Tools of the Trade: The Marketing Tech that will help you Scale your Business-logo

Tools of the Trade: The Marketing Tech that will help you Scale your Business

Technology Podcasts

Each week, we interview the founders of marketing technologies to understand how they created the business, their growth and how their technology will benefit your business. This podcast is for anyone working in marketing that wants to understand what the future looks like, and explore new channels of growth, as well for other technology founders/teams who want to scale their business.

Each week, we interview the founders of marketing technologies to understand how they created the business, their growth and how their technology will benefit your business. This podcast is for anyone working in marketing that wants to understand what the future looks like, and explore new channels of growth, as well for other technology founders/teams who want to scale their business.

Location:

United Kingdom

Description:

Each week, we interview the founders of marketing technologies to understand how they created the business, their growth and how their technology will benefit your business. This podcast is for anyone working in marketing that wants to understand what the future looks like, and explore new channels of growth, as well for other technology founders/teams who want to scale their business.

Language:

English


Episodes

Ep.6 Interview with Geoff Atkinson, Founder and CEO, Huckabuy

5/6/2020
In Episode 6 of Tools of the Trade, I get the opportunity to chat with Geoff Atkinson, Founder and CEO of the SEO software company, Huckabuy.” This podcast was actually the first time that we had met; and there was so much value in this 30 minute chat, that I'm so pleased we did. We discussed Geoff's journey from starting at the ground level doing Email marketing for Overstock.com, ended up as their SVP of Marketing, and how he took that experience into the creation of his own business,...

Duration:00:31:41

Ep.5 Interview with James Blackwell, Co-Founder of Buzzsumo

2/21/2020
I've long followed the growth of Buzzsumo and have personally known James for a couple of years and am thrilled to have him on the podcast. James is the co-founder of Buzzsumo, and for those that are not familiar with Buzzsumo and work in digital marketing, that's probably the first order of the day - go and check out a free-trial. James has built Buzzsumo from launching the concept in 2013, to serving over 3,000 paying customers and then selling the business to Brandwatch, all in the...

Duration:00:33:30

Ep.4 Interview with Tracy Chiders, Founder of WishList Products

2/21/2020
The joy of working in digital marketing. I'd not met Tracy or even heard of Wishlist Products until Rob and Kennedy of ResponseSuite (from Episode 1 of Tools of the Trade) introduced us. Four episodes in and there's not one growth story that is not unique. Tracy has been plugging away at building his business for years, so it's not the runaway success story that you might hear in the media, but it's a story that shows grit, determination and how maintaining focus over the long term gives...

Duration:00:49:32

Ep.3 Interview with Jason Loevs, Co-Founder of Quicc.io

2/17/2020
Creating something from scratch is hard, we all know it. You need a level of determination and an ability to dance with adversity that many people don't have. Jason's story about how Quicc.io came to be is a perfect example of this. Having started out another product idea, Quicc is kind of a happy accident, and wow, how that accident has worked out! They are capturing an ever-growing need to caption and transcribe videos and having used the product myself for the last few months, it's now...

Duration:00:50:22

Ep.2 Wave.Video

1/29/2020
Join the CMO of Wave.Video, Daniel Glickman and myself as we talk about the changing habits of how users buy software, building a community around a product and how to differentiate in a crowded space. Daniel is a seasoned SaaS marketer, with a fantastically pragmatic view of how to leverage multiple marketing channels. From the importance of SEO, to their mixed success with affiliates, the challenges of unit economics on direct response marketing and a new model of how to work with...

Duration:00:48:46

Ep.1 ResponseSuite

1/20/2020
A new survey tool? Surely MailChimp, TypeForm and all the rest have this market sewn up? It's what I thought until I met Rob and Kennedy, the joint owners and founders of ResponseSuite. Here's why: For anyone that wants to improve their marketing outcomes or learn an approach to scaling a software business without burning tons of cash, this podcast is for you. I hope you enjoy listening to it as much as I did recording it.

Duration:00:57:44