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Growth Marketing Camp

Technology Podcasts

If you are just starting out in growth marketing, trying to look for your next job in growth, or simply trying to be better at your craft, consider this podcast as a peek into how leading marketing experts think about their campaigns, metrics, and what’s important to them. You'll join Camp Counselors, Rex Biberston and Bobby Narang, as they interview the most incredible growth marketers and share actionable tips and tricks to help you launch unforgettable campaigns and boost your growth strategy.

If you are just starting out in growth marketing, trying to look for your next job in growth, or simply trying to be better at your craft, consider this podcast as a peek into how leading marketing experts think about their campaigns, metrics, and what’s important to them. You'll join Camp Counselors, Rex Biberston and Bobby Narang, as they interview the most incredible growth marketers and share actionable tips and tricks to help you launch unforgettable campaigns and boost your growth strategy.

Location:

United States

Description:

If you are just starting out in growth marketing, trying to look for your next job in growth, or simply trying to be better at your craft, consider this podcast as a peek into how leading marketing experts think about their campaigns, metrics, and what’s important to them. You'll join Camp Counselors, Rex Biberston and Bobby Narang, as they interview the most incredible growth marketers and share actionable tips and tricks to help you launch unforgettable campaigns and boost your growth strategy.

Language:

English


Episodes

How x.ai Turned Growth on Autopilot With Product Virality

4/12/2021
As Ammon Brown tells it, x.ai starts with individuals and “tiny teams” and snowballs into enterprise contracts with brands you’ve definitely heard of (Disney, Nike, and Coca Cola to name a few). It all starts with a standout guest experience including one touch scheduling and rescheduling. Even if you’re not marketing a SaaS product, you’re sure to take away some inspiration for how his team makes growth happen by working together and aligning to the same north star.

Duration:00:30:28

How a Clever Digital Strategy Led to 4X In-Store Sales Goals

4/5/2021
John Timmerman runs Good Monster, a digital creative agency for incredible brands all over the world. He’s constantly iterating and has a muscle for building campaigns that rivals Ogilvy. To help a customer hit big sales figures in-store at Target, John’s team turned to nano influencers and knocked it out of the park with four times the sales they needed for Target to reorder and improve in-store positioning. Whether you’re B2C or B2B, this is a campaign you’ve got to see.

Duration:00:31:31

How SEO Flipped This Team’s Funnel and Led To 500% Growth

3/29/2021
When Jeremy Collins stepped into the EVP of Marketing role at Azuga, 80% of the demand was generated by third parties like vendors and partners. In the ensuing 14 months, Jeremy built a foundation of SEO excellence with goals of just 5% improvement every week. By focusing on the consistent incremental wins, he’s seen 500% growth. The company now owns its own demand gen destiny and is seriously benefiting from the results.

Duration:00:38:56

How to Take Smart Risks and Sell Big Ideas Up the Food Chain

3/22/2021
Jarrett Stanley runs marketing at Southern Trust Mortgage, easily one of the most innovative mortgage companies you’ll find. But it wasn’t always that way. Jarrett took calculated risks and pulled off big changes. In this episode he breaks down exactly how you can do the same! And if you yawned as soon as you heard “mortgage,” you’re in for a special treat. Jarrett explains how he turned mortgages from a line on a spreadsheet into a beautiful moment for their customers.

Duration:00:31:02

Hubspot’s Leading Growth Marketer For Startups Nails Virtual Events

3/15/2021
Hubspot has done big things virtually long before it was the norm. Carl Pieri dipped his toes in Hubspot’s growth engine in 2016 and came back to eventually manage marketing for the Hubspot for Startups program. In this episode, Carl breaks down the team’s Global Virtual Growth Accelerator series. If you’re looking for insights into growth via partnerships and referrals, this one’s a treat.

Duration:00:35:38

This Fintech Rocketship’s Big Bet on Content Marketing Paid Off Big Time

3/7/2021
Rachel Cottam, Content Marketing Manager, and Stephanie Newton, SEO Manager, join us to break down how a perfectly timed push for well written, helpful content led to more than 40X traffic growth over the last year. The campaign had such a positive business and audience impact that it won them the coveted SAMY award from Utah Business.

Duration:00:34:15

How Marketing Drove a Unified Digital Transformation Post-Acquisition

3/1/2021
Aubrey Morgan, Director, Demand Gen at Syncari, dives into her previous role in marketing at Mulesoft during the time that Salesforce acquired them, which created an exciting challenge in differentiating brand, creating a unifying vision, and targeting personas in a different way that helped two teams meet in the middle for a successful campaign that still runs today.

Duration:00:29:23

How a Podcast Guru Turned LinkedIn Into His Top Producing Marketing Channel

2/22/2021
James Carbary runs Sweet Fish Media, the podcast agency for B2B brands. But he’s not a one-trick pony. His team’s skills in the LinkedIn arena have led to 3x more new business than any other channel in the last 90 days.

Duration:00:31:55

4 Lessons From a Prolific Marketing Leader To Reach Greater Heights

2/8/2021
Kevin Bobowski, SVP Marketing at Aurea Software, shares lessons from working as the head of an internal marketing agency for incredible brands like Infer and Jive. And his ABM field events strategy is sure to inspire new ideas for working well with Sales.

Duration:00:32:15

How Predictable Revenue’s Team Beat All Predictions With Their First Ever Virtual Conference

2/1/2021
Julia Heesen, Head of Marketing at Predictable Revenue, made the leap from regular webinars to a massive virtual event. She breaks down how she prepared, who got involved, and how they recreated the networking feel of physical events, online.

Duration:00:19:27

How to Be an Agile Marketer and Pivot in Hard Times

1/14/2021
Jaime Punishill, CMO of Lionbridge, shares the much needed digital transformation he’s implemented that helped them adjust to the pandemic. He also talks about how to get marketing buy-in from C-suite and how he aligns sales and marketing by focusing on revenue.

Duration:01:05:02

This Free Microtool Strategy Drove Huge Wins at Every Point in the Funnel

1/6/2021
Sujan Patel, Co-Founder of Mailshake, shares how one of his agency customers took a complex financial product with high churn and created incredible wins in new business, onboarding, and retention, all with a microtool offer strategy.

Duration:00:29:34

Introducing: Growth Marketing Camp

12/18/2020
Welcome to Growth Marketing Camp. In this introduction, you’ll hear a quick overview of what marketers like yourself can get from joining our camp!

Duration:00:00:55