Channels with Peter Kafka

Elon Musk has spent the last year being quieter than usual — by Elon Musk standards.That may be about to change in a very big way, as his SpaceX moves toward what could be one of the biggest IPOs in history. So what, exactly, is Musk selling? A rocket company? A satellite internet giant? An AI play? Or just the latest, biggest version of Elon himself?Bloomberg’s Max Chafkin, who has been tracking Musk for a couple of decades, joins me to walk through what Musk has actually been up to lately. We talk about what SpaceX is now that it includes multiple businesses under one roof; why Musk might want to take it public after years of insisting he didn’t; and how much of the pitch is grounded in real operating businesses — rockets! Satellite internet! — versus the familiar promise of something much vaguer and hard to assess.Then we broaden out: Tesla’s drift from car company to AI-and-robotics story, whether X is still a business or simply a political and cultural weapon, and what changed after Musk’s break with Trump. The bigger question underneath all of it: has Musk built a coherent empire — or just a very effective machine for turning hype, power, and celebrity into capital? Learn more about your ad choices. Visit podcastchoices.com/adchoices

Prediction markets are suddenly everywhere: in sports, in politics, in the media business — and, depending on who you ask, they’re either a useful forecasting tool or just gambling with better branding. So what changed? And why is the federal government sounding more like a booster than a regulator? WIRED’s Kate Knibbs joins me to explain why she made prediction markets her beat, how Kalshi and Polymarket went mainstream, why Trump-world is so friendly to them, why some states are trying to stop them, and what happens when more and more of public life gets turned into a bet. We also talk about media companies cutting deals with prediction-market firms, the blurry rules around insider trading, and why this story is really about the casino-fication of everything. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Lots of publishers are freaked out about “Google Zero” — the notion that one day, Google will stop sending them any traffic at all. That’s more or less already happened at People Inc., says CEO Neil Vogel. Vogel says Google used to account for 70% of his properties’ traffic, but dropped off quickly in the last couple years. Now Google represents about 25% of his mix. That decline is supposed to be an existential problem for people like Vogel, who built a series of sites designed to harvest search traffic. Instead, he’s growing at a double-digit clip. One reason People Inc. is doing well is that Vogel, backed by Barry Diller’s IAC, bought People, along with all the other titles owned by magazine publisher Meredith back in 2021. Turns out many of those brands still mean something to lots of people. Meanwhile, Vogel has been happy to sign deals with AI companies like OpenAI. Isn’t there a chance those companies will end up being unreliable partners, just like platforms of the past? Sure, Vogel says. But he’s willing to take the chance — and the money those AI companies are providing — and figure it out as he goes. “There is a chance we are a hundred percent wrong on all of this,” he tells me. “There's a chance that we're a hundred percent right. The truth is probably somewhere in between.” Learn more about your ad choices. Visit podcastchoices.com/adchoices

Oscar season is supposed to be Hollywood’s lap. It is also, increasingly, a reminder of how shaky things are in Hollywood right now. And this one comes as one of the town’s most prominent players is about to be swallowed by a new mogul, backed by tech money. Here to unpack all of it is Puck’s Matt Belloni, who explains why we may never see an Oscars like this again; how the show will — or won’t — change when it migrates to YouTube in a couple years; how the movie business thinks about the upcoming Paramount/WBD deal; and some 100% not guaranteed betting advice for Sunday night’s show. Learn more about your ad choices. Visit podcastchoices.com/adchoices

The World Cup is coming to the U.S (and Canada, and Mexico) in less than 100 days. Perhaps you’re an American who doesn’t care about soccer, and has given this news zero thought. That won’t be an option when the games arrive, says Roger Bennett. The CEO of the Men in Blazers podcast network — and author of “We Are the World (Cup)”, a personal history of the tournament — tells me this won’t be like anything we’ve seen here; even for old timers like me, who can remember the 1994 edition, which the U.S. also hosted. This time around, Roger predicts, we are going to feel the “global eclipse” of attention the games generate, and will be astonished when places like Kansas City and Seattle turn into temporary versions of Argentina and the Netherlands. Even if you don’t watch a single second of a single game, you won’t be able to ignore it. The other thing you won’t be able to ignore: The fact that America is hosting the world at the same time it is telling much of the world to pound sand. What happens if/when “America First” politics, visas, and Homeland Security become part of the tournament’s story? Learn more about your ad choices. Visit podcastchoices.com/adchoices

Netflix shocked the world last year by winning a deal to buy Warner Bros. Discovery. This week it shocked us by walking away.In this emergency bonus episode, CNBC’s Alex Sherman walks us through the whiplash: Why Netflix chose not to counter Paramount, what the market blowback signaled, and how much of this was about price versus the very real prospect of a long, ugly regulatory and political slog.Then we spin it forward: what a Paramount/WBD mash-up means in practice (translation: overlap, “synergies,” and a lot of job anxiety)? What happens to crown-jewel assets like HBO and CNN? And why this isn’t just another media merger, but a power shift. We don’t really know what David and Larry Ellison have planned for their newly acquired media empire — but we do know that they are now very big players. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Brian Stelter puts its clearly: "All M&A runs through the Oval Office right now.” So how much does Trump matter in the Netflix/Paramount battle for Warner Bros. Discovery — and what does he want out of it? Stelter, CNN’s chief media analyst and author of the newsletter Reliable Sources, walks us through the information vacuum around the deal, Trump’s habit of inserting himself as a would-be kingmaker, and the harder-to-prove question haunting every newsroom: not just what Trump says out loud, but what companies do (or don’t do) because they’re afraid to become his next target. Then we broaden out: Brendan Carr’s FCC and broadcast pressure, the Nexstar/TEGNA fight, and what’s going on in Murdochland when Trump can sue the Wall Street Journal and still break bread with Rupert Murdoch. Plus: the state of CNN — and what it’s like to work at a network that may have a new owner sooner than later. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Janice Min and Reed Duchscher are both building new media companies in LA. But their perspectives are quite different: Min runs The Ankler, the trade pub that mostly focuses on the fate of Big Media companies like Paramount and Netflix; Duchscher runs Night, a talent agency focused on digital talent like Kai Cenat and Hassan Piker (he’s best known for his work with Mr. Beast).So it’s not totally shocking that my conversation with Min is a pretty downbeat chat about the state of the industry — LA, she says, currently has “a Detroit Vibe”. And that my chat with Duchscher is more upbeat — he just raised $70 million to build out his business.But there’s still a lot of overlap in these two conversations, because both of these CEOs are trying to build businesses that can stand up to industry changes. Min, for instance, is getting ready to live in a world where consolidation means a smaller pool of advertisers for her publication. And Duchscher is trying to navigate platforms like YouTube, which is simultaneously asking his clients to make long-form videos that can work on TV, and clips built for YouTube shorts, its TikTok knock off. Learn more about your ad choices. Visit podcastchoices.com/adchoices

If Joe Weisenthal didn’t exist, the internet would have to invent him. Because Joe Weisenthal is built for the internet — more specifically, an internet personality: Knows a lot, curious about even more, often right, happy to be wrong, always has something to say about anything.That persona/personality did wonders for Joe in the early days of Business Insider — which, not coincidentally, were also the early days of Twitter, where Joe really took off. Then he took his talents to Bloomberg, and since then has turned himself into a successful business/finance podcaster: Along with co-host Tracy Alloway, they’ve turned “Odd Lots” from a project no one at Bloomberg paid attention to into a genuine hit.Discussed here: Why Joe is still at Bloomberg, instead of doing the indie media route that could make him a gazillion dollars; what makes a perfect podcast guest; and Joe’s semi-secret country music ambitions. Plus, something smart you can say about tariffs, if you’re in a place where people are talking about tariffs.Bonus content! This pod also includes a conversation with filmmaker Adam Bhala Lough, who wanted to make a movie about OpenAI’s Sam Altman, but couldn’t. So he made a fake Sam Altman instead, which is why his movie is called Deepfaking Sam Altman. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Jeff Bezos used to be the savior of The Washington Post. He bought it for $250 million in 2013, and then invested money and energy into turning it around — and it worked.Now the Amazon founder is decimating the Post’s staff, and his managers are telling the ones who are left that things have to change.So what happened, and what happens next? Erik Wemple is the right person to ask: He spent years covering media at the Post, and now he’s at the New York Times, where he’s covering the collapse of his old home. Learn more about your ad choices. Visit podcastchoices.com/adchoices

In February 2020, Disney CEO Bob Iger finally announced his successor: Bob Chapek, who ran the company’s parks business. That didn’t work out.Now Iger is running it back: This time around he’s announced that Josh D’Amaro, who runs the company’s park business, is going to succeed him.So: Who is Josh D’Amaro, and what has he done to prove himself CEO-worthy? Why does Iger (and the Disney board) think this one will work? And what happens to all the Disney businesses D’Amaro doesn’t have any background in - you know, the movies and TV shows you think about when you think of Disney?We have an excellent guest to walk us through all of this: Puck’s Julia Alexander, who has been covering Disney for years — and also worked there for a year doing strategy stuff.Julia’s argument in a nutshell: Disney doesn’t know what’s going to happen to the business of making things like movies and TV shows. But it knows people are going to keep coming to its parks and cruises, so it hired the guy that knows that business. Is that the right call? Learn more about your ad choices. Visit podcastchoices.com/adchoices

In an ideal world, I wouldn’t be bringing you an interview with the editor of the Minnesota Star Tribune about her paper’s coverage of the killing of Alex Pretti in the same episode where I interview the man behind HBO’s newest Game of Thrones show. But we’re not in an ideal world right now. So here’s a conversation with Star Tribune editor Kathleen Hennessey — who left the New York Times to take the gig less than a year ago — about the challenges of covering the chaos in the Twin Cities, and how the paper tries to distinguish itself from the many, many competitors it has on this story. From the NYT itself to citizens posting their own videos. And then I chat with Ira Parker, whose “A Knight of the Seven Kingdoms” is HBO’s newest GOT extension. But this one differs from the others in ways you can see onscreen — it’s lighter and more fun, and doesn’t require viewers to understand things like the Targaryen family tree — and in offscreen ways you can’t necessarily see — namely, that it’s much cheaper to make. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Football isn’t just the biggest show on TV — at this point, it’s basically the only reason some TV networks exist. So it’s a very worthy subject for Chuck Klosterman, the provocative and prolific writer, to tackle in his new book, which is called… Football. The big Channels idea here is to talk about football’s dominance in American media and culture, and What That Means — and how that might end, one day. And we most definitely get into that. But when you have Chuck Klosterman in studio, you talk about as much as you can. So in this this one, we also get into: Why football is a “completely mediated,” made-for-tv-even-if-accidentally experience — and why “the only seat” is basically your couch How video games helped rewire the way fans understand (and even play) football How gambling created a “fake game” that sits on top of the real one Why the concussion panic faded even though the hits didn’t Learn more about your ad choices. Visit podcastchoices.com/adchoices

News is a tough business. So how did Semafor, the news startup founded by Ben Smith and Justin Smith, figure out how to turn a profit in their third year of business? Excellent journalism certainly helps. But it’s really because the company made two key decisions: Focusing on events — and focusing on events in Washington, D.C., where companies will pay a lot of money to reach a relatively small crowd of influential people. There’s more to it than that, as Semafor’s CEOJustin Smith explains to me in our conversation. But it’s not a coincidence that Semafor is doing well in the same market that’s been quite kind to other news startups in recent years, including Axios and Punchbowl. So one big question I had going into this conversation — and one I still have — is whether you can adapt the Semafor playbook if your media company isn’t oriented around the C Suite/K Street set. But take a listen and let me know what you think. Learn more about your ad choices. Visit podcastchoices.com/adchoices

How, exactly, did Bari Weiss become the head of CBS News? We know that David Ellison, who bought Paramount last year, hired her — and bought The Free Press, the publication she started a few years earlier. But how did she get on Ellison’s radar? And why are so many media moguls, like Ellison, huge fans? New York magazine’s Charlotte Klein knows. She recently published an excellent profile of Weiss that tracks her ascent over the last few years, and I wanted to talk to her about it. It’s a story about networking, talent, and timing, and I think it tells us a lot about where we’re at right now. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Craig Finn makes music — as the head of the Hold Steady, and on his solo records — about grown-up lives and bad decisions. Back in 2017, we talked about his life as a working rock musician — and how touring actually works, how the band found a second life, and why fans and friendship matter more than old ideas of rock stardom. Learn more about your ad choices. Visit podcastchoices.com/adchoices

PJ Vogt helped invent modern narrative podcasting with “Reply All.” Now he’s running “Search Engine” with a much smaller team and a lot more control. We talk through what he gave up this time around, what he gained, and how he actually makes the show each week. I loved this conversation when we recorded it earlier this year. And I think it’s just as relevant now, as media talent — and lots of people in other industries, too — are figuring out how to think about money, ownership and scale. Learn more about your ad choices. Visit podcastchoices.com/adchoices

The backstory here is that weeks ago, Bloomberg’s Lucas Shaw agreed to join me for my 2025/2026 look back/look ahead episode. And then things got way more compelling, because Paramount and Netflix got into a truly unprecedented fight over the future of Warner Bros Discovery. So that’s what we’re talking about here, including: *Why this truly is a turning point for Hollywood, and streaming, and the great media/tech collision we’ve been covering for years. *How Trump, Middle Eastern money and antitrust regulators complicate the deal *Who actually needs this merger more. *What happens now that WBD has formally dismissed Paramount’s bid? Again: we recorded this a few days before the news — but as you’ll hear, we had a pretty good sense of how it was going to go. And because this still is a wrap-up episode, we got some AI vs. Hollywood chat into this one, as well as some listening/watching recs. PS: I’ve got some bonus programming coming to you over the next couple of weeks. Have a great holiday, and I’ll see you in January. Learn more about your ad choices. Visit podcastchoices.com/adchoices

I chat with lots of media reporters. Lachlan Cartwright is a different beast: An Aussie who started out working for Rupert Murdoch’s tabloids in London and New York, and then on to the National Enquirer — yes, that National Enquirer — back when it was catching and killing stories on behalf on Donald Trump. Now Cartwright runs Breaker, a must-read New York media gossip newsletter and podcast, and spends his time staking out Sulzberger family barbecues, knocking on doors at 4:45 a.m., and writing about the people who run the news. We talk about how tabloid training shaped the way he reports; what he saw and did during his Enquirer years — and how he thinks about that period now; and why he believes there’s still a business (and an appetite) for smart, funny, deeply-inside media gossip. And then I put him to work, dishing on the big under-covered stories we will be talking about in the next year. Cheers! Learn more about your ad choices. Visit podcastchoices.com/adchoices

In 2013, Netflix wanted to become HBO. Now Netflix is going to buy HBO along with the Warner Bros. Studio, in a blockbuster $83 billion deal. Wowza. Here to talk me through this is Bloomberg’s Lucas Shaw, who has been deep in the deal talks for weeks. Discussed in this one: *How did Netflix maneuver its way into a deal everyone thought Paramount would win? *Will this deal actually get past Donald Trump and U.S. regulators? *What does this deal — a kind of deal Netflix has never, ever made in the past — tell us about Netflix today? *What happens to my favorite HBO shows? Learn more about your ad choices. Visit podcastchoices.com/adchoices