy, reliability or completeness.

Duration:00:38:30

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Is AI the Secret to Next Gen Soil Sampling? with Jack Oslan and Nate Storey

6/27/2025
Finding the right solution often starts with finding many, many wrong solutions. When it comes to some of agtech's most beguiling challenges, like real-time, granular soil testing, many startups have found the wrong solution– either ones that simply don’t work, don’t work at the right price, or don’t work in a way that makes them useful enough. But just because a problem hasn’t been solved yet doesn’t mean it’s unsolvable! And with the recent leaps made in artificial intelligence, a new startup– Soil Action– is taking another crack at this problem, hoping that a novel approach will help align the stars of effectiveness, usefulness, and affordability. The co-founders at Soil Action, Jack Oslan and Nate Storey, also know a thing or two about tackling big challenges in agtech. They both were also co-founders at vertical farming startup Plenty, and this week, in addition to hearing about Soil Action, we’ll also hear about lessons learned from that journey. For more information and resources, visit our website. The information in this post is not investment advice or a recommendation to invest. It is general information only and does not take into account your investment objectives, financial situation or needs. Before making an investment decision you should seek financial advice from a professional financial adviser. Whilst we believe the information is correct, we provide no warranty of accuracy, reliability or completeness.

Duration:00:36:40

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Disrupting the AgTech Ecosystem with Ron Adner

6/11/2025
Longtime listeners have heard Sarah and Matthew talk about ideas like “ecosystem disruption” and “adoption chain risk” and “value architecture,” all of which stem from the works of Ron Adner. Ron is a researcher, strategist, and professor at the Tuck School of Business at Dartmouth University, and the author of two books, The Wide Lens and Winning the Right Game, both of which have been influential at Tenacious. So this week, we’re going straight to the source as Matthew sits down with Ron for a wide ranging discussion of how fundamental business strategy has changed in recent decades, and how agtech companies and investors can learn lessons from other sectors to inform their business models, go-to-market strategies, and the very way they understand the spaces where they play. For more information and resources, visit our website. The information in this post is not investment advice or a recommendation to invest. It is general information only and does not take into account your investment objectives, financial situation or needs. Before making an investment decision you should seek financial advice from a professional financial adviser. Whilst we believe the information is correct, we provide no warranty of accuracy, reliability or completeness.

Duration:00:42:48

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Making Sense of Recent AgTech Acquisitions with Shane Thomas

5/28/2025
Despite a persistent sense of uncertainty in the AgTech market lately, we’re still seeing startups get acquired– even if information about those acquisitions is opaque. Case in point: Syngenta recently purchased Intrinsyx Bio, a biologicals company, for an undisclosed sum. Why do companies conceal this information? And in this moment when everyone has their eyes peeled for some indication of where the market is headed, what can we learn from exits? Sarah sits down this week with Tenacious Ventures’ Matthew Pryor and Shane Thomas, author of Upstream Ag Insights, to do a deep dive into the latest news and discuss what it all means. For more information and resources, visit our website. The information in this post is not investment advice or a recommendation to invest. It is general information only and does not take into account your investment objectives, financial situation or needs. Before making an investment decision you should seek financial advice from a professional financial adviser. Whilst we believe the information is correct, we provide no warranty of accuracy, reliability or completeness.

Duration:00:35:55