Ultimate Partner®

Technology Podcasts

Empowering partners to achieve their greatest results through successful partnering.

Episodes

316 – The Death of Traditional Advertising: Secrets to Winning Trust With AI

315 – Stop Losing Deals: How to Make Your Software Visible to AI Agents

314 – The Brutal Truth: Why Most MSPs Leave Microsoft Money on the Table

313 – Missing the Copilot Boom? How Top MSPs Are Monetizing AI Now

312 – AWS Partners Unlock the Proven Path From AI Pilots to Profit

311 – Why Deals Aren’t Falling From the Sky in Your Marketplace

310 – Why Sticking to a 3-Year Plan Will Destroy Your Business

309 – AWS Marketplace Co-Sell: 3 Moves Partners Must Make in 2026

308 – 7 Partner Secrets Microsoft’s New Channel Chief Just Exposed at UP LIVE

307 – Service Now & WorkSpan Debunk The Co-Sell Myth: Why 50% of Sellers Decide Your Fate

306 – Why Your AWS Marketplace Strategy Could Become a Single Point of Failure

305 – The Hidden $20 Billion Microsoft SMB Secret Every MSP Desperately Needs Now

304 – Building Successful Multi-Product Solutions with Hyperscalers and GSI’s

303 – AWS Marketplace Leader Matt Y Reveals What’s Coming. It’s Tectonic

302 – How Top ISVs Are Winning With Cloud Marketplaces

301 – Are You Missing Out on $150 Billion in Azure Commitments?

300 – The 7 Principles of Successful Partnering in the Age of AI

299 – Microsoft CVP Stephen Boyle: Why 95% of Partners Will Miss the AI Wave

298 – Jay McBain: The $6 Trillion Shift Rewriting Every Tech Partnership Right Now

297 – 10 Years of Microsoft Co-Sell: What the Top Partners Do Differently in 2026