Taking CTRL! The IT & Digital Marketing Podcast

The Impact of Voice-enabled Shopping, One-result Searches, & Photo-recognition On Businesses and Digital Marketers Alike This week’s installment of Digital Buzz features Lance & Anthony covering all things voice-enabled shopping, Google’s one-result search initial trial, and the future of Google Lens: the photo-recognition search tool. Google Shopping Actions & Voice-enabled Shopping (00:12 – 07:45) Lance and Anthony springboard from Google’s latest Shopping Actions feature into the...

Take control of your success by getting your website visitors to take action. Join 1SEO’s Director of SEO, BJ Bergey, for a crash course in conversions and get started today. All About Conversions (00:20 – 01:50) BJ breaks down the most common kinds of conversions, giving you a bird’s-eye view of what they look like and what they offer your business. 00:22 – Conversions: What they are, how to measure them, and why they matter 00:38 – Contact forms: How to use them 00:50 – Phone calls:...

Making social media advertising easy to understand is CJ Bachman’s thing. In this episode, she helps you increase your business’ online visibility with a few tips on applying the sales funnel to social media advertising. 00:06 – How the traditional sales funnel model applies to Social Media advertising 00:21 – Top of the funnel: connecting with people 00:33 – Middle of the funnel: get a commitment 00:50 – Bottom of the funnel: getting a purchase/conversion 00:58 – Creating ads for people...

Have you ever encountered a popup or website telling you that your computer is at risk or that it has a virus? Don’t worry: It happens to everyone. Chances are you have nothing to worry about. Scott Fcasni returns for this week’s tech tip. This time, it’s all about popup scams. Show notes: 00:14 – Your computer is not vulnerable, at risk, or anything else a popup on the internet says it is. 00:42 – Who is behind these kinds of messages? 00:50 – Never give remote access to your computer to...

Join head of development, Heather Sadorf, as she discusses what plugins are and how to make sure they’re giving your website the best possible user experience in this week’s segment of In It to Win It. In It to Win It: Plugins (00:20 - 3:02) 00:20 - Plugins: they can be your best friend or your worst enemy 00:26 - What a plugin is 00:38 - Cons of using plugins 00:52 - What you can do about using plugins that slow down your website 01:20 - Eliminating plugins that aren’t critical to the...

In this Tech Tip, President of 1SEO Technologies Scott Fcasni is going to walk you through IT pain points and what he’s seen in the IT field. Allow his experience to help you decide when to hire an IT company. Tech Tip: IT Pain Points (00:11 - 01:34) 00:14 - Deciding when to hire an IT company 00:23 - There are three common times when people decide they need an IT company: 00:27 - (1) When a business is wasting time and resources trying to fix problems using people who should be doing other...

Lance and Anthony are talking about why rankings don’t matter as a metric during this week’s whiteboard session. There are a ton of factors that determine what actually gets served up and for who. Here are a couple of examples that break it down! Whiteboard Session: Rankings (00:00 - 07:50) 00:15 - (1) Personalization plays a role in what gets served up to you in rankings (Factors: (1) intent, (2) demographic, (3) search history) 00:52 - What you’ve searched for in the past can determine...