WP Product Talk

When you build a product, the first and most important question isn’t what features should we add? — it’s who are we building for? In this episode of WP Product Talk, we’re joined by Robert Abela of Melapress to explore how your audience shapes every decision you make. From enterprises that demand security and compliance, to agencies that need scalability and flexibility, to end users who want simplicity and speed, your product’s direction, pricing, support model, and growth strategy all hinge on understanding your customer. We dig into: If you’ve ever struggled with feature creep, pricing decisions, or figuring out who your marketing should target, this episode is for you!

In this episode of WP Product Talk, hosts Katie Keith (Barn2 Plugins) and Zack Katz (GravityKit & TrustedLogin) are joined by James Baldacchino, Head of...

Explore the pros & cons of lifetime deals for WordPress products with Lesley Sim on WP Product Talk, Sept 24. Learn if they’re a shortcut or a trap.

Matt Mullenweg joins WP Product Talk to share his vision for WordPress AI — from Core AI to new tools shaping product dev. Don’t miss this live episode!

In this episode, Zack sits down with Jack Arturo, founder of Very Good Plugins and WP Fusion to dig into the real-world impact of AI automations. We...

In this episode of WP Product Talk, hosts Amber Hinds and Kaite Keith sit down with Ionut Neagu, founder of Themeisle to dive deep into...

Brian Gardner joins Matt Cromwell & Zack Katz to reveal where the block theme market is headed. Live insights for WordPress product owners.

In this episode of WP Product Talk, we’re joined by Elena Kartoshkina, Product Marketing Manager at Crocoblock, to explore one of the most powerful growth...

Together with co-hosts Katie Keith and Matt Cromwell, they explore how WordPress product owners can adopt lessons from Shopify’s agency-first model to build premium, high-touch...

Discover how strong product business infrastructure helps your WordPress product scale. Join Matt Batchelder and the WPPT crew for this insightful talk.

Selling globally sounds like a dream for WordPress product owners—but doing it well requires more than flipping a currency switch. In this WP Product Talk...

Is WordPress ready for its AI pivot? On July 2 at noon ET, join “AI + WP – The Future of WordPress” as Matt Cromwell...

Welcome to Season 7 of WP Product Talk! We’re kicking off with a powerful episode that explores the big question: Is WordPress dying, evolving, or thriving...

Should You Expand or Double Down? Zack and Amber discuss making the hard call with guest Kevin Geary. When your product is gaining traction, what’s...

As a WordPress product founder, figuring out when—and how much—to pay yourself can be one of the trickiest financial decisions you’ll face. In this episode...

Learn how to craft a winning go-to-market strategy with Nathan Weller of StellarWP! Join WP Product Talk live on March 6 for expert insights.

Join us for an informative conversation with Ramesh Subramaniam on choosing the right pricing model for your product launch.

Learn the secrets to developing a WordPress product from alpha to launch with Jonathan Jernigan, author of Pie Calendar, on the latest WP Product Talk episode.

In this episode of WP Product Talk, hosts Katie Keith and Matt Cromwell interview Tom Carless, creator of the A/B Split Test plugin for WordPress....

Tune in to learn logo design secrets from Joel Butler of StellarWP. Stand out and boost your WordPress product's brand identity.