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Automation Unplugged Podcast

Technology Podcasts

Automation Unplugged is a Facebook Live show recorded weekly with our host Ron Callis, Owner and CEO of the digital marketing agency, One Firefly. In each Automation Unplugged episode, Ron speaks with leading industry personalities and technology professionals to discuss all things business development, technology trends, and more. These interviews are designed to help our clients and members of the custom integration industry keep up-to-date with the latest news as well as learn from experts in the field.

Location:

United States

Description:

Automation Unplugged is a Facebook Live show recorded weekly with our host Ron Callis, Owner and CEO of the digital marketing agency, One Firefly. In each Automation Unplugged episode, Ron speaks with leading industry personalities and technology professionals to discuss all things business development, technology trends, and more. These interviews are designed to help our clients and members of the custom integration industry keep up-to-date with the latest news as well as learn from experts in the field.

Language:

English


Episodes
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#341: From First Touch to Final Sale: Marketing & Sales Collaboration

1/28/2026
SHOW NOTES This episode is hosted by Kat Wheeler, and together she and Stephen dive into: It’s a lively, fun, and insightful conversation—with plenty of takeaways for integrators looking to maximize both their marketing investment and sales success. Let’s get into it—here’s Automation Unplugged with Stephen Edwards. About One Firefly One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Duration:00:36:17

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#340: Inside Lightapalooza 2026 with Tom Doherty — Education, Power, and What’s Next for Integrators

1/21/2026
SHOW NOTES In this episode, Tom and I discussed: If you’re attending Lightapalooza this year, be sure to connect with the One Firefly & Amplify People teams while you’re there. We’ll be on the show floor meeting with dealers, and we’re also leading several education sessions around marketing and AI. Check out the schedule on the Lightapalooza website to learn more and register. With that, let’s dive into this special Lightapalooza-focused episode of Automation Unplugged with Tom Doherty. To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au340

Duration:00:45:15

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#339: People, Culture, and Hiring- Building Teams that Last

1/14/2026
SHOW NOTES This episode is hosted by Kat Wheeler, and together she and Andrew explore: If you’ve ever struggled to hire the right fit, keep your culture strong as you scale, or lead your team with more purpose, this conversation is for you. Let’s dive in — here’s Automation Unplugged with Andrew Pino. About One Firefly One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Duration:00:36:40

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#338: Carley Knobloch on Bridging Design and Technology in Luxury Homes

1/7/2026
SHOW NOTES In this episode, Carley and I discussed: Carley brings creativity, warmth, and a fresh perspective on where our industry is headed. Whether you’re passionate about design, lighting, or redefining the custom integration experience, this episode will inspire you to think differently. So settle in and enjoy my conversation with Carley Knobloch. Let’s get started! To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au338

Duration:01:06:26

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#337: 2025 Year in Review — Growth, Challenges, and the Role of AI at One Firefly

12/31/2025
SHOW NOTES We talk about: Before we dive in, I want to take a moment to say thank you to everyone who has listened, shared episodes, sent feedback, and supported Automation Unplugged throughout the year. This podcast exists because of you, and we’re incredibly grateful to have you along for the journey. With that, let’s tune in to our final AU episode of 2025. About One Firefly One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Duration:01:12:23

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#336: Lessons in Expansion — Steve Weber on Acquisitions, Systems, and Leadership

12/24/2025
SHOW NOTES In this episode, Steve and I discussed: Steve brings passion, experience, and a true builder’s mindset to everything he does. Whether you’re growing your first team or managing multiple locations, this conversation offers invaluable insights for integrators at every level. So settle in and enjoy my conversation with Steve Weber. Let’s get started! To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au336

Duration:01:03:23

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#335: From CIA to CEO—Kris Coleman on Security, Strategy, and Service

12/17/2025
SHOW NOTES In this episode, Kris and I discussed: Kris brings a rare blend of operational expertise and personal passion, and this episode offers both insight and inspiration. Let’s dive in to my conversation with Kris Coleman! To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au335

Duration:01:08:03

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#334: Building Partnerships That Shine — Kayla Steinberg of ADI | Snap One

12/10/2025
SHOW NOTES In this episode, Kayla and I discussed: Kayla brings fresh energy, big-picture strategy, and a true heart for collaboration to everything she does. Whether you’re building your first showroom or refining your marketing approach, you’ll find a ton of inspiration and ideas in this conversation. So settle in and enjoy my conversation with Kayla Steinberg. Let’s get started! To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au334

Duration:00:55:42

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#333: From Guessing to Investing- How AV Dealers Can Build a Winning Marketing Budget

12/3/2025
SHOW NOTES This conversation is hosted by Kat Wheeler, and together they explore: Whether you’re aiming for steady revenue or aggressive growth, this episode offers practical, proven steps to transform your marketing budget from a guess into a strategic investment. Let’s dive in—here’s Automation Unplugged with Kat Wheeler and Taylor Whipple. About One Firefly One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Duration:00:37:55

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#332: Ari Supran on Harnessing AI to Transform Business and Culture

11/26/2025
SHOW NOTES In this episode, Ari and I discussed: Ari’s journey blends deep industry expertise with a forward-looking embrace of AI, automation, and culture-first leadership. His perspective bridges innovation and leadership, delivering lessons that resonate across the custom integration industry. So settle in and enjoy my conversation with Ari Supran. Let’s get started! To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au332

Duration:01:13:02

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AU #331: Navigating Uncertainty Part II: Expert Strategies to Stay Agile and Grow in a Shifting CI Industry

11/19/2025
SHOW NOTES During this panel, you’ll hear from: Visit the episode page on our website to get the audio recording, show transcript, and full video. Now let’s dive back into the conversation and hear what our expert panel had to say in Part II of Navigating Uncertainty. About One Firefly One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Duration:01:06:39

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#330: From Hi-Fi to Sony- Kathleen Thomas on a Lifetime in the Audio Industry

11/12/2025
SHOW NOTES In this episode, Kathleen and I discussed: Kathleen’s story is a powerful reminder that leadership is about listening, learning, and lifting others as you grow. Her energy, experience, and love for this channel shine through every part of our conversation. So settle in and enjoy my conversation with Kathleen Thomas. Let’s get started! To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au330

Duration:01:04:42

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#329: Measuring What Matters: How CRM Integration Improves Marketing ROI

11/5/2025
SHOW NOTES This episode is hosted by Kat Wheeler, and together she and Cameron dig into: Whether you’re just starting to track your marketing or looking to sharpen the way you use your CRM, you’ll walk away with new ideas to apply in your own business. Let’s dive in—here’s Automation Unplugged with Cameron Howitt. About One Firefly One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Duration:00:40:39

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Bonus Episode: The Power of the Tangible- Why LuxePost is Bringing Direct Mail Back to Luxury Marketing

11/3/2025
SHOW NOTES Together, we explore: If you’ve ever wondered how to stand out with affluent clients or create marketing that truly feels luxurious, this conversation is for you. Let’s dive in! About One Firefly One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Duration:00:38:43

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#328: Harnessing AI to Transform Your Business with Isar Meitis

10/29/2025
SHOW NOTES In this episode, Isar and I discussed: Isar brings clarity, energy, and actionable insights that cut through the hype and show what AI really means for business leaders today. Whether you’re just beginning to explore AI or already experimenting with new tools, this episode will help you think strategically about the future. So settle in and enjoy my conversation with Isar Meitis. Let’s get started! To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au328

Duration:01:17:53

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#327: Chris Sterle on Building Acoustic Design Systems with Culture, Vision, and Content

10/22/2025
SHOW NOTES In this episode, Chris and I discussed: Chris’s journey is a candid look at what it takes to scale an integration business while keeping people, culture, and community at the center. His story is both inspiring and packed with real-world takeaways for business owners and integrators alike. So settle in and enjoy my conversation with Chris Sterle. Let’s get started! To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au327

Duration:01:07:07

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#326: Big Speakers and Bigger Passion at HiFi Buys with Chris Doughty

10/15/2025
SHOW NOTES In this episode, Chris and I discussed: Chris’s journey is a reminder that Hi-Fi is about more than gear — it’s about people, passion, and creating experiences that last. His insights are a must-hear for anyone curious about the state of high-performance audio today. So settle in and enjoy my conversation with Chris Doughty. Let’s get started! To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au326 About One Firefly One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Duration:00:58:56

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Special Episode: Elevating Leadership with Ron Callis of One Firefly

10/8/2025
SHOW NOTES In this episode, we talk about my journey building One Firefly over the past 18 years, lessons learned from both wins and setbacks, how to spot greatness in others, and why letting go is key to growing as a leader. We also touch on how remote work, innovation, and AI are transforming the way we serve our clients and our teams. So without further ado, here’s my conversation with Chris Oram on Elevation. About One Firefly One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Duration:01:07:24

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#325: They Clicked. Now What? The Integrator's Guide to Campaign Follow-Up

10/8/2025
SHOW NOTES This conversation is hosted by Kat Wheeler, and together they discuss: Whether you’re trying to improve speed-to-lead or get better ROI from your campaigns, this episode delivers practical strategies and Keith’s trademark one-liners to keep you thinking. Let’s dive in—here’s Automation Unplugged with Kat Wheeler and Keith Kearney. About One Firefly One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Duration:00:36:59

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#324: Lessons in Leadership and Growth from John Carter of Multimedia & Powered Solutions

10/1/2025
SHOW NOTES In this episode, John and I discussed: John’s journey highlights what it takes to build a resilient business in a fast-changing industry. His insights are a must-hear for anyone passionate about integration and entrepreneurship. So settle in and enjoy my conversation with John Carter. Let’s get started! To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au324 About One Firefly One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Duration:01:03:48