Smarter Online Business - Tech, Tools & Truths for Websites that Sell-logo

Smarter Online Business - Tech, Tools & Truths for Websites that Sell

Technology Podcasts

Struggling to turn website traffic into real sales? It's such a common thing we see client struggle with until we start helping them. Welcome to Smarter Online Business, the podcast for course creators, coaches, and eCommerce entrepreneurs who want their websites to actually work for them. Each week, you’ll get practical advice to help you boost conversions, simplify your tech, and attract the right customers without burning out or overcomplicating things. Hosted by Carrie Saunders, tech strategist, website conversion expert, and founder of BCSE, this show blends 20+ years of hands-on experience with real talk and simple strategies that work. If you want your website to finally pull its weight and support the business you’re building, this is the show for you. 🎧 Subscribe now and start making smarter decisions for your online business. You can find us on the web at: https://www.bcsengineering.com And our show notes are at: https://www.smarteronlinebusiness.com/

Location:

United States

Description:

Struggling to turn website traffic into real sales? It's such a common thing we see client struggle with until we start helping them. Welcome to Smarter Online Business, the podcast for course creators, coaches, and eCommerce entrepreneurs who want their websites to actually work for them. Each week, you’ll get practical advice to help you boost conversions, simplify your tech, and attract the right customers without burning out or overcomplicating things. Hosted by Carrie Saunders, tech strategist, website conversion expert, and founder of BCSE, this show blends 20+ years of hands-on experience with real talk and simple strategies that work. If you want your website to finally pull its weight and support the business you’re building, this is the show for you. 🎧 Subscribe now and start making smarter decisions for your online business. You can find us on the web at: https://www.bcsengineering.com And our show notes are at: https://www.smarteronlinebusiness.com/

Language:

English


Episodes
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Small Business Finances: Year-End Moves and Fresh Starts with Michelle Mitchell

2/3/2026
Send Carrie a Text Message! Money mindset, messy books, missed reports—sound familiar? Whether you're wrapping up your year or planning ahead, financial clarity is the move for smarter business growth. In this episode, I’m joined by Michelle Mitchell—financial strategist and founder of Mitchell Consulting—who’s known for helping powerhouse women stop being the bottleneck in their business. Michelle doesn’t sugarcoat when it comes to money. She’s here to share real talk on: ✅ What to do before the year ends ✅ How to set yourself up financially for the new year ✅ And what most people get wrong about tools like QuickBooks If you're ready for more clarity and a whole lot of sparkle—this is your episode. Connect with Michelle Mitchell Michelle Mitchell is a financial strategist and founder of Mitchell Consulting, where she helps powerhouse women stop being the bottleneck in their business. She’s known for getting real about money, calling out the patterns behind your decisions, and sparking powerful confidence through strategy and truth-telling. Facebook | LinkedIn | Instagram | Website Increase Your Business Profits with 3 Simple Financial Habits: https://learn.mitchellconsultingservice.com/3-habits Is Your QuickBooks Lying to You?Fix Your Numbers Before Tax Season! Webinar: https://go.mitchellconsultingservice.com/fixmyqbo Rate, Review, & Follow on Apple Podcasts If you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world. Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the "Write a Review" section. If you haven't hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won't want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now! 🎉 Join my free Facebook group for online business owners: Website & Tech Tips for Online Business Owners! Get answers to your tech questions, promote your business, and connect with other entrepreneurs. Trainings, tools, and support to help you grow smarter—without the overwhelm. 👉 smarteronlinebusiness.com/facebook Support the show Be sure to subscribe to our podcast where ever you are listening! You can find our show notes at: https://www.smarteronlinebusiness.com/ Find more of our resources and newsletter subscription here: https://linktr.ee/bcsengineering

Duration:00:42:31

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Using Visual Trust Signals to Increase Website Conversions

1/27/2026
Send Carrie a Text Message! You can say you’re trustworthy. You can say you’re experienced. You can say you’re great at what you do. But if your website doesn’t show it visually, visitors hesitate. And hesitation kills conversions. In this episode, we’re talking about how visual trust signals work, why they matter so much, and how small changes to your website can make visitors feel safer, more confident, and more ready to say yes. Rate, Review, & Follow on Apple Podcasts If you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world. Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the "Write a Review" section. If you haven't hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won't want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now! 🎉 Join my free Facebook group for online business owners: Website & Tech Tips for Online Business Owners! Get answers to your tech questions, promote your business, and connect with other entrepreneurs. Trainings, tools, and support to help you grow smarter—without the overwhelm. 👉 smarteronlinebusiness.com/facebook Support the show Be sure to subscribe to our podcast where ever you are listening! You can find our show notes at: https://www.smarteronlinebusiness.com/ Find more of our resources and newsletter subscription here: https://linktr.ee/bcsengineering

Duration:00:11:29

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How to Use Facebook to Grow Your Business - Without Ads or Burnout

1/20/2026
Send Carrie a Text Message! What if you could grow your audience and email list every single day... …without spending a dime on ads or being chained to social media 24/7? Today’s guest, Tracy Beavers, is here to show us how. Tracy is a business growth coach, speaker, and creator of the Business Visibility Made Easy course. With over 20 years of experience and hundreds of entrepreneurs helped, she’s mastered how to grow your visibility through organic marketing—especially using Facebook the smart way. In this episode, Tracy breaks down: personal profileFacebook groupson autopilotWhether Facebook has felt overwhelming or like a waste of time—this episode is about to flip that for you. Let’s dive in. Connect with Tracy Beavers As CEO and Founder of Tracy Beavers Coaching, Tracy has a proven track record in business growth. With an award winning career spanning 20 years, Tracy has guided hundreds of entrepreneurs to grow their business visibility through organic marketing strategies. She is a public speaker, and a published author. She has been featured by CBS television, the Wall Street Journal, Vanity Fair Lingerie, and Kajabi. She is the creator of the top ranked business podcast “Create Online Business Success!” Join Business Visibility Made Easy: https:www.smarteronlinebusiness.com/bvme Rate, Review, & Follow on Apple Podcasts If you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world. Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the "Write a Review" section. If you haven't hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won't want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! 🎉 Join my free Facebook group for online business owners: Website & Tech Tips for Online Business Owners! Get answers to your tech questions, promote your business, and connect with other entrepreneurs. Trainings, tools, and support to help you grow smarter—without the overwhelm. 👉 smarteronlinebusiness.com/facebook 🎙️ Doors are open for The Converting Website! Transform your website into your smartest sales tool. Get 4 months of live group coaching, lesson on website conversion, and several exclusive bonuses to help you attract and convert more clients—without tech overwhelm. 👉 Enroll now at smarteronlinebusiness.com/tcw Support the show Be sure to subscribe to our podcast where ever you are listening! You can find our show notes at: https://www.smarteronlinebusiness.com/ Find more of our resources and newsletter subscription here: https://linktr.ee/bcsengineering

Duration:00:42:40

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Your Website’s First 5 Seconds: What Visitors Decide Before They Even Scroll

1/13/2026
Send Carrie a Text Message! You’ve worked hard on your website. You’ve got great offers, solid content, even testimonials. The problem is—most visitors never scroll. In fact, studies show your audience decides whether to stay or leave in just 3–5 seconds. So if your website doesn’t immediately answer the right questions and create instant clarity, they’re gone—no matter how great your content is below the fold. In this episode, we’re talking about how to make those first 5 seconds count. Rate, Review, & Follow on Apple Podcasts If you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world. Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the "Write a Review" section. If you haven't hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won't want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now! 🎉 Join my free Facebook group for online business owners: Website & Tech Tips for Online Business Owners! Get answers to your tech questions, promote your business, and connect with other entrepreneurs. Trainings, tools, and support to help you grow smarter—without the overwhelm. 👉 smarteronlinebusiness.com/facebook 🎙️ Doors are open for The Converting Website! Transform your website into your smartest sales tool. Get 4 months of live group coaching, lesson on website conversion, and several exclusive bonuses to help you attract and convert more clients—without tech overwhelm. 👉 Enroll now at smarteronlinebusiness.com/tcw Support the show Be sure to subscribe to our podcast where ever you are listening! You can find our show notes at: https://www.smarteronlinebusiness.com/ Find more of our resources and newsletter subscription here: https://linktr.ee/bcsengineering

Duration:00:12:44

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What Makes a Website Launch Successful (And What Usually Goes Wrong)

1/6/2026
Send Carrie a Text Message! Most people think website launches are just supposed to be messy: The broken buttons. The last-minute changes. The “surprise” tech issues. But what if I told you that it doesn’t have to be that way? In this episode, I’m pulling back the curtain on what actually makes a website launch successful—and what usually causes things to go sideways. I’ll also share one of the smoothest launches we’ve ever done and why it worked so well—so you can repeat the process in your own business, whether you’re building a brand-new site or upgrading what you’ve got. Rate, Review, & Follow on Apple Podcasts If you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world. Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the "Write a Review" section. If you haven't hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won't want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now! 🎉 Join my free Facebook group for online business owners: Website & Tech Tips for Online Business Owners! Get answers to your tech questions, promote your business, and connect with other entrepreneurs. Trainings, tools, and support to help you grow smarter—without the overwhelm. 👉 smarteronlinebusiness.com/facebook Support the show Be sure to subscribe to our podcast where ever you are listening! You can find our show notes at: https://www.smarteronlinebusiness.com/ Find more of our resources and newsletter subscription here: https://linktr.ee/bcsengineering

Duration:00:11:48

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Why No One’s Clicking Your CTA (And How to Fix It)

12/30/2025
Send Carrie a Text Message! You’ve created your offer. You’ve got your pages built. You’re even getting some traffic… But no one’s clicking your “Book Now,” “Buy Now,” or “Learn More” buttons. The problem? It’s probably your CTA—and that’s great news, because it’s one of the easiest things to fix. In this episode, I’ll walk you through: I’ll also share a fun before-and-after story where a client changed 3 words in her CTA and saw a 40% bump in signups—without changing her offer at all. Rate, Review, & Follow on Apple Podcasts If you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world. Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the "Write a Review" section. If you haven't hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won't want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now! 🎉 Join my free Facebook group for online business owners: Website & Tech Tips for Online Business Owners! Get answers to your tech questions, promote your business, and connect with other entrepreneurs. Trainings, tools, and support to help you grow smarter—without the overwhelm. 👉 smarteronlinebusiness.com/facebook Support the show Be sure to subscribe to our podcast where ever you are listening! You can find our show notes at: https://www.smarteronlinebusiness.com/ Find more of our resources and newsletter subscription here: https://linktr.ee/bcsengineering

Duration:00:09:45

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Traffic Or Conversion: Fix The Right Problem

12/23/2025
Send Carrie a Text Message! If your website’s not making the sales you hoped for, the first instinct is usually… “I just need more traffic.” But what if traffic isn’t the problem? In this episode, we’re asking a smarter question: Do you really need more visitors? Or do you need your current visitors to actually convert? I’ll walk you through how to tell the difference, what signs to look for, and how to stop pouring energy into traffic before your site is ready to convert it. Rate, Review, & Follow on Apple Podcasts If you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world. Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the "Write a Review" section. If you haven't hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won't want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now! 🎙️ Doors are open for The Converting Website! Transform your website into your smartest sales tool. Get 4 months of live group coaching, lesson on website conversion, and several exclusive bonuses to help you attract and convert more clients—without tech overwhelm. 👉 Enroll now at smarteronlinebusiness.com/tcw Support the show Be sure to subscribe to our podcast where ever you are listening! You can find our show notes at: https://www.smarteronlinebusiness.com/ Find more of our resources and newsletter subscription here: https://linktr.ee/bcsengineering

Duration:00:10:27

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The One Ad That Works: Run Winning Facebook Ads Without a PhD in Advertising

12/16/2025
Send Carrie a Text Message! Have you ever opened the Facebook Ads dashboard and your eyes glazed over? It can feel overwhelming, expensive, and like you need a degree in digital advertising just to get started. But today’s guest is here to change that. I’m talking with Leo Tabibzadegan—an ad strategist, course launch expert, and all-around marketing simplifier. He’s helped course creators and coaches generate 6- and 7-figure launches using a straightforward ad strategy that works—even if you’re brand new to ads and short on time. In this episode, Leo breaks down: one adAI can make ad creation faster and easierPLUS, we talk about how you can practice this strategy without even spending a dollar—by using free Reels to test your hooks and messaging before ever running a paid campaign. This one is gold if you’re ad-curious but ad-nervous. Connect with Leo Tabibzadegan Leo Tabibzadegan is an entrepreneur and digital course launch expert. He helps coaches and entrepreneurs turn their expertise into courses and campaigns that sell—blending storytelling, AI, and proven ad frameworks. With over a decade of results, including a $1M course launch, Leo simplifies marketing into systems that work. Based on Vancouver Island, he’s a proud dad of three who brings strategy and heart to every project. Facebook | LinkedIn | Instagram | Neura Medai Facebook Page Rate, Review, & Follow on Apple Podcasts If you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world. Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the "Write a Review" section. If you haven't hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won't want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now! 🎙️ Doors are open for The Converting Website! Transform your website into your smartest sales tool. Get 4 months of live group coaching, lesson on website conversion, and several exclusive bonuses to help you attract and convert more clients—without tech overwhelm. 👉 Enroll now at smarteronlinebusiness.com/tcw Support the show Be sure to subscribe to our podcast where ever you are listening! You can find our show notes at: https://www.smarteronlinebusiness.com/ Find more of our resources and newsletter subscription here: https://linktr.ee/bcsengineering

Duration:01:07:37

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What is the best software for SEO?

12/9/2025
Send Carrie a Text Message! “What’s the best website platform for SEO?” It’s a question I hear constantly—and today, I want to bust the myth. Most modern website platforms already support good SEO. So if you’re spending hours comparing tools hoping one will magically get you to page one... you’re focusing on the wrong thing. In this episode, I’m breaking down what actually matters for SEO —and why your content and structure are doing more heavy lifting than your tech stack. I’ll also share the common mistake I see website owners make that undoes their SEO efforts—regardless of what platform they’re using. Rate, Review, & Follow on Apple Podcasts If you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world. Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the "Write a Review" section. If you haven't hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won't want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now! 🎙️ Doors are open for The Converting Website! Transform your website into your smartest sales tool. Get 4 months of live group coaching, lesson on website conversion, and several exclusive bonuses to help you attract and convert more clients—without tech overwhelm. 👉 Enroll now at smarteronlinebusiness.com/tcw Support the show Be sure to subscribe to our podcast where ever you are listening! You can find our show notes at: https://www.smarteronlinebusiness.com/ Find more of our resources and newsletter subscription here: https://linktr.ee/bcsengineering

Duration:00:13:01

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Speak With Courage, Not Perfect Confidence in your Online Business

12/2/2025
Send Carrie a Text Message! Ever found yourself second-guessing everything before a big meeting or presentation—even though you know your stuff? That is something I’ve struggled with and today’s guest helps you silence that inner critic once and for all. I’m joined by Julie Campbell, also known as The Confidence Whisperer. She’s an Off-Broadway actor turned communication coach and the founder of Center Stage Connections, where she helps professionals speak like the expert they already are—and the leader they’re becoming. In this conversation, Julie shares: Connect with Julie Campbell Julie Campbell, known as “The Confidence Whisperer,” is an Off-Broadway actor turned communication coach and CEO of Center Stage Connections. She’s helped hundreds of professionals and business owners learn to command the room using her Talk and Be You™ method—a simple, therapeutic-feeling approach that removes the dread from keynotes, meetings, and high-stakes moments. With her repeatable storytelling framework, Julie helps you speak like the expert you are and the leader you’re becoming. Facebook | LinkedIn | Instagram | Website Book a free clarity call and talk about what working together could look like 1:1, with your team, or even Julie speaking at your next event. Rate, Review, & Follow on Apple Podcasts If you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world. Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the "Write a Review" section. If you haven't hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won't want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now! 🎙️ Doors are open for The Converting Website! Transform your website into your smartest sales tool. Get 4 months of live group coaching, lesson on website conversion, and several exclusive bonuses to help you attract and convert more clients—without tech overwhelm. 👉 Enroll now at smarteronlinebusiness.com/tcw Support the show Be sure to subscribe to our podcast where ever you are listening! You can find our show notes at: https://www.smarteronlinebusiness.com/ Find more of our resources and newsletter subscription here: https://linktr.ee/bcsengineering

Duration:00:37:53

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How To Pick The Right Software For Your Online Business

11/25/2025
Send Carrie a Text Message! You’ve probably asked it—or seen it asked in every online group: “What’s the best software for an online business?” What’s my response? ❌ There is no one right software for everyone. ✅ But there is a right one for you—and that’s what we’re breaking down today. In this episode, I’ll walk you through how to stop chasing the latest tools and start choosing the right-fit tech for your business goals, personality, and growth stage. Whether you're building a course, running a service, or selling products—this episode will help you get unstuck and finally move forward. Rate, Review, & Follow on Apple Podcasts If you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world. Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the "Write a Review" section. If you haven't hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won't want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now! 🎉 Join my free Facebook group for online business owners: Website & Tech Tips for Online Business Owners! Get answers to your tech questions, promote your business, and connect with other entrepreneurs. Trainings, tools, and support to help you grow smarter—without the overwhelm. 👉 smarteronlinebusiness.com/facebook Support the show Be sure to subscribe to our podcast where ever you are listening! You can find our show notes at: https://www.smarteronlinebusiness.com/ Find more of our resources and newsletter subscription here: https://linktr.ee/bcsengineering

Duration:00:13:20

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Is productivity slowing your business growth down?

11/18/2025
Send Carrie a Text Message! Ever feel like you’re spinning your wheels in your business—working hard but never quite gaining traction on the big stuff? If you've ever said, “I just don’t have time for that project” or caught yourself stuck in procrastination mode, today’s episode is going to change the game. I’m joined by productivity expert Julie Miller Davis, who helps high-achieving business owners break through overwhelm and finally get the important things done. We’re talking about: real Connect with Julie Miller Davis Julie Miller Davis is a driven entrepreneur who serves others by helping them reach their own levels of excellence. She works with business owners and leaders to get them laser-focused and efficient at conducting their daily business and working through their current roadblocks. Facebook: Facebook.com/juliemillerdavis15/ LinkedIn: LinkedIn.com/in/juliemillerdavis Instagram: Instagram.com/jmdproductivity Website: juliemillerdavis.com Grab her Daily Productivity Planner and see how 5 minutes a day can help you prioritize and get the right things done! --> https://juliemillerdavis.com/daily-productivity-planner/ Rate, Review, & Follow on Apple Podcasts If you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world. Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the "Write a Review" section. If you haven't hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won't want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now! 🎉 Join my free Facebook group for online business owners: Website & Tech Tips for Online Business Owners! Get answers to your tech questions, promote your business, and connect with other entrepreneurs. Trainings, tools, and support to help you grow smarter—without the overwhelm. 👉 smarteronlinebusiness.com/facebook Support the show Be sure to subscribe to our podcast where ever you are listening! You can find our show notes at: https://www.smarteronlinebusiness.com/ Find more of our resources and newsletter subscription here: https://linktr.ee/bcsengineering

Duration:00:35:09

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What to Know Before You Hand Over the Keys to Your Website

11/11/2025
Send Carrie a Text Message! I’ve seen it too many times: A business owner hires someone cheap to fix their site or “just update a plugin,” and everything breaks. Or worse? They get hacked—because the person they trusted didn’t follow secure practices. In this episode, I’m pulling back the curtain on what really happens when you hand your website over to the wrong support. I’ll share stories from over 20 years in the industry—plus the red flags to watch for, and how to find support that won’t just fix problems but prevent them in the first place. Rate, Review, & Follow on Apple Podcasts If you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world. Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the "Write a Review" section. If you haven't hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won't want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now! 🎙️ Doors are open for The Converting Website! Transform your website into your smartest sales tool. Get 4 months of live group coaching, lesson on website conversion, and several exclusive bonuses to help you attract and convert more clients—without tech overwhelm. 👉 Enroll now at smarteronlinebusiness.com/tcw 🎉 Join my free Facebook group for online business owners: Website & Tech Tips for Online Business Owners! Get answers to your tech questions, promote your business, and connect with other entrepreneurs. Trainings, tools, and support to help you grow smarter—without the overwhelm. 👉 smarteronlinebusiness.com/facebook Support the show Be sure to subscribe to our podcast where ever you are listening! You can find our show notes at: https://www.smarteronlinebusiness.com/ Find more of our resources and newsletter subscription here: https://linktr.ee/bcsengineering

Duration:00:14:40

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Top 3 Signs you are Ready for a Rebrand

11/4/2025
Send Carrie a Text Message! Is your brand holding you back from your next level of growth… and you don’t even realize it? If your brand visuals feel a little disconnected from the business you’re becoming—that’s a sign it’s time to evolve. Today, I’m joined by Maria Platusic—award-winning brand strategist, designer, and messaging expert—who’s here to break down the top signs that it’s time for a rebrand… and what to do about it. Maria has over 25 years of experience helping businesses evolve their brand identity—from Fortune 500 companies to coaches and consultants ready to scale. If you’re trying to reach the next level in your business but feel stuck or out of alignment with how your brand shows up online, this conversation is exactly what you need. Connect with Maria Platusic Maria Platusic is the Founder and Creative director behind Platusic Design Creative Studio. An award winning branding designer, brand strategist, messaging expert and Wordpress magic maker, she has been at this game for over 25 years. She started her journey working at corporate agencies, helping fortune 500 businesses develop their brands. Now she focuses on helping small business owners, such as, coaches and consultants, at the scaling phase. Starting with an effective brand strategy, and then crafting gorgeous branding visuals to achieve their big vision goals. Free Logo Effectiveness Guide: https://platusicdesign.com/free-logo-guide/ Free Brand Clarity Session: https://calendly.com/platusicdesign/clarify-your-message/ Rate, Review, & Follow on Apple Podcasts If you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world. Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the "Write a Review" section. If you haven't hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won't want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! 🎙️ Doors are open for The Converting Website! Transform your website into your smartest sales tool. Get 4 months of live group coaching, lesson on website conversion, and several exclusive bonuses to help you attract and convert more clients—without tech overwhelm. 👉 Enroll now at smarteronlinebusiness.com/tcw 🎉 Join my free Facebook group for online business owners: Website & Tech Tips for Online Business Owners! Get answers to your tech questions, promote your business, and connect with other entrepreneurs. Trainings, tools, and support to help you grow smarter—without the overwhelm. 👉 smarteronlinebusiness.com/facebook Support the show Be sure to subscribe to our podcast where ever you are listening! You can find our show notes at: https://www.smarteronlinebusiness.com/ Find more of our resources and newsletter subscription here: https://linktr.ee/bcsengineering

Duration:00:39:47

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How to Guide Visitors from Hello to Heck Yes

10/28/2025
Send Carrie a Text Message! Most websites are designed like digital brochures. Pretty. Informative. Full of stuff. But not persuasive. If your visitors have to figure out where to go or what to do next, you’re losing them. In today’s episode, I’m showing you how to create conversion paths — intentional flows through your site that guide people from “hello” to “heck yes, I’m in.” Whether your goal is to get people to sign up, book a call, or make a purchase — this will change how you think about your site forever. Rate, Review, & Follow on Apple Podcasts If you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world. Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the "Write a Review" section. If you haven't hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won't want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now! 🎙️ Doors are open for The Converting Website! Transform your website into your smartest sales tool. Get 4 months of live group coaching, lesson on website conversion, and several exclusive bonuses to help you attract and convert more clients—without tech overwhelm. 👉 Enroll now at smarteronlinebusiness.com/tcw 🎉 Join my free Facebook group for online business owners: Website & Tech Tips for Online Business Owners! Get answers to your tech questions, promote your business, and connect with other entrepreneurs. Trainings, tools, and support to help you grow smarter—without the overwhelm. 👉 smarteronlinebusiness.com/facebook Support the show Be sure to subscribe to our podcast where ever you are listening! You can find our show notes at: https://www.smarteronlinebusiness.com/ Find more of our resources and newsletter subscription here: https://linktr.ee/bcsengineering

Duration:00:10:45

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Homepage Mistakes That Are Quietly Repelling Your Best Clients

10/21/2025
Send Carrie a Text Message! Your homepage is often the first impression your business makes. But here’s the truth: most homepages are quietly repelling the very people you want to work with. In today’s episode, I’m walking you through the most common homepage mistakes I see (even on beautiful, modern websites)... and how to fix them. We’ll cover design, copy, and strategy—because it's not about looking good, it's about guiding action. And at the end, I’ll give you a simple test you can run today to see if your homepage is helping or hurting your conversions—so stick with me. Rate, Review, & Follow on Apple Podcasts If you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world. Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the "Write a Review" section. If you haven't hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won't want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now! 🎉 Join my free Facebook group for online business owners: Website & Tech Tips for Online Business Owners! Get answers to your tech questions, promote your business, and connect with other entrepreneurs. Trainings, tools, and support to help you grow smarter—without the overwhelm. 👉 smarteronlinebusiness.com/facebook Support the show Be sure to subscribe to our podcast where ever you are listening! You can find our show notes at: https://www.smarteronlinebusiness.com/ Find more of our resources and newsletter subscription here: https://linktr.ee/bcsengineering

Duration:00:10:03

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The Three Navigation Elements That Can Make or Break Your Website

10/14/2025
Send Carrie a Text Message! Just because a website can have breadcrumbs, dropdowns, and sidebars… Doesn’t mean it should. In today’s episode, we’re talking about three of the most overused—and often misunderstood—website elements: breadcrumbs, submenus, and sidebars. (And what they are if you are clueless!) I’ll walk you through when they help, when they hurt, and how to decide what your site actually needs to guide visitors (not confuse them). Rate, Review, & Follow on Apple Podcasts If you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world. Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the "Write a Review" section. If you haven't hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won't want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now! 🎉 Join my free Facebook group for online business owners: Website & Tech Tips for Online Business Owners! Get answers to your tech questions, promote your business, and connect with other entrepreneurs. Trainings, tools, and support to help you grow smarter—without the overwhelm. 👉 smarteronlinebusiness.com/facebook Support the show Be sure to subscribe to our podcast where ever you are listening! You can find our show notes at: https://www.smarteronlinebusiness.com/ Find more of our resources and newsletter subscription here: https://linktr.ee/bcsengineering

Duration:00:10:55

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Finding Your Voice: From Blinking Cursor to Compelling Copy

10/7/2025
Send Carrie a Text Message! Have you ever stared at a blinking cursor, knowing what you want to say… but not quite sure how to say it in a way that actually connects with your audience? Today’s episode is packed with gold, especially if you’ve ever wondered how to make your copy feel more you—more clear, more compelling, and more human. I’m joined by Jill Pavlov, a copywriter, brand strategist, and improv coach who helps entrepreneurs stop sounding like everyone else and start sounding like the best version of themselves. She’s got a background in comedy, and a no-fluff approach to messaging that truly resonates. Whether you’re writing a sales page, planning your next launch, or finally trying to get your About page to not sound like a resume—this is the conversation you didn’t know you needed. Connect with Jill Pavlov Jill Pavlov is a copywriter, brand strategist, and improv coach who helps entrepreneurs say what they actually mean—clearly, cleverly, and with a voice that sounds like them on their best day. With a background in comedy and training from The Second City, Jill also leads improv workshops that boost confidence, clarity, and on-your-feet thinking for business owners, creatives, and teams. Her approach blends marketing savvy with the spontaneity of the stage, helping people show up more boldly—on the mic, in meetings, and online. Whether she’s writing your homepage, coaching your delivery, or giving feedback on your tagline, Jill brings equal parts strategy and sparkle. If you need words that work (and a good laugh while you get them), she’s your girl. LinkedIn - https://www.linkedin.com/in/jill-pavlov-63aa7585/ Instagram - @comedyjill Website - copy-pop.com Rate, Review, & Follow on Apple Podcasts If you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world. Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the "Write a Review" section. If you haven't hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won't want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now! 🎉 Join my free Facebook group for online business owners: Website & Tech Tips for Online Business Owners! Get answers to your tech questions, promote your business, and connect with other entrepreneurs. Trainings, tools, and support to help you grow smarter—without the overwhelm. 👉 smarteronlinebusiness.com/facebook Support the show Be sure to subscribe to our podcast where ever you are listening! You can find our show notes at: https://www.smarteronlinebusiness.com/ Find more of our resources and newsletter subscription here: https://linktr.ee/bcsengineering

Duration:00:27:34

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Designing a Website That Works for Short Attention Spans

9/30/2025
Send Carrie a Text Message! Did you know most people decide whether to stay or leave your website in less than 8 seconds? We live in the scroll-and-scan era—and if your site doesn’t catch attention fast, you're losing potential clients before they ever read a word. In this episode, I’m sharing exactly how to design your website for short attention spans—so you can turn more skimmers into shoppers. Whether you sell services, courses, or products, these strategies will help your website work smarter (and convert faster). Rate, Review, & Follow on Apple Podcasts If you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world. Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the "Write a Review" section. If you haven't hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won't want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now! 🎉 Join my free Facebook group for online business owners: Website & Tech Tips for Online Business Owners! Get answers to your tech questions, promote your business, and connect with other entrepreneurs. Trainings, tools, and support to help you grow smarter—without the overwhelm. 👉 smarteronlinebusiness.com/facebook Support the show Be sure to subscribe to our podcast where ever you are listening! You can find our show notes at: https://www.smarteronlinebusiness.com/ Find more of our resources and newsletter subscription here: https://linktr.ee/bcsengineering

Duration:00:07:54

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How to Structure Your Website for Sales, Not Confusion

9/23/2025
Send Carrie a Text Message! If your website makes people work too hard to find what they need, they won’t stick around. Confused people don’t convert—and most websites are more confusing than we realize. In today’s episode, I’m going to walk you through how to structure your site so visitors can get where they need to go in 3 clicks or less. This isn't just about user experience—it’s about building trust and increasing conversions. Rate, Review, & Follow on Apple Podcasts If you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world. Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the "Write a Review" section. If you haven't hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won't want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now! 🎉 Join my free Facebook group for online business owners: Website & Tech Tips for Online Business Owners! Get answers to your tech questions, promote your business, and connect with other entrepreneurs. Trainings, tools, and support to help you grow smarter—without the overwhelm. 👉 smarteronlinebusiness.com/facebook Support the show Be sure to subscribe to our podcast where ever you are listening! You can find our show notes at: https://www.smarteronlinebusiness.com/ Find more of our resources and newsletter subscription here: https://linktr.ee/bcsengineering

Duration:00:11:33