Sounds Profitable
Technology Podcasts
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a...
Location:
United States
Genres:
Technology Podcasts
Description:
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
Language:
English
Website:
https://soundsprofitable.com/
Email:
spthepodcast@gmail.com
Episodes
Audio in CTV Strategy, Audio in CTV Strategy, Digital Audio's 2026 Forecast, & More
3/17/2026
Today in the business of podcasting:
To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.
Duration:00:04:38
New Apple Podcasts HLS Partners, PME to Return to SXSW in 2027, & More
3/16/2026
Today in the business of podcasting:
Click here to find links to every story covered and subscribe to the newsletter version of The Download.
Duration:00:07:23
Podcast Movement 🔜 SXSW, The Big Picture of Apple Podcasts HLS, & More
3/13/2026
This week in the business of podcasting:
To find links to these, and every article covered in today's episode of the Recap, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.
Duration:00:09:17
Thinking Big with Apple Podcasts HLS, Podcasting in Singapore, & More
3/12/2026
Today in the business of podcasting:
To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.
Duration:00:07:00
Libsyn Hits Record Payouts, New LA Creator Summit, & More
3/11/2026
Today in the business of podcasting:
To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.
Duration:00:04:56
The Bigger Picture Behind Apple HLS
3/11/2026
Let’s look at what upgrading video on Apple Podcasts means for podcasting as an industry.
Apple Podcasts is rolling out support for HTTP Live Streaming (HLS). Bryan Barletta breaks down what HLS actually is, how it handles video, audio, and dynamic ad delivery through HLS Interstitials, and what it means to have early buy-in from hosting platforms like Acast, Amazon’s ART19, Triton’s Omny Studio, and SiriusXM Media.
Register for Evolutions by Podcast Movement @ SXSW
Find the full article here on Sounds Profitable.
Duration:00:13:57
Bumper on Podcast Retention, Podbean Discontinues Europe DAI, & More
3/10/2026
Today in the business of podcasting:
Elis James and John Robins
To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.
Duration:00:06:08
Podcast AI Disclosure, True Crime Audience Connections, & More
3/9/2026
Today in the business of podcasting:
Spittin' Chiclets3 & Out with John MiddlekauffMy Favorite Murder
To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.
Duration:00:06:25
SXSW 2026 Announcements, SAG-AFTRA on Video Podcasts, & More
3/6/2026
Today in the business of podcasting:
To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.
Duration:00:09:18
Frequency x Flightpath, Radiodays NA Speakers Announced, & More
3/5/2026
Today in the business of podcasting:
many RadiolabDr. DeathOver My Dead BodyOnlyFantasyDying for SexHysterical
To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.
Duration:00:05:03
Podcast Movement's SXSW Celeb Lineup, New Audible Plan, & More
3/4/2026
Today in the business of podcasting:
To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.
Duration:00:05:19
The Real Shift In Spoken Word
3/4/2026
One caveat to charting spoken word podcasting against radio: spoken word isn’t confined to audio.
Edison Research's Share of Ear data shows podcasting tied with AM/FM radio at 40% of spoken-word listening — but Tom Webster argues podcasting already passed radio when you account for the millions watching video podcasts on YouTube that audio-only measurement can't see. The real story isn't podcasting catching radio; it's podcasting expanding the spoken-word market entirely, drawing new audiences through video discovery rather than converting talk radio listeners.
Register for Evolutions by Podcast Movement @ SXSW
Find the full article here on Sounds Profitable.
Duration:00:12:18
Podcast Show London Speakers, Magellan AI 🤝 Nielsen DMA, & More
3/3/2026
Today in the business of podcasting:
To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.
Duration:00:05:58
SAG-AFTRA on Video Podcasts, Industry Summit Takeaways, & More
3/2/2026
Today in the business of podcasting:
To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.
Duration:00:07:04
Identifying Podcast Ad Skips, PM Heads to NYC, & More
2/27/2026
This week in the business of podcasting: Podcast Movement officially announces New York venue and dates, Dan Misener looks at podcast ad retention, Tom Webster discusses the power of podcasting's co-consumption audience, and winners of The Ambies 2026.
Click here to find every article and link discussed in today's episode post on SoundsProfitable.com
Duration:00:11:38
Podcast Movement 🔜 Terminal 5, The 2026 Podscape, & More
2/26/2026
Today in the business of podcasting: the 2026 edition of the Podscape is now live, Podcast Movement is coming to New York City in mid-September, what does "two people on a couch" discoverability look like for audio podcasting, and the deadline to submit for The Podcast Show London is TOMORROW.
Click here for the full newsletter on SoundsProfitable.com, including every link discussed.
Duration:00:06:04
2026 Ambies Winners, Podcasts Top Spoken Word Share of Ear, & More
2/25/2026
Today in the business of podcasting: Digiday looks at how much of podcasting's audience exclusively consumes video, Ambies 2026 winners, podcasts finally overtake AM/FM radio in daily spoken word share of ear from Edison Research, and CMOs share their stressors when it comes to spend.
Click here for the website version of today's newsletter with every link mentioned in the podcast.
Duration:00:06:19
Two People on a Couch
2/25/2026
The language used to describe podcast behavior matters, and some of it needs updating.
Register for Evolutions by Podcast Movement @ SXSW
Find the full article here on Sounds Profitable.
Duration:00:08:35
Ambies Livestreaming Tonight, Australia's Podcast Growth, & More
2/24/2026
Today in the business of podcasting: Jay Nachlis on Apple Podcasts adding video, Steven Goldstein on the mentality needed for video podcasting, Australian podcast advertising benchmarks for Q4 2025, and a look at official TV companion podcasts.
Click here for the website version of today's newsletter with every link mentioned in the podcast.
Duration:00:07:33
🔎Podcast Ad Skipping, Cannes Lions Upgrades Creator Program, & More
2/23/2026
Today in the business of podcasting: Bumper shows how existing podcast analytics can indicate how many people are skipping ads (not as many as you'd think), LIONS Creators is moving to the beach for this year's Cannes Lions, Magellan AI has published January's top fifteen spenders in podcast advertising, and a discussion on how generative AI affects monetization for content creators.
Click here to find the links to every article mentioned on Sounds Profitable's website.
Duration:00:05:58