The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

Should you build your business under your personal brand or your company brand? In this episode, I'm unpacking a question that came up live on a panel recently, and I knew immediately it needed to become a podcast episode. Because this question is rarely just about branding. It's usually about money, capacity, visibility, growth, and what kind of business you actually want to build. I break down the pros and cons of personal brands, company brands, and hybrid approaches, plus how to think about this decision through the lens of simplicity, sustainability, and what will actually work for your business. In this episode of the podcast, I talk about: …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/399 Want to be in episode 400 of the podcast? We're celebrating 400 episodes of the Mindful Marketing podcast and I'm recording a special AMA episode. Want in? Send me your biggest marketing question as a quick voice message and you could be featured on the show. Submit your question here: https://www.speakpipe.com/MindfulMarketingPodcast

Email marketing is still one of my favorite ways to market my business, but your list only works if the right people are on it. In this episode, I'm joined by Jennie Wright to talk about what's actually working for email list growth and lead generation as we head into 2026. We cover everything from AI and smarter lead magnet strategy to segmentation, self-selection, and why most people are missing the real opportunity in their follow-up sequences. If you've been wondering whether your lead magnet is pulling its weight, this conversation will help you rethink your approach. In this episode of the podcast, we talk about: …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside About the Guest: Jennie Wright is an expert in email list growth and lead generation with over a decade of experience helping business owners achieve their marketing goals. She is the creator of The List Injection Method™, a system that uses inbound attraction and permission marketing to help clients and audiences generate leads. With a track record of building over 400+ list builds, Jennie has a deep understanding of the essential steps to creating events that not only attract ready buyers, but also build trust and engagement with audiences. Jennie's mission is to empower business owners with intelligent and authentic marketing, lead generation, and business growth strategies that drive bottom-line results. She is a sought-after speaker, consultant and fractional CMO who inspires audiences and clients with her expertise, passion, and practical advice. Website: http://jenniewright.com/ LinkedIn: https://www.linkedin.com/in/jenniewrightjlw/ Instagram: https://www.instagram.com/jennielwright/ Facebook: https://www.facebook.com/jennie.wright.50 Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/398 Want to be in episode 400 of the podcast? We're celebrating 400 episodes of the Mindful Marketing podcast and I'm recording a special AMA episode. Want in? Send me your biggest marketing question as a quick voice message and you could be featured on the show. Deadline to submit: March 10th. Submit your question here: https://www.speakpipe.com/MindfulMarketingPodcast

Hot take: you don't actually want to be visible. You want to be discoverable. In this episode, I break down the difference between visibility and discoverability and why this shift completely changes how you approach your marketing. Visibility is about constant output. Discoverability is about building assets that help people find you when they're ready. We're talking AI search, repeatable frameworks, boring clarity over clever branding, and how to stop performing online and start building pathways back to your offers. In this episode of the podcast, I talk about: …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/397

Two weeks ago, I missed a podcast episode, my email newsletter, and my social media posts. For the first time in years. And I felt awful about it. In this episode, I'm talking about what happens when life interrupts your marketing rhythm. The guilt. The doubt gremlin. The pressure we put on ourselves to always show up perfectly. And most importantly, what to actually do when you're ready to come back. This isn't about hustle. It's about capacity. It's about being human. And it's about rebuilding momentum in a way that feels doable. In this episode of the podcast, I talk about: …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/396

LinkedIn feels familiar again in a way other platforms don't. If Instagram feels like it changes every time you log in, this episode breaks down why LinkedIn has become a steadier place for business owners and how to use it without burning yourself out. I walk through what's actually working on LinkedIn right now and what isn't worth your energy. We talk about text based posts, human first profiles, commenting as a strategy, thoughtful direct messages, and how to build real visibility without chasing numbers. This is about quality connections, not vanity metrics. If you're still wondering how LinkedIn fits into your 2026 marketing plan, this episode gives you a realistic, sustainable approach. In this episode of the podcast, I talk about: …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/395

If your content feels too polite, too vague, or like it blends in with everything else online, this episode will help you rethink how you're showing up. Sharing your point of view does not mean starting fights, oversharing, or turning your business into a hot take machine. In this episode, I break down how to develop a strong, memorable POV that builds trust and authority while still feeling aligned with who you are. We talk about why confidence matters more than controversy, how your values and lived experience shape your marketing, and how to attract the right people without trying to please everyone. This episode is especially for business owners who want to be remembered for what they stand for without feeling like they have to perform online. In this episode of the podcast, I talk about: …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/394

If your content feels like it's not landing the way it used to, this episode will help you understand why. The internet has changed, attention has changed, and polished performance content just doesn't work the same way anymore. In this episode, I walk through the shift from performance to proof and why people are looking for receipts, context, and lived experience instead of perfection. I break down five types of proof content you can create without burning yourself out, and how to use social media as a mirror instead of a megaphone. This is a practical episode for business owners who want to build trust, show credibility, and create content that feels human again. In this episode of the podcast, I talk about: …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/393

If your marketing plan feels like a vague idea you keep meaning to get to, this episode is your reset. I'm walking you through how I'm building my 2026 marketing plan in a way that actually works with real life, real energy, and real seasons, not hustle or constant posting. We'll talk about why your POV matters more than trends, how to choose one main piece of content instead of doing everything, and how to design a marketing ecosystem that feels sustainable even when your capacity changes. This is about creating a strategy you can keep showing up for, not one that burns you out halfway through the year. In this episode of the podcast, I talk about: …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/392

This episode is a bit different. I'm in a reset moment and sharing it out loud. I'm talking through what I tried to change in my business in 2025, what didn't work, what I'm keeping, and how I'm approaching 2026 from a more rooted place. This is about rebuilding, not rushing, and letting your business actually match your real life. I share why my word for the year is "Rooted," what closing and reopening the Lab taught me, how tech decisions pulled me off track, and why the podcast is staying my main marketing vehicle. If you've been feeling scattered, stretched thin, or unsure what your next move should be, this episode is an honest look at slowing down so you can move forward with more clarity. In this episode of the podcast, I talk about: …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/391

Email has quietly become one of the most powerful places to build trust and drive real business growth, and this conversation digs into why. I sat down with Allea Grummert for an honest conversation on her podcast Happy Subscribers about how I approach email as a core marketing channel, not just a support tool. We explored what it really takes to grow a list with intention, how to think about email content beyond promotions, and why so many business owners overcomplicate something that can actually feel simple and effective. This was a thoughtful, practical conversation I knew would resonate with anyone building a business around connection and trust. In this episode of the podcast, we talk about: …And More! Special thanks to: Allea Grummert, host of Happy Subscribers Podcast Listen to the original episode here: https://pod.link/1778035534/episode/90426ea022254a9e7e35287a8e3739f9 Website: https://duett.co/ Happy Subscribers Podcast: https://pod.link/1778035534 Connect with Allea on social media: Instagram: https://www.instagram.com/alleagrummert/ Threads: https://www.threads.com/alleagrummert/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/390

This conversation is a reminder that marketing does not have to feel chaotic to be effective. I joined Sam Brake Guia on his podcast Mics to Millions to unpack how I moved away from the "be everywhere" era and into a more intentional way of showing up. We talked about signature content, supporting content, and how to build a marketing strategy that works within real life constraints like limited time, energy, and attention. We also got into how I decide what actions are worth my effort, how I keep up with trends without spiraling, and the metrics I actually look at to know what's working. It's a practical, honest conversation about marketing with clarity instead of pressure. In this episode of the podcast, we talk about: …And More! Special thanks to: Sam Brake Guia, host of Mics to Millions Podcast Listen to the original episode here: https://podcasts.apple.com/us/podcast/using-mindful-marketing-to-boost-your-podcast-growth/id1725636457?i=1000702824377 Website: https://linktr.ee/sambguia Connect with Sam on social media: Personal Instagram: https://www.instagram.com/sambguia/ PodWritten: https://www.instagram.com/podwritten/ LinkedIn: https://www.linkedin.com/in/samuelbrakeguia/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/389

This episode is one of my favorites from last year, and I'm bringing it back because it still feels incredibly relevant today. I break down the idea of seasonal marketing, the gardening analogy I share with my Lab members, and why intentional rest is just as strategic as the hustle that comes before it. I talk about planting, cultivating, harvesting, and wintering, and how each season shapes your content, your energy, and your long term results. If you've ever wondered how rest fits into your marketing strategy, this is the episode that connects the dots. In this episode of the podcast, I talk about: …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/388

If social media has ever felt like a part-time job you didn't even apply for, you're gonna love this one. I joined Colie James on her Business-First Creatives Podcast for a real conversation about the shift so many of us are making away from social media burnout and toward marketing that actually feels sustainable. We got into why email has become my highest-impact channel, how I think about balancing the whole ecosystem, and what it looks like to give yourself permission to stop doing marketing tasks that drain you. This conversation went deep, and I knew I had to bring it here. In this episode of the podcast, we talk about: …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside Special thanks to: Colie James, host of Business-First Creatives Podcast Listen to the original episode here: https://coliejames.com/shifting-the-priority-from-social-media-to-email-marketing-with-andrea-jones/ Website: https://coliejames.com/ Connect with Colie on social media: Threads: https://www.threads.com/@coliejames YouTube: https://www.youtube.com/@coliejames Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/387

Rage bait was just named Oxford's 2025 Word of the Year, so I'm bringing back one of my most talked about episodes. After being interviewed by the BBC last year about this topic, I was invited back again this week, along with 14 syndicated interviews across Canada on CBC, all because interest in rage bait has exploded. In this re-run, I revisit what rage bait actually is, how it works, and why it is such a powerful emotional trigger online. I also break down the difference between satire, clickbait, shitposting, and true rage bait, plus the long term impact these tactics can have on your mental health and your brand. This episode is your guide to understanding the internet's most explosive trend. In this episode of the podcast, I talk about: …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/386

If you're tired of chasing trends, this episode is your reset. I'm sharing my 2026 marketing predictions and the five year pattern I uncovered while looking back on how marketing has shifted since 2021. I talk about AI fatigue, micro communities, content systems, earned trust, and why seasonality is going to matter more than ever next year. This episode is all about doing what matters and creating a marketing approach that supports your real life, not just the algorithm. In this episode of the podcast, I talk about: …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/385

Marketing feels weird right now. In this episode, I unpack why everything suddenly feels off aka the drop in engagement, the rise of AI-generated content, the overload of information, and what I'm calling the "attention rebellion". I share what's really happening behind the scenes with user behavior, why originality matters more than ever, and how brands can stand out by leaning deeper into context, discernment, and human-centered marketing. If you've felt unsettled by how fast everything is changing, you're not imagining it and this episode will help you understand what's shifting and why. In this episode of the podcast, I talk about: …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/384

It's the end of an era. In this episode, I share why the Mindful Marketing Lab is officially wrapping up and what's next. This behind-the-scenes conversation dives into the lessons learned from six years of running a membership, the realities of change in marketing, and how I'm simplifying everything in my business moving forward. From AI to evolving community spaces, this episode kicks off a four-part series on what the next phase of marketing looks like. In this episode of the podcast, I talk about: …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/383

You don't need a new tagline, you just need to know who you are. In this powerful conversation with Dr. Rhonda Alexander, we talk about how to show up authentically in business when you've outgrown an old version of yourself. From letting go of performance and perfection to honoring your current season of life, this episode is about rebuilding your brand from a place of truth, confidence, and ease. In this episode of the podcast, we talk about: …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside About the Guest: Dr. Rhonda Alexander is an award-winning author, strategist, speaker, and founder of SoulScribe Consulting & Publishing Co., where she helps high-achieving women transform their expertise into movements, books, and six-figure platforms rooted in their authenticity. With a doctorate in Strategic Leadership and a background in executive coaching, Dr. Rhonda is a trusted advisor to powerhouse women ready to pivot from success to legacy. Her work blends spiritual wisdom with business acumen, guiding women to build what's next without betraying who they are. Off stage, she's a devoted mama and chocolate lover, and her happiest place is anywhere near the ocean. Website: https://www.thedrrhonda.com LinkedIn: https://www.linkedin.com/in/thedrrhonda Facebook: https://www.facebook.com/drrhondaalexander Instagram: https://www.instagram.com/thedrrhonda Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/382

Consistency doesn’t have to mean posting every single week. In this episode, I sit down with Alesia Galati to talk about the seasonal approach to content and why batching your episodes or campaigns can actually give you more freedom. We dig into how to set guardrails for your capacity, what to do when burnout shows up, and why flexibility matters more than perfection in marketing. This one’s for you if you’ve been craving more space in your business. In this episode of the podcast, we talk about: …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside About the Guest: Alesia Galati is a podcast strategist and the founder of Galati Media, a full-service podcast management agency. Driven by her passion for audio storytelling, Alesia has helped numerous coaches, thought leaders, and businesses launch and grow their podcasts. She believes everyone has a story to tell and is dedicated to empowering others to share their voices with the world. Website: https://galatimedia.com/ LinkedIn: https://www.linkedin.com/in/alesia-galati/ Instagram: https://www.instagram.com/alesia.galati/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/381

Marketing doesn’t have to be serious to work. In this episode, I chat with Jessica Santise (designer, event host, and creative behind Tales from the Back End Summit) about bringing fun, personality, and playfulness into your business. We talk about turning small creative ideas (like GIFs and themed branding) into signature elements, why details make your brand memorable, and how to do marketing that feels 100% you. This one’s for the creatives who want their business to feel like them. In this episode of the podcast, we talk about: …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside About the Guest: I'm Jessica Santise, professional video editor and GIF creator with over 20+ years of experience and a background in digital marketing. I provide no-stress video editing for online business owners to help them create personality-packed videos their audience can't wait to devour. Website: https://jessicasantise.co/ Instagram: https://www.instagram.com/jessicasantise/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/380