THE ECOMMERCE EDGE Podcast with Jason Greenwood

💡 Adam is the Founder & CEO of Pentane - https://www.pentane.com 💡 Pentane helps eCommerce brands answer one essential question: "Did I make money today?" 💡 Shopify shows revenue. Your ad platforms show ROAS. Neither one tells you if you actually made money today. Pentane does, then tells you what to do next. 💡 Pentane helps keep business operators from drowning in spreadsheets when analyzing their business performance 💡 Pentane connects marketing performance with financial performance to provide unique, actionable insights to operators 💡 In this episode Jason & Adam discuss where the most common blind spots exist for eCommerce operators and how to eliminate them with clarity and confidence Enjoy!

📦 Denis is the Founder & CEO of Uncap - https://www.uncap.com 📦 Uncap is a specialist B2B focused Shopify development agency 📦 Uncap are also Shopify app developers 📦 Uncap are currently building a suite of B2B applications designed to work seamlessly with Shopify to add advanced B2B functionality such as CRM, CPQ (Configure/Price/Quote), CLM (customer lifecycle management) and more! 📦 In this episode, Jason & Denis discuss where Shopify sits today in terms of B2B capabilities, key functional gaps and what Denis thinks the future of B2B on Shopify looks like Enjoy!

🎓 Tarkan is a DTC specialist brand strategist and founder of the Blue Ocean Consultancy - https://www.tarkansalar.com 🎓 Blue Ocean Consultancy is a DTC consultancy that helps brands leverage their proprietary 80/20 Profit AI 'Profit Decision Engine' to help identify and focus exclusively on high-demand products 🎓 Tarkan was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you! --- 🎓 Welcome to 'Mentoring Moments', a sub-series of the Podcast 🎓 Mentoring Moments is composed of clips taken from ⁠Jason's eCommerce Q&A's - ⁠⁠⁠⁠⁠https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood⁠⁠⁠⁠⁠ 🎓 We also regularly feature 'Guest Mentors' to talk about their own areas of expertise Enjoy!

💡 Mike is the Co-Founder of SiteVibes - https://sitevibes.com 💡 SiteVibes is a SaaS platform that helps brands with AI powered eCommerce retention and engagement, in one platform 💡 SiteVibes turns first-time buyers into lifelong customers with a fully connected, AI powered platform that brings loyalty, reviews, email marketing, and social proof together under one technical roof 💡 SiteVibes helps brands personalize every interaction and build stronger relationships that grow customer value over time 💡 In this episode Jason & Mike discuss the challenges of customer experience personalization as brands scale and how they can best address it Enjoy!

📦 Bret is the eCommerce Product Manager at BradyPLUS - https://www.bradyplus.com 📦 BradyPLUS is a B2B wholesale Distributor operating in the JanSan, foodservice, and industrial packaging markets 📦 BradyPLUS' aim is to offer the Most Compelling Offering of Products + Brands, Expert Advice and Exceptional Customer Experience 📦 In this episode, Jason & Bret discuss how B2B organizations act differently and better when they treat (especially digital) customer experiences as products to be built for their customer's benefit Enjoy!

🎓 Yonah is the Founder & CEO of The Growth Lab - https://www.thegrowthlab.co 🎓 The Growth Lab is the home of Amazon Growth Lab and other specialist agencies behind the profitable growth of hundreds of brands on Amazon, TikTok, and Walmart 🎓 Yonah was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you! --- 🎓 Welcome to 'Mentoring Moments', a sub-series of the Podcast 🎓 Mentoring Moments is composed of clips taken from ⁠Jason's eCommerce Q&A's - ⁠⁠⁠⁠⁠https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood⁠⁠⁠⁠⁠ 🎓 We also regularly feature 'Guest Mentors' to talk about their own areas of expertise Enjoy!

💡 Stephanie is the Director of Business Development, ANZ + SEA at TransPerfect - https://www.transperfect.com 💡 TransPerfect helps brands reach their audience with impactful in-language experiences that drive results 💡 TransPerfect guides brands from planning through execution to measurement, combining services, technology, consulting, and industry expertise 💡 TransPerfect can work with any business - no matter the region, country, or audience 💡 TransPerfect provides Global Content Solutions for Retail & eCommerce with localized content capabilities in over 200 languages 💡 In this episode Jason & Stephanie discuss how critical it is to localize your content, even if you only operate in one region or market Enjoy!

📦 Stacy is the VP, Global Digital Commerce at SureWerx - https://surewerx.com 📦 SureWerx is a leading manufacturer & supplier of professional tool, equipment and safety products for workers 📦 SureWerx markets its products globally under the JET®, Strongarm®, ITC®, STARTECH®, Pioneer®, Ranpro®, PeakWorks®, Jackson Safety®, Sellstrom®, American Forge & Foundry®, PeakWorks®, Sellstrom®, FSI (featuring Avenger & Nautilus), K1®, Due North® MegaComfort, Neos, and ADA Solutions brands 📦 SureWerx offers access to its brands through its partner distributor network servicing the industrial, construction, safety, and automotive aftermarket in North America & Europe 📦 In this episode, Jason & Stacy discuss her journey from retail to B2B and how others can take advantage of the same opportunity Enjoy!

🎓 Carrington is the Founder of Prospect Street Studio - https://www.prospectstreetstudio.com 🎓 Prospect Street gives eCommerce brands product photography, rooted in strategy, built for sales 🎓 Carrington was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you! --- 🎓 Welcome to 'Mentoring Moments', a sub-series of the Podcast 🎓 Mentoring Moments is composed of clips taken from ⁠Jason's eCommerce Q&A's - ⁠⁠⁠⁠⁠https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood⁠⁠⁠⁠⁠ 🎓 We also regularly feature 'Guest Mentors' to talk about their own areas of expertise Enjoy!

💡 Chris is the Founder of AdIQ - https://www.adiq.ai 💡 AdIQ helps brands Generate Winning Static Ads In Seconds With AI 💡 AdIQ leverages proven creative frameworks to scale DTC performance instantly 💡 AdIQ turns simple text prompts into high-converting static assets using the AdIQ creative intelligence engine. 💡 AdIQ is an AI-powered platform designed to help brands scale their creative output to optimize campaign performance using their Optimize, Improve & Accelerate modules 💡 In this episode Jason & Chris discuss how creative intelligence & insights are often the missing pieces for ultimate digital ad performance Enjoy!

📦 Chris is the Co-Founder of Surpass Solutions - https://surpass.biz 📦 Surpass provides fully managed Agentic EDI, Integrated & Automated 📦 Surpass offers cutting-edge data solutions that go beyond traditional electronic data interchange (EDI) approaches 📦 Surpass makes EDI EASY for manufacturers and distributors that are looking for an end-to-end white glove solution 📦 In this episode, Jason & Chris discuss how and why EDI is still a mainstay of B2B transactions and how/why it is being modernized and disrupted by Agentic AI Enjoy!

🎓 Shamir is the Co-Founder, Managing Director & Chief Strategist at Smart Panda Labs - https://smartpandalabs.com 🎓 Smart Panda Labs helps legacy B2C enterprises create post-click experiences that turn browsers into buyers and customers into fans 🎓 Shamir was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you! --- 🎓 Welcome to 'Mentoring Moments', a sub-series of the Podcast 🎓 Mentoring Moments is composed of clips taken from ⁠Jason's eCommerce Q&A's - ⁠⁠⁠⁠⁠https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood⁠⁠⁠⁠⁠ 🎓 We also regularly feature 'Guest Mentors' to talk about their own areas of expertise Enjoy!

💡 Tom is the CEO of L3NS AI - https://www.l3ns.ai 💡 L3NS AI is an AI Marketing Co-Pilot that helps SaaS vendors get more customers on Auto-Pilot 💡 L3NS AI also helps eCommerce and info product merchants sell more, faster, using the best playbooks from some of the best marketers in the world 💡 L3NS AI helps marketers save +100h/week on Ads, Influencers, Content & more! 💡 L3NS AI is the ultimate AI Product Marketing engine 💡 In this episode Jason & Tom discuss how AI has democratized access to the best digital marketing strategies and as a result, why brands must differentiate like never before Enjoy!

📦 ⁠David⁠ is the CEO of Trade Hounds - ⁠https://www.tradehounds.com⁠ 📦 Trade Hounds is America's largest community for the skilled trades 📦 Trade Hounds is a marketplace with over 450,000 tradespeople listed on the free Trade Hounds app 📦 Trade Hounds showcases their craft, compares their pay, and finds products at nearby supply houses 📦 Trade Hounds combines an industry specific social app with a marketplace for customer's to find a local tradesperson 📦 In this episode, Jason & David discuss how Trade Hounds managed to create a nexus for the trades where community comes first, then business Enjoy!

🎓 Andrene is the Retail Media Manager, North America for FGF Brands - https://www.fgfbrands.com 🎓 FGF is a global house of FMCG brands that service the Retail, Grocery & Foodservice industries 🎓 Andrene was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you! --- 🎓 Welcome to 'Mentoring Moments', a sub-series of the Podcast 🎓 Mentoring Moments is composed of clips taken from ⁠Jason's eCommerce Q&A's - ⁠⁠⁠⁠⁠https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood⁠⁠⁠⁠⁠ 🎓 We also regularly feature 'Guest Mentors' to talk about their own areas of expertise Enjoy!

💡 Kyle is the Co-Founder & CEO of TxtCart - https://txtcart.ai 💡 TxTCart is an AI native SMS Marketing platform 💡 TxTCart turns Text conversations into profitable customer experiences. 💡 TxTCart sends human-like texts with 45% reply rates & 30% conversion rates 💡 The TxTCart AI sales agent makes you money while you sleep 💡 TxTCart uses AI trained on your brand, voice and knowledge base 💡 In this episode Jason & Kyle reveal the crazy huge TxT based revenue opportunity MOST brands are still ignoring, why and how to fix it Enjoy!

📦 Derek is the Co-Founder & CEO and Sam is the Co-Founder & CTO of Kaavio - https://www.kaavio.ai 📦 Kaavio is an AI first, auto-enrichment platform for product data targeted specifically at manufacturers & distributors 📦 Kaavio turns product complexity into commercial clarity 📦 Kaavio helps B2B suppliers go from "price list" to "market ready content" in seconds 📦 In this episode, Jason, Derek & Sam discuss the challenges modern B2B's face around product content collection, standardization, publishing and syndication and how Kaavio uniquely assists suppliers with these functions Enjoy!

🎓 Sid is the Founder of Refound - https://refoundai.com 🎓 Every major platform shift rewards companies that rebuild around it and AI is no different - Refound helps businesses refound with AI at their core 🎓 Sid was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you! --- 🎓 Welcome to 'Mentoring Moments', a sub-series of the Podcast 🎓 Mentoring Moments is composed of clips taken from ⁠Jason's eCommerce Q&A's - ⁠⁠⁠⁠⁠https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood⁠⁠⁠⁠⁠ 🎓 We also regularly feature 'Guest Mentors' to talk about their own areas of expertise Enjoy!

💡 Tiago is the Co-Founder & CEO of Fullvenue & Clustie - https://lp.clustie.ai 💡 Clustie finds customers most likely to convert and syncs those audiences to Meta Ads — lower CPA and higher ROAS, built for all expertise levels 💡 Clustie leverages Fullvenue audience intelligence across all your Shopify data 💡 Fullvenue is AI Marketing for Growth & Retention which helps attract top-tier customers on a smaller budget, increase retention and push every order's value higher 💡 In this episode Jason & Tiago discuss why 'Audience Intelligence' needs to be a specialist capability & practice in any eCommerce business Enjoy!

📦 Benj is the Founder & CEO of Proton AI - https://www.proton.ai 📦 Proton is a purpose built CRM for modern distribution businesses 📦 Proton helps distributors grow 2.6x faster with the AI-powered CRM built for them 📦 Proton converts sales reps from reactive order-takers into proactive, growth-driving sellers 📦 Proton is the first CRM built for distributors that uses data to tell reps who to call, what to sell, and when to follow up 📦 In this episode, Jason & Benj discuss why Proton was bult and what challenges it uniquely solves for the distribution industry Enjoy!