Embedded Insiders

Send us a text In this episode of Embedded Insiders, Rich and Jeff Baldwin, Director of Engineering at Sealevel Systems, discuss the process of designing systems for harsh environments and how Sealevel’s expertise helps customers get started with safe and reliable solutions. Our next segment is sponsored by Infineon Technologies. Rich Nass is joined by Erik Wood, Infineon’s Senior Director of Microcontroller Cryptography and Product Security, and the two discuss quantum computing and how the experts at Infineon are working to keep systems secure. But first, Ken and I engage in some rapid-fire questions regarding a recent story on Embedded Computing Design about robotic telesurgery, featuring Stéphane Lavallé, a serial entrepreneur of startups and pioneer in surgical robotics, and Jim Hirsch, VP of the North American and EMEA general embedded market at QNX. Read the story here: https://embeddedcomputing.com/application/healthcare/telehealth-healthcare-iot/the-good-invasion-of-robots For more information, visit embeddedcomputing.com

Send us a text In this episode of Embedded Insiders, we’re joined by Product Marketing Manager at Microchip, Pramit Nandy, to discuss the current trends and challenges surrounding energy-efficient motor control. Specifically, the shift between various motor types, control algorithms, and, of course, the importance of SiC and GaN. Next, Ken is back with another installment of ICYMI: Embedded Insights. But first, Ken and I discuss the recent Rust Embedded Community Roundtable, featuring Ferrous Systems, AdaCore, Trust-in-Soft, Lynx Software, and Bloxide, with the ever-present question of, “Will Rust replace C?” Check out the full Rust Embedded Community Roundtable here: https://embeddedcomputing.com/technology/software-and-os/ides-application-programming/rust-embedded-community-roundtable-will-rust-replace-c For more information, visit embeddedcomputing.com

Send us a text In this episode of Embedded Insiders, Contributing Editor Rich Nass chats with Earle Foster, Senior Vice President of Sales at Sealevel Systems, about how to build embedded systems without starting from scratch. They explore when to rely on fully custom and off-the-shelf components, and where semi-custom solutions are most suitable. Later, Ken talks with Soracom Co-Founder and CTO Kenta Yasukawa about the company’s latest GenAI developments, with a brief mention of our upcoming AI at the Edge Day. But first, Ken and I break down the latest news on NVIDIA’s H20 chip and developing export regulations around advanced AI chips. For more information, visit embeddedcomputing.com

Send us a text The boom coming from AI is requiring data centers to be built as fast as we can build them. To that end, there is a lot of discussion about the power that’s needed to drive these data centers. What there’s not a lot of discussion about are the interconnects that are used within these power-hungry computing camps. And that’s the specialty of Point2 Technology, a fairly new company that boasts ultra-low power interconnect solutions. To understand how the company’s technology works, I spoke to Sean Park, Point2’s President, CEO, and Founder, on this week’s Embedded Executives podcast. For more information, visit embeddedcomputing.com

Send us a text In this episode of Embedded Insiders, we’re joined by Piyush Sevalia, Executive Vice President of Marketing at SiTime, to discuss the evolving landscape of precision timing solutions and the shift from quartz to silicon-based MEMS. Next, Ken is back with another edition of ICYMI, where he updates us on some of the top embedded news stories, and this week we’ve got news from Shelly Group, Emerson, and Cincoze. But first, Ken and I share our opinions on today’s modern precision timing solutions. For more information, visit embeddedcomputing.com

Send us a text In this episode of Embedded Insiders, Rich and I sit down with Sid Sheth, CEO and co-founder of d-Matrix, to explore the ongoing generative AI boom—why it’s becoming increasingly unsustainable, and how d-Matrix is addressing the challenge with a chiplet-based compute architecture built specifically for AI inference. Next, Ken brings us up to speed on some of the week’s top embedded industry headlines, with updates from ASUS IoT, LG, and Microelectronics UK. But first, Rich, Ken, and I share our thoughts on the state of generative AI and AI inference. For more information, visit embeddedcomputing.com

Send us a text In this episode of Embedded Insiders, we’re joined by Bahar Sadeghi, Technical Director at CCC, and Alysia Johnson, CCC President, to talk about the latest expansion of the CCC Digital Key™ Certification Program, which now includes support for Bluetooth Low Energy (BLE) and Ultra-Wideband (UWB) technologies. To learn more or register for an upcoming CCC Plugfest, visit: carconnectivity.org/events Later in the episode, Ken chats with Russell Ruben, WW Automotive and IoT Segment Marketing Director at Sandisk, about the evolution of automotive storage, why fast data retrieval is more critical than ever, and how AI is reshaping autonomy and control within vehicles. But first, Rich, Ken, and Tiera kick things off with a conversation on Artificial General Intelligence, what it could mean for the tech landscape, whether companies should pursue it, and whether something that powerful is even achievable. For more information, visit embeddedcomputing.com

Send us a text In this episode of Embedded Insiders, Editor-in-Chief Ken Briodagh dives into the transformative role of AI in Smart Manufacturing and the impact of 5G connectivity on enterprise operations with Telit Cinterion’s Bill Dykas, Senior Product Line Manager, and Stan Gray, SVP of IoT Broadband and High Cat Vertical Sales. But first, Rich, Ken, and I unpack the recent "OpenAI for Government" initiative—a collaboration between OpenAI and the U.S. Department of Defense. Is this a bold step toward smarter public-sector technology, or does it raise serious concerns about security and oversight? For more information, visit embeddedcomputing.com

Send us a text In this episode of Embedded Insiders, we’re joined by RISC-V’s newest CEO, Andrea Gallo, who outlines his vision for the company’s future. From accelerating ecosystem growth to his expectations for current architectures, Gallo shares his strategy to shape the next chapter of RISC-V. Later, Rich and Vin return with another Dev Talk, featuring Avijit Sinha, Senior VP of Strategy and Global Business Development at Wind River. They explore how AI is revolutionizing computing platforms and offer insights on starting your own AI project. But first, Rich, Ken, and I dive into the evolving landscape of AI-powered search tools and their impact on journalism and media. For more information, visit embeddedcomputing.com

Send us a text In this episode of Embedded Insiders, Ken O’Neil, Space Systems Architect at AMD, joins us to explore the company’s advancements in AI for space. He delves into how AMD is enabling on-board processing for satellites and spacecraft, including the adoption of FPGAs in spaceflight applications. But first, Embedded Computing Design's Editor-in-Chief, Ken Briodagh, shares highlights from Computex 2025, providing insights into the top technological innovations unveiled at the event, including advancements in AI and edge computing. For more information, visit embeddedcomputing.com

Send us a text In this episode of Embedded Insiders, we’re joined by Principal Analyst at global technology intelligence firm ABI Research, Reece Hayden, to discuss the recent global tariffs, and the effects of this on supply chains, manufacturing costs, and expansion. Next, Ken sits down with Jun Kawaguchi, global marketing executive for the Secure Flash product family at Winbond, to discuss the challenges of securing today’s AI, automotive, and industrial embedded systems. For more information from ABI about the global tariffs, check out the whitepaper, Navigating Tariff Turbulence in the Technology Sector. For more information, visit embeddedcomputing.com

Send us a text In this episode of Embedded Insiders, we’re joined by Carnegie Mellon professor and founder of Efficient Computer, Brandon Lucia. Brandon dives into his company's general-purpose processor, designed to deliver 100x more energy efficiency than any chip on the market today. He also shares insights from his academic work and the challenges impacting the next generation of engineers navigating today’s fast-evolving technological landscape. Later, Rich and Vin are back with another Dev Talk, featuring Jonathan Pallant, Senior Engineer at Ferrous Systems. Together, they discuss the growing popularity of Rust and why it could be a game-changer for your next embedded design. But first, Rich and Ken kick off the episode with a rundown of what’s in store and a sneak peek at upcoming podcasts. For more information, visit embeddedcomputing.com

Send us a text In this episode of Embedded Insiders, Editor-in-Chief Ken Briodagh sits down with Marten Smith, Principal Segment Manager for the Medical and Health Segment at Microchip Technology. Together, they explore how Microchip supports innovation in the medical field, navigates stringent security standards, and tackles the challenges of certifying new medical devices. They also discuss how advancements in AI are paving the way for improved patient care. Next, Rich and Vin return for another Dev Talk, featuring Tim Blazytko, emproof’s Chief Scientist, Head of Engineering, and Co-Founder. The trio delves into the art and science of reverse-engineering, sharing insights from the field. But first, Rich and Ken kick off the episode by unpacking some intriguing acquisitions in the computer components industry, shedding light on their implications for embedded computing. For more information, visit embeddedcomputing.com

Send us a text In this episode of Embedded Insiders, Scott Bibaud, President and CEO of Atomera, explores the rising costs of semiconductor manufacturing and the challenges of scaling to advanced nodes like 3nm and 2nm. He breaks down the diminishing performance gains and the complexity of high-volume semiconductor architectures. Next, Rich and Scot Morrison, Vice President of Shift Left Software Product Management at Siemens EDA, discuss the growing specialization of chip design—and why development tools must evolve to keep up. But first, Rich and I examine Moore’s Law and whether the push for ever-smaller chips is truly the best path forward. For more information, visit embeddedcomputing.com

Send us a text In this episode of Embedded Insiders, we’re joined by Jonathan Moore, Director of Advanced Systems at Exida, and John Ellis, USA President and Head of Product at Codethink. These industry leaders share their insights on the future of automotive technology, focusing on software engineering for 2025, along with key discussions on trust, safety, and evolving industry standards. But first, Rich and Ken are back from embedded world 2025 in Nuremberg to share highlights for those who couldn’t attend. They’ll cover the annual Best-in-Show awards, hands-on workshops, and emerging technologies shaping the future. For more information, visit embeddedcomputing.com

Send us a text In this episode of Embedded Insiders, Winston Leung, Senior Product Marketing Manager at QNX, and Jay Thomas, Director of Field Development at LDRA join the podcast to discuss the fusion of robotics and automation in modern manufacturing, and how functional safety is shaping this transformative shift. Then, Rich and Vin are back with another Dev Talk featuring Steve Mensor, Vice President at Achronix Semiconductor. The three dive into the game-changing potential of embedded FPGAs and the benefits of blending the strengths of hardware and software. But first, Rich and Ken kick things off with a look at what’s in store for embedded world 2025, and a recent announcement involving Apple’s first custom modem chip for iPhones. For more information, visit embeddedcomputing.com

Send us a text On this episode of Embedded Insiders, Ken sits down with Rozalia Beica, Field CTO at Rapidus Corporation, to explore the rise of chiplet integration, Rapidus' U.S. expansion, the transformative role of AI in semiconductors, and the growing importance of advanced packaging in the industry. Stay tuned for insights into how Rapidus is shaping the future of semiconductor technology. Next, Ken discusses how customer experience centers are driving innovation in complex embedded systems. But first, Rich and Ken highlight some important industry news involving, you guessed it, AI. They’re also sharing some information ahead of embedded world 2025 For more information, visit embeddedcomputing.com

Send us a text On this episode of Embedded Insiders, Alex Iuorio, Avnet’s Senior Vice President of Global Supplier Development, delves into the findings of the 2025 Avnet Insights engineering survey. This year’s report focuses on Artificial Intelligence, examining what engineers expect from the market, the challenges they anticipate, and how AI is influencing product design. Next, Rich sits down with Kumar Gala and Maureen Helm, both Distinguished Engineers with Analog Devices’ Software & Digital Platforms Group, to explore CodeFusion Studio. Built on Microsoft’s Visual Studio Code (VS Code), this integrated development environment (IDE) helps engineers start with an SoC and seamlessly design their systems. But first, Rich and Ken discuss recent developments involving China, the U.S., and AI. For more information, visit embeddedcomputing.com

Send us a text In this episode of Embedded Insiders, Bruce Franklin, Senior Director of Automotive at Micron, joins us to share his 2025 predictions for the automotive industry. He dives into the role of embedded memory and storage in robotaxis, key considerations for manufacturers, and how these advancements will shape the future of self-driving cars and next-generation architectures. Later, Rich sits down with Quentin Ochem, Chief Product and Revenue Officer at AdaCore, to explore a critical question: When designing high-integrity systems like those used in automotive applications, what is the programming language of choice? But first, Rich and Ken are back from CES 2025 and kick things off by recapping their experience, highlighting the top technology trends from the industry's leading companies. For more information, visit embeddedcomputing.com

Send us a text In this episode of Embedded Insiders, Dunstan Power, Director of ByteSnap Design, unpacks the strategic and practical implications of Europe’s investment in the semiconductor industry. Dunstan shares his perspective on how this funding could bolster Europe’s chip manufacturing capabilities, address global supply chain challenges and foster innovation for companies like ByteSnap and its clients. Next, Rich sits down with Steve Hanna, Distinguished Engineer at Infineon Technologies, to discuss the role of Zero Trust Architecture (ZTA) in reshaping the cybersecurity landscape. But first, Rich and Ken delve into the ongoing potential pitfalls and challenges U.S. manufacturers may encounter with the CHIPS Act. What could these developments mean for developers and the future of the semiconductor industry? Stay tuned. For more information, visit embeddedcomputing.com