The PPC Den: Amazon PPC Advertising Mastery

This episode is really about one thing: deciding when “no sales yet” actually means something. Because in real accounts, non-converting spend isn’t some small inefficiency. It’s often 30 percent of spend. Sometimes it’s 50. I’ve seen it hit 80 percent. Ten thousand dollars in ad spend, eight thousand going to search terms that never convert. What changes the way you look at this is separating converting behavior from non-converting behavior. If you include all the wasted spend in your averages, you end up judging new keywords against a broken baseline. Instead, you want to look at what your converting traffic normally does and use that as your benchmark. Another big takeaway is that not all keywords deserve the same level of patience. Branded terms might convert every couple of clicks. Competitor terms might need fifty clicks before you see a sale. If you use one rule across the board, you’ll end up killing keywords that were slow, not bad. We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:28 – How many clicks before negating 1:07 – Non-converting spend pain 2:39 – Clicks Per Sale (CPS) 3:18 – Conversion rate → CPS math 4:03 – Account-level CPS misleading 5:22 – High-intent traffic benchmark 7:46 – Brand / generic / competitor terms 8:09 – CPS by keyword type 9:31 – Measuring search terms vs CPS 9:45 – 75%-150% CPS range 10:15 – 1.5× CPS decision point 10:39 – Pulling CPS from search term report 11:09 – Keyword failure options 11:29 – One rule beats no rule 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising How N-gram analysis found a keyword with 200 clicks and 1 order What Should I Do About Invalid Clicks in Amazon PPC? 3 Filters to Use Weekly in Your Search Term Report on Amazon 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno

In this episode, Michael sits down with Sean of Spillover Commerce to talk about thinking beyond Amazon. They discuss the difference between being an Amazon seller and being a true e-commerce brand. Why does that gap matter? And why not every product — or every brand — should be treated the same across Amazon, Shopify, and Meta. Sean breaks down when Meta ads actually make sense for Amazon brands, and how off-Amazon traffic can spill over into Amazon sales. They also talk about product-market fit by platform. Why some products work on Amazon but struggle on Meta. And why product iteration often beats endless ad optimization. If you sell on Amazon and you’re curious about Meta ads, this episode will help you think more clearly about the next step. We’ll see you in The PPC Den! 🦡 Highlights ​​ 00:00 - Meet Sean Stone of Spillover Commerce 02:45 - Using ChatGPT to challenge your thinking 06:30 - Amazon sellers vs real e-commerce brands 10:40 - Which products work on Amazon vs Shopify 14:10 - When scaling ad spend actually makes sense 17:55 - How Meta ads increase Amazon sales 20:45 - Shopify + Amazon done right (real brand example) 25:00 - Why follower count doesn’t equal demand 28:20 - Product-market fit by platform 31:50 - Price, size, and offer iteration 35:40 - When Amazon brands should run Meta ads 38:45 - Meta ads vs Amazon ads (different playbooks) 42:10 - Final takeaway: thinking beyond Seller Central 🦡 Resources & Links 🦡 GET AD BADGER ➡️ See How Spillover Commerce Achieved $74K Profit Swing Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising Today’s guest is Sean Stone of Spillover Commerce 🛒 Are you ready to escape Amazon dependency? Crack Q4 2025 with AMC Audiences & Deals 4 Techniques Working for Amazon PPC in 2025 Finding Your Zone of Possibility for Amazon PPC Rankings How can you quickly and efficiently improve your Amazon listing? How Can I Grow My Organic Sales Percentage For Amazon PPC Campaigns? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Sean Stone Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno

In this episode, with Abe Chomali we explore how to make your PPC truly work for your business, rather than just moving numbers around in Amazon Seller Central. We talk about SOPs, automation, and checklists essential tools for efficient work. But simply following rules isn’t enough. You need to combine them with flexible strategic thinking so that every campaign delivers real results for your business. In this episode, you’ll learn why “optimizing numbers” doesn’t always equal real profit, how SOPs and automation can support rather than limit strategic decisions, and practical approaches to turn Amazon PPC into a growth tool rather than a routine task. A tip from Badger Den: don’t be afraid of flexibility even within the strictest processes – that’s exactly what makes PPC profitable. We’ll see you in The PPC Den! 🦡 Highlights ​​ 00:00 – Life in New Jersey and the winter quiet 08:10 – The disconnect between high-level goals and button-pushing 11:35 – Why copying winning keywords to new products fails 15:56 – The Danger of being a "Yes Man" in client relationships 18:21 – Balancing authority with empathy 22:19 – Technical Skills vs. Client Relations 24:53 – Why rigid SOPs don't work for Amazon PPC 27:47 – Moving from robotic tasks to strategic curiosity 30:47 – How to bridge the gap between clients and technicians 34:31 – Why top marketers must always ask "Why?" 39:04 – Where to find Abe Chomali 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising Today’s guest is Abe Chomali from RightClick Advisors What is the role of data in Amazon campaign management? The PPC Tasks We Put on Our Project Management Tools How to develop a successful client relationship? How to Tell a Story with Amazon PPC Data to Boost Client Satisfaction 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Abe Chomali Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno

In this episode, Michael Erickson Facchin and Mansour Norouzi break down the biggest Amazon Ads updates following UnBox 2025. They talk about why the first half of the year felt tougher for many sellers, how to read market signals the right way, and how new tools — from the unified ad console and advanced reporting to AI assistants in DSP and AMC — can help brands make smarter decisions, stay profitable, and position themselves for growth heading into 2026. We’ll see you in The PPC Den! 🦡 Highlights ​​ 🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising Our guest today is Mansour Norouzi at Incrementum Digital Getting the Most out of Amazon Reporting Why AI Will Be Your New Assistant on Amazon Amazon Marketing Cloud: Retarget Viewers & Cart Abandoners Amazon Product Page Optimization in a Rufus AI World Creative Optimization and Partnerships with Roku for Amazon Video Campaigns 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Mansour Norouzi Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno

In this episode of the PPC Den podcast, Michael Erickson Facchin sits down with long-time friend and business partner Gonza Martinez of Ziresquare to talk about one of the hardest — and most important — transitions founders face: moving from “doing PPC yourself” to training PPC managers who can eventually train others. Gonza shares how he went from personally managing Amazon PPC to building a team, selling and acquiring brands, and developing systems so his managers could grow into leaders. We cover mindset, hiring the right analytical people, creating processes, avoiding burnout, and knowing when PPC is no longer your “unique ability” as a founder. If you’ve ever wondered how to step out of the weeds and build a PPC team that runs (and improves) itself, this episode is for you. We’ll see you in The PPC Den! 🦡 Highlights ​​ 01:12 – Who our guest is and why this topic matters 03:45 – How they started training PPC managers 07:18 – Biggest mistakes new PPC managers make 11:30 – Building systems so managers can train others 16:05 – Real examples from their training process 21:44 – What KPIs they use to measure success 27:10 – How to choose people who can become trainers 32:58 – Lessons learned from failures 38:20 – Actionable tips for agency owners 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising Our guest today is Gonza Martinez of Ziresquare How to align team goals using Amazon PPC data tools? Who to Hire for Your Amazon Growth Team Ad Badger & Bobsled Marketing: Keep Your Amazon Team on the Cutting Edge 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Gonza Martinez Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno

In this episode, Mike and Dan Head of AMZ Elite break down three weekly Amazon PPC tasks that actually move performance today. We focus on what’s working now—covering how Dan reviews N-gram analysis and N-gram ASINs each week to identify hidden waste and new opportunities. He explains how he uses ACOS Power Ratio to judge keyword efficiency beyond surface-level ACOS, and how a simple CVR sheet helps diagnose whether poor performance comes from traffic or the listing itself. We also dive into image generation and creative updates, and why testing visuals regularly is a non-negotiable part of weekly PPC optimization. If you want a clear, repeatable weekly routine for Amazon PPC—one that connects data, conversion, and creatives—this episode breaks it down step by step. We’ll see you in The PPC Den! 🦡 Highlights ​​ 🦡 Resources & Links ⁠GET AD BADGER ⁠⁠Michael Erickson Facchin⁠⁠Dan Head⁠⁠How N-gram analysis found a keyword with 200 clicks and 1 order⁠⁠Non-Converting Spend: Misunderstood or Mismanaged? A Closer Look at Your PPC Campaigns⁠⁠The ACOS Power Ratio for Amazon PPC⁠⁠Unlock our FREE comprehensive Amazon Marketing Playbook⁠⁠Subscribe to our newsletter⁠⁠Transform your workflow with our comprehensive Amazon Advertising checklist⁠⁠Review all our show notes⁠ - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Dan Head Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno

This episode is all about one of the smartest Amazon PPC bidding systems you’ll ever come across. Priscilla, our guest, has spent years building her own custom bidding logic — not using software, but by creating a super detailed, data-heavy Excel system that she keeps improving over time. She breaks keywords into different behavior groups, figures out how many clicks each match type really needs to get a sale, checks organic rank, placements, inventory signals, and basically connects all those data points to decide exactly how every bid should move. What’s cool is that she didn’t learn this from any tool — she built it herself after studying a giant Excel file a VA once gave her. If you want to hear how someone can take PPC bidding way deeper than “raise bid, lower bid,” this episode is a super interesting look into how Priscilla thinks and why her approach works so well. We’ll see you in The PPC Den! 🦡 Highlights ​​ 00:00 – Intro 00:20 – How Mike and Priscilla met 02:00 – Why Priscilla built her system 05:00 – Why static click rules fail 06:10 – Visibility vs ACOS 07:00 – Keyword classification explained 09:00 – Customizing rules per brand 11:00 – Finding hero keywords 12:30 – High volume unprofitable targets 14:00 – Click requirements by match type 15:30 – Cross-analysis logic 19:00 – Why pros need fast machines 20:30 – Intentional bidding 22:00 – Bid summary sheet 24:00 – Why some bid changes = 0% 31:30 – Reviewing performance index 34:00 – Campaign purpose logic 37:00 – Competitor vs branded clicks 39:00 – Organic ranking influence 44:00 – Inventory-based adjustments 46:00 – Placement strategy 47:30 – Bid frequency 48:30 – Using AI for formulas 51:00 – Outro 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising Our guest today is Priscilla Wagner of Relentless B2C The Simplified Q4 Bids & Budget System for Amazon Sellers The One Activity That Will Fix Your ACOS in 2025 One Keyword, 8 Tools. Accuracy for Search Volume & Sales on Amazon How to Optimize Minimum and Maximum Bids in Amazon PPC to Improve ACoS 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Priscilla Wagner Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno

Imagine spending $75,000 on Amazon ads and selling… just one $40K tiny home. That’s exactly where our guest Caroline found herself after leaving her CFO job and investing $750K into luxury prefab homes. In this episode, she jumps on an onboarding call with Michael from Ad Badger to figure out how to fix a broken PPC strategy, stop wasting money on ridiculous keywords like “IKEA hats,” and actually scale her business. Listen in as they break down long sales cycles, high-ticket ad spend, and the exact steps to go from losing $10K per month to dominating the tiny home market on Amazon. 🦡 Highlights ​​ 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising The One Activity That Will Fix Your ACOS in 2025 35 Negatives to 1 Positive: The Secret to Lower ACoS Tackle 70% Wasted Spend with N-Gram Laddering in Amazon Ads What strategies can help minimize wasted spend in Amazon PPC? Amazon PPC Secrets No One Tells You—Explode Your Brand Growth 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno

In this episode, we’re jumping into the Amazon world just like Mario jumps into a new level. I take you out to the limestone cliffs of Austin, where deep-water bouldering meets deep-data Amazon strategy. And while hanging off a rock face (because why not), I break down the real secret of how products rise through the ranks on Amazon: the Sales Ladder. You’ll hear how to spot your position in the “level map,” how to analyze the players above you, and how to power-up your listing using reverse ASIN lookups, keyword strike zones, and smarter PPC. It’s basically the difference between Mario without a mushroom… and Mario after the mushroom. If you're stuck at Rank 8 and dreaming of Rank 4 — this is your episode. And hey — if you want to climb that ladder even faster, you’ve got an exclusive 25% off Ad Badger software until December 5. A perfect power-up for your Amazon journey. 🦡 Highlights ​​🦡 Resources & Links 🎁Get 25% off until December 5! Optimize your Amazon PPC, track keywords, and climb the sales ladder faster with Ad Badger. Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising Tackle 70% Wasted Spend with N-Gram Laddering in Amazon Ads Using Reverse ASIN on Your Own Product for New PPC Keywords 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno

In this episode, we trade spreadsheets for trench coats and step straight into the shadows of Amazon PPC’s darkest alleyways. What looks like “bad performance” or “great ACOS” at first glance? — rarely is. Together with Steve, we crack open five real PPC cases from the Miami field files: a suspicious drop in ACOS that wasn’t what it seemed…a top-converting ASIN that suddenly vanished from the scene…a keyword framed for a crime it didn’t commit…an auto campaign that went rogue overnight…and finally, the delicate, dangerous game of cutting branded spend. Each case reveals the same truth: great PPC managers aren’t just optimizers — they’re detectives. Welcome to The PPC Crime Scene Files! 🦡 Highlights ​​ 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising Our guest today is Steve Patenaude When Higher Total ACOS Means More Profit How to align team goals using Amazon PPC data tools? How can you quickly and efficiently improve your Amazon listing? B2B Placements in Amazon PPC Why Aren’t You Testing Placement Adjustments in Amazon PPC? Should You Segment Automatic Sponsored Product Campaigns? Smart Strategies for Branded Spend in Amazon Ads 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes​​​​​ - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Steve Patenaude Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno

In this episode, Michael and Sean Stone dive into the biggest Amazon opportunities of 2025 — how to leverage Amazon Marketing Cloud Audiences and the new Deals rules to maximize Q4 performance. They share real account insights, campaign strategies, and explain why now is the best time ever to be selling on Amazon. We’ll see you in The PPC Den! 🦡 Highlights ​​ 00:00 – Intro 01:31 – Why Q4 2025 is crucial for Amazon marketers 05:01 – AMC Audiences – segmentation & targeting 12:01 – Creating high-impact deals in AMC 18:31 – Success stories using AMC audiences & deals 23:01 – Advanced tips: Optimizing campaigns for peak Q4 performance 28:01 – Common pitfalls and how to avoid them 32:01 – What to watch in AMC & Amazon marketing 34:31 – Wrap-up 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising Our guest today is Sean Stone, founder of Stone's Goods The Simplified Q4 Bids & Budget System for Amazon Sellers What are The Biggest Trends in Amazon PPC Q4 of 2021 Q4 Strategy for Amazon Advertising in 2021: How Do You Prepare? Amazon Marketing Cloud: Retarget Viewers & Cart Abandoners 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Sean Stone Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno

In this episode, Michael sits down with Joshua Rawe from AmplyCell to explore a quiet revolution inside Amazon advertising. Téogether, they unpack how AI is taking over the heavy lifting — from creating videos to analyzing data — and why the future of selling on Amazon will belong to those who can think both creatively and technically. You’ll discover how Amazon’s newest AI tools are not just changing ads, but redefining what it means to be a marketer. We’ll see you in The PPC Den! 🦡 Highlights ​​ 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising Our guest today is Joshua Rawe, co-founder AmpliSell A tool I use every month to better manage my Amazon PPC campaigns We Tested AI Video Ads — Here’s What Improved Our ROAS Creative Optimization and Partnerships with Roku for Amazon Video Campaigns Amazon Product Page Optimization in a Rufus AI World 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Joshua Rawe Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno

In this episode, we welcome Maryna, Amazon PPC Manager at Ad Badger, to our show. We dive into how to leverage search query data to boost sales on Amazon. Maryna shares insights on uncovering hidden keywords customers are actually using, optimizing ad campaigns, and increasing CTR and conversions. We discuss when high impressions don’t translate into clicks and how improving titles, images, or pricing can fix that. She also explains the importance of tracking market growth and lost sales, showing why regularly analyzing search query data is key to Amazon success. 🦡 Highlights ​​ 0:00 – Intro 00:35 – How often Maryna uses search query data 01:18 – Why search query data is powerful for understanding the customer’s voice 03:12 – Finding hidden gem keywords and a real client example 09:05 – Low impression share but high CTR & conversion rate: what it means 13:30 – High impression share but low CTR: identifying listing issues 16:16 – High impression share and CTR but low conversion: fixing the listing 17:58 – Losing market share while search volume grows: strategic insights 22:04 – Maryna’s advice for collecting and using search query data 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising Today on the show, we’re thrilled to welcome Maryna Nelep, an Amazon PPC manager and proud member of our Ad Badger family! How Can I Best Use The Search Query Performance Report? How Do I Export Search Query Performance Dashboard Data? Why Amazon’s Search Query Performance Dashboard is Awesome One Keyword, 8 Tools. Accuracy for Search Volume & Sales on Amazon 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Maryna Nelep Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno

In this week’s episode we dive into the powerful Product Opportunity Explorer tool and show you how it can give you an instant pulse on your Amazon PPC performance. Ever wondered if your rising CPCs are just your account scaling or if it’s a market-wide trend? I walk you through real examples from over a thousand marketplaces so you can see exactly how to make sense of CPC increases, sales growth, and competitor activity. Five minutes in the Product Opportunity Explorer can save you hours of guesswork and give you actionable insights to optimize your campaigns. 🦡 Highlights ​​ 0:00 – Intro 0:14 – Story of a Core Community member facing PPC challenges 0:52 – Rising CPCs explained 2:15 – Market research insights 3:17 – Using Product Opportunity Explorer 5:02 – Microphone niche case study 6:49 – Trends and conversion rates 8:33 – Demand and competition overview 9:30 – Pulse check on market share 10:25 – Top products and click share 11:45 – Monthly account analysis tips 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising Using Product Opportunity Explorer to iterate and expand your product line How Can I Best Use The Product Opportunity Explorer For My Amazon PPC Campaign? How Do I Maximize Sales With Amazon’s Product Opportunity Explorer? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno

Hey, if you’re managing Amazon PPC, you need to check out the latest PPC Den Podcast episode. Mike walks you through how to audit your campaigns using bulk files and pivot tables — step by step. What’s really valuable is how he highlights where ad spend might be wasted, which campaigns or products are performing best, and how to optimize match types like broad, phrase, and exact. He also points out the usual frustrations with Amazon Ads — signing in, switching between Seller Central and Advertising — and shows a cleaner, faster way to get insights using spreadsheets. Mike even covers pivot table examples, double pivots, and placement analysis, giving you a practical workflow you can start using right away. 🦡 Highlights ​​ 0:00 – Introduction 0:58 – The goal of an audit 2:27 – What an Amazon PPC audit actually is 3:01 – Observing, recommending, and taking action after audits 4:04 – How to download a bulk file from Amazon Advertising 6:01 – Why regular bulk file downloads are useful 6:33 – Analyzing at a high level: “lay of the land” 6:55 – Campaign structure analysis: auto vs manual targeting, match types, placements 8:07 – Using pivot tables for Amazon PPC analysis 14:22 – Common pivot table audits: match type summary 19:44 – Double pivot tables: skew + campaign name for detailed insights 24:42 – Pivot analysis for multi-ASIN creatives and video ads 25:00 – Outro 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising Audit Your Amazon PPC Account: The 5 Step Guide How Can An Amazon Campaign Audit Help My Business? Live Amazon PPC Campaign Audit Reconstructing Campaign Architecture for Multi-ASIN Portfolios 6 Principles to Follow For Amazon PPC Campaign Structure 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno

Michael and Shane White are back — and this time, they’re taking on the wild world of AI video ads. You’ve probably heard the hype, but here’s the truth: AI videos are already reshaping how Amazon sellers launch, test, and scale. They also dig into what most people get wrong about CVR tracking, why data still beats “gut feeling,” and how video might soon be your best-performing ad type (yes, even if you’re camera-shy). So grab your headphones and your favorite coffee mug — it’s time to talk about launches, AI, and the future of Amazon PPC. 🦡 Highlights ​​ 0:00 – Intro 2:00 – Origin story: building agency from Ecom experience 2:25 – Boutique approach: agency + PPC manager in one 5:14 – AI video: 3D renders from simple files 6:14 – Micro-testing videos on Amazon with keywords 10:00 – Future: video generation without editors, low cost 12:00 – Brand launch strategy on Amazon, goal setting 14:48 – Four PPC launch phases: branded, product, competitor, video/display 17:07 – Conversion > ROAS on early stages 20:32 – Launch phases: branded terms, descriptive keywords, category/competitors 29:12 – Share of search, tracking conversions & traffic 32:48 – Search term optimization, trends, product profitability 34:00 – Risk of focusing too much on ROAS early 36:23 – Sacrifice for long-term success; PPC lessons like GPA vs ROAS 38:17 – Experimenting & giving campaigns buffer; lessons from short-term dips 40:08 – Nomenclature for campaigns, 30,000-foot view, organizing all campaigns & creative assets 42:16 – 30-day test period for campaigns; impressions first, then evaluate 45:23 – Next 6 months excitement: AI & automating analysis 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising Our guest today is Shane White of Nobul Partners What Top Amazon Sellers Won’t Tell You About AI Video Ads Why No One Watches Your Amazon Sponsored Brand Videos & How To Fix It How Do I Make Excellent Amazon Sponsored Display Videos On Budget? Creative Optimization and Partnerships with Roku for Amazon Video Campaigns 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Shane White Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno

In this episode, Michael chats with Gonza Martinez about all things Amazon PPC. Gonza shares how he bought his first Amazon brand and dives into his approach to auditing campaigns, spotting opportunities, and boosting sales. They talk about smart strategies, understanding competition, and making data work for profitable growth. Gonza also shares his tips for leading a team, learning on the go, and “reviving” ad accounts after buying a brand. Whether you’re a brand owner or just curious about Amazon marketing, this episode is full of insights you don’t want to miss! We’ll see you in The PPC Den! 🦡 Highlights ​​ 00:00 – Intro & welcome to Gonza Martinez 02:15 – Gonza’s first Amazon brand purchase story 06:00 – How to audit Amazon PPC campaigns 10:20 – Finding growth opportunities 14:00 – Competition analysis & smart strategies 18:30 – Tips to boost sales fast 22:00 – Leading a team & learning on the job 26:00 – Reviving ad accounts after buying a brand 30:15 – Key mistakes to avoid in Amazon PPC 34:00 – Advanced campaign tips & tricks 38:20 – Gonza’s personal insights & advice 42:00 – Closing thoughts & goodbye 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising Our guest today is Gonza Martinez, e-commerce entrepreneur Five Practical Fixes for Messy Amazon Accounts When Higher Total ACOS Means More Profit How to Save Your Campaigns with Bulk Files for Black Friday and Cyber Monday Smart Strategies for Branded Spend in Amazon Ads B2B Placements in Amazon PPC 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Gonza Martinez Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno

In this episode of the PPC Den Podcast, Michael Erickson Facchin and Clifford Donovan unpack five practical fixes for messy Amazon accounts. They cover how to really track where your budget goes, the pros and cons of AMC audiences, when auto campaigns can be effective, the hidden risks of product targeting, the impact of “previously viewed” placements, and how to approach Creator Connections. If you’re looking to clean up your Amazon PPC strategy and stay profitable in 2025, this conversation gives you the clarity and tools you need. We’ll see you in The PPC Den! 🦡 Highlights ​​ 00:00 – Intro 02:15 – Clifford’s background & experience with Amazon accounts 06:00 – Common mistakes in messy Amazon accounts 09:30 – Fix 1: Cleaning up ad campaigns 13:20 – Fix 2: Optimizing product targeting 17:10 – Fix 3: Using automatic campaigns strategically 21:30 – Fix 4: Managing “Previously Viewed” placements 26:00 – Fix 5: Testing and leveraging Creator Connections 31:20 – Additional tips & tricks for account organization 36:40 – Clifford’s advice for long-term success 41:15 – Q&A / Audience questions 44:00 – Key takeaways 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Michael Erickson FacchinPilothouse DigitalWhy the ‘Perfect’ Amazon PPC Account Is a Myth?Analyzing 2 Amazon Advertising PPC Accounts With Low ACOSThe One Activity That Will Fix Your ACOS in 2025The Easiest Amazon PPC Fix You’re Probably IgnoringWhat Is The Best Way To Fix Low Sales for my Amazon PPC Campaign? Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Clifford Donovan Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno

In this episode, Olena and Michael take on one of the hottest Amazon PPC topics — Total ACOS. They break down why lower isn’t always better, how chasing the lowest number can actually hurt profitability, and why looking at organic growth, conversion rate, and sales velocity matters just as much as ad spend. Together they unpack real examples where a higher Total ACOS led to bigger profits and share practical insights on how to think smarter about your strategy. We’ll see you in The PPC Den! 🦡 Highlights ​​ 00:00 – Intro 00:43 – Olena shares why most clients want to lower Total ACOS and why this can be misleading 01:50 – Discussion on real account data showing profit growing even as Total ACOS rises 04:30 – Olena explains Amazon’s algorithm, sales velocity, and conversion rate impact 06:11 – Why cutting spending isn’t always the healthiest strategy 09:58 – Michael unpacks the math of Total ACOS: ad spend, paid sales, organic sales 12:20 – Olena shares strategies with generic keywords, seasonality, and brand vs. non-brand terms 14:00 – What happens when ad spend is reduced too aggressively 16:40 – Michael highlights solutions: reporting, SEO, CTR/CVR optimization, price, and competitive tracking 19:30 – Olena on long-term thinking, patience, and manual checks for ad positions 20:50 – Final thoughts 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising Our guest today is Olena Shmaiun, Amazon PPC Manager of Ad Badger The One Activity That Will Fix Your ACOS in 2025 35 Negatives to 1 Positive: The Secret to Lower ACoS How TACoS Relates to Your Ad Performance Why Is Your ACOS So High? How TACoS Relates to Your Ad Performance 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Olena Shmaiun Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno

Hey everyone, welcome back to the PPC Den Podcast! Today we’re talking about how to survive the craziest shopping days on Amazon. If you’ve ever freaked out over budgets and bids on Black Friday or Cyber Monday, this episode is for you. I’m breaking down how to use bulk files to create “safe states” for your campaigns. Basically, you can download all your campaign settings, go nuts making changes for peak days, and then reset everything back in one click after the madness is over. We’ll cover how to manage budgets, keyword bids, ad groups, and more, all offline in a spreadsheet so you don’t have to stress over every little tweak while everyone else is enjoying the holiday. This strategy keeps you calm, efficient, and profitable, and gives you more time to actually enjoy your family and friends. Tune in, try it out, and make your Amazon PPC life a whole lot easier and more profitable this season. We’ll see you in The PPC Den! 🦡 Highlights ​​ 00:00 - Introduction 1:30 - Сhallenges with Black Friday and Cyber Monday 3:00 - Concept of “safe state” for campaigns 5:00 - What a bulk file is, its structure, and key functions 7:00 - Examples of editing budgets and bids in a bulk file 9:00 - How to download and reapply bulk files, working with offline edits 12:58 - Wrap-up 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising Why and How to Use New Bulk Sheet Features in Amazon Ads 3 Reasons You’re Still Not Using Bulk Sheets and What to Do About It 3 Bulk File Myths, Debunked 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno