Marketplace Tech

As tech companies rush to build data centers to power their AI models, they're eating up power, money, and memory. Specifically, memory chips. The research firm IDC says demand from data centers has driven up prices for these chips and that we are dealing with an unprecedented memory chip shortage. That has knock-on effects for other devices that need these chips, including smartphones, PCs, and external hard drives. Marketplace’s Stephanie Hughes spoke with Linda Tadic, a digital archivist and founder of Digital Bedrock, about how the memory shortage is affecting her work right now.

We create digital breadcrumbs all the time — when we buy something online, when we post on social media, and even when we look up directions on the internet. This is data generally collected by private companies — but how and when should the government be able to access it? There have been lawsuits filed recently against the Department of Homeland Security over its collection and use of consumer data. Jeramie Scott, senior counsel and director of the Surveillance Oversight Program at the Electronic Privacy Information Center, explains how the government collects data about us.

This week, OpenAI turns to consultants to get more companies to integrate AI coworkers. Plus, Apple will be making its Mac Mini in Texas. But first, U.S. Defense Secretary Pete Hegseth met with Anthropic CEO Dario Amodei this week, reportedly asking for unfettered access to the company’s AI model. If not, Hegseth has threatened to cancel a $200 million dollar contract the Pentagon has with the company. This comes after Anthropic's AI model Claude was reportedly used as part of the operation to capture former Venezuelan president Nicolas Maduro. Anthropic has said it doesn't want its technology used to develop weapons or for mass surveillance of Americans. Marketplace’s Stephanie Hughes spoke with Axios tech policy reporter Maria Curi to learn more on this week’s “Tech Bytes: Week in Review.”

Move over, streaming services. Physicial media is making a comback. A Consumer Reports survey finds that nearly half of people in the US are watching Blu-rays and DVDs. And 15 percent of those surveyed are still watching VHS tapes. So, Marketplace’s Nova Safo went out to learn more about what

As teenagers decide whether to go college, and where, more of them are turning to artificial intelligence to help make that decision. According to a survey out today from the education company EAB, about half of high schoolers who are planning to go to college are using AI tools in that search. That’s nearly double the number from last spring. And in turn, colleges are spending big to spruce up their digital footprints for maximum AI discoverability.

Imagine you're getting ready for a job interview. What do you do to prepare? You may have your sibling do a mock interview. You might also panic-buy a professional looking workbag. Now, imagine you learn your interviewer is an artificial intelligence bot. This is becoming a more common occurrence. Employers are outsourcing not just the screening of applications to artificial intelligence, but also the interviewing. Ray Smith, workplace reporter at The Wall Street Journal, wrote about how to prepare for this experience after esting a couple job interviews with an AI. He said it was nerve-racking.

Thanks to AI coding agents, basically anyone can program their own software without much technical knowledge. But lowering the barrier to sophisticated web design is also opening the door to more scams. Marketplace’s Meghan McCarty Carino experienced the effects firsthand.

This week, Palantir announced on X it’s relocating its headquarters to Miami. Plus, we look at the controversy around Ring's Search Party feature. But first, an update to Google's AI search summaries. If you use AI-enabled search on Google, it’ll spit out an AI-generated summary with source links to the right. Now, the company is making links more prominent when users hover over certain words in the AI summary. Google says this new interface is “more engaging.” Marketplace’s Stephanie Hughes spoke with Anita Ramaswamy, columnist at The Information, about all this and more.

Meta anticipates up to $135 billion worth of capital expenditures this year, nearly double the company’s outlay in 2025. One driver of that expenditure growth is what Meta calls its "Superintelligence Labs." This kind of spending puts it right up there with other tech giants pouring money into their AI capabilities. And it's a shift from a company that used to be hyper-focused on virtual reality. Marketplace’s Stephanie Hughes talked about this with Mike Isaac, a reporter for the New York Times, to learn more.

As artificial intelligence companies roll out more sophisticated agents, many analysts and investors raised concerns that AI could replace traditional software. Some are dubbing this the “SaaSpocolypse.” New AI tools allow users to “vibe code,” or describe what you’d like to create in plain language and have the AI generate the code for you. This could make some software easier for companies to create themselves. Marketplace’s Stephanie Hughes spoke with Daniel Newman, CEO of The Futurum Group, a technology research firm, to learn more.

According to the National Student Clearinghouse Research Center, the number of students enrolling in computer and information science decreased this past fall from the year before. That's at both the graduate and undergraduate level and the first drop since 2020. Meanwhile, the Computing Research Association says there's been a decline in a number of computing-related majors. Marketplace’s Stephanie Hughes spoke with Kari George, Senior Research Associate at the CRA's Center for Evaluating the Research Pipeline to learn more.

Caterpillar, which manufactures heavy duty equipment like asphalt pavers, diesel engine locomotives, and industrial gas turbines, has been around for 101 years. And now, the company seems to be one of the big winners of the AI infrastructure build out. Big tech companies are working as fast as possible to get their data centers up to power artificial intelligence. Some are building their own natural gas plants to provide electricity for those data centers. Enter Caterpillar, maker of electric generators. Marketplace’s Dan Ackerman has been reporting on this.

This week, we look at Spotify's stellar quarter. Plus, there's a new AI-only social network called Moltbook. But first, Alphabet, parent of Google, went to the debt markets this week, raising tens of billions of dollars to fund its AI spending. One of the bonds Alphabet is offering, issued in British pounds, has a maturity date of 100 years from now. This is very unusual in the corporate world. Marketplace’s Stephanie Hughes spoke with Jewel Burks Solomon, managing partner at Collab Capital, about what she makes of Alphabet doing this kind of borrowing.

Cryptocurrency is being used more frequently in illegal transactions — about $158 billion was used in illicit crypto activity last year. That’s an all-time high, according to a new report from the startup TRM Labs. This comes as the overall crypto ecosystem is growing and, it should be said, legitimate uses of crypto are growing at a faster rate than illegitimate ones. Marketplace’s Stephanie Hughes spoke with Ari Redbord, global head of policy at TRM Labs and one of the authors of the new report, to learn more.

NASA’s Artemis II mission, which will send humans around the moon for the first time in over five decades, could launch as early as March. This is part of a larger campaign to establish a long-term presence on the moon and eventually prepare for human space flight to Mars. Meanwhile, China also has a goal of landing humans on the moon by 2030, setting up a kind of modern space race. One reason for the rush: It's like a game of finders keepers, said Saadia Pekkanen, a professor focused on space law and policy at the University of Washington.

Graphics processing units (GPUs) have become the most important commodity in the AI boom — and have made Nvidia a multi-trillion dollar company. But the tensor processing unit (TPU) could present itself as competition for the GPU. TPUs are developed by Google specifically for AI workloads. And so far, Anthropic, OpenAI and Meta have reportedly made deals for Google’s TPUs. Christopher Miller, historian at Tufts University and author of "Chip War: The Fight for the World's Most Critical Technology," explains what this could mean.

According to surveys by the FINRA Foundation, our knowledge of personal finance here in the U.S. went down by 15% between 2009 and 2021. But what if it actually didn't? What if the technology we use to answer the questions is now getting in the way? In 2021, over half of all respondents used a smartphone to fill out the survey. In 2009, none of them used one, according to data from FINRA’s National Financial Capability Study. A new working paper finds that when people use smartphones for surveys they're more likely to respond with the wrong answer or say they don't know. Marketplace’s Stephanie Hughes spoke with Montana State University economics professor Carly Urban, one of the authors of the paper, to learn more.

On this week’s “Marketplace Tech Bytes: Week in Review,” we take a look at Nvidia's changing investment relationship with OpenAI. Plus, a stormy start for the new U.S. version of TikTok. But first, SpaceX, one of the world’s largest rocket companies, announced this week that it’s buying xAI, a two-and-half-year-old artificial intelligence startup. Both companies are controlled by Elon Musk. The new company is reportedly valued at $1.25 trillion. It means the chatbot Grok, the satellite internet company Starlink, and the social media firm X are all going to co-exist under the same rocket hangar. Marketplace’s Stephanie Hughes spoke with Paresh Dave, senior writer at Wired, about what adding these companies together equals.

A landmark lawsuit that accuses social media companies of intentionally designing their platforms to be addictive — and causing harm to children and teenagers' mental health — is in court this week in Los Angeles. The defendants in this case are Meta and YouTube, both of which dispute the allegations. Snap and TikTok both settled in advance of the trial. Some are calling this social media's "Big Tobacco" moment. Eric Goldman, co-director of the High Tech Law Institute at Santa Clara University, discusses this as well as a series of lawsuits against the social media giants.

You can get a pretty good workout plan from a chatbot, but the tech is also being incorporated into all kinds of existing fitness apps, from Apple's Workout Buddy, which motivates you through earbuds, to the Fitbit AI health coach, to Peloton's AI-enabled camera that tracks your form. Nicole Nguyen, personal tech columnist at The Wall Street Journal, gave some of the most popular ones a spin. She spoke with “Marketplace Tech” host Meghan McCarty Carino about her experience.