Podcasting Essentials
Technology Podcasts
Audiences are increasingly tuning in to podcasts. Is it any wonder? Podcasts are easier to access, the quality is better than ever, and more podcasts are available on a range of topics and interests. The number of consumers who regularly listen to on-demand ‘talk’ audio is in the millions in Australia and steadily growing. Research continues to show that podcasting provides a deeper level of engagement than many other forms of media – podcast audiences are actively listening to their favourite podcasts. What does this mean for brands, advertisers, media companies, and entrepreneurs looking to connect with new audiences? That’s what this podcast series aims to explore. Every fortnight, we talk with experts in the industry, bring you case studies and analyse the trends around the world in this newest and most engaging on-demand medium. Podcasting Essentials is produced by SoundCartel, specialists in audio production for Australia’s leading brands for 35 years, and producers of the world’s longest monthly business audio magazine, Business Essentials. https://soundcartel.com.au/
Location:
Australia
Genres:
Technology Podcasts
Description:
Audiences are increasingly tuning in to podcasts. Is it any wonder? Podcasts are easier to access, the quality is better than ever, and more podcasts are available on a range of topics and interests. The number of consumers who regularly listen to on-demand ‘talk’ audio is in the millions in Australia and steadily growing. Research continues to show that podcasting provides a deeper level of engagement than many other forms of media – podcast audiences are actively listening to their favourite podcasts. What does this mean for brands, advertisers, media companies, and entrepreneurs looking to connect with new audiences? That’s what this podcast series aims to explore. Every fortnight, we talk with experts in the industry, bring you case studies and analyse the trends around the world in this newest and most engaging on-demand medium. Podcasting Essentials is produced by SoundCartel, specialists in audio production for Australia’s leading brands for 35 years, and producers of the world’s longest monthly business audio magazine, Business Essentials. https://soundcartel.com.au/
Twitter:
@bemediaprod
Language:
English
Contact:
0398828333
Website:
http://www.be.com.au/
Email:
cashmore@be.com.au
S5E24 Summer Series: Why podcasts are an essential marketing tool
Duration:00:28:41
S5E23 Summer Series: Narrative podcasting with a master producer
Duration:00:32:06
S5E22 Summer Series: Correctly clearing copyrighted music for podcasts
Duration:00:23:04
S5E21 Summer Series: Branded audio nailed with Steve Pratt
Duration:00:37:46
S5E20 Summer Series: The why and how of podcasting in 2021
Duration:00:20:43
S5E19 What the growth in distribution opportunities means for your podcast
Duration:00:35:07
S5E18 Why podcasts are an essential marketing tool
Duration:00:28:25
S5E17 Discover what’s hot and what’s not with Hot Pod’s new lead writer Ashley Carman
Duration:00:28:09
S5E16 Turning lemons into podcast lemonade
Duration:00:29:45
S5E15 Correctly clearing copyrighted music for podcasts
Duration:00:24:03
S5E14 Podcasting the Crooked way
Duration:00:25:58
S5E13 Narrative podcasting with a master producer
Duration:00:31:31
S5E12 UK podcasting – a world away but not that far apart
Duration:00:30:34
S5E11 Measuring trust in news, podcasts & digital media
Duration:00:26:57
S5E10 Rethinking podcast reviews and calls-to-action
Duration:00:23:35
S5E9 Want more podcast listeners? Forget marketing shortcuts
Duration:00:27:57
S5E8 What's news? With James Cridland
Duration:00:23:08
S5E7 It’s in the numbers - Australian podcasting thriving during the pandemic
Duration:00:24:35
S5E6 Data driving podcast audience growth
Duration:00:27:56
S5E5 A battle for podcast domination - opportunities abound
Duration:00:25:21