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Google Shopping Actions, One-result Searches, & Google Lens: Digital Buzz, 03/22/2018

The Impact of Voice-enabled Shopping, One-result Searches, & Photo-recognition On Businesses and Digital Marketers Alike This week’s installment of Digital Buzz features Lance & Anthony covering all things voice-enabled shopping, Google’s one-result search initial trial, and the future of Google Lens: the photo-recognition search tool. Google Shopping Actions & Voice-enabled Shopping (00:12 – 07:45) Lance and Anthony springboard from Google’s latest Shopping Actions feature into the...


Social Media Advertising & The Sales Funnel: Right Place, Right Time

Making social media advertising easy to understand is CJ Bachman’s thing. In this episode, she helps you increase your business’ online visibility with a few tips on applying the sales funnel to social media advertising. 00:06 – How the traditional sales funnel model applies to Social Media advertising 00:21 – Top of the funnel: connecting with people 00:33 – Middle of the funnel: get a commitment 00:50 – Bottom of the funnel: getting a purchase/conversion 00:58 – Creating ads for people...


In It to Win It: Plugins

Join head of development, Heather Sadorf, as she discusses what plugins are and how to make sure they’re giving your website the best possible user experience in this week’s segment of In It to Win It. In It to Win It: Plugins (00:20 - 3:02) 00:20 - Plugins: they can be your best friend or your worst enemy 00:26 - What a plugin is 00:38 - Cons of using plugins 00:52 - What you can do about using plugins that slow down your website 01:20 - Eliminating plugins that aren’t critical to the...


Tech Tip: IT Pain Points

In this Tech Tip, President of 1SEO Technologies Scott Fcasni is going to walk you through IT pain points and what he’s seen in the IT field. Allow his experience to help you decide when to hire an IT company. Tech Tip: IT Pain Points (00:11 - 01:34) 00:14 - Deciding when to hire an IT company 00:23 - There are three common times when people decide they need an IT company: 00:27 - (1) When a business is wasting time and resources trying to fix problems using people who should be doing...