SOCIAL 3.0 // How B2Bs can unleash the power of social media.

Technology Podcasts

Spinning off from the best-selling book of the same name, the SOCIAL 3.0 podcast dives into the detail with a series of to-the-point interviews with the best minds in B2B social media. Why? Because social media is undergoing one of the biggest macro shifts in history. Rapid user growth resulting from a global pandemic has driven a significant change in how users utilize social media platforms.Increasingly, social media is influencing buyer behaviour in a trend known as 'social commerce'. With more opportunities to monetise than ever before, social commerce is powering the growth of the 'creator economy' which, in turn, is creating an explosion of niche communities.These trends conspire to present businesses with an unprecedented growth opportunity. But tapping into this new paradigm won’t be easy, especially so for B2B businesses. B2B’s have historically been behind the curve and guilty of seeing social media as just another ‘channel’ to distribute their content.But, if B2B's want to power growth in this new era, this mindset needs to change.The fastest-growing and most-loved businesses on the planet all have realised the transformative potential of social media, and it’s opening up a great divide between those that ‘get it’ and those that are still marketing like it’s 2012.It’s time for B2B’s to cross the chasm to unleash the power of social media, to build trust, and create demand at a scale that’s never before been possible.If you work in marketing or in the leadership team of a B2B brand, this podcast is for you.

Location:

United Kingdom

Genres:

Technology Podcasts

Description:

Spinning off from the best-selling book of the same name, the SOCIAL 3.0 podcast dives into the detail with a series of to-the-point interviews with the best minds in B2B social media. Why? Because social media is undergoing one of the biggest macro shifts in history. Rapid user growth resulting from a global pandemic has driven a significant change in how users utilize social media platforms.Increasingly, social media is influencing buyer behaviour in a trend known as 'social commerce'. With more opportunities to monetise than ever before, social commerce is powering the growth of the 'creator economy' which, in turn, is creating an explosion of niche communities.These trends conspire to present businesses with an unprecedented growth opportunity. But tapping into this new paradigm won’t be easy, especially so for B2B businesses. B2B’s have historically been behind the curve and guilty of seeing social media as just another ‘channel’ to distribute their content.But, if B2B's want to power growth in this new era, this mindset needs to change.The fastest-growing and most-loved businesses on the planet all have realised the transformative potential of social media, and it’s opening up a great divide between those that ‘get it’ and those that are still marketing like it’s 2012.It’s time for B2B’s to cross the chasm to unleash the power of social media, to build trust, and create demand at a scale that’s never before been possible.If you work in marketing or in the leadership team of a B2B brand, this podcast is for you.

Language:

English

Website:

https://www.contentcal.io/

Episodes

Ep.6 Interview with Geoff Atkinson, Founder and CEO, Huckabuy

5/6/2020

In Episode 6 of Tools of the Trade, I get the opportunity to chat with Geoff Atkinson, Founder and CEO of the SEO software company, Huckabuy.” This podcast was actually the first time that we had met; and there was so much value in this 30 minute chat, that I'm so pleased we did. We discussed Geoff's journey from starting at the ground level doing Email marketing for Overstock.com, ended up as their SVP of Marketing, and how he took that experience into the creation of his own business,...

Duration:00:31:41

Ep.5 Interview with James Blackwell, Co-Founder of Buzzsumo

2/21/2020

I've long followed the growth of Buzzsumo and have personally known James for a couple of years and am thrilled to have him on the podcast. James is the co-founder of Buzzsumo, and for those that are not familiar with Buzzsumo and work in digital marketing, that's probably the first order of the day - go and check out a free-trial. James has built Buzzsumo from launching the concept in 2013, to serving over 3,000 paying customers and then selling the business to Brandwatch, all in the...

Duration:00:33:30

Ep.4 Interview with Tracy Chiders, Founder of WishList Products

2/21/2020

The joy of working in digital marketing. I'd not met Tracy or even heard of Wishlist Products until Rob and Kennedy of ResponseSuite (from Episode 1 of Tools of the Trade) introduced us. Four episodes in and there's not one growth story that is not unique. Tracy has been plugging away at building his business for years, so it's not the runaway success story that you might hear in the media, but it's a story that shows grit, determination and how maintaining focus over the long term gives...

Duration:00:49:32

Ep.3 Interview with Jason Loevs, Co-Founder of Quicc.io

2/17/2020

Creating something from scratch is hard, we all know it. You need a level of determination and an ability to dance with adversity that many people don't have. Jason's story about how Quicc.io came to be is a perfect example of this. Having started out another product idea, Quicc is kind of a happy accident, and wow, how that accident has worked out! They are capturing an ever-growing need to caption and transcribe videos and having used the product myself for the last few months, it's now...

Duration:00:50:22

Ep.2 Wave.Video

1/29/2020

Join the CMO of Wave.Video, Daniel Glickman and myself as we talk about the changing habits of how users buy software, building a community around a product and how to differentiate in a crowded space. Daniel is a seasoned SaaS marketer, with a fantastically pragmatic view of how to leverage multiple marketing channels. From the importance of SEO, to their mixed success with affiliates, the challenges of unit economics on direct response marketing and a new model of how to work with...

Duration:00:48:46

Ep.1 ResponseSuite

1/20/2020

A new survey tool? Surely MailChimp, TypeForm and all the rest have this market sewn up? It's what I thought until I met Rob and Kennedy, the joint owners and founders of ResponseSuite. Here's why: For anyone that wants to improve their marketing outcomes or learn an approach to scaling a software business without burning tons of cash, this podcast is for you. I hope you enjoy listening to it as much as I did recording it.

Duration:00:57:44