The Podcaster Lab: Learn How to Start a Podcast & Grow Your Podcasting Community
Technology Podcasts
The Podcaster Lab is a show that provides you with podcasting advice and strategies for both new and seasoned podcasters. Join Podcast Success Academy founder Yann ilunga as he runs a series of experiments on podcasting-related topics like community-building, audience and email list growth and podcast marketing. Every episode discusses a different aspect of podcasting that's going to help you master the art of podcasting. Yann also interviews top podcasters and podcasting experts such as 'School of Podcasting' host Dave Jackson, Entrepreneur on Fire's Kate Erickson, Natalie Sisson, Jessica Rhodes and Joe Pulizzi from 'This Old Marketing'. The Podcaster Lab focuses on topics like podcast planning and launching, podcast growth, marketing, lead-generation, podcast sponsorship and other forms of podcast monetization. Yann ilunga has brought you has brought you the world's BIGGEST virtual summit for podcasters (the Podcast Success Summit), the 360 Entrepreneur and the Jazz Spotlight...and now he brings you a brand new way to discuss and learn podcasting.
Location:
Finland
Genres:
Technology Podcasts
Description:
The Podcaster Lab is a show that provides you with podcasting advice and strategies for both new and seasoned podcasters. Join Podcast Success Academy founder Yann ilunga as he runs a series of experiments on podcasting-related topics like community-building, audience and email list growth and podcast marketing. Every episode discusses a different aspect of podcasting that's going to help you master the art of podcasting. Yann also interviews top podcasters and podcasting experts such as 'School of Podcasting' host Dave Jackson, Entrepreneur on Fire's Kate Erickson, Natalie Sisson, Jessica Rhodes and Joe Pulizzi from 'This Old Marketing'. The Podcaster Lab focuses on topics like podcast planning and launching, podcast growth, marketing, lead-generation, podcast sponsorship and other forms of podcast monetization. Yann ilunga has brought you has brought you the world's BIGGEST virtual summit for podcasters (the Podcast Success Summit), the 360 Entrepreneur and the Jazz Spotlight...and now he brings you a brand new way to discuss and learn podcasting.
Twitter:
@TheYannilunga
Language:
English
Website:
https://www.thepodcasterlab.com/
Email:
yann@yannilunga.com
Episodes
#80 Monetizing Skills You've Acquired Through Podcasting
6/1/2018
There's quite the array of skills you may have acquired during your podcasting journey. This episode discusses how to identify them and making money by actually offering them as services.
Resources & show notes: ThePodcasterLab.com/session80
Duration:00:13:03
#79 Leveraging Affiliate Marketing as a Podcaster
5/31/2018
What's affiliate marketing all about and why should podcasters look into leveraging this indirect podcast monetization strategy? That's what this episode is all about!
Resources & show notes: ThePodcasterLab.com/session79
Duration:00:25:28
#78 Crowdfunding: Monetizing Your Podcast Through Community Support (w/ Sarah Rhea Werner, The Real Brian and Gina Ryan)
5/30/2018
What's crowdfunding all about? And how can podcasters monetize their show through this form of community support? Forbes podcasting columnist Sarah Rhea Werner, The Real Brian and Gina Ryan share their insights and discuss Patreon.
Resources & show notes: ThePodcasterLab.com/session78
Duration:00:23:34
#77 Indirect Podcast Monetization 💸
5/29/2018
Why should podcasters keep indirect podcast monetization in mind? Today's episode kicks off a series of sessions that revolve around that topic and provides you with an overview of different strategies you can use to monetize your show indirectly.
Duration:00:11:49
#76 Selling Your Products and Services (w/ Ronsley Vaz, Krystal Wascher and DJ Shri)
5/28/2018
How can you incorporate the products and services you sell into your podcast and have your audience purchasing from you? We Are Podcast's Ronsley Vaz, Krystal Wascher and DJ Shri share their insights.
Resources & show notes: ThePodcasterLab.com/session76
Duration:00:20:20
#75 Selling Premium Content
5/25/2018
Selling premium content is yet another strategy to monetize your podcast. In this session, we take a closer look at it and discuss a couple of examples and tools you can use to utilize this approach.
Resources & show notes: ThePodcasterLab.com/session75
Duration:00:17:13
#74 Podcast Advertising: 3 Podcast Sponsorship Models Explained (w/ Glenn Rubenstein, The Real Brian, Shannon Martin and Dan Walton)
5/24/2018
This session explores 3 different podcast advertising models you can look into if you'd like to start monetizing your show by pairing with podcast sponsorships. Featuring insights by Glenn Rubenstein, The Real Brian, Podbean's Shannon Martin & Dan Walton.
Resources & show notes: ThePodcasterLab.com/session74
Duration:00:42:07
#73 Direct Podcast Monetization Strategies 💰
5/23/2018
This episode explores 4 strategies you can focus on to implement direct podcast monetization into your podcast flow and start making money with your podcast.
Resources and show notes: ThePodcasterLab.com/session73
Duration:00:18:01
#72 Podcast Monetization 101 (w/ Glenn Rubenstein, Shannon Martin and Baird Hall)
5/22/2018
What should you think about and do to get started with podcast monetization? And what are its 2 layers you should consider? Glenn Rubenstein, Podbean's Shannon Martin and Baird Hall share their insights.
Resources & show notes: ThePodcasterLab.com/session72
Duration:00:20:18
#71 Video-Based Lead-Generation and A/B Testing
5/21/2018
Since video is the closest we get to a face-to-face interaction, using the medium for lead-generation purposes is a no-brainer. Learn about a couple of video-based strategies you can use and how to make A/B Testing part of your list-building strategy.
Resources & show notes: ThePodcasterLab.com/session71
Duration:00:17:39
#70 Challenges, Giveaways and Viral Loops (w/ Natalie Sisson and David Pitts)
5/18/2018
This episode focuses on 3 lead-generation strategies podcasters can use to boost their email list: leveraging challenges, giveaways and/or viral loops. Natalie Sisson and David Pitts share their advice.
Resources & show notes: ThePodcasterLab.com/session70
Duration:00:22:54
#69 Leveraging SMS Marketing (w/ David Pitts and Laura Petersen)
5/17/2018
Why should podcasters be using SMS Marketing to grow their email list? And why should they look at this strategy above others in the first place? This episode features text messaging uses and advice from David Pitts and Laura Petersen.
Resources and show notes: ThePodcasterLab.com/session69
Duration:00:14:45
#68 The Podcast-to-Webinar System (w/ Kelly Roach and Omar Zenhom)
5/16/2018
Webinars can be a very powerful tool to grow your email list. In this episode, business coach Kelly Roach and WebinarNinja co-founder Omar Zenhom discuss how podcasters can leverage the Podcast-to-Webinar to the fullest to generate leads and boost their list.
Resources & show notes: ThePodcasterLab.com/session68
Duration:00:16:54
#67 The Content Upgrade Technique (w/ Nick Loper)
5/15/2018
The Content Upgrade Technique is a strategy that allows you to generate new email subscribers – and grow your email list – on a regular basis. Award-nominated podcaster Nick Loper discusses how he uses it and how other podcasters can (and should) too.
Resources & show notes: ThePodcasterLab.com/session67
Duration:00:19:12
#66 Email Marketing for Podcasters (w/ Laura Petersen, Aweber's Tom Tate, Tom Schwab and ActiveCampaign's Kelly O'Connell)
5/14/2018
Why should podcasters care about email marketing? What should you think about and do to start generating leads and engage people once they've become email subscribers? This session features advice from members of the Aweber and ActiveCampaign teams.
Resources & show notes: ThePodcasterLab.com/session66
Duration:00:31:02
#65 YouTube SEO: How to Optimize Your Video Content (w/ TubeBuddy's Andrew Kan)
5/11/2018
What are the 3 key factors you should focus on to boost your YouTube SEO efforts? And what elements do matter SEO-wise but still have an impact on how people find, choose and watch your video content? TubeBuddy's Andrew Kan shares his insights and tips.
Resources & show notes: ThePodcasterLab.com/session65
Duration:00:17:48
#64 Podcast SEO: Making Your Show More Findable on Apple Podcasts (w/ Kyle Martin)
5/10/2018
What are the elements of your podcast that actually have an impact on making it "findable" on Apple Podcasts? And what factors contribute to your show ranking in the Apple Podcasts charts? Kyle Martin discusses all that and shares his podcast SEO tips.
Resources & show notes: ThePodcasterLab.com/session64
Duration:00:18:22
#63 SEO: Optimizing Your Website Content
5/9/2018
Nowadays, it feels as if everyone is talking about SEO (Search Engine Optimization). Should it even matter to you as a podcaster? If so, how should you approach SEO and the optimization of your website content? This episode addresses it all.
Resources & show notes: ThePodcasterLab.com/session63
Duration:00:15:06
#62 Content Optimization: an Introduction (w/ Andrew Kan & Laura Petersen)
5/8/2018
What's content optimization? What does it matter? And what about keywords, what role do they play? This episode, which kicks off a series on SEO, addresses all of those questions (featuring insights by Laura Petersen and TubeBuddy's Andrew Kan).
Resources & show notes: ThePodcasterLab.com/session62
Duration:00:12:51
#61 Automation for Podcasters (w/ David Krevitt & Kyle Martin)
5/7/2018
Which steps of your podcasting workflow can you automate and what tools can help you embrace automation? Automation expert David Krevitt and coder Kyle Martin share their best advice.
Resources & show notes: ThePodcasterLab.com/session61
Duration:00:23:54