The Fitness Entrepreneur Podcast

Legacy Event with Jamie Alderton Learn how hiring a team can transform your fitness business in this episode. Discover the key to growing your business beyond your personal efforts and why building a team is crucial for success. Uncover the order of hiring in your fitness business and the three main traits to look for in potential hires. Find out how mastering the skill of leading, managing, and mentoring others can lead to substantial growth in your business. If you're struggling with hiring, consider reaching out to the team for guidance. Your next level of growth is waiting on the other side of your next hire.

Sign Up to the Legacy Event Here On this episode of the Fitness Entrepreneur Podcast, host Phil Graham reflects on his journey in the fitness industry. While he doesn't have regrets, he shares insights on what he would do differently if given the chance. Phil emphasises the importance of charging more in business and how past mistakes have led to wisdom and growth. Join him as he shares valuable lessons learned and the impact of building a successful fitness business.

https://fitness-entrepreneur.com/legacy-event Tune in to the Fitness Entrepreneur podcast where we are joined by a special guest host Jamie Alderton. Phil and Jamie dive into common challenges faced by personal trainers when scaling their businesses, drawing from Phil's extensive experience working with clients worldwide. From starting small on the gym floor to navigating growth, outsourcing, and burnout, Phil shares valuable insights to help trainers succeed. Join them for an insightful conversation on overcoming obstacles and building a thriving fitness business.

https://fitness-entrepreneur.com/the-power-room/ In this episode, we get an inside look at a private coaching call from the Power Room mastermind, where six and seven-figure fitness business owners gather. The conversation delves into the importance of scaling yourself before scaling your business, offering valuable insights for those looking to grow their fitness businesses. Whether you're stuck in a plateau or seeking to blast through new levels in your business, this episode provides practical advice on thinking like a successful business owner in the fitness industry.

https://fitnessindustrywealthandfinance.com/ - If you want to finally organise your finances, grow your profits and pay less tax speak with the industry’s leading accountancy team. Exclusively for established and fast-growing fitness businesses. On this episode of the Fitness Entrepreneur Podcast, host Phil Graham shares a powerful story about a martial arts coach's experience in a UFC warm-up room. The coach witnessed the transformation of a fighter's hands into formidable weapons through professional hand wrapping. The fighter felt invincible with his hands wrapped, ready for battle. Tune in to learn how attention to detail and preparation can make a significant impact on your fitness business success.

If you’re additced to growing your fitness business click here to identify your blind spots and map out a 90-day action plan to grow your profits, impact and peace of mind https://fitness-entrepreneur.com/growth-session/ This episode of the Fitness Entrepreneur Podcast with Phil Graham discusses a key marketing strategy for fitness entrepreneurs to attract high-performing clients. Phil emphasises the importance of focusing on clients who are committed, implement strategies consistently, and achieve great results. By targeting these high flyers in their marketing efforts, fitness entrepreneurs can create a community of successful clients. Tune in to learn more about this crucial marketing secret for getting more coaching clients and building a thriving fitness business.

If you’re additced to growing your fitness business click here to identify your blind spots and map out a 90-day action plan to grow your profits, impact and peace of mind https://fitness-entrepreneur.com/growth-session/ In this episode, Phil Graham discusses the shift in focus from working with online coaches to semi-private gym owners. He highlights the frustration some gym owners feel towards online coaches making significant profits without in-person interaction. Phil shares valuable insights and lessons learned from working with semi-private gym owners, emphasising the importance of providing a hands-on service for better results. Tune in to gain valuable knowledge on building a successful fitness business.

https://fitnessindustrywealthandfinance.com/ On this episode of the Fitness Entrepreneur Podcast, host Phil Graham emphasises the importance of focusing on the quality of your product or service to drive sales and retain clients. He highlights the correlation between delivering excellent results, creating jaw-dropping testimonials, and ultimately increasing revenue. Phil stresses the significance of product quality in building marketing capital and ensuring client retention, ultimately leading to higher profits and smoother sales processes. Tune in for valuable insights on optimizing your fitness business for success.

https://fitnessindustrywealthandfinance.com/ In this episode of the Fitness Entrepreneur Podcast, host Phil Graham shares an important lesson he learned from Grant Cardone about getting attention and growing a business. The lesson is that "best known beats best," meaning that the person who markets themselves the loudest is the one who gets seen and heard first. Phil discusses the importance of being willing to shout from the rooftops and be present online, even if it means facing criticism or discomfort. Tune in to learn how to get more clients, close more sales, and build a successful fitness business.

In this episode of the Fitness Entrepreneur Podcast, host Phil Graham explores the decision-making structures of successful fitness business owners. He shares that the wealthiest coaches and entrepreneurs are not necessarily smarter or more attractive, but they excel at making efficient decisions. Phil highlights the difference between the average entrepreneur, who takes months or even years to act on a decision, and high performers who take immediate action. Tune in to gain insights on improving your decision-making process and building a thriving fitness business.

https://fitnessindustrywealthandfinance.com/ In this episode of the Fitness Entrepreneur Podcast, host Phil Graham discusses the importance of quality thinking in building a successful fitness business. He emphasises the need to focus on long-term strategies rather than solely relying on tactics for immediate gratification. Phil draws on his extensive experience in coaching fitness professionals and highlights the gap between what is portrayed on social media and the reality of building a real business. He encourages listeners to think critically and avoid mirroring the tactics of others in the industry. Tune in for valuable insights on how to build a thriving fitness business.

https://fitnessindustrywealthandfinance.com/ In this episode of the Fitness Entrepreneur Podcast, host Phil Graham dives into the misconception that popularity and a large following equate to success in the fitness business industry. Drawing from his experience working with top influencers and celebrities, Phil reveals that having a massive following does not necessarily translate into revenue or client bookings. He highlights the importance of focusing on quality over quantity and shares valuable insights on how to build a thriving fitness business without getting caught up in the pursuit of fame. Tune in to learn how to find peace, tranquility, and power in your fitness business journey.

In this episode of the Fitness Entrepreneur Podcast, host Phil Graham discusses the importance of embracing challenges and chaos as fuel for personal and business growth. He encourages listeners to approach the new year with curiosity, courage, and excitement. Whether you're ready to hit the ground running or still in cruise mode, Phil provides insights and inspiration to help you become the best business owner and leader possible. Tune in to gain valuable lessons from Phil's own experiences as CEO of the Authority Network.

In this episode, Phil delves into a prevailing trend within the fitness industry that advocates for contentment with one's current state, discouraging the pursuit of growth and increased wealth. Unraveling this notion, Phil challenges the status quo and underscores the vitality of continuous personal and financial development. He urges listeners to critically assess the perspectives discouraging progress and instead, glean insights from the experiences of those who have achieved success. Phil emphasises the need for individuals to establish clear motivations for their desire to accumulate wealth while highlighting the multi-faceted nature of success beyond mere financial gains. Throughout the episode, he explores the significance of taking responsibility, confronting fears and childhood traumas, and seeking guidance from mentors who have excelled in various aspects of life. Closing the discussion, Phil underscores the importance of growth, self-belief, trust, and the cultivation of robust relationships and connections. He encourages listeners to embrace the journey of continuous improvement, surround themselves with influential figures that challenge their perspectives, and consistently aspire to broader horizons to remain competitive in the ever-evolving marketplace. Check out: https://fitnessindustrywealthandfinance.com/

In this episode, Phil, challenges the notion of daily routines and argues that they can often lead to stress and pressure. Instead, Phil suggests focusing on weekly routines that set intentions and goals for the week ahead. By adopting a flexible approach to each day based on how one feels, there is more space for creativity and productivity. Phil encourages listeners to understand that moods can vary on a daily basis, and by embracing a weekly routine mindset, they can alleviate unnecessary pressure and achieve their desired outcomes.

In this episode, Phil, emphasises the importance of mindset and visualisation in achieving success. Phil explains that accessing the identity one wants to become and believing in one's ability to achieve it is crucial. He also addresses common obstacles such as fear of failure, lack of discipline, and seeking external validation. Phil stresses the need to develop a strong internal relationship with oneself and to focus on personal growth and transformation. The episode concludes with lessons on time management, setting goals, and being intentional while also remaining detached from outcomes. Overall, Phil encourages listeners to cultivate a positive attitude, belief in themselves, and the ability to handle challenges in order to achieve their goals. Check out: https://fitnessindustrywealthandfinance.com/

In this episode, Phil shares money and business building lessons of 2023. The key takeaways include: Growth happens with commitment, not conditions. Make yourself worth modeling by showcasing your work and achievements. Focus on the hard tasks in your business to achieve higher rewards. Give yourself permission to rest and avoid being constantly busy. Make your message universally applicable to attract a wider audience. Develop a unique style of leadership and communication. Triage your clients based on their presence, results, and payment. Don't focus all your attention on clients who are struggling; focus on the overall success of your client base. Clients care about how you can help them, not what you have. Stop worrying and filter your thoughts to focus on positive outcomes. Phil emphasises the abundance of opportunities in the market and encourages you to ignore fear mongers and believe in their own potential. Overall, 2024 is predicted to be a great year for your business.

In this episode we are joined by Ollie Marchon of Marchon Gyms shares his insights on gym ownership and pricing strategies. He discusses the risks and benefits of charging high ticket prices in small communities and emphasises the potential of semi-private studios to command higher prices. Ollie also talks about his approach to marketing and the importance of authenticity in advertising. The episode concludes with a glimpse into the future of the fitness industry in 2023 and Ollie's predictions for 2024. Watch the episode on YouTube: https://youtu.be/P2nzy33dFsM?si=xD1c__u8vHhDx-fX

In this episode, I discuss the importance of having a financial safety net, commonly known as a "war chest," for both personal and business expenses. I'll be sharing my own experience of building a war chest when I started my fitness business and emphasizing the need for responsible mentorship in this process. I'll outline the steps to take, including getting clear on personal and business expenses, stress testing these numbers, and aiming for a margin of 45-55%. I conclude by emphasising the significance of having a war chest regardless of the type of business.

In this episode, we recap our recent client event and share five key takeaways. The event covered a range of topics, from vision and mindset to client acquisition and team building. The first takeaway emphasises the importance of tackling the things we've been avoiding in order to find true success. We encourage listeners to make a list of personal and business tasks they've been avoiding and set deadlines for completing them. The second takeaway highlights that the purpose of building a business goes beyond making money or changing lives. Stay tuned to learn more insights from the event.