Sweathead, A Strategy Podcast

Mani Schlisser is Director of Strategy at OBERLAND in New York. He's had big comms planning roles at Ogilvy, Mekanism, and Chiat Day. In this chat, we talk about Comms Planning 101 but also get into the daily challenges facing anyone creating advertising right now: - What's happening on the social media platforms, and - What agencies are getting wrong, You can find Mani here: https://www.linkedin.com/in/manischlisser/ Find out about our upcoming masterclasses at http://www.sweathead.com You can find Mark here: http://www.instagram.com/markpollard

Monika Farkašová (from agency Triad) has won the Young Lions so I'm now calling her World Champion because "Winner" is boring. The Young Lions takes the best young talent from around the world and pits them against each other in a ferocious battle of minds for 24 hours in Cannes every June. David Cerveny (from agency Zaraguza) is a frequent contender in this battle as well having represented the Czech Republic several times. He has his eyes on the big prize and the new title WORLD CHAMPION. In this episode, we discuss what it's like to compete in the Young Lions competition as well as the advertising markets in Slovakia and the Czech Republic. Monika is here: https://www.linkedin.com/in/monika-farka%C5%A1ov%C3%A1-7b2730a5/ David is here: https://www.linkedin.com/in/davidcerveny/ ** Mark is teaching in Prague (June 24) and will be at Cannes this year. Details about all of our upcoming masterclasses are on the Sweathead website: http://www.sweathead.com. You can find Mark here: http://www.instagram.com/markpollard

Dr Anastasia Karklina Gabriel has just published her first book "Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy". Having earned a PhD, Anastasia has consulted for many agencies and now works in Reddit's Global Insights team. In this chat, we discuss a few of the key concepts in the book as well as the experience of writing it. You can find Anastasia here: https://www.linkedin.com/in/anastasiakgabriel/ And her book here: https://www.amazon.com/Cultural-Intelligence-Marketers-Inclusive-Marketing/dp/1398614033 ** Find out about our upcoming masterclasses at http://www.sweathead.com You can find Mark here: http://www.instagram.com/markpollard

Rob Estreitinho and I have just dropped a deck for you. It's called "Stop Collaborating And Listen". In it, we discuss why workshops are being forced on everyone right now, how this isn't always a good thing, and what to do about it. You can find the deck here: http://bit.ly/stopcollaboratingandlisten

You can find out about our upcoming masterclasses at http://www.sweathead.com Mark is here: http://www.instagram.com/markpollard

Alexandre Kazuo Kubo and Lucas Ribeiro are Associate Creative Directors at McCann New York. Recently, they published a guide on having and expressing award-winning advertising ideas. It's relatively rare for employed big-agency creatives to publish like this so I took the opportunity to get them to talk us through their free guide while forcing them to indulge me in my love of Brazil and Brazil funk. Their guide is here: https://docs.google.com/presentation/d/1Vv4yXzNDyDnoaAdDKTh_2W99OrzNZRy_Y_j1feoanx8/edit?pli=1#slide=id.g2ad8616ace2_0_96 Lucas is here: https://www.linkedin.com/in/lucasantunesribeiro/ Kazuo is here: https://www.linkedin.com/in/alexandre-kazuo-kubo-33189177 Mark is here: http://www.instagram.com/markpollard

Camilla Petty recently released a workshop guide from 15 years of experience in advertising. I've run hundreds of these things and have thoughts. So we got together to discuss what makes a workshop work as well as the things that don't. You can get 25% off Camilla's guide using the code SWEATY at checkout: https://oddkid.co/store/brandstrategyworkshopguide You can find Camilla here: https://www.linkedin.com/in/camillagrey/ You can find Mark here: http://www.instagram.com/markpollard

Michael Miraflor is Chief Brand Officer at Hannah Grey Venture Capital. His agency life started in media agencies then lead him to MediaLink and, now, into VC. In this episode, we discuss his journey as well as what exactly he is doing right now. You can find Michael here: https://www.linkedin.com/in/mirateck/ You can find Mark here: http://www.instagram.com/markpollard

Cofounder of the Account Planning Group (APG) in Spain, Luis Miranda is a freelance strategist based in Los Angeles but also a music producer and DJ. In this episode, we see what strategists can learn from techno. Obviously. You can find Luis here: https://www.linkedin.com/in/luismiranda1/ You can find Mark here: http://www.instagram.com/markpollard

Carolyn Barclay and David Moore run Kingswood & Palmerston. They work with B2B marketers whom they push to do interesting work. We discuss creativity in B2B advertising as well as Carolyn and David's business. You might know David from his Twitter and LinkedIn sharing of advertising made by advertising agencies to promote advertising agencies. Carolyn Barclay: https://www.linkedin.com/in/carolyn-barclay-622b9712/ David Moore: https://www.linkedin.com/in/davidmooreecd/ ** Make sure you check out the DELUGE of content I've been sharing on Instagram, including ebook links: http://www.instagram.com/markpollard

You can find these bits as essays here: http://www.instagram.com/markpollard

Ty Heath is the Director of the LinkedIn B2B Institute. The B2B Institute works with some of the world's leading marketing academics to find counter-intuitive ideas that can have a ridiculous impact on B2B brands. In this interview, we discuss B2B Marketing 101. You can find Ty here: https://www.linkedin.com/in/tyronaheath/ You can download our "How To Do Strategy" ebook, read by 120,000+ people here: https://mailchi.mp/sweathead/how-to-do-strategy-by-sweathead Our next Sweathead Strategy Accelerator happens in March, 2024. Find details at www.sweathead.com.

Ana Andjelic has a PhD, has worked in many of your favorite New York advertising and digital agencies, and now has a massive role at Esprit as the Chief Brand Office and the Chief Marketing Officer. This means Ana is responsible for anything that leaves the office. I caught up with her in the Esprit office to find out how her and the team are reviving Esprit, a brand that, at one time, had a market capitalization of $20 billiong. You can find Ana here: https://www.linkedin.com/in/anaandjelic/ ** Sign up for The Sweathead Get-Ahead free livestream from London on Jan 31 and Feb 1 here: https://sweathead.com/sweathead-get-ahead/ My London Masterclass tickets are here: https://sweathead.com/london-strategy-masterclass-with-mark-pollard/ And you can grab free ebooks and find out about our classes here: https://sweathead.com/

There was a time on LinkedIn that was before Alex M H Smith and a time on LinkedIn that was after Alex M H Smith. Every week, tens of thousands of people now see Alex's posts about strategy in their feed but it wasn't always this way. In this episode, we discuss what Alex is up to and how he uses social media. We were going to talk about some of his strategy posts and thoughts but...I actually don't talk to many people about social media so we kept the conversation there. You can find Alex here: https://www.linkedin.com/in/alex-m-h-smith/ ** Sign up for The Sweathead Get-Ahead free livestream from London on Jan 31 and Feb 1 here: https://sweathead.com/sweathead-get-ahead/ My London Masterclass tickets are here: https://sweathead.com/london-strategy-masterclass-with-mark-pollard/ And you can grab free ebooks and find out about our classes here: https://sweathead.com/

Trish Berrong is a copywriter and strategist who spent decades at greeting card company Hallmark. She's not only written greeting cards but she helped Hallmark develop an in-house agency that went from serving Hallmark to serving external clients. And this is what we discuss. You can find Trish here: https://www.linkedin.com/in/trishberrong/ ** Find out about our strategy training and conferences at http://www.sweathead.com You can download a free 50-page ebook "How To Do Strategy" here: https://mailchi.mp/sweathead/how-to-do-strategy-by-sweathead

You can find a link to the personal development template here: https://sweathead.com/personal-plan Sign up for The Sweathead Get-Ahead free livestream from London here: https://sweathead.com/sweathead-get-ahead/ My London Masterclass tickets are here: https://sweathead.com/london-strategy-masterclass-with-mark-pollard/ And you can grab free ebooks and find out about our classes here: https://sweathead.com/

Anirban Roy is Head of Strategy at Wieden + Kennedy in India. They have offices in Delhi and Mumbai. In this interview, we discuss good relationships with creative teams - whether it's common, what makes them difficult, and what makes them work. You can find Anirban here: https://www.linkedin.com/in/anirbanroyplanner/ ** Find out about our strategy training and conferences at http://www.sweathead.com You can download a free 50-page ebook "How To Do Strategy" here: https://mailchi.mp/sweathead/how-to-do-strategy-by-sweathead

Polly Wyn Jones has been anlayzing advertising for over 30 years. In the past two years, she's published two articles about humor in advertising - how it ebbed and flowed over the past 2 decades, the kinds of humor there are in ads, and if it's coming back. And this is what we discuss. You can find Polly's two articles here 1. https://www.kantar.com/uki/inspiration/advertising-media/how-to-get-humour-right-in-advertising 2. https://www.kantar.com/north-america/inspiration/advertising-media/starting-to-laugh-again-the-slow-return-of-humour-in-advertising You can find Polly here: https://www.linkedin.com/in/polly-wyn-jones-67a0b3137/ ** Find out about our strategy training and conferences at http://www.sweathead.com You can download a free 50-page ebook "How To Do Strategy" here: https://mailchi.mp/sweathead/how-to-do-strategy-by-sweathead

Paul Fisher, Head of Strategy at BBDO Dublin, woke up with a mission one Sunday a couple of weeks ago. He wanted to confirm or debunk a belief that there's less humor in advertising than before. He spent hours trawling through and categorizing campaigns. And I thought it would be worth speaking to someone who feels like this is a good way to spend a Sunday. You can find Paul here: https://www.linkedin.com/in/paulfisher1980/ ** Find out about our strategy training and conferences at http://www.sweathead.com You can download a free 50-page ebook "How To Do Strategy" here: https://mailchi.mp/sweathead/how-to-do-strategy-by-sweathead

Grace Gordon is an Australian who's worked with a list of companies many strategists would dream of working with: Netflix, CashApp, Nike, Apple, The Fader, Refinery29, as well as various agencies. In fact, we worked together at Big Spaceship a decade ago. In this chat, we discuss living and working the USA as Australians as well as what Grace learned about getting these kinds of jobs. You can find Grace here: https://www.linkedin.com/in/gracelgordon/ ** Find out about our strategy training and conferences at http://www.sweathead.com You can download a free 50-page ebook "How To Do Strategy" here: https://mailchi.mp/sweathead/how-to-do-strategy-by-sweathead