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Hosted by Brendan Schneider this is the podcast dedicated to internet marketing for schools. My goal is to help you harness the power of the internet to market your school effectively using inbound marketing, content marketing, email and social media in order achieve your enrollment goals.

Hosted by Brendan Schneider this is the podcast dedicated to internet marketing for schools. My goal is to help you harness the power of the internet to market your school effectively using inbound marketing, content marketing, email and social media in order achieve your enrollment goals.
More Information

Location:

United States

Description:

Hosted by Brendan Schneider this is the podcast dedicated to internet marketing for schools. My goal is to help you harness the power of the internet to market your school effectively using inbound marketing, content marketing, email and social media in order achieve your enrollment goals.

Twitter:

@schneiderb

Language:

English

Contact:

724-213-0010


Episodes

Podcast: How To Use Data To Create Custom Personas with Dana Nelson-Isaacs

9/18/2018
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Today’s guest today is Dana Nelson-Isaacs, who is the Founder and President of DNI Consulting. Dana is a former school marketer who went out on her own five years ago. Dana says that she is the product of independent schools and started in admissions right out of college. She is committed to making an independent […]

Duration:00:00:25

Podcast: The Brilliance Awards with Liza and Rob Norman

9/4/2018
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Today’s guests are Rob and Liza Norman from InspirED School Marketers. Rob and Liza are a married couple that have been business partners for 27 years. They were in business for 25 years as Turnaround Marketing exclusively working with independent schools doing brand development, enrollment marketing as well as other types of development marketing. About […]

Duration:00:27:02

Getting the Parent Value Proposition Right Using Data and Analytics with Trevor Waddington

8/20/2018
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Today’s guest on the podcast is Trevor Waddington, CEO of TYW Education Group. Trevor has many years of experience in the role of director for school admissions, communications, marketing and financial aid. The topic for this episode originated in the SchneiderB University Facebook Group, where someone asked for an example of a parent decision journey […]

Word of Mouth Marketing for Your School with Rick Newberry

12/18/2014
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When most parents are asked how they first heard about their children’s private school the overwhelming response is through word of mouth. The troubling fact about this response is that most schools don’t have a specific strategy in order to harness the power of word of mouth marketing for their school and simply leave it […]

Duration:00:37:14

Using Instagram for Your School with Rebecca Moore

12/18/2014
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I can’t remember when I first connected with Rebecca Moore, the Director of Communications at Randolph School located in Huntsville, AL. What I do know is that when we recently connected she shared a project they were completing at Randolph School involving the school’s Instagram account, students, hashtags, and more. I became really excited about […]

Duration:00:37:34

Whipplehill – Blackbaud Discussion with Travis Warren

12/18/2014
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In August 2014 it was announced that Blackbaud had acquired Whipplehill. It was a move that surprised and left those in the independent school community excited, scared, and asking questions about the future of each company. While I don’t have the answers to those questions I was able to get Travis Warren on the podcast […]

Duration:00:46:59

The Social Media Athletic Director with Jeff Walrich

12/18/2014
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Typically when I speak and write about inbound marketing and social media my audience is composed of admission, communications, advancement, and/or marketing people. I usually never find athletic directors in my audience…until now. I received an email a few months ago from Jeff Walrich, the Athletic Director at Gilmour Academy, and he had some pretty […]

Duration:00:38:06

The End of Chuck’s Corner with Chuck Will

12/18/2014
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When I began SchneiderB.com four years ago one of the blogs that I consistently read and modeled was Chuck’s Corner written by Chuck Will. Although I’m excited for you to hear my conversation with Chuck it’s also bittersweet for me because Chuck’s Corner but will end this year when Chuck retires from Proctor Academy. For […]

Duration:00:43:07

Branding for Schools with Liza Fisher Norman and Rob Norman

12/18/2014
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A topic that is hugely important to school marketing, and one that I probably haven’t spent enough time discussing, is branding for schools. My opinion is that schools that have a good grasp of their brand have a much better chance of being successful marketing their school than those who don’t. It’s because of this […]

Duration:01:02:07

Creating a Systematic School Marketing Plan with Randy Vaughn

12/18/2014
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For episode 7 I’m excited to interview Randy Vaughn from Your School Marketing about creating a systematic school marketing plan. I’m a big fan of Randys and am excited to share this great interview full of actionable tips to help you create your school marketing plan. Here is Randy’s bio: He has occupied the corner […]

Duration:01:01:33

6 Ways to Use Landing Pages in Your School Marketing

12/18/2014
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Using landing pages should be an important part of your school marketing efforts. In this podcast episode I’ll share 6 ways to use landing pages in your school marketing. In this episode, here’s what we’ll cover: What is a landing page? 6 ways to use landing pages? My landing page tool of choice Reader Question: […]

Duration:00:24:24

Practicing Safe Social Media with Chris Syme

12/18/2014
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A topic that I haven’t talked enough about is social media as is relates to privacy and crisis. So I was excited when I connected a few years ago with Chris Syme who focuses on practicing safe social media. She even wrote a book about it called Practice Safe Social: How to Use Social Media […]

Duration:01:02:09

Social Media Marketing with Tim McDonough

12/18/2014
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Is your school using social media? Are you using social media to market your school? If you are, and you should be, I hope you’ll listen to this interview with Tim McDonough. Tim is the Director of Client Success for Finalsite who works with about a thousand schools. He has seen it all when it […]

Duration:00:55:47