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Episodes

101: Crisis Communication for Event Pros

1/16/2019
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When a natural disaster strikes in your area or some other tragedy of significance takes place, do you have a plan for how you'll communicate to your clients, vendors, and community? The saying goes that you never think it will happen to you, but having a plan in place for the just in case is never a bad idea. In this week's episode of the This Week In Weddings podcast, we're chatting with Christie Osborne, who is an expert in the field of crisis communication and getting some advice on how...

Duration:00:58:06

Episode 100

1/10/2019
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In this casual episode of the This Week in Weddings podcast, Kimberly, Annie, and podcast editor Lance share some of their favorite episodes. After 99 episodes, there are certainly some things they've incorporated into their businesses for the better! Plus, hear some of the trios personal and professional goals for 2019.

Duration:00:48:42

Episode 99: How to End a Client Relationship

1/2/2019
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Sometimes a client you thought was going to be a perfect fit for your business turns out to not be. If you've ever found yourself in the position of wanting to fire a client, this week's episode of the This Week In Weddings podcast is for you. This week, we're chatting with wedding planner and designer Wendy Kay, who has successfully ended more than one client relationship and is sharing her experience and tips for having done so. About our guest: Wendy Kay is the owner of Birds of a...

Duration:01:21:08

Episode 98: Navigating Your Business Through a Natural Disaster

12/19/2018
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Hurricanes, and tornadoes, and wildfires... oh my! A natural disaster can have a devastating impact, but have you thought about the impact it could have to your business? In this week's episode of the This Week In Weddings podcast, we're chatting with Clara Hough, whose Houston-based linen company was impacted by Hurricane Harvey. In this episode, Clara shares her experience of dealing with event cancellations, closing the office, and still maintaining payroll during the devastation along...

Duration:01:05:43

Episode 97: Knowing the Ins and Outs of Your Clients Before Meeting Them

12/12/2018
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How much information do you gather about potential clients before meeting with them or working with them? While Facebook stalking seems like a fairly standard practice, gathering additional information from wedding couples about their needs and wants in advance can make it even easier (and more efficient) to sell your services. In this week's episode of the This Week In Weddings podcast, we're chatting with a destination wedding planner who books almost all her wedding business without an...

Duration:00:45:38

Episode 96: Getting More Done with Workcations

12/5/2018
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As a small business owner, it's easy to be focused on client work and just trying to survive the day to day demands, but taking the time to work ON the business can be a bit more difficult. In this week's episode of the This Week In Weddings podcast, we're chatting with a Seattle-based wedding planner who has used "workcations" to get more done in her business. Listen in as she talks through the process of working on the business with her industry peers. About our guest: Holly Patton Olsen...

Duration:01:00:45

Episode 95: Networking for Introverts

11/28/2018
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The saying goes that it's all about who you know, and being well connected in the wedding industry can certainly be helpful for building and growing your business. But when you're shy or an introvert, networking can be terrifying. In this week's episode of the This Week In Weddings podcast, we're chatting with a successful wedding planner who has learned how to turn her introvert tendencies into strengths when networking and operating her business. About our guest: With over thirteen years...

Duration:00:50:58

Episode 94: Leveraging Instagram for Your Wedding Business

11/21/2018
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There's no doubt that Instagram is a popular social media platform for the wedding industry. Many wedding industry professionals even credit Instagram for bringing them business and growing sales. In this week's episode of the This Week In Weddings podcast, we're chatting with a social media maven all about Instagram and her tips for what to post, where to post, and even how to evaluate your strategy with the platform's statistics. About our guest: Samantha Roberts was a Division 1 golfer...

Duration:00:48:14

Episode 93: Mastering the Post-Wedding Follow-Up

11/14/2018
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As wedding vendors, it's sometimes easy to cross a client off your list once their wedding has happened. Check it off and on to the next! But are you missing opportunities by not having a strong post-wedding follow-up strategy? In this week's episode of the This Week In Weddings podcast, we're chatting with a photographer who recently got married herself and discovered some aspects of being a bride that she never realized on the vendor side. Listen in as we discuss ways to be a better vendor...

Duration:00:43:43

Episode 92: Establishing Boundaries with Clients

11/7/2018
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Have you established clear boundaries with your clients so that you aren't being overworked, overburdened, or bombarded 24 hours a day? Or are your clients running over you? In this week's episode of the This Week In Weddings podcast, we're chatting about establishing boundaries with clients and the best ways to do that. About our guest: Grit & Grace Inc. is a team of diverse individuals that have been committed to creating experiences for our clients and empowering our industry for over a...

Duration:01:09:18

Episode 91: Transforming Client Feedback into Company Growth

10/31/2018
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Are you soliciting feedback from your wedding clients after their event? And if you are, what are you doing with that feedback once you have it? Listening to your customers is certainly a great way to improve your business, but not all businesses are doing it. In this week's episode of the This Week In Weddings podcast, we're chatting with a wedding industry veteran who has mastered asking for client feedback and shares steps for acting when that feedback isn't as perfect as you would...

Duration:00:40:36

Episode 90: Scaling Back Your Wedding Business with Intention

10/24/2018
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Although having more events on the books certainly gets your business name out there, is it really what you want? Growing your wedding business bigger isn't always better, and in this week's episode of the This Week In Weddings podcast, we're chatting with a wedding photographer who discovered just that. Wedding photographer Donna Von Bruening grew her business to more than 100 weddings in a year, then realized being overworked with little free time on her calendar wasn't the life she...

Duration:00:48:04

Episode 89: How To Work with Clients of All Price Points

10/17/2018
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If you've been in business for a while, you've no doubt figured out your ideal client and ideal price points. But, are you leaving money on the table by not offering something for everyone? In this week's episode of the This Week In Weddings podcast, we're chatting with a floral designer who has expanded his business by offering two different divisions of his company – one for a luxury wedding client and one for more modest budgets. In this episode, we're diving into not only why he's taken...

Duration:00:43:37

Episode 88: Growing and Training a Team

10/10/2018
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Having a staff can certainly help you scale and grow your business, but bringing on employees is certainly not without its challenges. How do you find good people? And even more importantly, how do you train them to carry on your reputation and brand? Whether you already are leading a team or you're just starting to consider making the move from solopreneur status, this week's episode of the This Week In Weddings podcast is for you. About our guests: Lindsay Val Longacre founded and...

Duration:01:00:11

Episode 87: Weathering a Drought in Business

9/26/2018
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If you've been in business for any period of time, you've very likely seen busy periods of booking followed by slower seasons. But how do you handle those valleys of business and what can you do during those slower times to continue to generate leads? In this week's episode of the This Week In Weddings podcast, we're chatting with wedding planner and designer Valerie Gernhauser, who's opening up about managing a slower period of business. From ideas for keeping your team busy during a slower...

Duration:00:55:15

Episode 86: Getting Ghosted by Potential Clients

9/19/2018
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The term ghosting may have started with the rise of online dating, but no doubt every wedding professional has been ghosted by a potential client at one point or another. You meet with a couple, think it went really well, send a quote, and... nothing. Why does this happen? In this week's episode of the This Week In Weddings podcast, we're chatting with wedding planner Beth Bernstein about this ghosting phenomenon and what she's seen in the industry. While we don't know if there's any real...

Duration:00:54:07

Episode 85: Adding YouTube to Your Marketing Mix

9/12/2018
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YouTube is the new television. And the new search engine! There's no disputing that the video platform has grown exponentially and is where millions of people are finding information, tutorials, and entertainment. In this week's episode of the This Week In Weddings podcast, we're chatting with a wedding planner and designer who is using YouTube to expand her reach, educate couples, and project her personality to potential clients. Whether you're a YouTuber or not, this episode will certainly...

Duration:00:45:04

Episode 84: Behind the Scenes of This Week In Weddings

9/5/2018
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In this casual episode of the This Week in Weddings podcast, Kimberly, Annie, and podcast editor Lance take listeners behind the scenes of the podcast, discussing everything from how and where they record the podcast to how they determine show topics.

Duration:00:53:12

Episode 83: Doing Conferences the Right Way

8/29/2018
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There are tons of wedding and event industry conferences. From WeddingMBA and The Special Event to the Be Sage Conference and Engage! Luxury Wedding Business Summit, there's something for everyone. If you have plans to add some education and networking to your agenda with an upcoming event conference, this week's episode of the This Week In Weddings podcast is for you. We're chatting with wedding planner Kelly McWilliams, who shares some of her top tips for getting the most out of your...

Duration:00:53:55

Episode 82: Getting Clients to Trust You

8/15/2018
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When you're in a creative field, getting clients to trust your vision can be challenging, especially when they can't see the finished product before hiring you. In this episode of the This Week In Weddings podcast, we're chatting with invitation designer and owner of A Fine Press, Matthew Wengerd, who has taken steps to fine tune his consultation strategy to attract clients who are trusting of his creativity, experience, and desire to think outside the box. Regardless of your area of the...

Duration:00:59:07