Wrestlenomics Radio-logo

Wrestlenomics Radio


Wrestlenomics Radio focuses of the economics of the pro-wrestling industry. We discuss pro-wrestling business news and key metrics for companies like WWE, NJPW, ROH, Impact, indies and more. Support this podcast at — https://redcircle.com/wrestlenomics-radio/donations Advertising Inquiries: https://redcircle.com/brands

Wrestlenomics Radio focuses of the economics of the pro-wrestling industry. We discuss pro-wrestling business news and key metrics for companies like WWE, NJPW, ROH, Impact, indies and more. Support this podcast at — https://redcircle.com/wrestlenomics-radio/donations Advertising Inquiries: https://redcircle.com/brands


United States


Wrestlenomics Radio focuses of the economics of the pro-wrestling industry. We discuss pro-wrestling business news and key metrics for companies like WWE, NJPW, ROH, Impact, indies and more. Support this podcast at — https://redcircle.com/wrestlenomics-radio/donations Advertising Inquiries: https://redcircle.com/brands




The Best of WWE Excuses

After helping WWE complete major increases in the value of its U.S. TV deals, WWE has hired Nick Khan to be its new President and Chief Revenue Officer. His hiring, and the introduction of other executives like new CFO Kristina Salen, comes as TV viewership is in unprecedented decline and there's ambiguity whether the popularity of the brand is being hindered by COVID-19, or by some broader problem with creative. Plus, a study of quarter-hour data shows there are certain quarters that are...


WWE Q2 2020 Earnings Report: Compelling Content

Avid reader of SEC filings Brandon Thurston breaks down the WWE Q2 2020 earnings report as only he can. We look at all the news as the company was even more profitable than the market expected, leading to an increase in shares in after market trading. Plus: How did Vince McMahon respond to questions about declining TV viewership? Online merchandise sales are way up. Live Event business is almost non-existent to due COVID. Yet the company is more profitable than ever. In fact, WWE is so...


Why Comcast should buy WWE

How should we read TV viewership declines in 2020? How low do viewer metrics have to be for it become a concern for WWE's TV partners like Fox and USA Network? Plus, Brandon Thurston lays out an argument for why the acquisition of WWE by Comcast (while unlikely) would be in the best interest of partners, shareholders, and fans. Referenced in this episode: Ad Age Remotely: WWE Chief Brand Officer on pivoting during the pandemic https://www.youtube.com/watch?v=cAgAyqBNHwg Vince McMahon's 1991...


The life and times of the key demo

What matters when it comes to wrestling TV viewership? Brandon Thurston talks about the coveted key demo, total audience, and TV rights fees. The number of wrestlers working 10 or more matches for major companies exploded in recent years. What does it mean for independent wrestling? Plus: Stephanie McMahon talks about the gender pay gap, Florida takes the lead in COVID19 cases, NBCU launches Peacock with WWE content, a preview of the upcoming WWE Q2 earnings report, and more. For articles...


WWE has a new Chief Financial Officer

The foremost independent expert in pro-wrestling business, Brandon Thurston breaks down the most pressing news stories of the week. *Comments from Paul Levesque downplay WWE's COVID test results as reportedly more than 30 people test positive for the virus, and cases rise in Florida. *WWE announces the hiring of a new Chief Financial Officer, former Etsy CFO Kristina Salen. *WWE viewership doom watch: detailed insight on viewership for the big programs and an explanation about why it's...


The scales of Moxley and Cena

What can we learn from Google web search data related to the biggest stars in WWE and AEW? Why is the linear wrestling audience so old? Is it representative of the actual consumer base or skewed by media choices? Plus, Brandon Thurston goes into detail talking about research he recently did breaking down the quarter-hour data in the Wednesday night competition between NXT and AEW. More for written articles and resources go to wrestlenomics.com Support this podcast at —...


Wrestling before and after COVID: Speaking Out movement, COVID19 testing

We go through the facts from the news transpiring from the Speaking Out movement, as numerous stories of sexual assault and other misconduct where made public in the past week. Then, as many as 30 people within WWE reportedly have contracted COVID-19 after the company has declined to administer COVID testing until recently. Visit wrestlenomics.com for Brandon Thurston's latest written work and access to a great collection of data and resources related to the wrestling business. Support this...


Class-action lawsuit against WWE over MENA TV rights

We learned of an update in the complaint filed by a pension leading a class-action lawsuit against WWE. The plaintiffs claim WWE and its executives failed to disclose information to stockholders as the company’s deal with Middle East North Africa TV partners OSN ended early, and an attempt to make a deal with Saudi-owned MBC faltered. Numerous stories of abuse and sexual misconduct in the wrestling industry have appeared online in what’s being called the #SpeakingOut movement. Plus the...


The importance of new stars

Wrestling stars who spike business usually do so soon after being elevated to main event status for the first time in their career. We explore this and the news of the last week or so, including: -New Japan announces its return to events -Triple H on why WWE isn't doing COVID-19 testing, and his new executive title -MLW signs with DAZN -The new free tier for the WWE Network means the end of free trials -Was WWE Network really as profitable as Stephane McMahon said recently? References:...


A letter to white innocence

As people across the U.S. protest racism and police brutality, we divert from the usual focus on wrestling business. Audio clip sources: -Xavier Woods, UpUpDownDown: https://www.youtube.com/watch?v=xmmTyEmCZpE -MVP, Chasing Glory with Lilian Garcia: https://youtube.com/watch?v=-QQM4xcLMU0 -James Baldwin: https://www.youtube.com/watch?v=RwhNWPLVF-Q | https://www.youtube.com/watch?v=nAmL3F5uylo -Dr. Martin Luther King, Jr.: https://www.youtube.com/watch?v=2xsbt3a7K-8 -Dr. Michael Eric Dyson,...


Rumors of PPV's Death Were Greatly Exaggerated

Coming off news that early estimates for All Elite Wrestling's Double or Nothing pay-per-view may have been among AEW's most-bought PPVs yet, we revisit the strategy behind the WWE Network, as told by former WWE co-president Michelle Wilson. Plus Brandon Thurston talks about the Wrestlenomics formula and talks your questions! Follow on Twitter: http://twitter.com/wrestlenomics http://twitter.com/BrandonThurston http://wrestlenomics.com Support this podcast at —...


COVID-19 Data in Florida and Japan

How safe is it to continue running empty arena wrestling events in the United States and Florida compared to Japan or Tokyo? Brandon Thurston looks at the data around testing, cases, and deaths. What do Google searches tell us about the title reigns of WWE champions and the popularity of WWE from 2004 to the present? The latest on TV viewership, including the success of the Dark Side of the Ring series. For more information visit http://www.wrestlenomics.com Support this podcast at —...


How WWE Network has made business harder for others

The latest on the pro-wrestling business during the coronavirus pandemic, discussed by Brandon Thurston. *NJPW President Harold Meij gave a statement about the state of his company. *An update on the ongoing lawsuit between former XFL CEO Oliver Luck and Vince McMahon. *What regular top stars are left for WWE? *Your questions! *And finally why it’s clearer now the WWE Network has made life more difficult for the company and its competitors. Visit us at wrestlenomics.com Support this podcast...


Coronavirus is a breakpoint for wrestling fandom

It looks like WWE's going to be even more profitable than thought before, according to Brandon Thurston. Also, what's "friction"? What are breakpoints, and why are they important to assessing wrestling's popularity in the midst of the coronavirus crisis? Plus, everyone's favorite topic: is wrestling real or fake? And what are the economic consequences of the wrestling audience's perception thereof? Read Brandon's written analysis at wrestlenomics.com Support this podcast at —...


Will Wrestling Viewership Bounce Back?

Brandon Thurston talks over the effect empty building wrestling shows are having TV viewership and whether viewers will bounce back whenever programs can return to arenas. We consider the possibility of WWE selling to a major media company, executive stock sales and the performance of major wrestling companies' YouTube channels. Follow Wrestlenomics at http://twitter.com/wrestlenomics Visit http://wrestlenomics.com for written analysis of wrestling business. Support this podcast at —...


WWE Q1 2020 Earnings Report

Wrestling business analyst Brandon Thurston breaks down the WWE Q1 2020 earnings call in a level of granularity as only he can. Support this podcast at — https://redcircle.com/wrestlenomics-radio/donations Advertising Inquiries: https://redcircle.com/brands


Wrestlenomics Radio: WWE releases & XFL shutdown timeline

Brandon Thurston reviews the recent events that led up to WWE's decision to cut costs and lay off or furlough workers, as well as the recent closure and bankruptcy of Vince McMahon's XFL. May 2018: WWE discloses it received a minority stake in Alpha Entertainment related to XFL IP transaction with Alpha. https://otp.tools.investis.com/clients/us/wwe/SEC/sec-show.aspx?FilingId=12727687&Cik=0001091907&Type=PDF&hasPdf=1 Dec 2017, Nov 2018, Mar 2019: Vince McMahon sells a total of $379.7 million...


Wrestlenomics Radio: The end of XFL 2.0, Wrestlemania Reception

Vince McMahon's latest endeavor into professional football seems to have come to an end after most XFL employees were laid off this morning. Does WWE's "cinematic" approach demonstrated at Wrestlemania have an economic relevance? What does it mean for the development of new stars? Follow Wrestlenomics at twitter.com/wrestlenomics Visit the website at wrestlenomics.com Support this podcast at — https://redcircle.com/wrestlenomics-radio/donations Advertising Inquiries:...


Wrestlenomics 101: COVID19 can't stop WWE profitability, Cena on star development

Brandon Thurston talks about these subjects: -Knox County Mayor Glenn Jacobs on his governor's stay-home order -Predictions on how long it'll be before wrestling events will go back to normal -WWE will remain profitable despite COVID19 restrictions -WWE and AEW TV rights aren’t at risk -Wrestlemania offered as a $60 PPV on streaming platforms -Wrestlenomics dubstep math: Showing how venue merchandise likely doesn't compensate for WWE house show losses -Q1 2020 viewership trends, top...


Wrestlenomics Radio: 100th Episode, Investors' Understanding of WWE

As we remain quarantined at home, the wrestling business continues on. Brandon Thurston talks about these topics: -COVID19 risks, Roman Reigns pulls out of Wrestlemania match -Vince McMahon enters into stock sale agreement with Morgan Stanley -Is WWE’s PPV rights deal dead? -WWE COVID19 risk model -Paul Levesque’s new corporate title -How do investors and analysts think about WWE’s business? Visit the newly revamped wrestlenomics.com for data sources and blog posts. Follow Wrestlenomics on...