Etsy Success podcast

You’ve put a lot of hard work into creating and curating items for the holiday season. Now it’s time to make sure buyers find them! Learn about best practices for query matching, conversion, and customer service—three key factors in optimizing for holiday shoppers. Then hear our critiques segment, where we offer feedback and tips for specific listings submitted by sellers in the Forums. Listings critiqued in this episode: Green tea bergamot handmade soapFloral earringsBlue and yellow clip on arch earringsDIY capybara crochet kit Resources mentioned in this episode: 7 Essential Types of Product PhotosUltimate Guide to Product Photography2022 Holiday Marketplace Insights trend report

The holidays are a great opportunity to appeal to seasonal shoppers. Help your shop shine throughout the coming months with these marketing tools and techniques. Resources and recommendations mentioned in this Audio Article: Tips for Creating Engaging Explore Videos Shoppers Will LoveHow to Market Your Business on TikTokUltimate Guide to Social Media Marketing2022 Holiday Marketplace Insights trend reportStart your Etsy Ads campaignUltimate Guide to AdvertisingCreate a coupon for your shopHow to Use Etsy Updates to Help Bring Buyers BackSchedule a sale in your shopEtsy Insights Forums post: Getting the most out of Etsy Sales Events

Having a clear shipping strategy is essential to ensure the best experience possible for both buyers and sellers. Use this checklist to help get your shop in shape for fulfilling holiday orders with our favorite shipping tools and best practices. Resources and recommendations mentioned in this Audio Article: Review your processing timesReview your shipping profilesPurchase shippings labels on EtsyStrategies for Shipping Challenging ItemsOffer a free shipping guaranteeDeveloping an International Shipping StrategyOffer shipping upgradesPurchase USPS or Fedex shipping labels on EtsyHow shipping insurance offerings vary by carrierLearn about Etsy’s Purchase Protection programExplore discounts through our shipping partners

If buyers have a positive experience purchasing from your shop this holiday season, they're more likely to keep coming back long after the holiday season is over. Get tips for wowing shoppers with great customer service—and encouraging them to keep coming back for more. Resources and recommendations mentioned in this Audio Article: Download the Etsy Seller appHow to Use Saved Replies in MessagesHow to Add a Listing VideoHow to Set Up Your Shop PoliciesUpdate your shipping profilesTurn on gift wrap in your shopAdd or update your about sectionUltimate Guide to Social Media MarketingHow to Turn On Vacation ModeThe Ultimate Guide to Holiday

No matter what you sell, our annual holiday trend report has you covered! Find out how to tap this season’s trends to reach more shoppers with these key insights based on industry forecasting and Etsy search data. Resources mentioned in this Audio Article: Etsy Insights Forums post with info on search traffic timing for holiday occasions2022 Fall Marketplace Insights trend report2022 Holiday Marketplace Insights trend reportThe Ultimate Guide to Holiday

Each month, we highlight information on key shopping dates, upcoming seller events, and buyer trends. Listen to our guide for September to help prepare your shop for success. Resources and recommendations mentioned in this Audio Article: Etsy UpdatesSeller email list2022 Holiday Marketplace Insights trend report2022 Fall Marketplace Insights trend reportReview your processing timesShop EcoEncloseSign up for QuickbooksSubmit your listing for a critiqueThe new Etsy Events spaceEtsy UEtsy U workshopsThe Ultimate Guide to Holiday

From magical forest themes to posh pearlcore looks, find out what trends are rising to the top for the busy shopping season. We’ll be doing things a little differently from our usual trend episodes this time around: Etsy Trend Expert Dayna Isom Johnson and Community Education Manager Isabella Diaz will chat about key holiday trends and which categories and items are most relevant for each one. Then, in our trend critiques segment, they’ll give shop owners tips on how to incorporate the holiday trends into their work. For more on 2022 holiday trends, check out our Marketplace Insights report: etsy.me/3dCt4ND Here are links to the shops Dayna and Isabella critiqued in today’s episode, in chronological order: CoiledUpCreationsHerStoriedHomeKlikKlakBlocksJewelGarage

This week, we tapped some experienced sellers to get their advice on how to prep for the busy shopping season ahead. Etsy U instructors are seasoned shop owners who work with the community to help other sellers find success on the platform. These sellers have learned a lot over the years, so tune in to get insightful suggestions and time-saving ideas to help you have your best holiday season yet.

You all have done it again: You sent in so many beautiful stories about your unforgettable custom orders that we couldn’t wait any longer to share them with the world. On this week’s installment, hear about extra-special memorial gifts, connections that inspired new products, and niche requests that made a meaningful impact on both the buyer and seller. If you’d like to share your own story about a memorable custom order, call 917-947-9704 and leave a message for us. Or you can record a voice memo on your phone and email it to podcast@etsy.com. Please keep your message under 60 seconds, and include your name and shop name at the start, like this: “I’m Isabella of Fido’s Flowers, and my most memorable custom order was...” Read more about this prompt over in the Forums: etsy.me/3InfTLI Note: By sharing your memo with us, you agree to our terms at etsy.me/recordingshare

Heads up: This episode may make you laugh, cry, or both! You sent in your recordings about custom orders that made an impression on you, and we’re so glad you did. From strange coincidences and joyful celebrations to touching gestures of love and remembrance, Etsy sellers share stories about the custom requests they’ll never forget. If you’d like to share your own story about a memorable custom order, call 917-947-9704 and leave a message for us. Or you can record a voice memo on your phone and email it to podcast@etsy.com. Please keep your message under 60 seconds, and include your name and shop name at the start, like this: “I’m Isabella of Fido’s Flowers, and my most memorable custom order was...” Read more about this prompt over in the Forums: etsy.me/3InfTLI Note: By sharing your memo with us, you agree to our terms at etsy.me/recordingshare

Picture this: A buyer clicks on your listing, then proceeds to favorite it or, even better, buy it. The dream scenario, right? This is what it means for a listing to convert. This week, learn how to help motivate shoppers to click on your listings and give them the info they need to make a purchase decision. Check out the Etsy Success product photography video: etsy.me/3A55YbD Read 4 Ways to Conquer Pricing Pitfalls: etsy.me/3QPcs4i Read our Ultimate Guide to Photography: etsy.me/2usmcYt Read 5 Tips for Writing Listing Descriptions: etsy.me/3yr4nLO Listen to last week’s episode, Etsy Search Tips: How to Optimize Your Listing Descriptions: etsy.me/3u3E77F Learn how to set up shipping upgrades: etsy.me/3I4app1 Read How to Create a Competitive Shipping Strategy: etsy.me/3OJrRkP Note: Etsy search is always changing and every shop is different. These are some of the current best practices we recommend as of June 2022.

Listing descriptions have always been crucial for communicating important info about your products, but now those descriptions can also help get your items in front of even more potential customers. This week, two Etsy experts discuss what’s changing about how Etsy search ranks your listings and share best practices for writing listing descriptions optimized for those changes. Then they walk through concrete examples for all kinds of shops, whether you sell handmade, vintage, or craft supplies. For more Etsy search tips, check out our Ultimate Guide to Etsy Search: etsy.me/2QH4vix

We know intellectual property rights and laws aren’t the easiest to understand. That’s why we invited Jay Huber from our Trust and Safety team to get the scoop on the new Etsy Reporting Portal. Jay breaks down how to use the tool, then addresses some common questions we’ve heard from the seller community. Find out who’s eligible to use the portal, whether you need a copyright registration number to file a report, and how the team will approach future developments of the tool. Legal Notices Related to Episode Content: The information contained in this episode constitutes information and not legal advice. The listener assumes all responsibility for any and all use of this information. Please consult an attorney for specific questions.

When done right, paid advertising can be a highly effective way to reach a new audience for your products—and help drum up more sales for your growing business. In this week’s audio article, learn the basics of online advertising to accelerate your marketing efforts.

In today’s episode we share what’s on the rise for spring and summer, but this time we’re doing something a little different: trend critiques! Etsy Trend Expert Dayna Isom Johnson and Community Education Manager Isabella Diaz offer ideas for exploring trends, tailored specifically to individual sellers’ shops. They highlight what the seller is already doing well, and discuss potential options for incorporating this year’s trends into their business. Shops critiqued in this episode: For more on spring and summer trends, check out our latest Marketplace Insights report: etsy.me/35OGvqb

Our research shows that when potential customers see glowing reviews for an Etsy shop, it helps inspire confidence in their decision to purchase. Hear our top tips for leaving an impression that motivates buyers to select all five stars when they review an order, which can, in turn, encourage other shoppers to trust your business.

This week we’re talking all things social media, whether you’re just starting out or looking to take your skills to the next level. Etsy Social Media Manager Evan Watkins shares tips on choosing the platform that’s right for you, creating content to attract followers, as well as some dos and don'ts to help increase your chances of getting featured on Etsy’s social media pages. And in a special new segment, Evan will critique sellers’ social media accounts as examples of best practices, sharing feedback and offering suggestions. Learn how to build a DIY photography light box in this Seller Handbook article: etsy.me/35yeuDh Get tips for taking photographs with a phone in this case study: etsy.me/3hKK0QL Read this Etsy Insights post about teaming up with influencers: etsy.me/3tBLcvd Check out the social media accounts we critiqued in today’s episode:

Shoppers want a clear understanding of what they’re buying before they make a purchase. Do your product photos show them everything they need to know? Mix and match these seven photo types so customers know exactly what to expect from your items. To learn how to add listing variations, check out this Help article: etsy.me/listingvariations For photo styling tips, read our Seller Handbook article, “How to Style Product Photos”: etsy.me/styleproductphotos

Are checkerboard patterns still in? What’s the color of the year? What does “lagom'' mean and why should you care? Get the scoop on these questions and more in this conversation between Etsy Trend Expert Dayna Isom Johnson and Community Education Manager Isabella Diaz. Dayna brings the latest on which trends are on the rise for 2022, and Isabella shares actionable tips for using those trends to help attract buyers. For more on 2022 trends, check out our latest Marketplace Insights report: etsy.me/3oVxpyp and Dayna’s trend guide: etsy.me/3lrR5rH Legal Notices Related to Episode Content: TikTok is a trademark of Bytedance Ltd.

It’s time for round two! You shared so many great reasons for celebration that we couldn’t keep them to ourselves. In this installment, hear about heartwarming custom orders, perseverance after hardship, impressive leaps of faith, and more. Note: Descriptions of environmental attributes of any items are based solely on Seller’s shop and listing information. Items sold by Sellers, such as masks, aren't medical-grade. When selecting a mask, consult official guidance to make the right choice for you. More info: etsy.me/3Fm6eTj